Low awareness of the mobile app among Web users

[sche]

Part 1: Define the problem

To implement

• Show the App banner on the dashboard
• Show the App Store logo in the footer
  Promote the App as an owner when adding owner keys in the Safe Creation flow (Will be part of High drop-off rate problem statement)

What problem are you trying to solve?

For many existing Web users, Mobile App is not visible. Many users discover the app by chance or overhear it from others.
We added Connect with the Mobile feature but can do more than that. Some of the initial ideas of what we can do:

• Offer to use mobile keys when creating a new Safe
• Offer to import Safe on mobile by a QR code once it was created
• Promote mobile to receive push notifications once other owners sign transaction
• Promote new mobile features in What's New on Web
• Promote Ledger Nano X on mobile

What is your hypothesis?

• If we research further the Customer Journey Map (especially the Discovery phase), we will understand our audience better.
• If we improve the connection (relation) of the mobile app in the Web/Browser versions, we can attract a new audience.

What value does this bring to our customer and/or our mission? What is the goal?

• Improve our users' whole experience by allowing them to be up-to-date, access their portfolios, and take actions when they can't access their PC.

How do we measure it?

• The total amount of active users on Mobile
• The ratio between Web and Mobile users

Links:

TBD

Part 2: Shaping the problem

To improve awareness of the mobile app among Web Users the mobile app should be promoted more on the web app, in social media, landing page

Problem Owner

@liliya-soroka
@DmitryBespalov

Non Goal(s)

Solution

There is no real way to improve awareness among the web users from the mobile team side only. There are a few solutions that may influence in a good direction on the mobile app but help from the web team, safe-apps team, marketing are required. All of them are low efforts required

Solution 1

• Add prominent information about the mobile app inside the web app with the possibility to download the mobile app following the link in the web app - Feat: add AppStore button in the footer 5afe/safe-react#3710
  The button is available in the footer only on the Welcome page and in the settings. We would like to keep it for a few web releases to track clicks and analyse if it may have a good impact on the web users
  Within the next 2-4 weeks there is the capacity to work together Marketing team and designer team to prepare the next drafts:
• Jorge to share Twitter Thread + accompanying blog post and the visual design
• Influencer mobile app story
• Educational series, with some visual aid
• Cover pages for Twitter, Medium, etc.

Solution 2

• Show the mobile app among the list of available wallets.
  It will build an association in the users' minds between the mobile app and wallet that may be used for interaction with the web UI.
  To implement the solution the migration to onboard.js v2 is required. The task is in progress as the eco-system Friday project - feat: web3-onboard 5afe/safe-react#3626
  

Solution 3

• Promote mobile app ( dApps option on mobile) when WallectConnect safe app is used on the web, and there are no safe apps for this dApp on the web.
  "dApps" section in the mobile app is the easiest, available any time from any place way to interact with your favourite dApps from your mobile device.
  The promotion text will be added on the web when the WC safe app is used, and there are no appropriate safe apps for the connected app.

Solution 4

• Prepare content strategy together with the marketing team to promote the mobile app in the community via social networks, blog posts, website.
  

Overview

Rough Scoping & Timeline

Risk(s), Key Trade Offs & Decisions

Concept Mocks

Alternative solutions & ideas

1. Add a widget with the mobile app promotion on the web dashboard when it's ready
   

2. Promote "owner account generation on mobile" for a new safe during safe creation flow and during Owner management in the settings. It may be a step in the "EOA" wallet direction for the mobile app.
   A user will generate a key ( account) on the mobile app and use it as an owner during safe creation or owners management in the safe.
   The solution will require efforts from the designer team, safe web team and mobile team to define the flow before actual implementation

3. Make the mobile app existent more prominent on the landing page.
   The landing pages of the multi-platform projects usually have prominent mention of all supported platforms either via images or via banners with the "apps store" and "google play" buttons without the need to scroll a page down.
   On https://gnosis-safe.io/ open app ( link on the web app) is a quick, easy to access and good visualized possibility to open the app in a few clicks.
   To get more information about the mobile app a user has to scroll down

Open Questions

• Why are our users start downloading the mobile app?
• Those who don't hear about it from others, but discover it independently: how do they find it? Through the App Stores, by googling one or from the website?

[sche]

Question: can we check the relation between Web and Mobile users (Mobile-first users using Web monthly)?
Question: can we track that Mobile user is coming from the Web?

[rmeissner]

What about promoting the Safe mobile app during Safe creation and also in the settings. This should probably be combined with an effort to make it easier to add the mobile app as a signer to an existing Safe.

[tschubotz]

Question: can we check the relation between Web and Mobile users (Mobile-first users using Web monthly)?
Question: can we track that Mobile user is coming from the Web?

+1 Would love to get an understand for how many users we have on mobile vs. web and how many have e.g. an owner key imported

[tschubotz]

Promote Ledger Live on mobile

Could you elaborate on this? Do you actually want to promote the Ledger live app? Or is this just a typo and you would like to promote the Ledger integration inside our app?

[sche]

@tschubotz it was a mistake. Ledger Nano X. And as I can see this idea is not among possible solutions

[sche]

+1 Would love to get an understand for how many users we have on mobile vs. web and how many have e.g. an owner key imported

We need to research how we can identify mobile users using web and vice versa.
For mobile vs web users here is a nice overview