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<title>房地产视角:降本时代下的可持续科技创新与应用</title>
<description><div class="experience-container experience-container-height
cq-dd-image experience-with-background
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light-mode" data-background-alignment="right" data-background-vertical-alignment="top" data-size-disposition="size-to-content" data-desktop-size-disposition="inherit" data-overflow-handling="overflow" data-content-horizontal-alignment="left" data-mobile-content-horizontal-alignment="left" data-content-vertical-alignment="middle" data-background-brightness="high" data-component="backgroundeperience"><div class="experience-content experience-content--extrasmall-padding "><div class="responsivegrid"><div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "><div class="columnrow aem-GridColumn aem-GridColumn--default--12"><div class="grid-v2 row"><div class="col-lg-3 none none col-horizontal-alignment-left col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="left" data-mobile-horizontal-alignment="left"><div class="column"></div></div><div class="col-lg-7 order-md-2 none col-horizontal-alignment-center col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="center" data-mobile-horizontal-alignment="left"><div class="column"><div class="parsys"><div class="richtext"><p>今年5月,国务院印发《2024—2025年节能降碳行动方案》的通知,提出“建筑节能降碳行动,并指出要“加快建造方式转型、严格执行建筑节能降碳强制性标准、推进存量建筑改造”。在经济温和复苏的背景下,建筑使用方、企业租户以较低成本实现“碳排瘦身”迫在眉睫,作为碳排大户的房地产行业如何以科技轻松应对?开放式创新语境下,消费品和材料企业的跨界合作又如何实现从C端到B端的多赢?</p></div></div></div></div></div></div><div class="spacing aem-GridColumn aem-GridColumn--default--12"></div><div class="columnrow aem-GridColumn aem-GridColumn--default--12"><div class="grid-v2 row"><div class="col-lg-3 none none col-horizontal-alignment-center col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="center" data-mobile-horizontal-alignment="left"><div class="column"><div class="parsys"><div class="relatedlink"><!-- SDI include (path: /zh/trends-and-insights/investor/podcast-ep-17-re-perspective-innovation-and-application-of-sustainability-in-the-context-of-optimization-cost/_jcr_content/maincontent/pagesection1/experience-content/columnrow/column1591007108814/column-content/relatedlink.nocache.html, resourceType: jll-dot-com/components/projections/relatedlinks/relatedlink) --><div class="sidebar-related "><p class="sidebar-related__title" data-text-level="body1"><b>更多关于 “科技”</b></p><div class="sidebar-related__section"><a class="sidebar-related__links" href="https://www.joneslanglasalle.com.cn/zh/trends-and-insights/cities/guangzhou-gaming-industry-lights-up-new-office-space-demand"><span>洞察大湾区新质生产力(二)| 广州逐浪游戏产业,点亮新生办公空间需求</span></a><span class="sidebar-related__dates"> 2024年 05月 28日</span></div><div class="sidebar-related__section"><a class="sidebar-related__links" href="https://www.joneslanglasalle.com.cn/zh/trends-and-insights/investor/vehicle-parts-manufacturers-into-a-new-track-or-become-new-engine-of-demand-for-industrial-parks-and-office-buildings"><span>车企零部件制造商驶入新轨道,或成产办需求新引擎?