More branding adjustments

browser/components/urlbar/content/enUS-searchFeatures.ftl

@@ -209,7 +209,7 @@ addressbar-locbar-firefox-suggest-learn-more = Learn more
 # Non-sponsored suggestions: on
 # Sponsored suggestions: on
 # Data collection: on
-addressbar-firefox-suggest-info-all = Based on your selection, you’ll receive suggestions from the web, including sponsored sites. We will process your search query data to develop the { -firefox-suggest-brand-name } feature.
+addressbar-firefox-suggest-info-all = Based on your selection, you’ll receive suggestions from the web, including sponsored sites. We will process your search query data to give Mozilla more data.
 
 # Non-sponsored suggestions: on
 # Sponsored suggestions: on
@@ -219,7 +219,7 @@ addressbar-firefox-suggest-info-nonsponsored-sponsored = Based on your selection
 # Non-sponsored suggestions: on
 # Sponsored suggestions: off
 # Data collection: on
-addressbar-firefox-suggest-info-nonsponsored-data = Based on your selection, you’ll receive suggestions from the web, but no sponsored sites. We will process your search query data to develop the { -firefox-suggest-brand-name } feature.
+addressbar-firefox-suggest-info-nonsponsored-data = Based on your selection, you’ll receive suggestions from the web, but no sponsored sites. We will process your search query data to give Mozilla more data.
 
 # Non-sponsored suggestions: on
 # Sponsored suggestions: off
@@ -229,7 +229,7 @@ addressbar-firefox-suggest-info-nonsponsored = Based on your selection, you’ll
 # Non-sponsored suggestions: off
 # Sponsored suggestions: on
 # Data collection: on
-addressbar-firefox-suggest-info-sponsored-data = Based on your selection, you’ll receive sponsored suggestions. We will process your search query data to develop the { -firefox-suggest-brand-name } feature.
+addressbar-firefox-suggest-info-sponsored-data = Based on your selection, you’ll receive sponsored suggestions. We will process your search query data to give Mozilla more data.
 
 # Non-sponsored suggestions: off
 # Sponsored suggestions: on
@@ -239,10 +239,10 @@ addressbar-firefox-suggest-info-sponsored = Based on your selection, you’ll re
 # Non-sponsored suggestions: off
 # Sponsored suggestions: off
 # Data collection: on
-addressbar-firefox-suggest-info-data = Based on your selection, you won’t receive suggestions from the web or sponsored sites. We will process your search query data to develop the { -firefox-suggest-brand-name } feature.
+addressbar-firefox-suggest-info-data = Based on your selection, you won’t receive suggestions from the web or sponsored sites. We will process your search query data to give Mozilla more data.
 
 addressbar-dismissed-suggestions-label = Dismissed suggestions
-addressbar-restore-dismissed-suggestions-description = Restore dismissed suggestions from sponsors and { -brand-short-name }.
+addressbar-restore-dismissed-suggestions-description = Restore dismissed suggestions from sponsors and Mozilla.
 addressbar-restore-dismissed-suggestions-button =
   .label = Restore
 addressbar-restore-dismissed-suggestions-learn-more = Learn more

browser/locales/en-US/browser/newtab/newtab.ftl

@@ -263,7 +263,7 @@ newtab-custom-row-selector =
 newtab-custom-sponsored-sites = Sponsored shortcuts
 newtab-custom-stories-toggle =
   .label = Recommended stories
-  .description = Exceptional content curated by the { -brand-product-name } family
+  .description = Exceptional content curated by Mozilla
 newtab-custom-pocket-sponsored = Sponsored stories
 newtab-custom-pocket-show-recent-saves = Show recent saves
 newtab-custom-recent-toggle =

browser/locales/en-US/browser/preferences/preferences.ftl

@@ -709,7 +709,7 @@ home-prefs-shortcuts-by-option-sponsored =
 
 home-prefs-recommended-by-header-generic =
     .label = Recommended stories
-home-prefs-recommended-by-description-generic = Exceptional content curated by the { -brand-product-name } family
+home-prefs-recommended-by-description-generic = Exceptional content curated by Mozilla
 
 ##
 

toolkit/locales/en-US/toolkit/branding/brandings.ftl

@@ -37,12 +37,12 @@
 
 # “Suggest” can be localized, “Firefox” must be treated as a brand
 # and kept in English.
--firefox-suggest-brand-name = Firefox Suggest
+-firefox-suggest-brand-name = r3dfox suggest
 
 # ”Home" can be localized, “Firefox” must be treated as a brand
 # and kept in English.
--firefox-home-brand-name = Firefox Home
+-firefox-home-brand-name = r3dfox home
 
 # View" can be localized, “Firefox” must be treated as a brand
 # and kept in English.
--firefoxview-brand-name = Firefox View
+-firefoxview-brand-name = r3dfox view