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bank-marketing-dataset-analysis

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The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict if the client will subscribe a term deposit.

  • Updated Nov 22, 2023
  • Jupyter Notebook

Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Our data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone ca…

  • Updated Jan 12, 2020
  • Jupyter Notebook

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