</span></a><span class="sidebar-related__dates"> 2024年 05月 21日</span></div><div class="sidebar-related__section"><a class="sidebar-related__links" href="https://www.joneslanglasalle.com.cn/zh/trends-and-insights/investor/the-new-energy-vehicle-intelligent-industry-ecology-and-commercial-real-estate-potential"><span>技术重塑,新能源汽车行业进入下半场——人工智能时代</span></a><span class="sidebar-related__dates"> 2024年 05月 14日</span></div></div></div><div class="spacing"></div></div></div></div><div class="col-lg-7 order-md-2 none col-horizontal-alignment-center col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="center" data-mobile-horizontal-alignment="left"><div class="column"><div class="parsys"><div class="richtext"><p>本期播客,我们再次携手房地产科技创新的企业联盟城越UrbanLab,并邀请到了消费品企业代表、Impact Hub Shanghai,结合仲量联行在房地产科技生态中的长期洞察和节能技术改造的实际案例,憧憬了在数据更加可获取、机器人更普及的以后,房地产行业迎来更节能、更安全也更智能的未来。
&nbsp;</p><h5><span class="rte__heading--4">参与嘉宾:</span></h5><ul>
<li>姚渭洲 可持续发展领域资深专家、消费品企业代表</li>
<li>孙菁歌&nbsp;Impact Hub Shanghai 合伙人</li>
<li>张语歆 仲量科技创新项目高级经理</li>
<li>瞿诗芸 城越UrbanLab生态经理</li>
</ul></div><div class="spacing"></div><div class="html"></div></div></div></div></div></div><div class="spacing aem-GridColumn aem-GridColumn--default--12"></div><div class="gallery aem-GridColumn aem-GridColumn--default--12"><div class="photo-gallery" data-path="/content/jll-dot-com/countries/apac/cn/zh/trends-and-insights/investor/podcast-ep-17-re-perspective-innovation-and-application-of-sustainability-in-the-context-of-optimization-cost/jcr:content/maincontent/pagesection1/experience-content/gallery"><div class="photo-gallery-slide"><div class="responsiveImage"><figure><img src="https://www.joneslanglasalle.com.cn/images/apac/china/articles/investor/jll-podcast-ep-17-re-perspective-innovation-and-application-of-sustainability-in-the-context-of-optimization-cost-inline-desktop-1127x388.jpg" referrerpolicy="no-referrer"></figure></div></div></div></div><div class="spacing aem-GridColumn aem-GridColumn--default--12"></div><div class="columnrow aem-GridColumn aem-GridColumn--default--12"><div class="grid-v2 row"><div class="col-lg-3 none none col-horizontal-alignment-center col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="center" data-mobile-horizontal-alignment="left"><div class="column"></div></div><div class="col-lg-7 order-md-2 none col-horizontal-alignment-center col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="center" data-mobile-horizontal-alignment="left"><div class="column"><div class="parsys"><div class="richtext"><h5><span class="rte__heading--4">仲有话说,延伸阅读</span></h5><ul>
