feat(route): add Kantar Worldpanel News Centre #13199

nczitzk · 2023-09-03T15:59:43Z

Involved Issue / 该 PR 相关 Issue

Example for the Proposed Route(s) / 路由地址示例

/kantarworldpanel/cn-en/news
/kantarworldpanel/tw/news/spotlight-on-taiwan

New RSS Route Checklist / 新 RSS 路由检查表

Note / 说明

lib/v2/kantarworldpanel/index.js

github-actions · 2023-09-03T16:05:32Z

Successfully generated as following:

http://localhost:1200/kantarworldpanel/cn-en/news - Success ✔️

<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"
>
    <channel>
        <title><![CDATA[News - Kantar Worldpanel]]></title>
        <link>https://www.kantarworldpanel.com/cn-en/news</link>
        <atom:link href="http://localhost:1200/kantarworldpanel/cn-en/news" rel="self" type="application/rss+xml" />
        <description><![CDATA[News Chinese (Eng) - Kantar worldpanel - Made with love by RSSHub(https://github.com/DIYgod/RSSHub)]]></description>
        <generator>RSSHub</generator>
        <webMaster>[email protected] (DIYgod)</webMaster>
        <language>en</language>
        <image>
            <url>https://www.kantarworldpanel.com/img/logoprint.png</url>
            <title><![CDATA[News - Kantar Worldpanel]]></title>
            <link>https://www.kantarworldpanel.com/cn-en/news</link>
        </image>
        <lastBuildDate>Sun, 03 Sep 2023 16:05:28 GMT</lastBuildDate>
        <ttl>5</ttl>
        <item>
            <title><![CDATA[FMCG market continued its moderate recovery in Q2]]></title>
            <description><![CDATA[<div class="slideshow small">
<div class="slideshow-nav">
<div class="slidelist-nav-btn prevSlideBtn"></div>
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<div class="slideshow-scrollable">
<div class="slide">
<img src="https://www.kantarworldpanel.com/assets/imgsupl/AED1690881376_912_news_slideshow_image_585.png" class="smallslide_img" alt="FMCG market continued its moderate recovery in Q2" referrerpolicy="no-referrer">
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<p><strong>China's FMCG market continued its moderate recovery in the 2nd quarter of 2023, with significant differentiation amongst channels</strong></p>
<p>In the past six months, the performance of different categories varied considerably. The household cleaning category continued to maintain a good momentum, growing by 10.2% year-on-year. Beverages accelerated the pace of growth, enjoying a sales increase of 5.2% compared with the same period last year. Juice, functional drinks and ready-to-drink tea increased by more than 18%. Due to the stockpiling in the second quarter of last year, the food category fell by 3.4% in the second quarter.</p>
<p>In the past three months the East and North regions grew by 1.5% and 1.6% respectively, while the South region faced greater challenges, with a year-on-year decline of 3.8%. Key cities and provincial capital cities achieved 2.4% growth in the second quarter, while the lower tier cities, which were relatively less affected by the pandemic last year, saw slower growth in the second quarter of this year. The online channel sales increased by 5.6% year on year, while offline channels sales declined slightly in the past twelve weeks.</p>
<p><span>Overall, China's FMCG market has shown a steady recovery. Although there is still significant room for improvement in people’s consumption capacity and willingness, the macroeconomic policies aimed at expanding domestic demand and improving expectations are continuously strengthening the internal driving force for economic recovery in the second half of the year.</span></p>
<p><strong>Modern Trade:&nbsp;</strong><strong>Decline of large formats slows, while proximity channels continue to grow</strong></p>
<p>Although the sales of&nbsp;hypermarkets&nbsp;and&nbsp;large supermarkets&nbsp;in the second quarter kept decreasing, the decline slowed down significantly. Among the proximity channels,&nbsp;small supermarkets&nbsp;continued their excellent performance and maintained double-digit growth.</p>
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...

