Snowplow overview

Open source web analytics powered by Hadoop, Hive and Infobright.

Snowplow is a complete, loosely coupled web analytics platform that lets you capture, store and analyse granular customer-level and event-level data:

• Drill down to individual customers and events
• Zoom out to compare behaviours between cohorts and over time
• Join web analytics data with other data sets (e.g. CRM, media catalogue, product catalogue, offline data)
• Segment your audience by behaviour
• Develop recommendations and personalisations engines

Snowplow has been technically designed to:

• Give you access, ownership and control of your own web analytics data (no lock in)
• Be loosely coupled and extensible, so that it is easy to add e.g. new trackers to capture data from new platforms (e.g. mobile, TV) and put the data to new uses

More information

For documentation geared towards business, product and analytics folk, please see the Snowplow website.

This wiki is the main source of documentation for developers working with (or contributing to) the Snowplow project. Sections include:

• About Snowplow (this section) - introducing Snowplow, why we built it and what it does
• Project and Community - the open-source project, our community and how to contribute
• Setup Guide - a step-by-step guide to setting up and running Snowplow
• Technical Documentation - technical documentation on Snowplow and its five sub-systems

Additional support / resources

• Talk to us (and other community members) through various channels
• The team at digital consultancy Keplar have blogged extensively about Snowplow
• Snowplow Analytics Ltd (contact contact) provides consultancy services around Snowplow, including setup and business consultancy to use Snowplow data to drive customer understanding and growth in customer value and volume.