<li>随着数字化在社会各领域的渗透,建筑的数字化与智能化成为地产科技的一大发展趋势,推动建筑行业朝着低碳可持续的方向发展。结合<b>城越</b>的项目实践经验,这一趋势的发展方向主要有以下四个:一是<b>建筑能耗模拟与分析技术</b>,在节能减排方面为建筑设计和运行提供决策支持;二是<b>物联网传感器</b>的开发,用于收集建筑运行中的数据,对建筑的能耗、热环境等进行实时监控和优化;三是<b>建筑热环境智能化控制</b>,即利用智能控制系统根据室内外环境变化,自动调节建筑内部的温度与湿度,在提高建筑环境舒适度的同时,降低建筑能耗;四是<b>人行为影响的算法模块开发</b>,建筑是为了满足人类需求建造的,人的行为也会影响建筑的能耗,因此,通过分析建筑使用者的行为模式开发相应的控制算法,能够实现建筑环境的高效控制,提高空间使用效率。
</li>
<li>仲量联行最新的全球房地产科技调查问卷结果显示,在中国,高达78%的投资者和开发商更倾向于与能够提供支持ESG绩效追踪和评估服务技术的科技企业建立合作关系;到2025年,84%的企业用户的科技预算增幅将主要用于<b>监测、改善和报告环境可持续性</b>这一领域。随着内地上市企业ESG信息披露要求逐步完善,<b>可持续相关技术</b>在房地产领域的解决方案成为了企业投资的热点。
</li>
<li>根据仲量联行中国房地产科技企业数据库,目前,众多科技初创企业正积极投身于推动可持续技术在房地产领域的应用。其中,51%专注于<b>物业与设施管理</b>上,特别是<b>能源管控、环境监测以及智能设备</b>等领域。仲量联行中国房地产科技企业数据库的最新统计显示,当前国内专注于房地产领域机器人技术研发和应用的企业数量已突破百家,产品类型涵盖<b>服务式机器人、工业机器人、特种机器人、人型机器人</b>等,应用场景包括清洁消杀、智能巡检、装配测量、搬运分拣、高空作业与安防等场景。
</li>
<li>2024年,仲量联行上海办公室进行了节能技术改造工作。该工程由仲量科技携手综合设施管理团队共同完成,总改造面积为4712平方米,采用了软硬件一体化的智能物联网解决方案。由于改造只涉及末端面板,硬件安装周期缩短至一周以内。在仅利用周末时间施工的前提下,整体部署工作于6周内顺利结束。经过半年多的测试与调整,该项目已经成功达成了初期所设定的全部目标。</li>
</ul></div></div></div></div></div></div></div></div></div></div> </description>
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<pubDate>Thu, 21 Nov 2024 16:00:00 GMT</pubDate>
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<category>市场趋势</category>
<category>地产投资</category>
<category>办公楼</category>
<category>人性化体验</category>
<category>投资者</category>
<category>Owner</category>
<category>技术</category>
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<category>播客</category>
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<category>文章</category>
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<category>能源与可持续发展</category>
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<category>房地产策略</category>
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<title>零售行业新热词——“首发经济” 链式发展新模式</title>
<description><div class="experience-container experience-container-height
cq-dd-image experience-with-background
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light-mode" data-background-alignment="right" data-background-vertical-alignment="top" data-size-disposition="size-to-content" data-desktop-size-disposition="inherit" data-overflow-handling="overflow" data-content-horizontal-alignment="left" data-mobile-content-horizontal-alignment="left" data-content-vertical-alignment="middle" data-background-brightness="high" data-component="backgroundeperience"><div class="experience-content experience-content--extrasmall-padding "><div class="responsivegrid"><div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "><div class="columnrow aem-GridColumn aem-GridColumn--default--12"><div class="grid-v2 row"><div class="col-lg-3 none none col-horizontal-alignment-left col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="left" data-mobile-horizontal-alignment="left"><div class="column"><div class="parsys"></div></div></div><div class="col-lg-7 order-md-2 none col-horizontal-alignment-center col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="center" data-mobile-horizontal-alignment="left"><div class="column"><div class="parsys"><div class="richtext"><p>今年四月,第四届中国国际消费品博览会(消博会)在海南举办,期间,仲量联行正式发布了;同期,消博会推出了“全球新品发布计划”,通过直播发布活动、展台新品发布、新品应用场景陈列展三大板块揭开“首发经济”序幕。