github-actions · 2023-09-03T16:05:33Z

http://localhost:1200/kantarworldpanel/tw/news/spotlight-on-taiwan - Success ✔️

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            <title><![CDATA[跳脫傳統 中秋咖啡、茶送禮趨勢指南]]></title>
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<p><strong style="font-size: medium;">跳脫傳統 中秋咖啡、茶送禮趨勢指南</strong></p>
<p>中秋節即將來臨，香氣四溢的咖啡和茶送給重視的對象，成為表達心意與感謝的美好方式。市場趨勢研究機構KANTAR凱度消費者指數最新數據顯示，台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG民生快消品真實購買行為，揭曉台灣人對「咖啡」、「茶」的送禮偏好與消費趨勢。</p>
<h2><span style="font-size: medium;"><strong>咖啡送禮最受歡迎：濾掛</strong><strong>/浸泡式咖啡</strong></span></h2>
<p>根據凱度2023年最新數據，在選擇咖啡送禮時，相較於咖啡豆及即溶咖啡，更多消費者會選擇攜帶方便、即沖即飲且包裝獨立保鮮較佳的「濾掛/浸泡式咖啡」，這類型咖啡消費者每百人就有近三成因贈禮而獲得，也是咖啡贈禮最熱門的選擇。</p>
<p>在品牌選擇方面，根據凱度品牌足跡研究方法，最受台灣消費者歡迎的品牌前三名分別為全球咖啡領導品牌「NESCAFÉ」消費者觸及數386萬次、台灣本土咖啡大廠「西雅圖」305萬次，以及日本咖啡知名品牌「UCC」223萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-1.jpg" alt="20230829 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、根據凱度研究，「濾掛/浸泡式咖啡」是台灣人最喜歡的咖啡送禮類型。</p>
<h2><span style="font-size: medium;"><strong>花草</strong><strong>/水果茶包年輕族群喜愛 贈禮銷額成長150%</strong></span></h2>
<p>研究指出，在選擇包裝茶贈禮時，有越來越多消費者選擇西式茶，其中以幫助心情放鬆、調理體質的「花草/水果茶包」成長最迅速，過去兩年銷額成長逾150%，且特別受到34歲以下年輕消費群喜愛，在整體年齡層的銷額佔比成長5個百分點。</p>
<p>凱度品牌足跡研究最受歡迎的「花草/水果茶包」品牌前二名分別為西洋花草茶領導品牌「曼寧花草茶」消費者觸及數20萬次，以及英國知名茶葉品牌「立頓」消費者觸及數13萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-2.jpg" alt="20230829 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究指出「花草/水果茶包」市場銷額成長近翻倍，在贈禮市場成長更達151%。</p>
<h2><span style="font-size: medium;"><strong>咖啡和茶高價精緻化 送禮情境需求增</strong></span></h2>
<p>隨著消費者生活更趨講究，民眾在選購咖啡及茶的時候，也出現高價精緻化的趨勢，包括咖啡市場中的「即溶咖啡」、「濾掛咖啡」在過去兩年平均價格(台幣/公斤)分別上漲4%及3%，西式茶的平均價格更顯著上漲9%。在送禮的情況下，每公斤的咖啡價格更高於平時花費39%，茶包價格則高出平時花費45%。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「從消費行為數據已顯示台灣消費者對於咖啡和茶的需求逐漸精緻化，而在送禮情境中咖啡和茶的均價提升，顯現對於節日贈禮選擇更加用心。這股消費趨勢在疫情後更反映了現代人對於質感生活型態的嚮往、對人際情感聯繫的重視。品牌的消費體驗從包裝設計、產品故事、訴說有品質且獨特有意義的品項，與永續投入，都將更能帶動消費共鳴。」</p>
<p>更多快消市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#FMCG #Food #Beverages #Coffee #Tea #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br>#中秋送禮 #市場趨勢 #快消市場 #消費者研究 #消費者指數 #凱度</p>]]></description>
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                <category>台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG真實購買行為，揭曉台灣人對咖啡、茶的送禮偏好與消費趨勢。</category>
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            <title><![CDATA[Brand Footprint Asia 2023 亞洲品牌足跡報告]]></title>
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<p>Welcome to the Brand Footprint Asia 2023 report, a comprehensive study measuring the success of brands through a metric called Consumer Reach Points (CRPs). Based on Kantar Worldpanel's research across 11 Asian markets, this report provides insights and analysis on key trends and highlights. Our exploration encompasses consumer reactions to post-Covid reopening and inflationary challenges, as well as the factors contributing to the success of top FMCG brands in the region.</p>
<p>Join us as we delve into the preferences and behaviours of Asian consumers, revealing the winning brands known as the "Most Chosen Brands."</p>
<p>In this report, you will learn about:</p>
<p><strong>1.&nbsp;&nbsp;</strong><strong>Asian Consumers' Response to Post-Covid Reopening and Inflation</strong></p>
<p>As the world grappled with the aftermath of the pandemic, Asian consumers showcased their resilience and adaptability. We meticulously examine how consumers in the region responded to the evolving landscape, particularly in the context of post-pandemic reopening and inflationary pressures. Gain valuable insights into shifting consumer behaviours and expectations during these uncertain times.</p>
<p><strong>2.&nbsp; </strong><strong>Global vs. Local vs. Super vs. Small Brands: A Comparative Analysis</strong></p>
<p>The battle for consumer attention and loyalty rages on, pitting global giants against local champions and everything in between. Our engaging comparative analysis reveals which types of brands are thriving in the ever-competitive Asian market. Discover the factors that propel brands to success, whether they are international powerhouses, homegrown gems, super brands, or nimble small-scale enterprises.</p>
<p><strong>3.&nbsp;&nbsp;</strong><strong>Most Chosen FMCG Brands in Asia and Local Winners in 11 Markets</strong></p>
<p>Which FMCG brands hold the key to Asian consumers' hearts and wallets? In this section, we present a comprehensive list of the most chosen FMCG brands across the region. Additionally, we spotlight the local champions in each of the 11 markets. Explore the reasons behind their popularity and understand how they have built lasting connections with consumers.</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/16/MicrosoftTeams-image%20(245).jpg" alt="MicrosoftTeams-image (245).jpg" width="545" height="242" referrerpolicy="no-referrer"></p>
<p><strong>4.&nbsp;&nbsp;</strong><strong>Unlocking Success Factors of Industry Leaders: Sunsilk, Lay's, Sprite, and More</strong></p>
<p>Certain brands seem to possess the superpower when it comes to captivating consumers. We take a dive into the success stories of iconic brands like Sunsilk, Lay's, Sprite, and others, uncovering the strategies and unique aspects that have propelled them to the top. Gain valuable insights into their marketing approaches, product innovation, and customer engagement strategies that set them apart from the competition.</p>
<p>The Asian consumer landscape is ever-evolving, influenced by many factors. From the response to global events like Covid to the emergence of local heroes in various markets, understanding these trends and insights is crucial for brands seeking to impact the region.</p>
<p>As you delve into the detailed analysis provided in&nbsp;<a href="https://kantar.turtl.co/story/brand-footprint-asia-2023-e/page/1">this report</a>, may you uncover valuable opportunities to connect with Asian consumers and build brands that resonate deeply with their preferences and aspirations.</p>]]></description>
            <pubDate>Thu, 27 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>Uncover</category>
                <category>the</category>
                <category>most</category>
                <category>chosen</category>
                <category>brand</category>
                <category>Asia</category>
                <category>and</category>
                <category>shoppers&#39;</category>
                <category>reaction</category>
                <category>post-Covid</category>
                <category>reopening</category>
        </item>
        <item>
            <title><![CDATA[2023最受歡迎FMCG排行榜：樂事、妮維雅創新驅動品牌足跡成長]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/0718%20PR%20cover.jpg" alt="0718 PR cover.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>全球最大消費者受訪群市場趨勢研究機構KANTAR凱度消費者指數日前發佈《2023全球品牌足跡報告》，根據全球五大洲53個國家的真實消費者購買決策，衡量37,000個快消品牌表現。凱度指出民生快消品牌成長可總結為四大動能來源，分別是「更多通路」、「更多品類」、「創新」與「更多使用時機」。</p>
<p>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Levers%20for%20Growth.jpg" alt="Levers for Growth.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、凱度發佈《2023全球品牌足跡報告》，分析民生快消品牌四大成長機會。</p>
<h2><span style="font-size: medium;"><strong>樂事：創新體驗、科技應用擄獲</strong><strong>Z世代 幽默創意紅到全球</strong></span></h2>
<p>洋芋片龍頭品牌「Lay’s樂事」持續展現強大創新能量，推出各式新口味吸引嘗鮮並舉辦實體活動創造話題，2022年創造2000萬次消費者觸及數，為2023台灣品牌足跡榜食品類第三名。</p>
<p>「在『體驗行銷』方面，樂事可說是業界投資最多、且少數長期持續經營的品牌。」台灣百事食品股份有限公司行銷總監劉曉雯分享，「從過去幾年引人矚目的『樂事夾娃娃機』，到近期熱門的『樂事美味釣魚機』、『樂事開運相機』，樂事將洋芋片的美味轉化為真實五感體驗，讓消費者親身體驗、感受樂事。」</p>
<p>樂事團隊甚至發揮品牌幽默精神推出懶人神器「樂事洗手指機」，讓消費者在吃洋芋片的同時也能自在滑手機，這個由台灣團隊原創的點子透過網路被分享到全球十多個國家，甚至登上美國新聞媒體。</p>
<h2><span style="font-size: medium;"><strong>妮維雅：德國百年科學護膚持續創新 關懷肌膚和環保議題</strong></span><strong></strong></h2>
<p>個人用品領導品牌「Nivea妮維雅」力求成為消費者心中的護膚專家，觀察市場持續演變的需求、不斷精進研發，2022年創造300萬次消費者觸及數，為2023台灣品牌足跡榜個人用品類十大首選品牌。</p>
<p>「妮維雅致力於推動”Care Beyond Skin”的品牌核心價值，並將 “We Care”精神深刻導入至環境、社會與消費者」德國拜爾斯道夫集團台灣妮維雅股份有限公司台灣香港總經理葉金萍受訪時表示，面對全球物價上漲衝擊，妮維雅致力提供消費者價格更合理且更高品質的產品，而觀察到近年消費者對地球永續的關注提升，妮維雅也將永續精神加入每一項產品設計，不僅首創第一支氣候中和的止汗乳膏、推出全系列海洋友善防曬產品，更積極推動產品包裝減量，讓消費者在使用產品之餘，也對地球環保盡一份力。</p>
<h2><span style="font-size: medium;"><strong>消費者忠誠下滑 四大動能幫助品牌鞏固買者群</strong></span><strong></strong></h2>
<p>由於疫情造成世界各地的通膨現象，凱度指出2022年全球FMCG消費者的品牌忠誠度較前一年下滑，在眾多品牌之間更謹慎地選擇。即使如此，FMCG品牌仍可透過「更多通路」、「更多品類」、「創新」、「更多使用時機」四項動能鞏固並擴大消費群，例如「Lay’s樂事」以創新溝通引發消費者話題，「Nivea妮維雅」提倡環保成分提供消費者更多使用時機，因而得以在競爭更趨激烈的市場中勝出。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report">《2023凱度台灣品牌足跡報告》</a>，瀏覽完整訪談內容。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #品牌策略 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 17 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</category>
        </item>
        <item>
            <title><![CDATA[2023最受歡迎民生快消品牌排行 揭開健康及零食想望]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20pr.jpg" alt="20230711 pr.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023凱度台灣品牌足跡報告》，根據2022年消費數據衡量全台890萬家戶14億次年度真實消費者觸及數，反映台灣920個民生快消品牌表現，揭曉台灣最受歡迎以及成長最快速的FMCG品牌。</p>
<p>凱度指出疫情過後食品仍為帶動整體民生快速消費品市場成長的主要動力，而疫情以來人們的健康意識不斷提升、改寫品類消費選擇，同時指出消費者更專注享受當下，零食點心品牌成長快速。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-1.jpg" alt="20230711 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度發佈《2023凱度台灣品牌足跡報告》，分析民生快消市場趨勢。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>健康意識與零食風潮 吹進疫後市場拓商機</strong></span></h2>
<p>綜觀《2023凱度台灣品牌足跡排行榜》最受歡迎十大快消品牌，上榜品牌皆為食品品牌，從成長表現來看，成長較顯著為洋芋片領導品牌「樂事」，消費者觸及數年增13%，以及國民零食品牌「77」年增19%，顯示近年疫情籠罩下，主要以食品驅動台灣FMCG快消市場消費人次成長。將快消市場細分五大品類：食品、乳品、飲品、家庭用品及個人用品，則觀察到疫情過後健康意識升級仍持續發揮影響力，天然均衡、純植飲品、居家清潔及個人衛生護理等創造更多商機。</p>
<p>根據成長快速排行榜，上榜品牌之消費者觸及數平均年增20%以上，更有超過一半品牌為零食品牌，顯示疫情以來消費者更享受當下、樂於營造愉快的嘴饞時刻。</p>
<h2><span style="font-size: medium;"><strong>2023台灣快消製造商排行榜 統一及金百利蟬連榜首</strong></span></h2>
<p>凱度根據消費者觸及數研究方法，進一步衡量台灣最受歡迎食品及用品製造商。根據研究，國內食品龍頭「統一」穩坐食品類製造商冠軍，2022年消費者觸及數高達1億4150萬次，消費者普及率達95%，第二名為「義美」，消費者觸及數7970萬次，第三名為「光泉」，消費者觸及數6810萬次。</p>
<p>用品類製造商排行榜方面，家庭用紙及個人護理用品領導者「金百利克拉克」蟬聯榜首，2022年創造消費者觸及數達2140萬次，消費者普及率67%，第二名為「花王」，消費者觸及數1820萬次，第三名為「嬌聯」，消費者觸及數1630萬次。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-2.jpg" alt="20230711 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度揭曉2022年台灣最受歡迎十大食品及用品製造商。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，了解更多。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #ManufacturerRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #製造商排名 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 10 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度歸納疫情過後FMCG市場三項重點趨勢，並發布品牌足跡製造商排行，揭曉最受歡迎FMCG食品及用品製造商。</category>
        </item>
        <item>
            <title><![CDATA[2023台灣民生快消品牌排行 14億次國民消費揭曉品牌足跡贏家]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Version%202_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" alt="Version 2_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數每一年度發布《2023凱度台灣品牌足跡報告》，運用凱度獨創研究方法消費者觸及數(Consumer Reach Point, CRP)，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</p>
<p>《2023凱度台灣品牌足跡排行榜》衡量2022年全台920個快消品牌、涵蓋跨通路近14億次消費決策，榜單揭曉共58個品牌，包括FMCG市場前二十大品牌、品類十大品牌、成長最快速二十大品牌，以及首次進入百大的黑馬品牌。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230712%20infographic.JPG" alt="20230712 infographic.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度獨創研究方法消費者觸及數，衡量全台FMCG品牌表現</p>
<h2><span style="font-size: medium;"><strong>搶先看 台灣最受歡迎</strong><strong>FMCG品牌TOP 10 (依消費者觸及數排行)</strong></span></h2>
<p>1. 義美 (8900萬次)<br> 2. 光泉 (5600萬次)<br> 3. 福樂 (4300萬次)<br> 4. 統一 (3700萬次)<br> 5. 瑞穗鮮乳 (2700萬次)<br> 6. 林鳳營 (2200萬次)<br> 7. 桂格 (2100萬次)<br> 8. 樂事 (2000萬次)<br> 9. 桂冠 (1800萬次)<br> 10. 純喫茶 (1700萬次)</p>
<h2><span style="font-size: medium;"><strong>蟬聯九連霸 全台九成家戶都是義美的顧客</strong></span></h2>
