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Merge pull request #2789 from MicrosoftDocs/user/mikehoffms/ad-policy…
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Updated link in "Add-ons store developer policies"
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mikehoffms authored Aug 22, 2023
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ms.author: msedgedevrel
ms.topic: conceptual
ms.prod: microsoft-edge
ms.date: 07/10/2023
ms.date: 08/18/2023
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# Microsoft Edge Add-ons store developer policies

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#### 1.10.2 Policies and Agreements

Any advertising content your extension displays must adhere to [Microsoft Creative Acceptance Policy](https://about.ads.microsoft.com/solutions/ad-products/display-advertising/creative-acceptance-policies).
Any advertising content your extension displays must adhere to [Microsoft Advertising Network policies](https://about.ads.microsoft.com/policies/home).

If your extension displays ads, all content displayed must conform to the advertising requirements of the [App Developer Agreement](/legal/windows/agreements/app-developer-agreement) and this Policy.

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#### 1.10.4 Promotions

If you purchase or create promotional ad campaigns to promote your extensions through the ad campaign functionality in [Partner Center](https://partner.microsoft.com/dashboard/microsoftedge/public/login?ref=dd), all ad materials you provide to Microsoft, including any associated landing pages, must comply with [Microsoft Creative Specifications Policy](https://about.ads.microsoft.com/policies/creative-specs) and [Microsoft Creative Acceptance Policy](https://about.ads.microsoft.com/solutions/ad-products/display-advertising/creative-acceptance-policies).
If you purchase or create promotional ad campaigns to promote your extensions through the ad campaign functionality in [Partner Center](https://partner.microsoft.com/dashboard/microsoftedge/public/login?ref=dd), all ad materials you provide to Microsoft, including any associated landing pages, must comply with [Microsoft Creative Specifications Policy](https://about.ads.microsoft.com/policies/creative-specs) and [Microsoft Advertising Network policies](https://about.ads.microsoft.com/policies/home).

#### 1.10.5 Notifying Users of Opt-Out for Interest-Based Advertising

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