随后,《中共中央关于进一步全面深化改革、推进中国式现代化的决定》一文中正式提出:“积极推进首发经济”,<b>首发经济</b>立马成为零售商业行业的一大热词。</p></div></div></div></div></div></div><div class="spacing aem-GridColumn aem-GridColumn--default--12"></div><div class="columnrow aem-GridColumn aem-GridColumn--default--12"><div class="grid-v2 row"><div class="col-lg-3 none none col-horizontal-alignment-left col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="left" data-mobile-horizontal-alignment="left"><div class="column"><div class="parsys"><div class="relatedlink"><!-- SDI include (path: /zh/trends-and-insights/investor/interpretation-of-debut-economy/_jcr_content/maincontent/pagesection1/experience-content/columnrow_copy/column1591007108814/column-content/relatedlink_copy.nocache.html, resourceType: jll-dot-com/components/projections/relatedlinks/relatedlink) --><div class="sidebar-related "><p class="sidebar-related__title" data-text-level="body1"><b>了解更多 "零售地产"</b></p><div class="sidebar-related__section"><a class="sidebar-related__links" href="https://www.joneslanglasalle.com.cn/zh/trends-and-insights/investor/property-review-retail-sector-q3-2024"><span>带你看中国丨2024年第三季度零售地产市场概览</span></a><span class="sidebar-related__dates"> 2024年 11月 12日</span></div><div class="sidebar-related__section"><a class="sidebar-related__links" href="https://www.joneslanglasalle.com.cn/zh/trends-and-insights/cities/cross-border-tourism-drives-chongqing-to-build-an-international-consumption-center-city"><span>跨境游如何为重庆打造国际消费中心城市注入动能?</span></a><span class="sidebar-related__dates"> 2024年 08月 20日</span></div><div class="sidebar-related__section"><a class="sidebar-related__links" href="https://www.joneslanglasalle.com.cn/zh/trends-and-insights/investor/2024-q2-property-review-retail-sector"><span>带你看中国丨2024年第二季度零售地产市场概览</span></a><span class="sidebar-related__dates"> 2024年 08月 13日</span></div></div></div><div class="spacing"></div></div></div></div><div class="col-lg-7 order-md-2 none col-horizontal-alignment-center col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="center" data-mobile-horizontal-alignment="left"><div class="column"><div class="parsys"><div class="richtext"><h5><b><span class="rte__heading--4">新定义:什么是首发经济?</span></b></h5><p><span style="letter-spacing: 0.0px;">据新华社,</span><b style="letter-spacing: 0.0px;">首发经济是指:企业发布新产品,推出新业态、新模式、新服务、新技术,开设首店等经济活动的总称,涵盖了企业从产品或服务的首次发布、首次展出到首次落地开设门店、首次设立研发中心,再到设立企业总部的链式发展全过程。</b><span style="letter-spacing: 0.0px;">因此,首发经济的新内涵体现出消费类经济活动在</span><b style="letter-spacing: 0.0px;">三大维度</b><span style="letter-spacing: 0.0px;">的扩容与升级:</span></p><ol><li>首发经济是对<b>原有“首店经济”的概念升级</b>,并将其扩容至新产品、新业态、新模式等更广阔的消费内容;
</li><li>首发经济对<b>消费业态的覆盖范围进行扩容</b>,将“商品消费”业态的新产品首发,也强调“服务消费”业态的首发;