<p>台灣人最熟悉的在地品牌「義美」連續九年蟬聯冠軍，創造消費者觸及數8900萬次，全台890萬家戶中有90%的家庭、相當800餘萬家戶在過去一年曾購買義美產品，且年度平均購買頻次達11次；第二名「光泉」達消費者觸及數5600萬次，過去一年全台75%家庭購買；第三名「福樂」達4300萬次、年對年成長2%，全台65%家庭購買。</p>
<p>聚焦五大品類排行榜，食品類依然由「義美」消費者觸及數3700萬次拔得頭籌，乳品類由「光泉」5300萬次獲得冠軍，飲品類則為「純喫茶」1700萬次排行榜首。家用品類由「舒潔」以700萬次奪冠，個人用品類則為「蘇菲」以1200萬次取得第一。</p>
<h2><span style="font-size: medium;"><strong>成長快速黑馬品牌竄出 反映消費者對零食點心熱愛</strong></span><strong></strong></h2>
<p>《2023凱度台灣品牌足跡排行榜》成長最快速品牌由本土零食大廠「華元食品」拿下，過去一年消費者觸及數成長59%達400萬次，是首次進入百大的黑馬品牌；成長快速第二名為進口零食品牌「樂天」，消費者觸及數成長44%達800萬次；成長快速第三名則為在地小農鮮乳品牌「六甲田莊」，消費者觸及數成長33%達500萬次。</p>
<p>歡迎繼續閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023+TW+BFP+report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，觀看完整榜單。&nbsp;</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 03 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發布《2023凱度台灣品牌足跡報告》，運用獨創研究方法消費者觸及數，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</category>
        </item>
        <item>
            <title><![CDATA[2023年第一季FMCG民生消費市場年增2.5% 包裝食品、個人用品小幅成長]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-1.JPG" alt="FMCG Q1 report-1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023年第一季台灣民生消費品市場趨勢報告》，由於2022年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-2.JPG" alt="FMCG Q1 report-2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢</p>
<h2><span style="font-size: medium;"><strong>食品趨緩年增</strong><strong>3% </strong><strong>以保健食品為成長動能來源</strong></span><strong></strong></h2>
<p>食品類(+3.0% M2023Q1 VSLY)：整體食品含飲品表現尚可，其中健康食飲品呈雙位數成長，其次乾糧類有相對較好的成長表現。此外，凱度研究指出可供即食或簡易加熱即可食用的冷凍調理食品、冷凍菜餚成長約一成，顯示在疫情趨緩餐飲業復甦之際，消費者對於此類商品仍保有需求。</p>
<h2><span style="font-size: medium;"><strong>用品市場持平 個人清潔用品小幅成長</strong><strong>3%</strong></span></h2>
<p>用品類(+1.1% M2023Q1 VSLY)：整體用品市場表現持平，個人用品表現較佳，包括化妝品、髮品、身體保養品都有不錯成長。另一方面，家庭清潔用品有較好成長表現，包括洗衣膠囊、衣物及空氣清香、家用清潔品、靜電拖把、殺蟲劑等居家用品貢獻成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-3.JPG" alt="FMCG Q1 report-3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2023年第一季FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<h2><span style="font-size: medium;"><strong>網購成長動能減弱 食品類線上成長更迅速</strong></span><strong></strong></h2>
<p>FMCG快消品電商銷額雖保持雙位數成長但增速已放緩，其中食品類成長較顯著，包括健康食品線上銷額成長43%、甜點成長49%表現亮眼。用品類線上銷額成長速度相對較緩，然而網購快消用品佔整體通路重要性已逾25%。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 19 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>由於去年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</category>
        </item>
        <item>
            <title><![CDATA[保健食品2023第一季銷售降溫 下半年佈局電商拓商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/Health%2020230606.JPG" alt="Health 20230606.JPG" width="600" height="339" referrerpolicy="no-referrer"></p>
<p>2023年起各地陸續解除防疫管控，隨著人們回歸生活常軌，消費者對保健品的需求也逐漸放緩。根據市場趨勢研究機構KANTAR凱度消費者指數，台灣保健食品市場2023年第一季回推一年銷額較去年成長21%，對比2022年第四季回推一年銷額成長46%存在落差，但仍較疫情爆發前佳。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-1.jpg" alt="20230606 Health Care-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、2023年第一季台灣保健食品成長放緩，但仍較2020年本土疫情爆發前佳。&nbsp;</p>
<p>凱度研究指出，2023年第一季台灣保健食品前五大功能別銷額下滑，疫情期間消費者在意的「一般營養補充」和「腸胃道保健」成長動能流失，「養顏美容」及「眼睛保健」功能產品需求也放緩，僅「消除疲勞、補充體力」產品表現大致持平。&nbsp;</p>
<h2><strong><span style="font-size: medium;">網路購物持續吸客 選對平台是關鍵</span></strong></h2>
<p>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商，以及跨實體和線上經營的通路電商三種型態表現最佳，包括消費者普及率及人均購買金額都有所提升。</p>
<p>下半年迎來電商重要檔期，台灣快消電商通路六大型態B2C、C2C電商、通路電商、品牌電商、社群團購及O2O配送到家等分別帶動不同功能別的保健食品成長，因此根據目標客群佈局對的電商平台對品牌成長十分關鍵。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-2.jpg" alt="20230606 Health Care-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、各種電商型態成長快速的功能產品不同，精準佈局為品牌勝出關鍵。</p>
<h2><strong><span style="font-size: medium;">解封開放的後疫情時代 下半年保健市場機會在線上</span></strong></h2>
<p>一場新冠疫情掀起保健食品市場浪潮，推升供給和需求兩方面迅速增加，為市場增添更多可能性。KANTAR凱度消費者指數資深經理廖俊琮指出：「迎接解封象徵著後疫情時代正式到來，消費者的購買行為也將產生變化。凱度預估保健食品市場下半年成長將放緩，但網購通路銷額仍有成長空間。數據顯示消費者的網購習慣在後疫情時代被留下，保健品牌應針對六大電商型態有策略地規劃、找到對的消費群並精準溝通，才能在加速變化的市場中獲得長期勝利。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 05 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商以及通路電商三種型態表現最佳。</category>
        </item>
        <item>
            <title><![CDATA[保健食品疫後亮眼年增46% 品牌創新引領產業邁向新局]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/107429764.jpg" alt="107429764.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<p>母親節檔期將至，保健食品再度成為送禮關注焦點。KANTAR凱度消費者指數研究指出，2022年台灣保健食品市場表現出色，不僅各種功能產品銷額正成長，各主要通路類型業績也提升，整體市場較前一年顯著成長46%。</p>
<h2><span style="font-size: medium;"><strong>疫情加持 各種健康訴求都受惠 腸胃道保健重要性擠進第二</strong></span><strong></strong></h2>
<p>疫情以來民眾的保健意識快速提升，加上生活型態改變導致3C使用時間更長，包括「一般營養補充」、「眼睛保健」功能別銷額都有超過50%的成長。此外，「腸胃道保健」市佔快速前進三個名次來到第二名，疫情期間消費者重視提升免疫力直接反映在保健市場業績表現。</p>
<p>另一方面，凱度觀察台灣保健食品正打開利基市場，包括「提升專注力」、「睡眠輔助」等產品訴求逐漸以新的產品系列及食用型態進入市場爭奪商機。<strong>&nbsp; &nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>保健食品線上業績年增</strong><strong>76% </strong><strong>有感溝通強化連結帶動高客單</strong></span><strong></strong></h2>
<p>根據凱度數據，2022年保健食品最主要通路為網購，而網購也在所有通路中成長最快速，成長幅度達76%，不僅網購保健食品的消費者增加，每人平均消費也從前一年3800元提升至近5000元，成長近三成。</p>
<p>KANTAR凱度消費者指數分析，隨著電商種類趨於多元，保健品牌更能跨平台傳遞產品價值，行銷手法也跳脫過去倚重產品成分的溝通資訊，例如在主流電商平台主打商品訴求並以淺白語言幫助消費者科普學習，或利用社群網紅人氣帶動線上團購、加強推廣消費者使用情境。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230509%20Health%20Care.jpg" alt="20230509 Health Care.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、保健食品線上銷額成長快速，每人平均消費金額在過去一年成長29%。</p>
<h2><span style="font-size: medium;"><strong>保健食品市場均價提升</strong><strong>8% <strong>高附加價值為買單關鍵</strong></strong></span></h2>
<p>受惠於品牌廠商不斷創新，凱度研究指出2022年台灣保健食品市場均價較過去一年增加8%。KANTAR凱度消費者指數資深經理廖俊琮指出：「台灣保健食品市場正朝著高價化的方向演進，從成份升級、多重功效提升產品競爭力，並與消費者教育溝通以理解個人所需建立品牌軟實力，都有助於消費者了解自身需求和產品附加價值，進而提高願付價格。當疫情紅利消退，保健品牌廠商更應精準找到市場中的潛在買者並針對其個人細緻化需求有效溝通，才能在日益競爭的市場中脫穎而出。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 07 May 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>台灣保健食品市場表現出色，2022年整體市場銷額較前一年成長46%，並朝著高價化升級方向演進，在強化與消費者溝通的同時，幫助消費者了解產品高附加價值。</category>
        </item>
        <item>
            <title><![CDATA[2022年FMCG網購銷額年增15% 社群及網購界線模糊搶攻商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425PRbanner.JPG" alt="20230425PRbanner.JPG" width="600" height="350" referrerpolicy="no-referrer"></p>
<p>根據市場趨勢研究機構KANTAR凱度消費者指數《2022年第四季台灣民生消費品市場趨勢報告》， 2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR.jpg" alt="20230425 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數分析台灣快消市場主要通路銷額佔比，網購通路重要性排名第三，僅次於量販及超市。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>疫情過後網購成習慣 蝦皮及臉書成長顯著</strong></span><strong></strong></h2>
<p>儘管國內疫情趨緩、消費者逐漸回歸正常生活，FMCG線上消費仍坐擁優異成長動能。根據凱度研究數據，2022年第四季網路客流量較去年同期成長逾10%，客單價也有約5%漲幅，帶動整體FMCG網購銷售額15%成長。</p>
<p>凱度數據顯示，眾多網購平台中以蝦皮購物及Facebook社群團購成長更為強勁，包括健康食品、臉部保養品、茶類都是線上銷售成長快速的品類。</p>
<h2><span style="font-size: medium;"><strong>社群與網購界線模糊 洞察潛在需求創造高回購</strong></span><strong></strong></h2>
<p>社群媒體在全球網路使用平台的重要性不言而喻，KANTAR凱度消費者指數觀察，近年社群媒體與網路購物的界線逐漸模糊，「社群互動」、「娛樂休閒」成為創造網購流量關鍵，例如蝦皮直播複製社群體驗讓商家開直播，消費者可以追蹤喜愛的店家觀看直播完成下單；Facebook則以社群為基礎發展社團、粉絲專頁、直播與Market Place等多元銷售管道，結合網紅行銷吸引消費者買單。<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR-2.jpg" alt="20230425 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數Expert Solution精準掌握消費者的全購物旅程三大階段，發掘成長機會。</p>
<p>KANTAR凱度消費者指數商務策略部Expert Solution副總監潘星宇指出：「當電商環境加速變化、社群及網購界線更加模糊，品牌或通路廠商更須有效掌握消費者『到店前』、『在店中』、『離店後』購買歷程各環節的認知與行為。結合長期追蹤的消費者購買紀錄與客製化問卷，例如買者為何進到不同線上平台、他們選購品類的考量、在各平台的購買品類、花費及頻率，以及後續是否回購或願意推薦親友等，便能洞察每一個消費環節的潛在商機，強化跨通路策略佈局以滿足持續變化的消費需求。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 24 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</category>
        </item>
        <item>
            <title><![CDATA[2022全年FMCG民生消費市場年增4.6% 個人用品止跌反彈]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR.jpg" alt="20230411 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第四季台灣民生消費品市場趨勢報告》，受惠國內防疫管制放寬刺激消費回溫，加上2023農曆新年較早，年節採買提早浮現，第四季民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230411%20PR%20-1.jpg" alt="20230411 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢<strong></strong></p>
<h2><span style="font-size: medium;"><strong>食品類表現尚佳 健康食品疫後看旺年增</strong><strong>37%</strong></span></h2>
<p>食品類(+5.5% M2022Q4 VSLY)：整體食品含飲品小幅成長，其中包裝食品受健康食飲品持續帶動，年增10%；乳飲品則因乳製品和即飲茶表現疲弱，衰退5%。</p>
<p>凱度指出，由於國內人口結構高齡化，加上新冠疫情爆發促進保健意識抬頭，健康食品市場銷額持續成長，2022年第四季銷額成長率達37%，前景暢旺。</p>
<h2><span style="font-size: medium;"><strong>用品類市場持穩 個人用品止跌回升成長</strong><strong>4%</strong></span></h2>
<p>用品類(+2.1% M2022Q4 VSLY)：整體用品市場表現持平，個人用品則止跌反彈。根據凱度分析，隨防疫逐步解封、社交場合增加，消費者更加重視外在形象，臉部保養和身體保養因此成為個人用品成長動能來源。</p>
<p>另一方面，家庭用品小幅下滑約2%，包括家庭清潔用品、紙品銷售較去年略顯疲乏。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR%20-002.jpg" alt="20230411 PR -002.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2022年FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<p>KANTAR凱度消費者指數指出，疫情期間居家時間變長，FMCG食品需求提升，推動整體民生快消市場成長；如今隨國內逐漸擺脫疫情陰霾，食品市場成長動能略減但仍維持正成長，個人用品亦隨防疫鬆綁可望帶動其需求。整體而言，2023年FMCG市場仍正向可期。隨著母親節與端午檔期陸續將至，品牌廠商須掌握目標消費群的購買習性，在「顧客旅程」跨線上線下的每個品牌接觸點有效溝通，創造良好顧客體驗，便有機會藉由節慶檔期獲得成長。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 09 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第四季受惠國內防疫管制放寬刺激消費回溫，民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</category>
        </item>
        <item>
            <title><![CDATA[疫後階段性解封 2023 FMCG消費趨勢嗅商機]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR.png" alt="20230328 PR.png" width="600" height="393" referrerpolicy="no-referrer"></p>
<p>2023年台灣社會歷經疫情階段性解封，民生消費市場新需求及消費者購買行為轉變持續成為FMCG品牌廠商關注焦點。市場趨勢研究機構KANTAR凱度消費者指數日前舉辦網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，內容涵蓋疫情後的快消電商發展，以及2023年FMCG市場關鍵趨勢。</p>
<h2><span style="font-size: medium;"><strong>【宏觀趨勢】通膨延續、國門解封刺激海外旅遊消費</strong></span><strong></strong></h2>
<p>國內通膨持續有感，然而市場預測2023年第一季通膨將有所緩解，在漲價相對溫和的情況下，預估民生市場需求有望持穩。</p>
<p>另一方面，隨著防疫措施逐漸鬆綁，國門開放將刺激更多境外旅遊消費，包括美妝品、保健食品、休閒零食等有機會迎來新一波海外採購潮。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>通路趨勢</strong><strong>】</strong><strong>網購習慣已建立，跨電商佈局及吸引回購成關鍵</strong></span><strong></strong></h2>
<p>疫情以來，消費者已在線上建立起穩定的購買習慣，凱度數據顯示台灣民生快速消費品的消費金額中，約有二成是在線上成單。</p>
<p>此外，凱度指出台灣家戶網購快消品普及率已逾七成，但與其他國家相比購買頻率仍較低，品牌廠商仍有機會透過提升消費者對於網購的依賴性與重購率，實現線上銷售成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-1.jpg" alt="20230328 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度指出「深化消費者網購習慣」為線上銷售成長關鍵。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>品類趨勢</strong><strong>】</strong><strong>疫後回歸常態，消費者更注重外在形象與生活便利</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數長期追蹤FMCG市場消費，研究顯示2022年下半年以來，與個人外在相關的品類包括美妝保養、居家染髮已出現消費回溫；然而彩妝品要返回疫情前的銷額水平仍需時日。</p>
<p>此外，隨著民眾生活回歸外出常態，凱度預測方便享用的即飲茶、即飲咖啡也有望從疫情陰霾中復甦。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-2.jpg" alt="20230328 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究顯示FMCG臉部保養、彩妝、居家染髮消費回溫。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>人口趨勢</strong><strong>】</strong><strong>兔年及產品高價化挹注母嬰市場、熟齡家戶消費力雙位數成長</strong></span></h2>
<p>揮別疫情及農曆虎年，預計今年新生兒數將有望提升。即使台灣出生率位居全球末座，凱度指出母嬰市場仍有機會透過商品創新高價化創造更大商機。</p>
<p>另一方面，隨著台灣人口結構高齡化，熟齡消費群的購買行為比以往更重要。凱度數據指出，熟齡家庭的家戶購買金額在去年第三季成長16%，對市場貢獻不容忽視。品牌除了應掌握熟齡消費群的品牌偏好、購物籃組合、購買習性，當銀髮族群逐漸轉向電商消費，更需密切掌握其線上購買行為。</p>
<p>&nbsp;</p>
<p>歡迎回顧 <a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">KANTAR凱度網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 26 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦網路研討會，分享疫後快消電商發展，並從宏觀經濟、通路及品類、人口結構等面向總結2023年FMCG市場關鍵趨勢。</category>
        </item>
        <item>
            <title><![CDATA[母嬰市場喜迎「黃金雙年」 三大趨勢不可不知]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/640993478.jpg" alt="640993478.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>母嬰市場喜迎「黃金雙年」三大趨勢不可不知<br></strong></span><strong style="font-size: medium;">The Golden Biennium: Catch these three trends to win a huge gain</strong></h2>
<p>少子化是全球趨勢，台灣新生兒人數2022年創新低，全年少於14萬人，較前一年減少近一成。</p>
