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1. Column types - Categories/Dimension/Groups/Qualitative , Numerics/Metric/Quantitative, Dates, Location, Text | ||
2. Granularity of data | ||
3. Derive new metrics | ||
- Numerical column: Bin it | ||
- Text - No. of characters, words, sentences, hashtags, frequency of particular word | ||
- Date - Year, month, day, hour, second, evening/morning, weekday/holiday, Seasons | ||
- Location- Latitude, longitude, State, Country, Avg temperature, Population, GDP | ||
4. Univariate Analysis | ||
- Dimension - Frequenct Count - Bar chart | ||
- Numerical - Distribution | ||
- Histogram, Boxplot (Outliers, skewness, distribution) | ||
- Text - Create word cloud to understand what are frequently used words | ||
- Date - Consider it is a dimension | ||
5. Bivariate Analysis | ||
- 1 Dimension + 1 Metric - Barchart, x-axis(Dimension), y-axis(Metric), Summarize(Min, max, mean, median, Sum) | ||
- 2 Dimension: Heat Map (Color represents the frequency) | ||
- 2 Metric: Scatterplot (Outliers, Visual Grouping, Trend, Correlation) | ||
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6. Multivariate Analysis | ||
- 1 Dimension & 2 Metrics - Treemap (Size is metric, color is another metric, boxes for dimension) | ||
- Colored bar chart(bars for dimension, yaxis-metric, color-metric) | ||
- 2 Dimension & 2 Metrics - Scatter plot (Xaxis-metric, yaxis-metric, color-dimension, symbol-dimension) | ||
- Many metrics - Scatter plot (xaxis, yaxis, color, size) |