About Phiture

Phiture is a Berlin-based mobile growth consultancy working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth Stack as a strategic framework, Phiture team offers 4 key services: App Store Optimization, Apple Search Ads, User Retention services and Growth Consulting.

Apple Searchads API Library in Python

In order to facilitate the usage of the Apple Search Ads API Phiture's Engineers have built a library in Python which allows users to manage campaigns, ad groups, keywords and creative sets. This library only requires intermediate Python skills and therefore makes it possible not only for Engineers but also for Data Analysts and Apple Search Ads Consultants to work with it. While the library is extensive it is not complete and users are encouraged to commit suggestions. The official link to the searchads campaign management api is https://developer.apple.com/documentation/search_ads/

Setup

Using cert and key files

Create a certs directory inside of your project folder, or create a different certs directory and specify it using the certificates_dir_path argument.

PEM_FILE_PATH = "cert.pem"
KEY_FILE_PATH = "cert.key"
CERTIFICATES_DIR_PATH = "certs/"

api = SearchAdsAPI(
    org_id=123456,
    pem=PEM_FILE_PATH,
    key=KEY_FILE_PATH,
    certificates_dir_path=CERTIFICATES_DIR_PATH,
    client_id="SEARCHADS.12345678-1234-1234-1234-123456789012",
    team_id="SEARCHADS.12345678-1234-1234-1234-123456789012",
    key_id="12345678-1234-1234-1234-123456789012",
)

Using cert and key file strings

PEM_FILE_CONTENT = """
-----BEGIN PUBLIC KEY-----
...
-----END PUBLIC KEY-----
"""

KEY_FILE_CONTENT = """
-----BEGIN EC PRIVATE KEY-----
...
-----END EC PRIVATE KEY-----
"""

api = SearchAdsAPI(
    org_id=123456,
    pem_content=PEM_FILE_CONTENT,
    key_content=KEY_FILE_CONTENT,
    client_id="SEARCHADS.12345678-1234-1234-1234-123456789012",
    team_id="SEARCHADS.12345678-1234-1234-1234-123456789012",
    key_id="12345678-1234-1234-1234-123456789012",
)

Available Methods

Campaign Methods

• Create a new campaign

     res = api.create_campaign(1433439534, ['AU'], "test", 1, 1, "EUR")
  

• Find campaigns using a conditions list

     res = api.find_campaigns(conditions=[{"field": "countriesOrRegions","operator": "CONTAINS_ALL","values": ["US", "CA"]}])
  

• Get a specific campaign

     res = api.get_campaign(283767149)
  

• Get all campaigns

     res = api.get_campaigns(limit=0)
  

• Update a campaign

     res = update_campaign(campaign_id, countries=None, campaign_name="Christmas Campaign 2019", budget=None, daily_budget=None, curruncy=None, status=None, adamId=None)
  

• Delete campaign

     res = api.delete_campaign(283767149)
  

Adgroup Methods

• Create a new adGroup inside of a campaign

    res = api.create_adgroup(186370637, "test", "EUR",1, datetime.datetime.utcnow())
    
    res = api.create_adgroup(186370637, "test", "EUR",1, datetime.datetime.utcnow(), localities=["US|NY|New York"], adminAreas=["US|NY"])
  
     res = api.create_adgroup(campaign_id, adgroup_name, currency,
                   cpc_bid,  start_time, end_time=None, cpa_goal=None,  automated_keywords_opt_in=False, age=None, gender=None, device_class=None, day_part=None, adminArea=None, locality=None, appDownloaders=None)
  

• Fetch ad groups within a campaign.

     res = api.find_adgroups(campaign_id, limit=1000, offset=0, sort_field="id", sort_order="ASCENDING", conditions=[], fields=[])
  

• Get all adGroups

     res = api.get_adgroups(290916652)
  

• Get a specific adGroup

     res = api.get_adgroups(290916652, 21321323)
  

• Update an Adgroup

     res = update_adgroup(campaign_id, adgroup_id, adgroup_name=None,                             cpa_goal=None, currency=None,
                   cpc_bid=None, start_time=None, end_time=None, automated_keywords_opt_in=False, age=None, gender=None, device_class=None,
                   day_part=None, adminArea=None, locality=None, appDownloaders=None)
  

• Delete an Adgroup

     res = delete_adgroup(campaign_id, adgroup_id)
  

Targeting Keyword Methods

• Add new targeting keywords to an AdGroup

     keywords = [{
             "text": "keyword",
             "matchType": "BROAD",
             "status" : "PAUSED",
             "bidAmount": {
                 "amount": "1",
                 "currency": "EUR"
             }
         }, {
             "text": "keyword 5",
             "matchType": "EXACT",
             "status" : "PAUSED",
             "bidAmount": {
                 "amount": "1",
                 "currency": "EUR"
             }
         }]
     res = api.add_targeting_keywords(290916652,291017295,keywords)
  

