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| --- | ||
| marp: true | ||
| title: Marp CLI example | ||
| description: Hosting Marp slide deck on the web | ||
| theme: uncover | ||
| title: How to get your first 5 users (and convert them to customers) | ||
| description: 10 step process to get your first free users and eventually convert them to customers | ||
| transition: fade | ||
| paginate: true | ||
| _paginate: false | ||
| --- | ||
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|  | ||
| # How to get first 5 users (and convert them to customers) 5️⃣📲🥳 | ||
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| # <!--fit--> Marp CLI example | ||
| --- | ||
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| - You've launched a new app 🚀 | ||
| - Now what? | ||
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| --- | ||
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| # Product development lifecycle | ||
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| Hosting Marp slide deck on the web | ||
| 1. Idea 💡 | ||
| 2. Launch something 🚀 | ||
| <!-- this is also called "marketing" --> | ||
| <!-- also works for finding a job --> | ||
| 3. Talk to users to see if it serves their needs 🗣️ <--- you're here now | ||
| 4. Repeat 🔁 | ||
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| https://github.com/yhatt/marp-cli-example | ||
| --- | ||
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| <!-- you've already written personas of your target user --> | ||
| <!-- if you've built a tool for yourself, find more people like you --> | ||
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| <style scoped>a { color: #36c; }</style> | ||
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| <!-- This is presenter note. You can write down notes through HTML comment. --> | ||
| # 1. Write down a list of all your contacts 📇 | ||
| - social 📱 | ||
| - all followers you can *directly* message | ||
| - etc. | ||
| - email 📧 | ||
| - phone numbers 📞 | ||
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| --- | ||
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|  | ||
| # 2. Pick a platform to start 🎯 | ||
| - Preferably the platform you have the most contacts | ||
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| --- | ||
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| <!-- _backgroundColor: "#123" --> | ||
| <!-- _color: "#fff" --> | ||
| # 3. What do I say? 🗣️ | ||
| - Personalize your message | ||
| - Be a human being | ||
| - It doesn't matter how, just prove you're not blasting all your contacts | ||
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| ##### <!--fit--> [Marp CLI](https://github.com/marp-team/marp-cli) + [GitHub Pages](https://github.com/pages) | [Netlify](https://www.netlify.com/) | [Vercel](https://vercel.com/) | ||
| > "Hey, I saw you posted about x movie." | ||
| > "Hey, I saw you moved." | ||
| > "Hey, I saw you started a new job." | ||
| ##### <!--fit--> 👉 The easiest way to host<br />your Marp deck on the web | ||
| --- | ||
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| # 4. Reach out 👋 | ||
| - Your goal should be to reach out to 100 people, every single day | ||
| - Start with 1, then go from there | ||
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| --- | ||
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|  | ||
| # 5. What do I say if they reply? 🤔 | ||
| - ACA (Acknowledge Compliment Ask) | ||
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| 1. **Acknowledge** - acknowledge something they've done recently | ||
| 2. **Compliment** - compliment them | ||
| 3. **Ask** - ask a question that relates to compliment and what you're selling | ||
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| ## **[GitHub Pages](https://github.com/pages)** | ||
| - Remember be a human first! | ||
| - This only works if you're being authentic | ||
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| #### Ready to write & host your deck! | ||
| --- | ||
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| [](https://github.com/yhatt/marp-cli-example/generate) | ||
| # 6. Invite their friends 👥 | ||
| - You are not going to sell *this* person | ||
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| - why? | ||
| - expands list of potential leads | ||
| - keeps it casual (not high pressure salesy) | ||
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| --- | ||
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|  | ||
| > "Do you know anyone who is looking for XYZ? I'm opening up a few slots to do exactly that." | ||
| ## **[Netlify](https://www.netlify.com/)** | ||
| - You're asking them for a favor, not to buy from you. It shouldn't feel weird. | ||
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| #### Ready to write & host your deck! | ||
| - However, if they show *interest* in your service, you've just converted a **Lead** to an **Engaged Lead** | ||
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| [](https://app.netlify.com/start/deploy?repository=https://github.com/yhatt/marp-cli-example) | ||
| **Lead** - someone you can contact | ||
| **Engaged lead** - someone you can contact who has shown interest in what you are selling | ||
|
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| --- | ||
| # Let's practice | ||
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| <!-- | ||
| 1. Cyclist Dashboard App | ||
| **Acknowledge**: "Hey, saw your biking adventure in Chicago!" | ||
| **Compliment**: "You really know your way around those streets." | ||
| **Ask**: "Hey, there's an app coming up for cyclists to report stuff like blocked lanes. Know any bike buddies who'd wanna check it out?" | ||
| 2. Daily Health Tracker App | ||
| Acknowledge: "You're nailing that healthy lifestyle, I see!" | ||
| Compliment: "Impressed by how you keep track of everything." | ||
| Ask: "We're working on this health tracking app. Got friends who'd be into trying it?" | ||
| 3. Family Tree Data App | ||
| Acknowledge: "Loved your throwback family pic the other day!" | ||
| Compliment: "You're the memory keeper of your fam, huh?" | ||
| Ask: "My peeps are making this family tree app. Know anyone who's into family history stuff?" | ||
| 4. Personal Memory Journal App | ||
|  | ||
| Acknowledge: "Your stories always crack me up." | ||
| Compliment: "You've got a knack for remembering the funniest details." | ||
| Ask: "There's this memory journal app in the works. You or your friends might wanna give it a spin?" | ||
| ## **[Vercel](https://vercel.com/)** | ||
| 5. Product Review Management App | ||
| #### Ready to write & host your deck! | ||
| Acknowledge: "Your reviews are always spot on." | ||
| Compliment: "You've got an eye for the good stuff." | ||
| Ask: "Hey, there's an app coming for managing reviews. Think it could help you or someone you know?" | ||
| 6. Personalized Language Learning App | ||
| Acknowledge: "Your language skills are getting awesome!" | ||
| Compliment: "Love how you dive into new languages." | ||
| Ask: "We're building a language app. Know anyone who's into learning new tongues?" | ||
| 7. Gym Timing App | ||
