Add 2024 Cephalocon IBM blog - rebuild

Add a 2024 Cephalocon IBM blog post to the ceph.io website, as requested
by Dan van der Ster and Jill Lovato.

Signed-off-by: Zac Dover <[email protected]>

src/en/news/blog/2024/ibm-cephalocon-blog-2024/index.md

@@ -0,0 +1,89 @@
+---
+title: "IBM Cephalocon Blog 2024"
+date: "2024-11-23"
+author: IBM
+image: "images/IBM-Icon.png"
+tags:
+  - "IBM"
+  - "Cephalocon 2024"
+---
+
+### Industry trends:
+
+Many clients are transforming their IT infrastructure to enterprise platforms
+because their mission critical applications are demanding a cloud native
+experience on premises with the following:
+
+- Web scale
+- On-demand consumption
+- Scalable elastic infrastructure
+- Platform-as-a-Service
+- Containers & Bare Metal
+- API on everything
+- Multi-protocol storage services (block, file, object)
+
+### Client requirements:
+
+As IT leaders build out their enterprise platforms, they have the following
+requirements for the underlying enterprise storage platform:
+
+- Multiprotocol: deliver block, file and object from a single software platform
+- Software-defined: software solution that runs on commodity servers
+- Modular scalability: modular design that can scale up and down without
+  disruption
+- Intelligent security: automatic protection, detection, and recovery from
+  threats
+- Uniform control: Common unified control plane with standard APIs
+- API-driven: REST APIs to fully automate management tasks
+
+### Ceph capabilities:
+
+Clients have issued vendor requests for proposals (RFP) for enterprise storage
+platforms and evaluated the responses. IT leaders have learned that only Ceph
+can meet their requirements for multiprotocol, software-defined enterprise
+storage platforms. None of the other alternatives can deliver all three
+protocols (block-NVMeoF, file-NFS,SMB and object-S3) from a single
+software-defined platform.
+
+Clients that have implemented enterprise storage platforms on Ceph have
+reported 50% lower total cost of ownership (TCO) and 67% faster deployment
+times.
+
+### IBM client examples:
+
+A global IBM client was struggling with their legacy HDFS environment due to
+the tight coupling of compute and storage along with limits around scalability,
+erasure coding support, hardware alternatives and security. The client replaced
+HDFS with IBM Storage Ceph with open-source S3A interface, erasure coding,
+encryption at rest and inflight all running on open compute style hardware of
+their choice. The client had a parallel effort to modernize their analytics
+environment so IBM Storage Ceph support for Iceberg, Parquet, Trino and Apache
+Spark was also a benefit. In the end, the transition from HDFS to IBM Storage
+Ceph reduced their TCO by 50%.
+
+Another government agency IBM client was seeking to modernize their legacy
+infrastructure and applications with a new enterprise storage platform. The
+client was struggling with a legacy storage platform that was difficult to
+expand, difficult to secure, difficult to manage and expensive to maintain. As
+the client containerized their cloud applications that serve 35 million users,
+they needed S3 object storage to store large amounts of unstructured data. The
+client turned to IBM Storage Ceph as their new enterprise storage platform. The
+open standard S3 APIs made it much easier to onboard new applications and
+services ultimately reducing deployment times by 67%.
+
+A third global IBM client is planning to eventually migrate all their workloads
+to NVMe over TCP starting with their block workloads running on VMware. The
+client wants to move away from proprietary initiators that lock them in and
+toward more open alternatives where they have the flexibility to change vendors
+and improve business agility. The client also wants to significantly improve
+the security compared to legacy block solutions by using mutual challenge
+handshake authentication protocol (CHAP), transport layer security (TLS)
+inflight encryption, and host IP tables. The improved agility and security
+along with lower TCO are the compelling reasons this client is building an
+enterprise storage platform with IBM Storage Ceph.
+
+### Conclusion:
+
+IBM employees and clients continue to make large contributions to the Ceph
+community to help mature the technology to maintain Ceph as the leading
+enterprise storage platform. Please join us in the community.