</li><li>首发经济<b>重视消费全产业链,从消费后端延伸至产业前端</b>,不仅强调开设门店,还看重消费全产业链的发展,包括设立研发中心、企业总部,推动产业升级。</li></ol><p><span style="letter-spacing: 0.0px;">首发经济的序幕首先在一二线消费城市开启,尤其是上海,这一具有国际影响力的消费中心城市。今年以来,多个品牌在上海开设首店及概念店。</span><b style="letter-spacing: 0.0px;">始祖鸟</b><span style="letter-spacing: 0.0px;">在上海南京西路开设全球首家“博物馆体验店”,这也是该品牌目前在全球范围内最大的一家实体门店;</span><b style="letter-spacing: 0.0px;">安踏</b><span style="letter-spacing: 0.0px;">在上海武康路亮相第一家净零碳使命店,展现了品牌在环保领域的坚定承诺;</span><b style="letter-spacing: 0.0px;">路易威登</b><span style="letter-spacing: 0.0px;">巧克力专卖店于上海前滩太古里开设全球第三家门店,也是其中国首家巧克力专卖店;通用汽车旗下高端进口车与生活方式平台道朗格在上海开设全国首家品牌中心。此外,多场重磅的全球活动首发上海:欧莱雅PRO于上海西岸艺术中心启动2024高定发艺大秀;“全球新品首发季暨上海国际美妆节”启幕,7个首发地示范区商圈、街区和地标将举办为期一到两周的快闪活动……同期,北京、广州等城市也在陆续出台政策,支持首发经济在当地的发展。</span></p></div><div class="spacing"></div><div class="gallery"><div class="photo-gallery" data-path="/content/jll-dot-com/countries/apac/cn/zh/trends-and-insights/investor/interpretation-of-debut-economy/jcr:content/maincontent/pagesection1/experience-content/columnrow_copy/column1591007120723/column-content/gallery_copy"><div class="photo-gallery-slide"><div class="responsiveImage"><figure><img src="https://www.joneslanglasalle.com.cn/images/apac/china/articles/investor/jll-interpretation-of-debut-economy-inline-03-desktop-744x418.jpg" referrerpolicy="no-referrer"></figure></div></div><div class="photo-gallery-slide"><div class="responsiveImage"><figure><img src="https://www.joneslanglasalle.com.cn/images/apac/china/articles/investor/jll-interpretation-of-debut-economy-inline-04-desktop-744x418.jpg" referrerpolicy="no-referrer"></figure></div></div><div class="photo-gallery-slide"><div class="responsiveImage"><figure><img src="https://www.joneslanglasalle.com.cn/images/apac/china/articles/investor/jll-interpretation-of-debut-economy-inline-05-desktop-744x418.jpg" referrerpolicy="no-referrer"></figure></div></div><div class="photo-gallery-slide"><div class="responsiveImage"><figure><img src="https://www.joneslanglasalle.com.cn/images/apac/china/articles/investor/jll-interpretation-of-debut-economy-inline-09-desktop-744x418.jpg" referrerpolicy="no-referrer"></figure></div></div></div></div></div></div></div></div></div><div class="spacing aem-GridColumn aem-GridColumn--default--12"></div><div class="responsiveimage aem-GridColumn aem-GridColumn--default--12"><div class="responsive-image__wrapper responsive-image__wrapper--vertical-alignment-top responsive-image__wrapper--horizontal-alignment-left"><figure><img src="https://www.joneslanglasalle.com.cn/images/apac/china/articles/investor/jll-interpretation-of-debut-economy-hero-desktop-1127x388.jpg" referrerpolicy="no-referrer"></figure></div></div><div class="spacing aem-GridColumn aem-GridColumn--default--12"></div><div class="columnrow aem-GridColumn aem-GridColumn--default--12"><div class="grid-v2 row"><div class="col-lg-3 none none