<p>2023年開端為母嬰市場帶來利多，隨著疫情逐步解封，加上過往兔年與龍年出生率通常有所回升，台灣新生兒數有望見到曙光。根據國發會出生人口中推估值，2023年和2024年新生兒人數成長率分別達5%與9%，堪稱母嬰市場「黃金雙年」，各家品牌莫不摩拳擦掌把握這股商機。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-1.jpg" alt="20230314 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、台灣歷年新生兒人數變化。2023與2024年為國家發展委員會預估值，資料擷取時間為2023年2月3日。</p>
<p>KANTAR凱度消費者指數追蹤台灣市場趨勢逾20年，指出農曆兔龍「黃金雙年」是品牌廠商投資重點，並根據研究數據歸納母嬰市場三大趨勢，幫助廠商思考品牌策略方向。</p>
<h2><span style="font-size: medium;"><strong>趨勢一：健康優先 水解配方和孩童營養保健需求增</strong></span><strong></strong></h2>
<p>每個家長最關心孩子的健康，過去幾年來，配方奶粉不僅提供基本營養，愈來愈多訴求打好體質、提升保護力的水解配方奶粉受到家長們青睞，且孩子使用水解奶粉的期間延長，以往主要給12個月以下新生寶寶使用、一歲轉回一般配方奶粉，現在有更多家長在孩子滿一歲進入三號階段仍持續購買水解配方，可見爸媽們更願意投資「培養孩子好體質」。</p>
<p>此外，孩童保健營養品也蘊含商機。KANTAR凱度消費者指數分析0-48個月嬰幼兒保健食品購買數據，發現即使台灣出生率逐年下降，嬰幼兒保健食品市場仍有近三成成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢二：褲型尿布便利加分 忙碌家長不心累</strong></span><strong></strong></h2>
<p>根據凱度嬰兒指數尿布市場數據，具有便利優勢的褲型紙尿褲正挑戰傳統黏貼型紙尿褲市場。褲型紙尿褲穿脫便利，以往是在小孩稍大外出時家長才會購買的商品；然而在各大品牌積極推動下，愈來愈多家長喜歡褲型紙尿褲在日常育嬰的便利性，造就褲型尿布在少子化趨勢下逆勢成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢三：不在乎貴 更在乎好 母嬰商品均價年增</strong><strong>6%</strong></span></h2>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-2.jpg" alt="20230314 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、嬰幼兒奶粉與嬰兒紙尿褲平均價格年對年成長率（註：嬰幼兒奶粉數值根據1300位0-36個月寶寶樣本推估，嬰兒紙尿褲數值根據1600位0-48個月寶寶樣本推估。）</p>
<p>相較於社會對物價飛漲的不滿，母嬰市場怨聲較小。各品牌極力研發更呵護孩子、更方便爸媽的產品，即使定價更高家長們仍願意買單，帶動市場市值成長。凱度指出高價化趨勢在接下來「黃金雙年」將持續扮演關鍵角色。</p>
<p>根據凱度數據，嬰兒紙尿褲市場最近一年平均單價上升約6%，其中一大動力來自各大品牌高價系列產品不斷精進，滿足家長「優養」盼望。另一方面，配方奶粉近年平均單價也提升近6%，主要貢獻來自各家廠商推陳出新，研發貼近母乳、特殊營養、及珍稀乳牛品種等創新商品，成功推升奶粉價格。</p>
<h2><span style="font-size: medium;"><strong>十年一遇母嬰大商機 掌握消費趨勢成關鍵 嬰兒指數升級給力</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數客戶服務總監林維懌分析：「接下來2023至2024『黃金雙年』之所以關鍵，是因為天時地利人和全方面條件到齊。不僅出生率有望觸底反彈，家長為了優養小孩與追求便利，奶粉尿布使用量不減反增，同時也願意接受更高價的創新產品。人、量、價三方面都有正向預期，市場前景頗為樂觀。」</p>
<p>KANTAR凱度消費者嬰兒指數2023年全面升級，樣本數從1300位擴充到1600位，樣本戶的幼童年齡亦延伸至0-48個月，追蹤尿布與奶粉使用期間更趨完整；增加孕期行為調查，有助於品牌廠商更加全面掌握家長購買行為。</p>
<p>&nbsp;</p>
<p>更多寶寶市場資訊請洽：KANTAR凱度業務服務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#Baby #Mom #BabyDiaper #LowBirthRate #BabyPanel #BabyJourney #MarketTrend #ConsumerBehavior #Shopper #FMCG #Kantar</p>
<p>#寶寶 #媽媽 #母嬰 #新生兒 #尿布 #奶粉 #出生率 #嬰兒指數 #凱度</p>]]></description>
            <pubDate>Mon, 13 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2023年的開端為母嬰市場帶來利多，凱度指出農曆兔、龍「黃金雙年」是十年一遇的母嬰品牌投資重點，從孩子優養、家長追求便利與商品創新等面向歸納市場三大趨勢。</category>
        </item>
        <item>
            <title><![CDATA[凱度發佈2023台灣美妝市場報告 直擊通膨與疫情後的美麗商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR-banner.png" alt="20230306 PR-banner.png" width="600" height="389" referrerpolicy="no-referrer"></p>
<p>2019年新冠疫情爆發以來，全球美妝市場面臨前所未有的巨變及挑戰。隨著世界從封鎖防控邁向與疫情共存、從焦慮混亂轉為復原舒緩，病毒逐漸與人們的生活相互適應結合，影響台灣美妝消費市場發展動向。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數長期追蹤台灣美妝市場，根據消費者真實購買行為發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，指出四項市場趨勢線索：</p>
<p>(一) 居家保養及便利性 Home beauty with convenience</p>
<p>(二) 療癒護理與功效性 Indulgence and efficacy</p>
<p>(三) 環境友善及永續性 Nature protection</p>
<p>(四) 網購當道與體驗性 Trial booster</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR.jpg" alt="20230306 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、KANTAR凱度消費者指數提出台灣美妝市場四項趨勢線索，協助品牌廠商掌握市場動態。</p>
<p>當前台灣美妝市場受到兩股力量拉鋸影響消費者的購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策。</p>
<p>《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》揭曉台灣疫後漲價時代，美妝市場消費趨勢與需求轉變，隨著台灣邊境解封及口罩政策逐步鬆綁，美妝市場的下一步發展值得拭目以待。</p>
<p><strong><a href="https://kantar.turtl.co/story/taiwan-beauty-trend-2023-uncover-beauty-trend-in-the-inflation-and-pandemic-era-e/?utm_source=Website&amp;utm_medium=news&amp;utm_campaign=2023+TW+beauty+trend+report" target="_blank">立即閱讀線上報告《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》</a></strong></p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #Beauty #Cosmetics #Skincare #Makeup #ShopperBehavior #ConsumerInsights #MarketResearch #BeautyPanel #WorldpanelbyKantar</p>
<p>#快速消費品 #美妝 #保養 #消費者行為 #市場研究 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 05 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，揭曉疫後漲價時代美妝市場四項消費趨勢線索與崛起新商機。</category>
        </item>
        <item>
            <title><![CDATA[迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR%200.JPG" alt="20230221 PR 0.JPG" width="600" height="347" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢</strong></span></h2>
<p>歷經2022年全球政經局勢震盪，2023年民生消費市場仍存在許多不確定因素，不僅通膨現象持續，國內疫情逐漸鬆綁也引發消費行為出現轉變。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發佈最新報告《2023年台灣FMCG市場展望》，內容涵蓋FMCG民生快速消費品市場關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR.JPG" alt="20230221 PR.JPG" width="600" height="342" referrerpolicy="no-referrer">圖、KANTAR凱度消費者指數指出2023年台灣FMCG市場十項關鍵趨勢</p>
<p>&nbsp;</p>
<p>趨勢一：即使疫情趨緩，快消市場仍維持年對年成長。</p>
<p>趨勢二：通膨延續但預估將溫和緩解，民生市場需求有望持穩。</p>
<p>趨勢三：國門解封刺激海外旅遊消費，美妝保養、保健食品與零食最熱門。</p>
<p>趨勢四：電商成長動能趨緩但網購習慣已建立，佔整體FMCG銷額二成。</p>
<p>趨勢五：實體通路人潮回流，線下消費頻率有機會止跌反彈。</p>
<p>趨勢六：揮別疫情，消費者重新關注個人外在形象，美妝保養及染髮需求緩增。</p>
<p>趨勢七：疫後回歸日常，商品便利性創造商機，即飲茶與咖啡可望復甦。</p>
<p>趨勢八：受惠農曆兔年及寶寶產品升級高價化挹注，母嬰市場前景可期。</p>
<p>趨勢九：人口高齡化，熟齡家戶消費力雙位數成長，銀髮網購崛起不容小覷。</p>
<p>趨勢十：品牌的永續行動持續重要，滿足消費者期待以影響其購買決策。</p>
<p>&nbsp;</p>
<p>KANTAR凱度消費者指數即將舉辦今年首場網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，分享後疫情時代快消電商購買行為，以及2023年FMCG市場應關注重點動向。</p>
<p>日期：2023年3月22日(三)<br>時間：上午11:00-11:30 (GMT+8)<br><a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">歡迎立刻報名《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>分享議題：<br>-&nbsp; Session 1: 疫後電商新局速解析<br>-&nbsp; Session 2: 2023快消市場關鍵10趨勢</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 19 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>歷經2022年全球政經局勢震盪，2023年FMCG市場仍存在許多不確定因素，凱度指出2023年台灣市場十項關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</category>
        </item>
        <item>
            <title><![CDATA[展望2023：FMCG快消市場的復甦與機會]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(2).JPG" alt="20230207 PR (2).JPG" width="600" height="382" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>展望2023：FMCG快消市場的復甦與機會&nbsp;</strong></span></h2>
<p>連三年的口罩政策階段性鬆綁、國境解封刺激報復性出國潮，2023年甫揭幕為台灣民生消費市場帶來復甦與機會。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前接受《動腦雜誌》訪談，分享FMCG民生快速消費品市場在2023年的重點指標，以及消費者購買行為趨勢變化。</p>
<h2><span style="font-size: medium;"><strong>邁向解封 美妝保健市場迎接機會及挑戰</strong></span><strong></strong></h2>
<p>疫情趨緩為美妝市場帶來正面利多，KANTAR凱度消費者指數長期追蹤美妝市場，歸納疫情後的美妝市場三大轉變，包括社交增加帶動彩妝回溫，簡單可攜式的保養品亦隨著外出機會增加而受到關注；而香氛產品在疫情期間受到歡迎為市場創造新需求，不僅香氛應用擴展到生活各層面，也隨著不同使用情境衍伸細緻化需求。</p>
<p>另一方面，保健食品預計將隨疫情緩解面臨成長速度趨緩，然而消費者的保健意識較疫情前提升，品牌仍有機會透過創新，以更有價值的升級產品帶動市場成長。</p>
<h2><span style="font-size: medium;"><strong>通膨時代 銜接消費者新舊需求 以產品升級因應</strong></span><strong></strong></h2>
<p>物價上漲讓消費者變得更加精打細算，凱度指出品牌若能洞察消費者需求，則可藉由產品升級讓消費者樂意買單。舉例來說，近年大受歡迎的火鍋湯底幫助消費者在家就能簡單煮出餐廳等級的火鍋，加上與知名餐廳合作聯名、讓外出聚餐與居家煮食的情境連結，迎合消費者對快樂與便利的想望，即使物價上漲亦能創造商機。</p>
<h2><span style="font-size: medium;"><strong>全通路佈局 跨線上線下購買消費額</strong><strong>15%成長</strong></span></h2>
<p>凱度數據指出，僅在實體通路購買的消費者日漸減少，而同時在實體通路和網路消費的買者與日俱增，跨線上及線下通路購買的整體消費金額更以15%速度年對年成長。</p>
<p>根據跨通路消費者在線上經常購買的品類，凱度歸納其個別優勢，包括電商必買的剛性需求、電商領先品類、潛在線上需求以及線下銷售較強品類，並指出電商佈局兩大機會點，包括提升線上銷額成長率，以及創造更高的線上購買普及率。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(1).jpg" alt="20230207 PR (1).jpg" width="600" height="322" referrerpolicy="no-referrer"></p>
<p>圖、凱度指出FMCG各品類佈局電商機會，包括提升線上銷額成長及購買普及率。</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>永續議題多元 符合品牌價值及市場共鳴為關鍵</strong></span><strong></strong></h2>
<p>產品競爭力為品牌基礎，永續理念則為品牌加分。消費者重視永續議題，也會將品牌的永續行動納入選購考量因素，然而永續涵蓋多元面向，品牌對永續議題的選擇須符合品牌調性與價值，同時是目標消費群所關注並能投入的議題，才能與市場達成共鳴且更有效地為品牌創造價值。</p>
<p><strong>&nbsp;</strong></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 06 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數接受《動腦雜誌》訪談，從疫情、通膨、通路與永續四個面向，分享FMCG民生快速消費品市場在2023年的重點指標及消費者購買行為趨勢變化。</category>
        </item>
        <item>
            <title><![CDATA[迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場]]></title>
            <description><![CDATA[<h1><span style="font-size: medium;"><strong><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic0.JPG" alt="2022 Chocolate pic0.JPG" width="600" height="370" referrerpolicy="no-referrer"></strong></span></h1>
<h1><span style="font-size: medium;"><strong>迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場</strong></span></h1>
<p>12月是屬於巧克力的季節，每逢年底各家通路及甜點品牌接連發佈巧克力大賞及期間限定巧克力商品，豐富節慶行銷手法集結人氣烘托聖誕氛圍。根據市場趨勢研究機構KANTAR凱度消費者指數，每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic1.JPG" alt="2022 Chocolate pic1.JPG" width="600" height="344" referrerpolicy="no-referrer"></p>
<p>圖一、巧克力業績具有顯著季節性，冬季則是巧克力的銷售旺季。</p>
<p>KANTAR凱度消費者指數台灣商務策略部資深研究員謝雨唐指出：「整體巧克力市場前景看好，且市場呈現「大眾化」的趨勢。不僅平價巧克力品牌如健達、歐維氏、麥提莎過去一年穩健成長，市場上也觀察到高價巧克力滲透日常消費通路，像是今年冬天巧克力精品品牌GODIVA首度進駐大潤發，搶在聖誕節慶前刺激巧克力商機。」</p>
<h2><span style="font-size: medium;"><strong>人氣衝買氣 巧克力銷額年增</strong><strong>26% 每兩人就有一人是巧克力買者</strong></span></h2>
<p>巧克力不僅是孩子們的愛好口味，隨著世界級巧克力評選比賽帶動巧克力走向工藝化和精品化，巧克力更成為廣泛消費群喜愛的甜點品項。根據凱度2022上半年回推一年數據，巧克力整體市場銷額年對年成長26%，消費者普及率達50%，意謂著過去一年每兩位消費者就有一位是巧克力買者，巧克力的甜蜜威力不言而喻。</p>
<h2><span style="font-size: medium;"><strong>疫後更熱賣 黑巧克力實現吃得到的療癒和健康</strong></span></h2>
<p>巧克力不僅滿足生活中的放鬆時刻，更存在不少利於健康的加分益處。根據凱度觀察，疫情後期消費者健康意識提升，各種外在環境因素干擾為日常生活帶來壓力，具有健康效益、高可可含量的黑巧克力同時滿足消費者對健康與快樂的需求，苦甜魅力搶佔消費者的心。</p>
<p>根據凱度2022上半年回推一年研究數據，越來越多消費者購買黑巧克力，帶動黑巧克力市場規模年增34%達2.8億新台幣。為迎合消費者對黑巧克力的喜好，品牌廠商紛紛祭出節慶活動行銷，包括日本糖果品牌明治推可可多酚快閃店傳達黑巧克力有助健康美麗的訴求；國民品牌77乳加研發創新配方升級，推出70%醇厚黑巧克力口味；零售龍頭家樂福也搶在耶誕節前推出巧克力大賞，集結超過30款濃度介於75%至100%的黑巧克力商品，滿足消費者對可可濃醇風味的喜好與講究。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic2.JPG" alt="2022 Chocolate pic2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、黑巧克力市場成長迅速，成長動能主要來自消費者數量增加。</p>
<h2><span style="font-size: medium;"><strong>節慶買氣旺 春節預計迎來下一波巧克力熱購潮</strong></span></h2>
<p>巧克力為冬天增添溫暖氣息，年末聖誕延續至農曆春節更是巧克力銷售重點檔期。根據凱度市場調查，今年聖誕節與明年春節檔期接近，近三成消費者表示將在春節前一至兩個月提前進行年節採買，另有二成消費者選擇在過年前一至兩週陸續採購。品牌廠商及通路若要備戰春節大檔，應密切掌握消費者購買習慣，制定對應行銷活動期程，才能在日益競爭的市場環境中勝出。</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #節慶行銷 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 18 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。台灣巧克力整體市場銷額年對年成長26%，前景看好。</category>
        </item>
        <item>
            <title><![CDATA[戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205.JPG" alt="20221205.JPG" width="600" height="390" referrerpolicy="no-referrer"></strong></p>
<h1><span style="font-size: large;"><strong>戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機&nbsp;</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</p>
<h2><span style="font-size: medium;"><strong>物有所值抗通膨：消費者精打細算，品牌創新提升產品價值 </strong></span><strong></strong></h2>
<p>自疫情爆發以來，台灣消費者主動減少外出採購頻率，因此出現「少趟大量」的購買行為。然而今年起隨著民生消費物價上揚，消費者更加謹慎花費，根據凱度調查數據可以觀察到消費者試圖控制每次購物的單趟總花費，顯示通膨時代產品定價的「入手價格」更形重要。</p>
<p>除了考慮價格競爭力，品牌廠商更可思考產品升級，提供消費者更高產品價值。凱度指出產品創新始終需迎合消費者對於健康、快樂、便利的想望，然而隨著市場環境變異，這三項內在需求也會隨外在條件變化衍伸新的定義。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-01.JPG" alt="20221205-01.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度數據顯示消費者試圖控制每次購物的單趟總花費，因應通膨帶來的漲價壓力。</p>
<h2><span style="font-size: medium;"><strong>疫後的全方位健康：營養、美味、便利，更要兼顧永續性</strong></span><strong></strong></h2>
<p>疫情共存已成常態，健康更成為日常生活的必要投資，根據凱度2022年第三季回推一年數據，台灣保健食品消費購買人數達844萬人，較去年同期增加14%，且每人年均消費額逐年上升達7500元。</p>
<p>全方位的健康訴求也顯示在健康的飲食選擇，包括植物奶、穀物飲、蔬果汁、機能性飲料的市場銷額在過去一年皆有所成長。品牌廠商多角度溝通產品優勢，市場出現更多強調獨特營養機能、可方便迅速補充人體所需、滿足挑剔味蕾的多元口味型態。而隨著環保意識提升，消費者不僅認為品牌廠商有必要對環境永續付出行動，也反映在日常食飲品消費的選購場景，持續注重食品安全、投身蔬素食消費行列。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-02.JPG" alt="20221205-02.JPG" width="600" height="335" referrerpolicy="no-referrer"></p>
<p>圖二、健康意識抬頭，凱度數據顯示51%消費者在過去一年曾購買保健食品。</p>
<h2><span style="font-size: medium;"><strong>電商佈局抓住潛在消費需求：便利性及獨特性有望帶動成長</strong></span><strong></strong></h2>
<p>疫情催化網購發展，凱度數據顯示台灣13%的快消食品花費是在網路消費，其中賞味期較長、保存較為便利的需煮食品及乾糧如調味品、快煮麵，在電商有較高的買者普及率及銷額成長率，而保鮮期較短的乳製品及甜點類以及日常補給的飲品和保健食品，雖在電商有高成長率、買者普及率相對仍低，有機會透過網購便利性及產品獨特性帶動線上銷額再成長。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-03.JPG" alt="20221205-03.JPG" width="600" height="336" referrerpolicy="no-referrer"></p>