• Fetch keywords used in ad groups.

     res = find_targeting_keywords(campaign_id, adgroup_id, sort_field="id", sort_order="ASCENDING", conditions=[], offset=0, limit=1000)
  

• Get one targeting keyword

     res = api.get_targeting_keyword(290916652,291017295, 213213213)
  

• Get all targeting keywords

     res = api.get_targeting_keywords(290916652,291017295)
  

• Update targeting keywords in an adGroup

     keywords = [{
                 "id": 291202529,
                 "status": "PAUSED",
                 "bidAmount": {
                     "amount": "0.5",
                     "currency": "EUR"
                 }
                 },
                 {
                 "id": 291202530,
                 "status": "PAUSED",
                 "bidAmount": {
                     "amount": "0.5",
                     "currency": "EUR"
                 }
                 }
                 ]
     res = api.update_targeting_keywords(290916652, 291017295, keywords)
  

Campaign Negative Keyword Methods

• Add new campaign negative keywords

     keywords = [{
             "text": "keyword",
             "matchType": "BROAD",
             "status" : "PAUSED",
         }, {
             "text": "keyword 5",
             "matchType": "EXACT",
             "status" : "PAUSED",
         }]
     res = api.add_campaign_negative_keywords(290916652, keywords)
  

• Get a specific campaign negative keyword

     res = api.get_campaign_negative_keyword(290916652, 291225104)
  

• Get all campaign negative keywords

     res = api.get_campaign_negative_keywords(290916652)
  

• Update campaign negative keywords

     keywords = [{
             "id": "291225104",
             "status" : "PAUSED",
         }]
     res = api.update_campaign_negative_keywords(290916652, keywords)
  

• Delete campaign negative keywords

     keywords = [291225104]
     res = api.delete_campaign_negative_keywords(290916652, keywords)
  

Adgroup Negative Keyword Methods

• Add new adgroup negative keywords

     keywords = [{
             "text": "keyword",
             "matchType": "BROAD",
             "status" : "PAUSED",
         }, {
             "text": "keyword 5",
             "matchType": "EXACT",
             "status" : "PAUSED",
         }]
     res = api.add_adgroup_negative_keywords(290916652, 291017295, keywords)
  

• Get a specific adGroup negative keyword

     res = api.get_adgroup_negative_keyword(290916652, 291017295, 291227741)
  

• Get all adgroup negative keywords

     res = api.get_adgroup_negative_keywords(290916652,291017295)
  

• Update adGroup negative keywords

     keywords = [{
         "id": "123456789",
         "status": "PAUSED",
     }]
     res = api.update_adgroup_negative_keywords(123456789, 291017295, keywords)
  

• Update a list of adGroup negative Keywords

     keywords = [{
                 "id": 0000000,
                 "adGroupId": 291017295,
                 "text": "test",
                 "status": "PAUSED",
                 "matchType": "EXACT",
                 "bidAmount": {
                     "amount": "0.5",
                     "currency": "EUR"
                 },
                 "deleted": False
             }]
     res = api.update_targeting_keywords(290916652,291017295,keywords)
  

• Delete a list of AdGroup negative keywords

     keyword_ids = [123456789]
     res = api.delete_adgroup_negative_keywords(290916652, 291017295, keyword_ids)
  

Creativeset Methods (Some methods are Deprecated since ASA v4)

• DEPRECATED Fetch assets used with Creative Sets.

     res = api.get_creativesets_assets(adam_id, countries_or_regions, assets_gen_ids=[])
  

• Fetch supported app preview device size mappings.

     res = api.get_app_preview_device_sizes()
  

• Create a new creativeset

     res = api.create_creativeset(campaign_id, adgroup_id, adamId, name, languageCode, assetsGenIds)
  

• Get all Creativesets

     res = api.get_creativeset(campaign_id, adgroup_id=None, limit=1000, offset=0))
  

• Get a specific Creativesets

     res = api.get_creativeset(creativeset_id, include_deleted_creative_set_assets=False)
  

• DEPRECATED Update an Adgroup Creativeset

     res = api.update_creativeset(campaign_id, adgroup_id, creativeset_id, status)
  

• DEPRECATED Assign a Creativeset to an Adgroup

     res = api.assign_creativeset_to_adgroup(campaign_id, adgroup_id, creativeset_id)
  

• DEPRECATED Fetch all Creative Sets assigned to ad groups.

