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Expand on reasons custom domains are good
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Build your own email reputation.
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TristankMS authored Jun 13, 2024
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A domain is a unique name that appears after the **@** sign in email addresses, and after **www.** in web addresses. It typically takes the form of your organization's name and a standard Internet suffix, such as *yourbusiness.com* or *stateuniversity.edu.*
Using a custom domain like "**rob\@contoso.com**" with Microsoft 365 can help build credibility and recognition for your brand.
Using a custom domain like "**rob\@contoso.com**" with Microsoft 365 can help build credibility and recognition for your brand. It may also have a positive effect on your email reputation, depending on the provider, making it less likely that your email will be mis-identified as "spam".
You can [buy a domain in Microsoft 365 and we will set it up automatically](../get-help-with-domains/buy-a-domain-name.md), or you can buy or bring one you already own from a domain registrar.
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