<p>圖三、根據網購銷額成長率及網購普及率二項維度，凱度分析不同品類在電商的成長機會。</p>
<p>KANTAR凱度消費者指數台灣商務策略部客戶服務總監楊傑全指出：「新冠疫情催化了居家料理與便利煮食的商機，如今台灣邁向解封，人們生活逐漸回歸正常、外食餐飲復甦，需煮食品成長趨緩，但消費者對身心靈多元健康更加重視，同時期待以更輕鬆便利、更快樂享受、更友善環境的方式提升自己的健康。品牌廠商若能洞察消費者持續變化的內在需求並提出產品訴求來回應，將有利於在疫後時代獲得更多成長機會。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Inflation #eCommerce #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 #通膨 #漲價 #電商 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 04 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</category>
        </item>
        <item>
            <title><![CDATA[凱度公佈2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG.jpg" alt="22Q3 FMCG.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h1><span style="font-size: medium;"><strong>凱度公佈</strong><strong>2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第三季台灣民生消費品市場趨勢報告》，隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，第三季整體FMCG市場年對年成長4.3%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_1N.jpg" alt="22Q3 FMCG_1N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場歷年趨勢</p>
<h2><span style="font-size: medium;"><strong>食品類成長趨緩 健康食品與乾糧類仍見雙位數成長</strong></span><strong></strong></h2>
<p>食品類(+5.0% M22Q3 VSLY)：整體食品含飲品成長速度持續趨緩，其中表現較好品類為健康食品年增28%，包括疫後日常保健所需的維生素、低頭族護眼的葉黃素以及守護腸道健康的益生菌都是成長較好品項。此外，乾糧類的休閒食品、巧克力、糖果與早餐即時穀物也有強勁成長表現。</p>
<p>另一方面，飲品含乳品銷額較去年同期減少4.1%，主因來自鮮乳衰退，而隨著疫後健康意識抬頭，蔬果汁、機能型飲料、保久乳與穀物飲維持良好成長動能。</p>
<h2><span style="font-size: medium;"><strong>用品類銷額持續回升 家庭清潔用品年增</strong><strong>11% </strong><strong>紙品年增</strong><strong>7%</strong></span></h2>
<p>用品類(+2.4% M22Q3 VSLY)：主要由家庭清潔用品與紙品帶動成長，包括衣物清香、洗碗精、衛生紙、紙巾與濕紙巾等都有所成長。個人用品則表現持平，其中口腔類產品如牙膏、牙線，以及滿足疫後居家美容護理需求的身體保養品、臉部保養品表現尚佳。</p>
<h2><span style="font-size: medium;"><strong>揮別疫情陰霾 實體通路消費人潮回流 網購成長漸緩</strong></span><strong></strong></h2>
<p>隨著近期國內疫情趨緩，實體店鋪業績有回溫跡象，其中以量販銷額成長表現較顯著(+7.7%)，主要由消費者單趟購買金額提升所帶動；超市表現持平，因成長速度不夠強勁使銷額佔比小幅下滑。另一方面，去年疫情嚴峻時網路購物成長快速，因基期較高導致今年第三季網購成長幅度走緩。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_2N.jpg" alt="22Q3 FMCG_2N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數公佈台灣FMCG快消市場主要通路銷額佔比變化</p>
<p>KANTAR凱度消費者指數指出，由於第三季疫情逐漸緩和，部分消費者回歸從前實體通路購買行為，另有部分消費者在疫情過後保留線上購物習慣而成為重度網購買者，因此在消費者行為研究數據上可觀察到「網購客流量成長趨緩，但客單價持續成長」的現象。消費人潮於線上及線下轉移之際，凱度建議品牌廠商密切關注自家消費群與潛在顧客的購買行為動態，敏捷調整行銷活動，以利資源運用效益極大化。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Channel #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 <br> #通路 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Mon, 28 Nov 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第三季隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，年對年成長4.3%。</category>
        </item>
        <item>
            <title><![CDATA[【2022亞洲/台灣美妝市場趨勢】通膨時代愛美商機不減 小確幸心理創造美妝成長機會]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/PR.png" alt="PR.png" width="600" height="337" referrerpolicy="no-referrer"></strong></p>
<h2><span style="font-size: medium;"><strong>通膨時代愛美商機不減 小確幸心理創造美妝成長機會</strong></span></h2>
<p>市場趨勢研究機構凱度消費者指數舉辦《2022亞洲美妝趨勢研討會》，分析通膨為美妝市場與消費者購買行為帶來的變化。當前民生消費市場受到兩股力量如翹翹板般影響著購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策，「享受奢華消費群」減少日常開銷存錢購買高價精緻商品，「追求舒適消費群」則是降低奢侈消費以滿足日常基本生活品質。</p>
<p>凱度消費者指數分析，即便亞洲普遍出現物價上漲現象，美妝消費者能根據個人需求選擇投入購買金額多寡，整體亞洲市場美妝品價格年對年漲幅約31%，不及其他快消品類如麵包、乳飲品，漲幅達50%以上。</p>
<p>凱度消費者指數長期追蹤九國14萬受訪群真實消費行為，歸納以下三大美妝市場重點趨勢。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢一：輕奢補償 經濟學口紅效應推升美妝消費力</strong></span></h2>
<p class="proposaltitle">口紅效應出自於1930年代的大蕭條時代，形容經濟不景氣時消費者減少奢侈花費，反而購買更多金額較低的商品達成心理補償作用，以致某些商品能在經濟衰退時逆勢成長。</p>
<p class="proposaltitle">凱度消費者指數表示在這一波通膨陰霾下亦可觀察到口紅效應的現象，全球知名美妝品牌包括Estee Lauder、Ulta Beauty和Coty在2022第二季的營收皆高於華爾街專家預期，顯示消費者對美麗的追求不全然受景氣拖累，美妝品牌仍具成長機會。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%201.JPG" alt="202210 beauty 1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、口紅效應帶動美妝品消費，全球美妝品牌營收高過華爾街專家預期。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢二：保養訴求更精緻有效的產品屬性</strong></span></h2>
<p class="proposaltitle">品牌漲價若非伴隨產品品質升級，可能導致消費者不買單而轉向其他競爭品牌。根據凱度消費者指數，台灣髮品市場更趨講究，肌膚等級保養(Skinification)指將肌膚保養成份運用至髮絲與頭皮護理，品牌溝通側重臉部或醫美保養等級成份添加如胺基酸、維他命E，且功效區隔更加細緻個人化。</p>
<p class="proposaltitle">此外，凱度消費者指數研究顯示台灣買者在專櫃高端品牌類別的消費金額佔比在過去兩年提升兩個百分點達51%，顯示消費者更加重視臉部保養。凱度消費者指數亦觀察專櫃高端品牌為留住既有買者紛紛推出明星商品加大版與豪華試用容量，為搶攻年輕市場則推出經典商品精巧版在LINE平台上架，以較低價格門檻拉動消費者進入高端保養的行列，在後疫情漲價時代形成新一代口紅效應。&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%202.JPG" alt="202210 beauty 2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、&nbsp; 凱度消費者指數表示專櫃高端品牌藉由「較少花費即可擁有」的犒賞心態，吸引消費者買單。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢三：創新保養便利可攜，隨時隨地都漂亮</strong></span></h2>
<p>創新是進步的重要環節，從美妝領導市場南韓可觀察不少美妝創新概念。根據凱度消費者指數，韓國美妝市場在漲價同時緊扣消費者方便性需求，推出便攜型態的保養品。臉部保養噴霧以高便利性受市場歡迎，年對年銷額成長12%，可供隨時隨地保養的棒形膏狀乳霜年對年銷額成長更高達557%。透過便利可攜的產品型態創新，不僅提高消費者使用方便性，也為品牌創造更多消費者使用時機。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%203.JPG" alt="202210 beauty 3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖三、凱度消費者指數表示保養品牌持續創新，便利可攜型態更讓消費者隨時都能享受美麗。</p>
<p>&nbsp;</p>
<p><span style="background-color: #ffff99;">最新推出<span style="background-color: #ffff99;"><a href="https://kantar.turtl.co/story/beauty-trends-asia-2022-p?utm_source=Website&amp;utm_medium=KWP&amp;utm_campaign=beauty-asia-2022&amp;utm_content=KWP-TW" target="_blank">《2022凱度亞洲美妝市場趨勢報告》</a></span>，歡迎免費線上閱覽。</span></p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#Beauty #Cosmetics #Skincare #FMCG #Inflation #ShopperBehavior #MarketTrend #Kantar #美妝 #保養 #通膨 #漲價 #品牌策略 #市場趨勢 #凱度消費者指數</p>
<p>■ About Kantar (Worldpanel Division) 關於凱度消費者指數<br> 凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。前往凱度消費者指數官網了解更多：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 16 Oct 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦《2022亞洲美妝趨勢研討會》，研究指出通膨時代口紅效應推升美妝消費力，保養訴求更精緻有效，且便利可攜的創新保養型態受到歡迎。</category>
        </item>
        <item>
            <title><![CDATA[凱度2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%]]></title>
            <description><![CDATA[<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/PR_front%20page_20220928.jpg" alt="PR_front page_20220928.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>凱度</strong><strong>2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%&nbsp;</strong></span></h2>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年上半年台灣民生快消零售通路消費觸及排行榜》，以消費者觸及數(Consumer Reach Point, CRP)為計算標準，根據通路普及率與消費頻率，反映全台892萬家戶線上線下跨通路消費行為，真實衡量通路來客數與成長幅度。</p>
<p>根據凱度公布數據，2021下半年至2022年上半年間，全聯超市擁1.7億次消費者觸及數蟬聯冠軍寶座，其次為便利超商7-ELEVEN逾6800萬次消費者觸及數，第三為家樂福集團，包含家樂福量販、超市與線上購物共創造逾5400萬次消費者觸及數。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-1.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度-消費者指數-2022上半年台灣民生快消零售通路消費觸及排行榜</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>十大零售通路榜：線上購物向前躍進，成長幅度逾五成</strong><strong></strong></span></h2>
<p>觀察《2022年上半年台灣民生快消零售通路消費觸及排行榜》前進席次，超商二哥全家消費者觸及數較前一年小幅增加0.9%逾4300萬次，排名提升至第四；電商巨頭蝦皮成長51%逾2100萬次，排名第六；社群團購熱絡為榜單帶進新氣象，Facebook成長53%近1100萬次排行第八。</p>
<p>食品類零售通路排行榜中，蝦皮消費者觸及數相比前一年成長55%創近1200萬次，排名上升至第七。Facebook以即溶飲品、咖啡等品類成長快速，帶動Facebook首度進入食品榜單排名第十。用品排行榜方面，電商momo消費者觸及數較去年小幅提升達逾551萬次，排名提高至第八。</p>
<p>凱度消費者指數解讀《2022年上半年台灣民生快消零售通路消費觸及排行榜》，前十大排名前進通路皆網購電商，而全家超商亦是線上通路較實體通路成長較快，電商崛起之勢不容忽視。</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>零售通路成長榜：展店、電商與掌握後疫需求為三大關鍵</strong></span></h2>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》通路成長幅度，家樂福超市消費者觸及數較去年同期成長168%，為成長最快速通路第一名；全聯近期積極發展的線上購成長138%，成長速度第二；成長快速第三名則為電商東森購物，消費者觸及數成長99%。</p>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》成長快速榜單，凱度指出消費者觸及數提升大致可歸因於三要素：展店、電商、後疫情時代新需求，包括家樂福去年八月對頂好超市完成改裝，寶家去年展店13家，近年持續拓展計畫預計再增15-20家，以及日本知名連鎖唐吉軻德強勢登台後再開二號店，有助消費者觸及數快速增加。另一方面，隨著台灣快消市場網購普及率近60%、網購食品與用品銷額佔比逐年提升，不僅網購平台成長快速，同時也吸引更多實體通路跨足線上銷售。</p>
<p>由於疫情持續，成長快速通路中亦見日藥本舖上榜，反映台灣消費者無法出國轉而購買日本進口商品的消費行為趨勢，以及後疫情時代民眾更加注重身體保健，帶動生機食品商店聖德科斯成長顯著。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-2.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度-消費者指數-2022上半年成長最快速民生快消零售通路</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>凱度台灣快消零售通路排行新增配送到家</strong><strong>O2O</strong><strong>榜單 外送平台自營超市領先</strong></span></h2>
<p>台灣民生消費品外送商機龐大，凱度針對配送到家O2O公佈消費者觸及數排行，2021下半年至2022年上半年間Foodpanda自營熊貓超市獲212萬次觸及數居冠，Uber Eats全聯與Foodpanda家樂福分居第二與第三名獲觸及數112萬次與52萬次。</p>
<p>根據凱度消費者指數研究，O2O外送民生快消品普及率相對仍低，目前佔整體市場消費群不到一成，而在食品和用品皆有翻倍成長表現，O2O外送便利免出門、品項選擇多、無接觸遞送等優勢，創造52%高回購率。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「未來O2O發展需招募新客、了解消費需求再擴大客群，例如針對速食點心、有機商機、運動健身或企業活動等需求分化消費群；另一方面則需維繫既有客群、保持新鮮感，更可進一步了解買者使用時機達到預先建議需求，以提升黏著與口碑。當前數位消費者認知O2O服務的管道，可能是從折扣促銷、親友推薦或透過廣告認識，欲擴大懶商機，廠商更要做到訂購體驗貼心與遞送服務流暢，讓市場對O2O更加看好。」</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-3.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-3.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖三：KANTAR凱度-消費者指數-2022上半年配送到家O2O通路消費觸及排行榜</p>
<p>凱度消費者指數最新研究報告《2022台灣快消零售通路白皮書》，涵蓋台灣快消零售通路現況與消費觸及數排行、統一與全聯兩大集團通路表現深入洞察，以及台灣快消電商六大類細緻化分析，歡迎<a href="https://www2.kantar.com/2022_TW_retail_channel_whitepaper" target="_blank">前往連結</a>了解更多。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p class="proposaltitle">#Retailer #Traffic #eCommerce #ConsumerBehavior #O2O #FMCG #Kantar<br> #零售 #通路 #民生消費 #來客數 #網購 #電商 #消費者分析 #外送服務 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 26 Sep 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-H1-retailer-crp-ranking</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-H1-retailer-crp-ranking</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>全聯超市擁1.7億次消費者觸及數蟬聯冠軍寶座，其次為便利超商7-ELEVEN逾6800萬次消費者觸及數，第三為家樂福集團，包含家樂福量販、超市與線上購物共創造逾5400萬次消費者觸及數。</category>
        </item>
        <item>
            <title><![CDATA[Beauty Trends in Asia 2022亞洲美妝趨勢]]></title>
            <description><![CDATA[<p class="MsoNormal"><br><a href="https://kantar-webinars.zoom.us/webinar/register/9016619216535/WN_xAagCWoqRgmHclA2PGn3PQ?timezone_id=Asia%2FTaipei" target="_blank"><img class="null" src="https://www.kantarworldpanel.com/assets/emb_images/11/images/5.%20Homepage%20Featured%20Banner.jpg" alt="5. Homepage Featured Banner.jpg" height="389" referrerpolicy="no-referrer"></a><span style="color: #808080; font-family: Arial, sans-serif; font-size: small;">Beauty Trends in Asia 2022亞洲美妝趨勢</span></p>
<p class="MsoNormal"><span style="font-size: 10.5pt; line-height: 107%; font-family: Arial, sans-serif;" lang="EN-GB">In the second year of the pandemic, we’re seeing Asian markets start to reopen and recover, while facing another challenge: inflation. Beauty shoppers across the region are being forced to confront the financial pressure they’re under in order to sustain their consumption of products in the category.</span></p>
<p class="MsoNormal"><span style="font-size: 10.5pt; line-height: 107%; font-family: Arial, sans-serif;" lang="EN-GB">In these exclusive webinars, Kantar’s beauty experts from across Asia will share insights on how shoppers are living through the age of inflation, and where the most significant opportunities lie for beauty brands seeking to grow in the region.</span></p>
<p class="MsoNormal"><span style="font-size: 10.5pt; line-height: 107%; font-family: Arial, sans-serif;" lang="EN-GB">In this webinar, we’ll take a detailed look at the current beauty landscape in Asia, including:</span></p>
<ul class="bodyCopy">
<li>A birds-eye view of the macroeconomics</li>
<li>The impact of inflation by Asian markets</li>
<li>Beauty consumers’ priority in categories &amp; how it is evolving now</li>
<li>How consumers react to premiumisation in beauty offers</li>
<li>Key brands &amp; products leading the trend</li>
</ul>
<p class="MsoNormal"><strong style="font-family: Arial, sans-serif; font-size: medium;"><a href="https://kantar.turtl.co/story/beauty-trends-

