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  1. MMM_PyMC_demo MMM_PyMC_demo Public

    A skeletal notebook used to demo how to construct a Bayesian Marketing Mix Model (MMM), using fictitious data, with PyMC

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  2. pymc-marketing-ruari pymc-marketing-ruari Public

    Forked from pymc-labs/pymc-marketing

    Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

    Python