     conditions = [{
        "field": "id",
        "operator": "EQUALS",
        "values": [
        "11111111"
            ]
        }]
     res = api.find_adgroup_creativesets(campaign_id,conditions=conditions,         sort_field="id", sort_order="ASCENDING")
  

• DEPRECATED Fetch all Creative Sets assigned to an organization.

     res = api.find_creativesets(conditions=[], limit=1000, offset=0)
  

• Fetch asset details of a Creative Set.

     res = api.get_creativeset(creativeset_id, include_deleted_creative_set_assets=False)
  

• DEPRECATED Update a creativeset name

     res = api.update_adgroup_creativeset_name(creativeset_id, name)
  

• DEPRECATED Delete creative sets from a specified Adgroup res = api.delete_creativesets(campaign_id, adgroup_id, ids)

Reporting Methods

• Get reports on campaigns within a specific org.

     res = api.get_campaigns_report_by_date("2019-04-01", "2019-04-10", 123456789, limit=5)
  

• Get reports on adgroups within a specific org.

     row, grandTotals = api.get_adgroups_report_by_date(123456789, "2019-02-20", "2019-02-28",limit=0)
  

• Get reports on keywords level. limit 0 gets all results instead of just 1000

     row, grandTotals = api.get_keywords_report_by_date(123456789, "2019-02-20", "2019-02-28",limit=0)
  

• Fetches reports for targeting keywords within an ad group. limit 0 gets all results instead of just 1000

     row, grandTotals = api.get_keyword_level_within_adgroup_report_by_date(123456789, 123456789, "2019-02-20", "2019-02-28",limit=0)
  

• DEPRECATED Get reports on creativeset level. limit 0 gets all results instead of just 1000

     row, grandTotals= api.get_creativesets_report_by_date(123456789, "2019-06-01", "2019-06-10")
  

• Fetches ad performance data within a campaign. limit 0 gets all results instead of just 1000

     row, grandTotals= api.get_ad_level_report_by_date(123456789, "2019-06-01", "2019-06-10")
  

• Get reports on searchterms level

     row, grandTotals = api.get_searcherms_report_by_date(123456789,"2019-05-01", "2019-05-07",limit=0)
  

• Fetches reports for search terms within an ad group.

     row, grandTotals = api.get_searchterm_level_within_an_adgroup_report_by_date(123456789, 123456789,"2019-05-01", "2019-05-07",limit=0)
  

Geo Search

• Search Adminareas

     res = api.geo_search("New York", entity="AdminArea", country_code="US")
  

• Search Localities

     res = api.geo_search("New York", entity="Locality", country_code="US")
  

• Returns a list of admin areas in a country.

     res = api.get_admin_areas(country_code="US")
  

• Returns a list of localities in a country.

     res = api.get_localities(country_code)
  

• Gets geo location details based on geo identifier.

     res = api.get_geo_locations_list(geo_id,
                           entity,
                           limit=1000, offset=0)
  

Ad Endpoints

Product Pages methods

Impression share reports

• Create an impression share report example

     conditions = [
     {
         "field": "countryOrRegion",
         "operator": "IN",
         "values": [
         "US",
         "IN"
         ]
     }
     ]
     
     #res = api.impression_share_reports(start_date="2023-01-01", end_date="2023-01-20", conditions=conditions)
  

• Get a list of all impression share reports

     res = api.get_all_impression_share_reports()
  

• Get a single impression share report using report ID

     res = api.get_single_impression_share_report(12345)
  

Changelog

• version 1.7.14 fixed an issue with the timezone for Search Terms + Search Terms within Ad Groups (must be ORTZ - organization time zone)
• version 1.7.12 added support for the v5 of the Apple Search Ads API
• version 1.7.11 added support for use cert and key as strings
• version 1.7.10 always use the latest cryptography package
• version 1.7.9 always use the latest requests package
• version 1.7.7 fixed an issue update_campaign
• version 1.7.6 fixed an issue with token update
• version 1.7.1 added impression share reports and new find methods along product pages to match Searchads API version 4.7
• version 1.6.3 New bug fixes
• version 1.6.1 added new product page, reporting, and Ad endpoints. Deprecated creatives endpoints
• version 1.5.3 fixed token update issue
• version 1.5.3 deprecated creativesets methods from Apple Search Ads API v4
• version 1.5.2 fixed a bug in token refresh due to wrong status code
• version 1.5.1 handles API error with Exception
• version 1.2.1 refresh access_tokn only when needed
• version 1.1.1 added support for the v4 of the Apple Search Ads API
• version 0.7.1 fixed some issues with granularity
• version 0.1.1 Added granularity level reports