lib/v2/kantarworldpanel/index.js

github-actions · 2023-09-03T16:16:43Z

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            <title><![CDATA[FMCG market continued its moderate recovery in Q2]]></title>
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<p><strong>China's FMCG market continued its moderate recovery in the 2nd quarter of 2023, with significant differentiation amongst channels</strong></p>
<p>In the past six months, the performance of different categories varied considerably. The household cleaning category continued to maintain a good momentum, growing by 10.2% year-on-year. Beverages accelerated the pace of growth, enjoying a sales increase of 5.2% compared with the same period last year. Juice, functional drinks and ready-to-drink tea increased by more than 18%. Due to the stockpiling in the second quarter of last year, the food category fell by 3.4% in the second quarter.</p>
<p>In the past three months the East and North regions grew by 1.5% and 1.6% respectively, while the South region faced greater challenges, with a year-on-year decline of 3.8%. Key cities and provincial capital cities achieved 2.4% growth in the second quarter, while the lower tier cities, which were relatively less affected by the pandemic last year, saw slower growth in the second quarter of this year. The online channel sales increased by 5.6% year on year, while offline channels sales declined slightly in the past twelve weeks.</p>
<p><span>Overall, China's FMCG market has shown a steady recovery. Although there is still significant room for improvement in people’s consumption capacity and willingness, the macroeconomic policies aimed at expanding domestic demand and improving expectations are continuously strengthening the internal driving force for economic recovery in the second half of the year.</span></p>
<p><strong>Modern Trade:&nbsp;</strong><strong>Decline of large formats slows, while proximity channels continue to grow</strong></p>
<p>Although the sales of&nbsp;hypermarkets&nbsp;and&nbsp;large supermarkets&nbsp;in the second quarter kept decreasing, the decline slowed down significantly. Among the proximity channels,&nbsp;small supermarkets&nbsp;continued their excellent performance and maintained double-digit growth.</p>
<p><img 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...