col-horizontal-alignment-center col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="center" data-mobile-horizontal-alignment="left"><div class="column"></div></div><div class="col-lg-7 order-md-2 none col-horizontal-alignment-center col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="center" data-mobile-horizontal-alignment="left"><div class="column"><div class="parsys"><div class="richtext"><h5><b><span class="rte__heading--4">需求侧:以首发经济探索消费新触点、新内容,营造适应新世代需求的消费新场景</span></b></h5><p><span style="letter-spacing: 0.0px;">首店经济作为首发经济的早期模式,仍对市场需求具有重大价值。从数据来看,上海、北京、成都等城市每年新开首店数量位居前列。随着中国消费市场已走向成熟,国际品牌在主要城市的商业布局已成型,更多国际品牌现阶段开始深耕目标城市,继而从投资端的粗放扩张转向运营端的精耕细作。同期,随着国潮国货新势力不断崛起,在二次元经济、宠物经济等新业态加持下,</span><b style="letter-spacing: 0.0px;">国货品牌的首店占比正不断提升,目前已超过国际品牌的首店开设数量。</b></p><p><b style="letter-spacing: 0.0px;">首发经济通过消费内容、消费触点、消费场景“三要素”,助力零售市场系统性正向修复。</b><span style="letter-spacing: 0.0px;">在消费内容方面,首发经济的字面含义便足已突显新品首发、新业态首发的市场含金量。越来越多的国际品牌在过去几年将全球新品发布放在中国,尤其是上海。在刚刚过去的10月,被誉为 “羊绒之王” 的意大利品牌Brunello Cucinelli在上海张园发布该品牌2025春夏系列时装新品。英国著名时尚设计师品牌薇薇安•威斯特伍德2025春夏系列在新天地上海时装周主秀场惊艳亮相,60多个主线造型在这场活动“全球首秀”。</span></p></div><div class="spacing"></div><div class="gallery"><div class="photo-gallery" data-path="/content/jll-dot-com/countries/apac/cn/zh/trends-and-insights/investor/interpretation-of-debut-economy/jcr:content/maincontent/pagesection1/experience-content/columnrow_168296157/column1604919762593/column-content/gallery"><div class="photo-gallery-slide"><div class="responsiveImage"><figure><img src="https://www.joneslanglasalle.com.cn/images/apac/china/articles/investor/jll-interpretation-of-debut-economy-inline-01-desktop-744x418.jpg" referrerpolicy="no-referrer"></figure></div></div><div class="photo-gallery-slide"><div class="responsiveImage"><figure><img src="https://www.joneslanglasalle.com.cn/images/apac/china/articles/investor/jll-interpretation-of-debut-economy-inline-02-desktop-744x418.jpg" referrerpolicy="no-referrer"></figure></div></div></div></div><div class="spacing"></div><div class="richtext"><p>从<b>业态</b>上看,品牌跨界已十分常见,例如<b>服饰跨界餐饮</b>的首发案例不胜枚举。即便是身处内陆的成都,也成功吸引了不少国际大牌在蓉开设跨界餐饮的高能级门店,例如路易威登之家的餐厅与拉夫劳伦旗下的酒吧Ralph's Bar早已亮相成都太古里,这种业态的创新跨界尝试,其影响力不亚于品牌开设的主营业务首店。</p><p><span style="letter-spacing: 0.0px;">在</span><b style="letter-spacing: 0.0px;">消费触点</b><span style="letter-spacing: 0.0px;">方面,现代零售商业在激烈的市场竞争环境中必须突破运营端的掣肘,持续营造消费热点,留住年轻客群。各类首展、首秀、首演的落地,无疑在消费触点的打造上具有强竞争力,且在短期内具有消费的排他性。尤其是年轻人喜欢的IP跨界展,已成为各大品牌竞相争夺的流量密码。在消费愈发注重情绪价值的今天,首发经济如何触达更广阔的消费群体,仍是线上线下商业都必经的考验。在</span><b style="letter-spacing: 0.0px;">消费场景</b><span style="letter-spacing: 0.0px;">营造上,各大品牌与零售运营商都在不断寻求商业空间的创新与突破,打造对消费者具有瞬时及长期吸引力的消费新场景。而今,场景营造对内容的要求已不可同日而语:</span><b style="letter-spacing: 0.0px;">如果说早年的营造突出的是新奇与不同,那么今时今日的要求则是看重各类IP的流量价值。</b></p><h5><b style="letter-spacing: 0.0px;"><span class="rte__heading--4">供给侧:突破消费空间范式,提升中国消费产业国际影响力</span></b></h5><p><span style="letter-spacing: 0.0px;">从供给侧来看,可以从载体和产业两大视角分析首发经济的含金量。