| Acknowledge: "You're always gym-ready, huh?" | ||
| Compliment: "Admire how you fit workouts into your busy day." | ||
| Ask: "There's this app for finding the best gym times. Maybe useful for your gym rat friends?" | ||
| 8. Student Contact & Schedule Management App | ||
| Acknowledge: "You're juggling your teaching schedule like a pro." | ||
| Compliment: "You're so organized, it's unreal!" | ||
| Ask: "Know any other teachers who'd love an app to keep student stuff sorted?" | ||
| 9. Archaeological Dig Management App | ||
| Acknowledge: "Your dig stories are always epic." | ||
| Compliment: "You're like a modern-day Indiana Jones." | ||
| Ask: "We're cooking up an app for dig management. Got any archaeologist pals who might dig it?" | ||
| 10. Beauty Product Price Comparison App (Prettiest Price) | ||
| Acknowledge: "You always find killer deals on beauty stuff." | ||
| Compliment: "You're the queen of savvy shopping!" | ||
| Ask: "Heard of Prettiest Price? It's for comparing prices. Sounds up your alley, or maybe a friend's?" | ||
| 11. Fighter & Event Connection Web App | ||
| Acknowledge: "You're really into the fight scene, aren't you?" | ||
| Compliment: "You always know the best events coming up." | ||
| Ask: "There's this app linking fighters and viewers with events. Know folks who'd love that?" | ||
| 12. Kids' Activity & Habit Building App | ||
| Acknowledge: "You're doing great keeping the kids entertained." | ||
| Compliment: "You've got this parenting thing down." | ||
| Ask: "There's an app for kids' activities and habits. Sounds like something your parent friends might like?" | ||
| --> | ||
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| [](https://vercel.com/import/project?template=https://github.com/yhatt/marp-cli-example) | ||
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| --- | ||
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| ### <!--fit--> :ok_hand: | ||
| # 7. Make it free 🎁 | ||
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| I'm going to do all this stuff for free as long as you promise to do 3 things: | ||
| 1. You actually use my service | ||
| 2. You give me feedback on it | ||
| 3. Leave a killer review (if you think it deserves it) | ||
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| --- | ||
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|  | ||
| # Why? | ||
| 1. It will give you practice | ||
| 2. You probably suck | ||
| 3. You need to learn how to suck less by lowering barrier to entry* | ||
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| These "customers" are not paying you money, but they are paying for your service with their *time* and *feedback*. | ||
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| *There may be hidden barriers to using your product that you didn't anticipate | ||
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| <!-- fear, uncertainty, etc. --> | ||
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| --- | ||
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| # Script #1 | ||
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| >Do you know anybody who is (describe their struggles) looking to (dream outcome) in (time delay)? | ||
| >I'm taking on 5 case studies for free because that's all I can handle | ||
| >I just want to get some testimonials for my product | ||
| (this is your first app and you don't know what you're doing so 5 is plenty) | ||
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| >I just had a girl named (xxx) work with me to get (dream outcome) even though she (describe struggle). | ||
| >I'd like to get more testimonials to show it works across different scenarios. | ||
| >Does anyone you know come to mind? | ||
| --- | ||
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| # Script #2 | ||
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| >I helped (type of customer) get (dream outcome) in (time period) without effort and sacrifice and I guarantee (xyz) to decrease risk. | ||
| - If people don't want to work with you (even for free) that means there are hidden costs associated with your service. You need to figure out those hidden costs. | ||
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| <!-- You've already developed personas so you should know the type of customer to target --> | ||
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| --- | ||
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| If people get value from your product or service, they are more likely to | ||
| - leave a positive review ⭐️ | ||
| - give you feedback 🗣️ | ||
| - send friends/family 👨👩👧👦 | ||
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| --- | ||
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| # 9. Start Charging 💰 | ||
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| - When people start referring, you are good enough to start charging | ||
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| >I'm taking on 5 case studies for ~~free~~ 80% off because that's all I can handle | ||
| - Then keep increasing price | ||
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| --- | ||
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| # Script #3 | ||
| - Go back to your free users | ||
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| >I am accepting somebody who is paying full price in order to do this, if you would like me to keep doing this for you, you would have to start paying to match them. Are you comfortable with that? | ||
| - If not, no worries. You just gave them free stuff. Remember to ask for that killer review. | ||
| - Don't think short term, think long term. | ||
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| These free users are super valuable | ||
| 1. they're going to leave you reviews | ||
| 2. they're going to send you people | ||
| 3. they may transition into paying you | ||
| <!-- so be nice! --> | ||
|
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| --- | ||
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| # 10. Keep leads warm 🥰 | ||
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| - Keep checking in with your leads and provide them value | ||
| - testimonials | ||
| - samples | ||
| - information/insights/updates | ||
| - etc. | ||
| - Leads will start soliciting you | ||
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| --- | ||
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| # Breakout groups | ||
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| - Can you use the ACA (acknowlege, compliment, ask) framework to come up with a script? | ||
| - Please use breakout rooms to work in small groups (3-5 people) and write a script | ||
| - We'll come back as a class and practice pitching each other | ||
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| --- | ||
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| ### Created by Yuki Hattori ([@yhatt](https://github.com/yhatt)) | ||
| # Resources | ||
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| https://github.com/yhatt/marp-cli-example | ||
| [Video](https://www.youtube.com/watch?v=w7g08dVTwaE) |
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