github-actions · 2023-09-03T16:16:44Z

http://localhost:1200/kantarworldpanel/tw/news/spotlight-on-taiwan - Success ✔️

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            <title><![CDATA[跳脫傳統 中秋咖啡、茶送禮趨勢指南]]></title>
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<p><strong style="font-size: medium;">跳脫傳統 中秋咖啡、茶送禮趨勢指南</strong></p>
<p>中秋節即將來臨，香氣四溢的咖啡和茶送給重視的對象，成為表達心意與感謝的美好方式。市場趨勢研究機構KANTAR凱度消費者指數最新數據顯示，台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG民生快消品真實購買行為，揭曉台灣人對「咖啡」、「茶」的送禮偏好與消費趨勢。</p>
<h2><span style="font-size: medium;"><strong>咖啡送禮最受歡迎：濾掛</strong><strong>/浸泡式咖啡</strong></span></h2>
<p>根據凱度2023年最新數據，在選擇咖啡送禮時，相較於咖啡豆及即溶咖啡，更多消費者會選擇攜帶方便、即沖即飲且包裝獨立保鮮較佳的「濾掛/浸泡式咖啡」，這類型咖啡消費者每百人就有近三成因贈禮而獲得，也是咖啡贈禮最熱門的選擇。</p>
<p>在品牌選擇方面，根據凱度品牌足跡研究方法，最受台灣消費者歡迎的品牌前三名分別為全球咖啡領導品牌「NESCAFÉ」消費者觸及數386萬次、台灣本土咖啡大廠「西雅圖」305萬次，以及日本咖啡知名品牌「UCC」223萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-1.jpg" alt="20230829 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、根據凱度研究，「濾掛/浸泡式咖啡」是台灣人最喜歡的咖啡送禮類型。</p>
<h2><span style="font-size: medium;"><strong>花草</strong><strong>/水果茶包年輕族群喜愛 贈禮銷額成長150%</strong></span></h2>
<p>研究指出，在選擇包裝茶贈禮時，有越來越多消費者選擇西式茶，其中以幫助心情放鬆、調理體質的「花草/水果茶包」成長最迅速，過去兩年銷額成長逾150%，且特別受到34歲以下年輕消費群喜愛，在整體年齡層的銷額佔比成長5個百分點。</p>
<p>凱度品牌足跡研究最受歡迎的「花草/水果茶包」品牌前二名分別為西洋花草茶領導品牌「曼寧花草茶」消費者觸及數20萬次，以及英國知名茶葉品牌「立頓」消費者觸及數13萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-2.jpg" alt="20230829 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究指出「花草/水果茶包」市場銷額成長近翻倍，在贈禮市場成長更達151%。</p>
<h2><span style="font-size: medium;"><strong>咖啡和茶高價精緻化 送禮情境需求增</strong></span></h2>
<p>隨著消費者生活更趨講究，民眾在選購咖啡及茶的時候，也出現高價精緻化的趨勢，包括咖啡市場中的「即溶咖啡」、「濾掛咖啡」在過去兩年平均價格(台幣/公斤)分別上漲4%及3%，西式茶的平均價格更顯著上漲9%。在送禮的情況下，每公斤的咖啡價格更高於平時花費39%，茶包價格則高出平時花費45%。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「從消費行為數據已顯示台灣消費者對於咖啡和茶的需求逐漸精緻化，而在送禮情境中咖啡和茶的均價提升，顯現對於節日贈禮選擇更加用心。這股消費趨勢在疫情後更反映了現代人對於質感生活型態的嚮往、對人際情感聯繫的重視。品牌的消費體驗從包裝設計、產品故事、訴說有品質且獨特有意義的品項，與永續投入，都將更能帶動消費共鳴。」</p>
<p>更多快消市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#FMCG #Food #Beverages #Coffee #Tea #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br>#中秋送禮 #市場趨勢 #快消市場 #消費者研究 #消費者指數 #凱度</p>]]></description>
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                <category>台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG真實購買行為，揭曉台灣人對咖啡、茶的送禮偏好與消費趨勢。</category>
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            <title><![CDATA[Brand Footprint Asia 2023 亞洲品牌足跡報告]]></title>
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<p>Welcome to the Brand Footprint Asia 2023 report, a comprehensive study measuring the success of brands through a metric called Consumer Reach Points (CRPs). Based on Kantar Worldpanel's research across 11 Asian markets, this report provides insights and analysis on key trends and highlights. Our exploration encompasses consumer reactions to post-Covid reopening and inflationary challenges, as well as the factors contributing to the success of top FMCG brands in the region.</p>
<p>Join us as we delve into the preferences and behaviours of Asian consumers, revealing the winning brands known as the "Most Chosen Brands."</p>
<p>In this report, you will learn about:</p>
<p><strong>1.&nbsp;&nbsp;</strong><strong>Asian Consumers' Response to Post-Covid Reopening and Inflation</strong></p>
<p>As the world grappled with the aftermath of the pandemic, Asian consumers showcased their resilience and adaptability. We meticulously examine how consumers in the region responded to the evolving landscape, particularly in the context of post-pandemic reopening and inflationary pressures. Gain valuable insights into shifting consumer behaviours and expectations during these uncertain times.</p>
<p><strong>2.&nbsp; </strong><strong>Global vs. Local vs. Super vs. Small Brands: A Comparative Analysis</strong></p>
<p>The battle for consumer attention and loyalty rages on, pitting global giants against local champions and everything in between. Our engaging comparative analysis reveals which types of brands are thriving in the ever-competitive Asian market. Discover the factors that propel brands to success, whether they are international powerhouses, homegrown gems, super brands, or nimble small-scale enterprises.</p>
<p><strong>3.&nbsp;&nbsp;</strong><strong>Most Chosen FMCG Brands in Asia and Local Winners in 11 Markets</strong></p>
<p>Which FMCG brands hold the key to Asian consumers' hearts and wallets? In this section, we present a comprehensive list of the most chosen FMCG brands across the region. Additionally, we spotlight the local champions in each of the 11 markets. Explore the reasons behind their popularity and understand how they have built lasting connections with consumers.</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/16/MicrosoftTeams-image%20(245).jpg" alt="MicrosoftTeams-image (245).jpg" width="545" height="242" referrerpolicy="no-referrer"></p>
<p><strong>4.&nbsp;&nbsp;</strong><strong>Unlocking Success Factors of Industry Leaders: Sunsilk, Lay's, Sprite, and More</strong></p>
<p>Certain brands seem to possess the superpower when it comes to captivating consumers. We take a dive into the success stories of iconic brands like Sunsilk, Lay's, Sprite, and others, uncovering the strategies and unique aspects that have propelled them to the top. Gain valuable insights into their marketing approaches, product innovation, and customer engagement strategies that set them apart from the competition.</p>
<p>The Asian consumer landscape is ever-evolving, influenced by many factors. From the response to global events like Covid to the emergence of local heroes in various markets, understanding these trends and insights is crucial for brands seeking to impact the region.</p>
<p>As you delve into the detailed analysis provided in&nbsp;<a href="https://kantar.turtl.co/story/brand-footprint-asia-2023-e/page/1">this report</a>, may you uncover valuable opportunities to connect with Asian consumers and build brands that resonate deeply with their preferences and aspirations.</p>]]></description>
            <pubDate>Thu, 27 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>Uncover</category>
                <category>the</category>
                <category>most</category>
                <category>chosen</category>
                <category>brand</category>
                <category>Asia</category>
                <category>and</category>
                <category>shoppers&#39;</category>
                <category>reaction</category>
                <category>post-Covid</category>
                <category>reopening</category>
        </item>
        <item>
            <title><![CDATA[2023最受歡迎FMCG排行榜：樂事、妮維雅創新驅動品牌足跡成長]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/0718%20PR%20cover.jpg" alt="0718 PR cover.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>全球最大消費者受訪群市場趨勢研究機構KANTAR凱度消費者指數日前發佈《2023全球品牌足跡報告》，根據全球五大洲53個國家的真實消費者購買決策，衡量37,000個快消品牌表現。凱度指出民生快消品牌成長可總結為四大動能來源，分別是「更多通路」、「更多品類」、「創新」與「更多使用時機」。</p>
<p>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Levers%20for%20Growth.jpg" alt="Levers for Growth.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、凱度發佈《2023全球品牌足跡報告》，分析民生快消品牌四大成長機會。</p>
<h2><span style="font-size: medium;"><strong>樂事：創新體驗、科技應用擄獲</strong><strong>Z世代 幽默創意紅到全球</strong></span></h2>
<p>洋芋片龍頭品牌「Lay’s樂事」持續展現強大創新能量，推出各式新口味吸引嘗鮮並舉辦實體活動創造話題，2022年創造2000萬次消費者觸及數，為2023台灣品牌足跡榜食品類第三名。</p>
<p>「在『體驗行銷』方面，樂事可說是業界投資最多、且少數長期持續經營的品牌。」台灣百事食品股份有限公司行銷總監劉曉雯分享，「從過去幾年引人矚目的『樂事夾娃娃機』，到近期熱門的『樂事美味釣魚機』、『樂事開運相機』，樂事將洋芋片的美味轉化為真實五感體驗，讓消費者親身體驗、感受樂事。」</p>
<p>樂事團隊甚至發揮品牌幽默精神推出懶人神器「樂事洗手指機」，讓消費者在吃洋芋片的同時也能自在滑手機，這個由台灣團隊原創的點子透過網路被分享到全球十多個國家，甚至登上美國新聞媒體。</p>
<h2><span style="font-size: medium;"><strong>妮維雅：德國百年科學護膚持續創新 關懷肌膚和環保議題</strong></span><strong></strong></h2>
<p>個人用品領導品牌「Nivea妮維雅」力求成為消費者心中的護膚專家，觀察市場持續演變的需求、不斷精進研發，2022年創造300萬次消費者觸及數，為2023台灣品牌足跡榜個人用品類十大首選品牌。</p>
<p>「妮維雅致力於推動”Care Beyond Skin”的品牌核心價值，並將 “We Care”精神深刻導入至環境、社會與消費者」德國拜爾斯道夫集團台灣妮維雅股份有限公司台灣香港總經理葉金萍受訪時表示，面對全球物價上漲衝擊，妮維雅致力提供消費者價格更合理且更高品質的產品，而觀察到近年消費者對地球永續的關注提升，妮維雅也將永續精神加入每一項產品設計，不僅首創第一支氣候中和的止汗乳膏、推出全系列海洋友善防曬產品，更積極推動產品包裝減量，讓消費者在使用產品之餘，也對地球環保盡一份力。</p>
<h2><span style="font-size: medium;"><strong>消費者忠誠下滑 四大動能幫助品牌鞏固買者群</strong></span><strong></strong></h2>
<p>由於疫情造成世界各地的通膨現象，凱度指出2022年全球FMCG消費者的品牌忠誠度較前一年下滑，在眾多品牌之間更謹慎地選擇。即使如此，FMCG品牌仍可透過「更多通路」、「更多品類」、「創新」、「更多使用時機」四項動能鞏固並擴大消費群，例如「Lay’s樂事」以創新溝通引發消費者話題，「Nivea妮維雅」提倡環保成分提供消費者更多使用時機，因而得以在競爭更趨激烈的市場中勝出。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report">《2023凱度台灣品牌足跡報告》</a>，瀏覽完整訪談內容。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #品牌策略 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 17 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</category>
        </item>
        <item>
            <title><![CDATA[2023最受歡迎民生快消品牌排行 揭開健康及零食想望]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20pr.jpg" alt="20230711 pr.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023凱度台灣品牌足跡報告》，根據2022年消費數據衡量全台890萬家戶14億次年度真實消費者觸及數，反映台灣920個民生快消品牌表現，揭曉台灣最受歡迎以及成長最快速的FMCG品牌。</p>
<p>凱度指出疫情過後食品仍為帶動整體民生快速消費品市場成長的主要動力，而疫情以來人們的健康意識不斷提升、改寫品類消費選擇，同時指出消費者更專注享受當下，零食點心品牌成長快速。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-1.jpg" alt="20230711 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度發佈《2023凱度台灣品牌足跡報告》，分析民生快消市場趨勢。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>健康意識與零食風潮 吹進疫後市場拓商機</strong></span></h2>
<p>綜觀《2023凱度台灣品牌足跡排行榜》最受歡迎十大快消品牌，上榜品牌皆為食品品牌，從成長表現來看，成長較顯著為洋芋片領導品牌「樂事」，消費者觸及數年增13%，以及國民零食品牌「77」年增19%，顯示近年疫情籠罩下，主要以食品驅動台灣FMCG快消市場消費人次成長。將快消市場細分五大品類：食品、乳品、飲品、家庭用品及個人用品，則觀察到疫情過後健康意識升級仍持續發揮影響力，天然均衡、純植飲品、居家清潔及個人衛生護理等創造更多商機。</p>
<p>根據成長快速排行榜，上榜品牌之消費者觸及數平均年增20%以上，更有超過一半品牌為零食品牌，顯示疫情以來消費者更享受當下、樂於營造愉快的嘴饞時刻。</p>
<h2><span style="font-size: medium;"><strong>2023台灣快消製造商排行榜 統一及金百利蟬連榜首</strong></span></h2>
<p>凱度根據消費者觸及數研究方法，進一步衡量台灣最受歡迎食品及用品製造商。根據研究，國內食品龍頭「統一」穩坐食品類製造商冠軍，2022年消費者觸及數高達1億4150萬次，消費者普及率達95%，第二名為「義美」，消費者觸及數7970萬次，第三名為「光泉」，消費者觸及數6810萬次。</p>
<p>用品類製造商排行榜方面，家庭用紙及個人護理用品領導者「金百利克拉克」蟬聯榜首，2022年創造消費者觸及數達2140萬次，消費者普及率67%，第二名為「花王」，消費者觸及數1820萬次，第三名為「嬌聯」，消費者觸及數1630萬次。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-2.jpg" alt="20230711 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度揭曉2022年台灣最受歡迎十大食品及用品製造商。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，了解更多。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #ManufacturerRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #製造商排名 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 10 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度歸納疫情過後FMCG市場三項重點趨勢，並發布品牌足跡製造商排行，揭曉最受歡迎FMCG食品及用品製造商。</category>
        </item>
        <item>
            <title><![CDATA[2023台灣民生快消品牌排行 14億次國民消費揭曉品牌足跡贏家]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Version%202_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" alt="Version 2_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數每一年度發布《2023凱度台灣品牌足跡報告》，運用凱度獨創研究方法消費者觸及數(Consumer Reach Point, CRP)，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</p>
<p>《2023凱度台灣品牌足跡排行榜》衡量2022年全台920個快消品牌、涵蓋跨通路近14億次消費決策，榜單揭曉共58個品牌，包括FMCG市場前二十大品牌、品類十大品牌、成長最快速二十大品牌，以及首次進入百大的黑馬品牌。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230712%20infographic.JPG" alt="20230712 infographic.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度獨創研究方法消費者觸及數，衡量全台FMCG品牌表現</p>
<h2><span style="font-size: medium;"><strong>搶先看 台灣最受歡迎</strong><strong>FMCG品牌TOP 10 (依消費者觸及數排行)</strong></span></h2>
<p>1. 義美 (8900萬次)<br> 2. 光泉 (5600萬次)<br> 3. 福樂 (4300萬次)<br> 4. 統一 (3700萬次)<br> 5. 瑞穗鮮乳 (2700萬次)<br> 6. 林鳳營 (2200萬次)<br> 7. 桂格 (2100萬次)<br> 8. 樂事 (2000萬次)<br> 9. 桂冠 (1800萬次)<br> 10. 純喫茶 (1700萬次)</p>
<h2><span style="font-size: medium;"><strong>蟬聯九連霸 全台九成家戶都是義美的顧客</strong></span></h2>
<p>台灣人最熟悉的在地品牌「義美」連續九年蟬聯冠軍，創造消費者觸及數8900萬次，全台890萬家戶中有90%的家庭、相當800餘萬家戶在過去一年曾購買義美產品，且年度平均購買頻次達11次；第二名「光泉」達消費者觸及數5600萬次，過去一年全台75%家庭購買；第三名「福樂」達4300萬次、年對年成長2%，全台65%家庭購買。</p>
<p>聚焦五大品類排行榜，食品類依然由「義美」消費者觸及數3700萬次拔得頭籌，乳品類由「光泉」5300萬次獲得冠軍，飲品類則為「純喫茶」1700萬次排行榜首。家用品類由「舒潔」以700萬次奪冠，個人用品類則為「蘇菲」以1200萬次取得第一。</p>
<h2><span style="font-size: medium;"><strong>成長快速黑馬品牌竄出 反映消費者對零食點心熱愛</strong></span><strong></strong></h2>
<p>《2023凱度台灣品牌足跡排行榜》成長最快速品牌由本土零食大廠「華元食品」拿下，過去一年消費者觸及數成長59%達400萬次，是首次進入百大的黑馬品牌；成長快速第二名為進口零食品牌「樂天」，消費者觸及數成長44%達800萬次；成長快速第三名則為在地小農鮮乳品牌「六甲田莊」，消費者觸及數成長33%達500萬次。</p>
<p>歡迎繼續閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023+TW+BFP+report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，觀看完整榜單。&nbsp;</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 03 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發布《2023凱度台灣品牌足跡報告》，運用獨創研究方法消費者觸及數，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</category>
        </item>
        <item>
            <title><![CDATA[2023年第一季FMCG民生消費市場年增2.5% 包裝食品、個人用品小幅成長]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-1.JPG" alt="FMCG Q1 report-1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023年第一季台灣民生消費品市場趨勢報告》，由於2022年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-2.JPG" alt="FMCG Q1 report-2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢</p>
<h2><span style="font-size: medium;"><strong>食品趨緩年增</strong><strong>3% </strong><strong>以保健食品為成長動能來源</strong></span><strong></strong></h2>
<p>食品類(+3.0% M2023Q1 VSLY)：整體食品含飲品表現尚可，其中健康食飲品呈雙位數成長，其次乾糧類有相對較好的成長表現。此外，凱度研究指出可供即食或簡易加熱即可食用的冷凍調理食品、冷凍菜餚成長約一成，顯示在疫情趨緩餐飲業復甦之際，消費者對於此類商品仍保有需求。</p>
<h2><span style="font-size: medium;"><strong>用品市場持平 個人清潔用品小幅成長</strong><strong>3%</strong></span></h2>
<p>用品類(+1.1% M2023Q1 VSLY)：整體用品市場表現持平，個人用品表現較佳，包括化妝品、髮品、身體保養品都有不錯成長。另一方面，家庭清潔用品有較好成長表現，包括洗衣膠囊、衣物及空氣清香、家用清潔品、靜電拖把、殺蟲劑等居家用品貢獻成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-3.JPG" alt="FMCG Q1 report-3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2023年第一季FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<h2><span style="font-size: medium;"><strong>網購成長動能減弱 食品類線上成長更迅速</strong></span><strong></strong></h2>
<p>FMCG快消品電商銷額雖保持雙位數成長但增速已放緩，其中食品類成長較顯著，包括健康食品線上銷額成長43%、甜點成長49%表現亮眼。用品類線上銷額成長速度相對較緩，然而網購快消用品佔整體通路重要性已逾25%。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 19 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>由於去年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</category>
        </item>
        <item>
            <title><![CDATA[保健食品2023第一季銷售降溫 下半年佈局電商拓商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/Health%2020230606.JPG" alt="Health 20230606.JPG" width="600" height="339" referrerpolicy="no-referrer"></p>
<p>2023年起各地陸續解除防疫管控，隨著人們回歸生活常軌，消費者對保健品的需求也逐漸放緩。根據市場趨勢研究機構KANTAR凱度消費者指數，台灣保健食品市場2023年第一季回推一年銷額較去年成長21%，對比2022年第四季回推一年銷額成長46%存在落差，但仍較疫情爆發前佳。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-1.jpg" alt="20230606 Health Care-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、2023年第一季台灣保健食品成長放緩，但仍較2020年本土疫情爆發前佳。&nbsp;</p>
