Fall Semester 2023-2024, Thessaloniki
The main goal of this study is to understand how elected political leaders (members of the Hellenic Parliament) in Greece utilize their YouTube channels and what kind of content upload in 2023. Additionally, this study helps understand how digital tools like programming and AI models like ChatGTP can assist new media research.
It is crucial to see how political engagement happens online in Greece and how politicians use YouTube by getting data-driven insights. The sampling frame encompasses the leaders of nine political parties elected in the Hellenic Parliament. The data collected on 31 January 2024.
The study examined nine channels belonging to Androulakis Nikos (PASOK), Mitsotakis Kyriakos (Nea Dimokratia), Kasselakis Stefanos (SYRIZA), Haritsis Alexandros (Nea Aristera), Stigas Vasileios (Spartiates), Dimitrios Natsios (NIKI), Velopoulos Kyriakos (Elliniki Lysi), Konstantopoulou Zoe (Pleusi Eleftherias), and Koutsoumpas Dimitris (KKE). For leaders such as Konstantopoulou Zoe (Pleusi Eleftherias), Stigas Vasileios (Spartiates), Koutsoumpas Dimitris (KKE), and Dimitrios Natsios (NIKI), the channels of their respective parties were analyzed, as these leaders do not maintain distinct personal online preferences on YouTube separate from their parties.
data folder contains all the csv files
channelData.csv: contains information about the nine channels (subscribers, total videos etc.)
videos_data.csv: contains information about all the videos uploaded on the channels -upload list- (titles, published dates, views etc.)
elected_data.csv: contains information about all the videos uploaded on the channels in 2023
uploads_per_month.csv: how many videos uploaded per month since the channel launch until Jan 2024.
.ipynb files
YoutubeAPIDataCollection.ipynb: Data collection through Youtube API
ytDCproject-DA.ipynb: Data cleaning, processing, analysis and visualization
PoliticalLeadersonYoutube.pdf: A short review of results
stopwords-el.json/txt: stopwords used to prompt for Text Analysis with ChatGPT