正如首发经济的定义可见,消费上下游全产业链的发展是重要闭环。</span><b style="letter-spacing: 0.0px;">载体端</b><span style="letter-spacing: 0.0px;">,目前中国已有2亿平方米以上优质零售地产存量;近年来,零售地产的载体正逐步突破既有空间的建筑范式,对标多元、无界、创新的消费新载体。地产载体是场景营造的硬件基础,越来越多新开业的商业体更强调空间的开放性、交互性、可变性,突破传统“盒子型”购物中心空间的局限性和功能的单一性,</span><b style="letter-spacing: 0.0px;">通过调整商业经营面积与公共空间面积的比例,为消费类、策展类、文化类等经济活动开展创造硬件条件。</b></p></div><div class="spacing"></div><div class="gallery"><div class="photo-gallery" data-path="/content/jll-dot-com/countries/apac/cn/zh/trends-and-insights/investor/interpretation-of-debut-economy/jcr:content/maincontent/pagesection1/experience-content/columnrow_168296157/column1604919762593/column-content/gallery_copy"><div class="photo-gallery-slide"><div class="responsiveImage"><figure><img src="https://www.joneslanglasalle.com.cn/images/apac/china/articles/investor/jll-interpretation-of-debut-economy-inline-08-desktop-744x418.jpg" referrerpolicy="no-referrer"></figure></div></div><div class="photo-gallery-slide"><div class="responsiveImage"><figure><img src="https://www.joneslanglasalle.com.cn/images/apac/china/articles/investor/jll-interpretation-of-debut-economy-inline-07-desktop-744x418.jpg" referrerpolicy="no-referrer"></figure></div></div><div class="photo-gallery-slide"><div class="responsiveImage"><figure><img src="https://www.joneslanglasalle.com.cn/images/apac/china/articles/investor/jll-interpretation-of-debut-economy-inline-06-desktop-744x418.jpg" referrerpolicy="no-referrer"></figure></div></div></div></div><div class="spacing"></div><div class="richtext"><p>从<b>产业端</b>分析,激活消费产业需要更多消费类链主企业落地,并积极引入总部型、研发类高附加值产业链环节,以消费产业拉动地方经济发展。如今越来越多的国货品牌在各自领域弯道超车,中国制造对国内消费者而言绝不是低价的代名词,中国商品的品质跃升及背后的文化自信更是推动中国品牌发展的根本。“中国智造”的新能源汽车正走向世界,国潮服饰用现代潮流诉说千年历史文化的底蕴,国货化妆品逐步赢得越来越多消费者的认同、中国盲盒更是风靡东南亚……消费产业的高质量发展正构筑起中国品牌“走出去”的底气。首发经济,发布的不只是商品,也需要向世界推出来自中国的品牌,在“中国制造”的加持下,让更多全球消费者看到和青睐中国品牌。</p><h5><b style="letter-spacing: 0.0px;"><span class="rte__heading--4">城市面:以首发经济为支点,撬动国际消费中心城市建设</span></b></h5><p><span style="letter-spacing: 0.0px;">首发经济的影响力应具有联动性和传播力,从品牌到商场,再到商圈,最后到城市、城市群,首发经济绝不只是单一的经济活动,更需要消费端各环节实现联动。一个城市的商圈建设是推进国际消费中心城市建设的着力点,尤其对于高线城市而言,建设对标世界知名商圈的国际级商圈,需要通过首发经济去吸引必要的各类资源。更多国际品牌首店落户、中国品牌的高能级首店和以此为跳板走向世界、品牌举办全球新品首发会、时装周等,都是在消费者心中树立国际级商圈形象的必选项。</span></p><p><span style="letter-spacing: 0.0px;">仲量联行发布的</span><span style="letter-spacing: 0.0px;">显示,上海在</span><b style="letter-spacing: 0.0px;">消费场景营造力、零售资源聚合力</b><span style="letter-spacing: 0.0px;">两大指标中排名全国第一,这也突显出上海在消费场景营造和消费资源引入这两个首发经济最重要的环节,已具有世界影响力和全国引领性。《上海市建设国际消费中心城市实施方案》提出,上海要聚合全球消费资源、推动服务消费提质扩容、引领全球消费潮流,并建设国际影响力标志性商圈,以点带面构建区域协同产业联动,都可以通过“首发经济”的聚力去实现。事实上,上海也一直朝着这个目标不断前行。中国零售消费的最新趋势,都可以在上海这座城市被发现:从品牌全球发布到跨界首店落户,从非标商业的遍地开花到二次元、宠物经济的热潮,从商圈规划提档升级再到长三角城市群所孵化的国潮品牌走向全国乃至世界,上海正从供需两侧、串联起商圈、联动城市群实践“首发经济”带来的经济价值, 并朝着国际消费中心城市的中国范本不断前行。</span></p><h5><b style="letter-spacing: 0.0px;"><span class="rte__heading--4">结语:</span></b></h5><p>根植中国内地市场30年,仲量联行关注中国经济与消费,持续追踪零售商业地产的最新趋势。我们深谙首发经济是中国零售地产发展的新引擎,在推进消费场景创新、挖掘消费潜能、打造国际消费中心城市中扮演关键角色;基于长期的数据积累与市场分析,我们从品牌业态、产业孵化、资产运营以及城市消费等多元视角的分析,希望能为零售商、投资者以及地产开发商等市场主体透视中国消费与零售地产的未来潜力和机遇,以期从消费行为中洞悉商路通道、从投资风向中研判业态机遇、从商业创新中重释城市价值。</p></div></div></div></div></div></div></div></div></div></div> </description>
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<pubDate>Mon, 18 Nov 2024 16:00:00 GMT</pubDate>
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<title>大中华区2024年三季度物业摘要</title>
<description><div class="experience-container experience-container-height
cq-dd-image experience-with-background
experience-container__color--default
light-mode" data-background-alignment="right" data-background-vertical-alignment="top" data-size-disposition="size-to-content" data-desktop-size-disposition="inherit" data-overflow-handling="overflow" data-content-horizontal-alignment="left" data-mobile-content-horizontal-alignment="left" data-content-vertical-alignment="middle" data-background-brightness="high" data-component="backgroundeperience"><div class="experience-content experience-content--extrasmall-padding "><div class="responsivegrid"><div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "><div class="columnrow aem-GridColumn aem-GridColumn--default--12"><div class="grid-v2 row"><div class="col-lg-3 order-md-1 none col-horizontal-alignment-center col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="center" data-mobile-horizontal-alignment="left"><div class="column"></div></div><div class="col-lg-7 order-md-2 none col-horizontal-alignment-left col-vertical-alignment-top col-mobile-horizontal-alignment-left " data-vertical-alignment="top" data-horizontal-alignment="left" data-mobile-horizontal-alignment="left"><div class="column"><div class="parsys"><div class="richtext"><p>三季度末召开的政治局会议分析研究了当前经济形势,认为中国经济的基本面及有利条件并未改变,与此同时,当前经济运行出现一些新的情况和问题。会议对财政、货币、房地产、资本市场、保企业、惠民生等领域工作进行了部署。其他部门近期也加强了与市场的沟通,回应了市场的关切,陆续推出一系列增量政策组合拳,在保持宏观政策的稳定性和持续性的前提下,政策的力度显著加大、节奏明显提速,有利于市场形成稳定预期,提振信心。</p><p>在中国努力实现今年“5%左右”的GDP增长目标的同时,仲量联行注意到最近的刺激政策和支持措施都在以更为平衡、有力、精准、及时、协同的方式落地生效。如果市场预期的更大规模和力度的财政支出能够得到部署落实,我们相信这将提振商业信心、市场情绪和经济活跃度,并有效推动经济增长的全面复苏。政治局会议明确提出“促进房地产市场止跌回稳”的大方向,我们有理由相信,随着经济逐步回归长期潜在增长路径,办公楼、零售地产和工业地产的需求均有望提升。除了市场情绪和基本面的积极改善,我们还观察到全球主要经济体货币政策的转变和降息周期的开启,这将为包括中国房地产市场在内的、所有以人民币计价的资产带来新的机遇。</p><p><b>甲级办公楼市场:</b>市场调整期进一步延长,一线城市贡献主要净吸纳量。全国供应总量维持高位,主要集中于1.5及二线城市。以价换量租赁策略持续,业主租金调整意愿显著增强。</p><p><b>优质零售物业市场:</b>头部消费城市供应发力,季度供应录得年内新高。平均空置率已实现连续六个季度回落。消费市场仍面临不小压力,租金震荡中继续下跌。</p><p><b>住宅市场:</b>楼市“一揽子”支持政策相继出台,一线城市限制性政策相继放宽。全国住宅投资市场持续承压。各线城市商品住宅销售价格环比降幅总体趋稳。</p></div></div></div></div></div></div><div class="html aem-GridColumn aem-GridColumn--default--12"></div></div></div></div></div> </description>
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<pubDate>Sun, 17 Nov 2024 16:00:00 GMT</pubDate>
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