<p>凱度研究指出，2023年第一季台灣保健食品前五大功能別銷額下滑，疫情期間消費者在意的「一般營養補充」和「腸胃道保健」成長動能流失，「養顏美容」及「眼睛保健」功能產品需求也放緩，僅「消除疲勞、補充體力」產品表現大致持平。&nbsp;</p>
<h2><strong><span style="font-size: medium;">網路購物持續吸客 選對平台是關鍵</span></strong></h2>
<p>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商，以及跨實體和線上經營的通路電商三種型態表現最佳，包括消費者普及率及人均購買金額都有所提升。</p>
<p>下半年迎來電商重要檔期，台灣快消電商通路六大型態B2C、C2C電商、通路電商、品牌電商、社群團購及O2O配送到家等分別帶動不同功能別的保健食品成長，因此根據目標客群佈局對的電商平台對品牌成長十分關鍵。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-2.jpg" alt="20230606 Health Care-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、各種電商型態成長快速的功能產品不同，精準佈局為品牌勝出關鍵。</p>
<h2><strong><span style="font-size: medium;">解封開放的後疫情時代 下半年保健市場機會在線上</span></strong></h2>
<p>一場新冠疫情掀起保健食品市場浪潮，推升供給和需求兩方面迅速增加，為市場增添更多可能性。KANTAR凱度消費者指數資深經理廖俊琮指出：「迎接解封象徵著後疫情時代正式到來，消費者的購買行為也將產生變化。凱度預估保健食品市場下半年成長將放緩，但網購通路銷額仍有成長空間。數據顯示消費者的網購習慣在後疫情時代被留下，保健品牌應針對六大電商型態有策略地規劃、找到對的消費群並精準溝通，才能在加速變化的市場中獲得長期勝利。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 05 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商以及通路電商三種型態表現最佳。</category>
        </item>
        <item>
            <title><![CDATA[保健食品疫後亮眼年增46% 品牌創新引領產業邁向新局]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/107429764.jpg" alt="107429764.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<p>母親節檔期將至，保健食品再度成為送禮關注焦點。KANTAR凱度消費者指數研究指出，2022年台灣保健食品市場表現出色，不僅各種功能產品銷額正成長，各主要通路類型業績也提升，整體市場較前一年顯著成長46%。</p>
<h2><span style="font-size: medium;"><strong>疫情加持 各種健康訴求都受惠 腸胃道保健重要性擠進第二</strong></span><strong></strong></h2>
<p>疫情以來民眾的保健意識快速提升，加上生活型態改變導致3C使用時間更長，包括「一般營養補充」、「眼睛保健」功能別銷額都有超過50%的成長。此外，「腸胃道保健」市佔快速前進三個名次來到第二名，疫情期間消費者重視提升免疫力直接反映在保健市場業績表現。</p>
<p>另一方面，凱度觀察台灣保健食品正打開利基市場，包括「提升專注力」、「睡眠輔助」等產品訴求逐漸以新的產品系列及食用型態進入市場爭奪商機。<strong>&nbsp; &nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>保健食品線上業績年增</strong><strong>76% </strong><strong>有感溝通強化連結帶動高客單</strong></span><strong></strong></h2>
<p>根據凱度數據，2022年保健食品最主要通路為網購，而網購也在所有通路中成長最快速，成長幅度達76%，不僅網購保健食品的消費者增加，每人平均消費也從前一年3800元提升至近5000元，成長近三成。</p>
<p>KANTAR凱度消費者指數分析，隨著電商種類趨於多元，保健品牌更能跨平台傳遞產品價值，行銷手法也跳脫過去倚重產品成分的溝通資訊，例如在主流電商平台主打商品訴求並以淺白語言幫助消費者科普學習，或利用社群網紅人氣帶動線上團購、加強推廣消費者使用情境。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230509%20Health%20Care.jpg" alt="20230509 Health Care.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、保健食品線上銷額成長快速，每人平均消費金額在過去一年成長29%。</p>
<h2><span style="font-size: medium;"><strong>保健食品市場均價提升</strong><strong>8% <strong>高附加價值為買單關鍵</strong></strong></span></h2>
<p>受惠於品牌廠商不斷創新，凱度研究指出2022年台灣保健食品市場均價較過去一年增加8%。KANTAR凱度消費者指數資深經理廖俊琮指出：「台灣保健食品市場正朝著高價化的方向演進，從成份升級、多重功效提升產品競爭力，並與消費者教育溝通以理解個人所需建立品牌軟實力，都有助於消費者了解自身需求和產品附加價值，進而提高願付價格。當疫情紅利消退，保健品牌廠商更應精準找到市場中的潛在買者並針對其個人細緻化需求有效溝通，才能在日益競爭的市場中脫穎而出。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 07 May 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>台灣保健食品市場表現出色，2022年整體市場銷額較前一年成長46%，並朝著高價化升級方向演進，在強化與消費者溝通的同時，幫助消費者了解產品高附加價值。</category>
        </item>
        <item>
            <title><![CDATA[2022年FMCG網購銷額年增15% 社群及網購界線模糊搶攻商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425PRbanner.JPG" alt="20230425PRbanner.JPG" width="600" height="350" referrerpolicy="no-referrer"></p>
<p>根據市場趨勢研究機構KANTAR凱度消費者指數《2022年第四季台灣民生消費品市場趨勢報告》， 2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR.jpg" alt="20230425 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數分析台灣快消市場主要通路銷額佔比，網購通路重要性排名第三，僅次於量販及超市。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>疫情過後網購成習慣 蝦皮及臉書成長顯著</strong></span><strong></strong></h2>
<p>儘管國內疫情趨緩、消費者逐漸回歸正常生活，FMCG線上消費仍坐擁優異成長動能。根據凱度研究數據，2022年第四季網路客流量較去年同期成長逾10%，客單價也有約5%漲幅，帶動整體FMCG網購銷售額15%成長。</p>
<p>凱度數據顯示，眾多網購平台中以蝦皮購物及Facebook社群團購成長更為強勁，包括健康食品、臉部保養品、茶類都是線上銷售成長快速的品類。</p>
<h2><span style="font-size: medium;"><strong>社群與網購界線模糊 洞察潛在需求創造高回購</strong></span><strong></strong></h2>
<p>社群媒體在全球網路使用平台的重要性不言而喻，KANTAR凱度消費者指數觀察，近年社群媒體與網路購物的界線逐漸模糊，「社群互動」、「娛樂休閒」成為創造網購流量關鍵，例如蝦皮直播複製社群體驗讓商家開直播，消費者可以追蹤喜愛的店家觀看直播完成下單；Facebook則以社群為基礎發展社團、粉絲專頁、直播與Market Place等多元銷售管道，結合網紅行銷吸引消費者買單。<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR-2.jpg" alt="20230425 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數Expert Solution精準掌握消費者的全購物旅程三大階段，發掘成長機會。</p>
<p>KANTAR凱度消費者指數商務策略部Expert Solution副總監潘星宇指出：「當電商環境加速變化、社群及網購界線更加模糊，品牌或通路廠商更須有效掌握消費者『到店前』、『在店中』、『離店後』購買歷程各環節的認知與行為。結合長期追蹤的消費者購買紀錄與客製化問卷，例如買者為何進到不同線上平台、他們選購品類的考量、在各平台的購買品類、花費及頻率，以及後續是否回購或願意推薦親友等，便能洞察每一個消費環節的潛在商機，強化跨通路策略佈局以滿足持續變化的消費需求。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 24 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</category>
        </item>
        <item>
            <title><![CDATA[2022全年FMCG民生消費市場年增4.6% 個人用品止跌反彈]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR.jpg" alt="20230411 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第四季台灣民生消費品市場趨勢報告》，受惠國內防疫管制放寬刺激消費回溫，加上2023農曆新年較早，年節採買提早浮現，第四季民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230411%20PR%20-1.jpg" alt="20230411 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢<strong></strong></p>
<h2><span style="font-size: medium;"><strong>食品類表現尚佳 健康食品疫後看旺年增</strong><strong>37%</strong></span></h2>
<p>食品類(+5.5% M2022Q4 VSLY)：整體食品含飲品小幅成長，其中包裝食品受健康食飲品持續帶動，年增10%；乳飲品則因乳製品和即飲茶表現疲弱，衰退5%。</p>
<p>凱度指出，由於國內人口結構高齡化，加上新冠疫情爆發促進保健意識抬頭，健康食品市場銷額持續成長，2022年第四季銷額成長率達37%，前景暢旺。</p>
<h2><span style="font-size: medium;"><strong>用品類市場持穩 個人用品止跌回升成長</strong><strong>4%</strong></span></h2>
<p>用品類(+2.1% M2022Q4 VSLY)：整體用品市場表現持平，個人用品則止跌反彈。根據凱度分析，隨防疫逐步解封、社交場合增加，消費者更加重視外在形象，臉部保養和身體保養因此成為個人用品成長動能來源。</p>
<p>另一方面，家庭用品小幅下滑約2%，包括家庭清潔用品、紙品銷售較去年略顯疲乏。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR%20-002.jpg" alt="20230411 PR -002.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2022年FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<p>KANTAR凱度消費者指數指出，疫情期間居家時間變長，FMCG食品需求提升，推動整體民生快消市場成長；如今隨國內逐漸擺脫疫情陰霾，食品市場成長動能略減但仍維持正成長，個人用品亦隨防疫鬆綁可望帶動其需求。整體而言，2023年FMCG市場仍正向可期。隨著母親節與端午檔期陸續將至，品牌廠商須掌握目標消費群的購買習性，在「顧客旅程」跨線上線下的每個品牌接觸點有效溝通，創造良好顧客體驗，便有機會藉由節慶檔期獲得成長。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 09 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第四季受惠國內防疫管制放寬刺激消費回溫，民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</category>
        </item>
        <item>
            <title><![CDATA[疫後階段性解封 2023 FMCG消費趨勢嗅商機]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR.png" alt="20230328 PR.png" width="600" height="393" referrerpolicy="no-referrer"></p>
<p>2023年台灣社會歷經疫情階段性解封，民生消費市場新需求及消費者購買行為轉變持續成為FMCG品牌廠商關注焦點。市場趨勢研究機構KANTAR凱度消費者指數日前舉辦網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，內容涵蓋疫情後的快消電商發展，以及2023年FMCG市場關鍵趨勢。</p>
<h2><span style="font-size: medium;"><strong>【宏觀趨勢】通膨延續、國門解封刺激海外旅遊消費</strong></span><strong></strong></h2>
<p>國內通膨持續有感，然而市場預測2023年第一季通膨將有所緩解，在漲價相對溫和的情況下，預估民生市場需求有望持穩。</p>
<p>另一方面，隨著防疫措施逐漸鬆綁，國門開放將刺激更多境外旅遊消費，包括美妝品、保健食品、休閒零食等有機會迎來新一波海外採購潮。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>通路趨勢</strong><strong>】</strong><strong>網購習慣已建立，跨電商佈局及吸引回購成關鍵</strong></span><strong></strong></h2>
<p>疫情以來，消費者已在線上建立起穩定的購買習慣，凱度數據顯示台灣民生快速消費品的消費金額中，約有二成是在線上成單。</p>
<p>此外，凱度指出台灣家戶網購快消品普及率已逾七成，但與其他國家相比購買頻率仍較低，品牌廠商仍有機會透過提升消費者對於網購的依賴性與重購率，實現線上銷售成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-1.jpg" alt="20230328 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度指出「深化消費者網購習慣」為線上銷售成長關鍵。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>品類趨勢</strong><strong>】</strong><strong>疫後回歸常態，消費者更注重外在形象與生活便利</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數長期追蹤FMCG市場消費，研究顯示2022年下半年以來，與個人外在相關的品類包括美妝保養、居家染髮已出現消費回溫；然而彩妝品要返回疫情前的銷額水平仍需時日。</p>
<p>此外，隨著民眾生活回歸外出常態，凱度預測方便享用的即飲茶、即飲咖啡也有望從疫情陰霾中復甦。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-2.jpg" alt="20230328 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究顯示FMCG臉部保養、彩妝、居家染髮消費回溫。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>人口趨勢</strong><strong>】</strong><strong>兔年及產品高價化挹注母嬰市場、熟齡家戶消費力雙位數成長</strong></span></h2>
<p>揮別疫情及農曆虎年，預計今年新生兒數將有望提升。即使台灣出生率位居全球末座，凱度指出母嬰市場仍有機會透過商品創新高價化創造更大商機。</p>
<p>另一方面，隨著台灣人口結構高齡化，熟齡消費群的購買行為比以往更重要。凱度數據指出，熟齡家庭的家戶購買金額在去年第三季成長16%，對市場貢獻不容忽視。品牌除了應掌握熟齡消費群的品牌偏好、購物籃組合、購買習性，當銀髮族群逐漸轉向電商消費，更需密切掌握其線上購買行為。</p>
<p>&nbsp;</p>
<p>歡迎回顧 <a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">KANTAR凱度網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 26 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦網路研討會，分享疫後快消電商發展，並從宏觀經濟、通路及品類、人口結構等面向總結2023年FMCG市場關鍵趨勢。</category>
        </item>
        <item>
            <title><![CDATA[母嬰市場喜迎「黃金雙年」 三大趨勢不可不知]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/640993478.jpg" alt="640993478.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>母嬰市場喜迎「黃金雙年」三大趨勢不可不知<br></strong></span><strong style="font-size: medium;">The Golden Biennium: Catch these three trends to win a huge gain</strong></h2>
<p>少子化是全球趨勢，台灣新生兒人數2022年創新低，全年少於14萬人，較前一年減少近一成。</p>
<p>2023年開端為母嬰市場帶來利多，隨著疫情逐步解封，加上過往兔年與龍年出生率通常有所回升，台灣新生兒數有望見到曙光。根據國發會出生人口中推估值，2023年和2024年新生兒人數成長率分別達5%與9%，堪稱母嬰市場「黃金雙年」，各家品牌莫不摩拳擦掌把握這股商機。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-1.jpg" alt="20230314 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、台灣歷年新生兒人數變化。2023與2024年為國家發展委員會預估值，資料擷取時間為2023年2月3日。</p>
<p>KANTAR凱度消費者指數追蹤台灣市場趨勢逾20年，指出農曆兔龍「黃金雙年」是品牌廠商投資重點，並根據研究數據歸納母嬰市場三大趨勢，幫助廠商思考品牌策略方向。</p>
<h2><span style="font-size: medium;"><strong>趨勢一：健康優先 水解配方和孩童營養保健需求增</strong></span><strong></strong></h2>
<p>每個家長最關心孩子的健康，過去幾年來，配方奶粉不僅提供基本營養，愈來愈多訴求打好體質、提升保護力的水解配方奶粉受到家長們青睞，且孩子使用水解奶粉的期間延長，以往主要給12個月以下新生寶寶使用、一歲轉回一般配方奶粉，現在有更多家長在孩子滿一歲進入三號階段仍持續購買水解配方，可見爸媽們更願意投資「培養孩子好體質」。</p>
<p>此外，孩童保健營養品也蘊含商機。KANTAR凱度消費者指數分析0-48個月嬰幼兒保健食品購買數據，發現即使台灣出生率逐年下降，嬰幼兒保健食品市場仍有近三成成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢二：褲型尿布便利加分 忙碌家長不心累</strong></span><strong></strong></h2>
<p>根據凱度嬰兒指數尿布市場數據，具有便利優勢的褲型紙尿褲正挑戰傳統黏貼型紙尿褲市場。褲型紙尿褲穿脫便利，以往是在小孩稍大外出時家長才會購買的商品；然而在各大品牌積極推動下，愈來愈多家長喜歡褲型紙尿褲在日常育嬰的便利性，造就褲型尿布在少子化趨勢下逆勢成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢三：不在乎貴 更在乎好 母嬰商品均價年增</strong><strong>6%</strong></span></h2>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-2.jpg" alt="20230314 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、嬰幼兒奶粉與嬰兒紙尿褲平均價格年對年成長率（註：嬰幼兒奶粉數值根據1300位0-36個月寶寶樣本推估，嬰兒紙尿褲數值根據1600位0-48個月寶寶樣本推估。）</p>
<p>相較於社會對物價飛漲的不滿，母嬰市場怨聲較小。各品牌極力研發更呵護孩子、更方便爸媽的產品，即使定價更高家長們仍願意買單，帶動市場市值成長。凱度指出高價化趨勢在接下來「黃金雙年」將持續扮演關鍵角色。</p>
<p>根據凱度數據，嬰兒紙尿褲市場最近一年平均單價上升約6%，其中一大動力來自各大品牌高價系列產品不斷精進，滿足家長「優養」盼望。另一方面，配方奶粉近年平均單價也提升近6%，主要貢獻來自各家廠商推陳出新，研發貼近母乳、特殊營養、及珍稀乳牛品種等創新商品，成功推升奶粉價格。</p>
<h2><span style="font-size: medium;"><strong>十年一遇母嬰大商機 掌握消費趨勢成關鍵 嬰兒指數升級給力</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數客戶服務總監林維懌分析：「接下來2023至2024『黃金雙年』之所以關鍵，是因為天時地利人和全方面條件到齊。不僅出生率有望觸底反彈，家長為了優養小孩與追求便利，奶粉尿布使用量不減反增，同時也願意接受更高價的創新產品。人、量、價三方面都有正向預期，市場前景頗為樂觀。」</p>
<p>KANTAR凱度消費者嬰兒指數2023年全面升級，樣本數從1300位擴充到1600位，樣本戶的幼童年齡亦延伸至0-48個月，追蹤尿布與奶粉使用期間更趨完整；增加孕期行為調查，有助於品牌廠商更加全面掌握家長購買行為。</p>
<p>&nbsp;</p>
<p>更多寶寶市場資訊請洽：KANTAR凱度業務服務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#Baby #Mom #BabyDiaper #LowBirthRate #BabyPanel #BabyJourney #MarketTrend #ConsumerBehavior #Shopper #FMCG #Kantar</p>
<p>#寶寶 #媽媽 #母嬰 #新生兒 #尿布 #奶粉 #出生率 #嬰兒指數 #凱度</p>]]></description>
            <pubDate>Mon, 13 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2023年的開端為母嬰市場帶來利多，凱度指出農曆兔、龍「黃金雙年」是十年一遇的母嬰品牌投資重點，從孩子優養、家長追求便利與商品創新等面向歸納市場三大趨勢。</category>
        </item>
        <item>
            <title><![CDATA[凱度發佈2023台灣美妝市場報告 直擊通膨與疫情後的美麗商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR-banner.png" alt="20230306 PR-banner.png" width="600" height="389" referrerpolicy="no-referrer"></p>
<p>2019年新冠疫情爆發以來，全球美妝市場面臨前所未有的巨變及挑戰。隨著世界從封鎖防控邁向與疫情共存、從焦慮混亂轉為復原舒緩，病毒逐漸與人們的生活相互適應結合，影響台灣美妝消費市場發展動向。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數長期追蹤台灣美妝市場，根據消費者真實購買行為發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，指出四項市場趨勢線索：</p>
<p>(一) 居家保養及便利性 Home beauty with convenience</p>
<p>(二) 療癒護理與功效性 Indulgence and efficacy</p>
<p>(三) 環境友善及永續性 Nature protection</p>
<p>(四) 網購當道與體驗性 Trial booster</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR.jpg" alt="20230306 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、KANTAR凱度消費者指數提出台灣美妝市場四項趨勢線索，協助品牌廠商掌握市場動態。</p>
<p>當前台灣美妝市場受到兩股力量拉鋸影響消費者的購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策。</p>
<p>《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》揭曉台灣疫後漲價時代，美妝市場消費趨勢與需求轉變，隨著台灣邊境解封及口罩政策逐步鬆綁，美妝市場的下一步發展值得拭目以待。</p>
<p><strong><a href="https://kantar.turtl.co/story/taiwan-beauty-trend-2023-uncover-beauty-trend-in-the-inflation-and-pandemic-era-e/?utm_source=Website&amp;utm_medium=news&amp;utm_campaign=2023+TW+beauty+trend+report" target="_blank">立即閱讀線上報告《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》</a></strong></p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #Beauty #Cosmetics #Skincare #Makeup #ShopperBehavior #ConsumerInsights #MarketResearch #BeautyPanel #WorldpanelbyKantar</p>
<p>#快速消費品 #美妝 #保養 #消費者行為 #市場研究 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 05 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，揭曉疫後漲價時代美妝市場四項消費趨勢線索與崛起新商機。</category>
        </item>
        <item>
            <title><![CDATA[迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR%200.JPG" alt="20230221 PR 0.JPG" width="600" height="347" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢</strong></span></h2>
<p>歷經2022年全球政經局勢震盪，2023年民生消費市場仍存在許多不確定因素，不僅通膨現象持續，國內疫情逐漸鬆綁也引發消費行為出現轉變。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發佈最新報告《2023年台灣FMCG市場展望》，內容涵蓋FMCG民生快速消費品市場關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR.JPG" alt="20230221 PR.JPG" width="600" height="342" referrerpolicy="no-referrer">圖、KANTAR凱度消費者指數指出2023年台灣FMCG市場十項關鍵趨勢</p>
<p>&nbsp;</p>
<p>趨勢一：即使疫情趨緩，快消市場仍維持年對年成長。</p>
<p>趨勢二：通膨延續但預估將溫和緩解，民生市場需求有望持穩。</p>
<p>趨勢三：國門解封刺激海外旅遊消費，美妝保養、保健食品與零食最熱門。</p>
<p>趨勢四：電商成長動能趨緩但網購習慣已建立，佔整體FMCG銷額二成。</p>
<p>趨勢五：實體通路人潮回流，線下消費頻率有機會止跌反彈。</p>
<p>趨勢六：揮別疫情，消費者重新關注個人外在形象，美妝保養及染髮需求緩增。</p>
<p>趨勢七：疫後回歸日常，商品便利性創造商機，即飲茶與咖啡可望復甦。</p>
<p>趨勢八：受惠農曆兔年及寶寶產品升級高價化挹注，母嬰市場前景可期。</p>
<p>趨勢九：人口高齡化，熟齡家戶消費力雙位數成長，銀髮網購崛起不容小覷。</p>
<p>趨勢十：品牌的永續行動持續重要，滿足消費者期待以影響其購買決策。</p>
<p>&nbsp;</p>
<p>KANTAR凱度消費者指數即將舉辦今年首場網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，分享後疫情時代快消電商購買行為，以及2023年FMCG市場應關注重點動向。</p>
<p>日期：2023年3月22日(三)<br>時間：上午11:00-11:30 (GMT+8)<br><a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">歡迎立刻報名《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>分享議題：<br>-&nbsp; Session 1: 疫後電商新局速解析<br>-&nbsp; Session 2: 2023快消市場關鍵10趨勢</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 19 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>歷經2022年全球政經局勢震盪，2023年FMCG市場仍存在許多不確定因素，凱度指出2023年台灣市場十項關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</category>
        </item>
        <item>
            <title><![CDATA[展望2023：FMCG快消市場的復甦與機會]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(2).JPG" alt="20230207 PR (2).JPG" width="600" height="382" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>展望2023：FMCG快消市場的復甦與機會&nbsp;</strong></span></h2>
<p>連三年的口罩政策階段性鬆綁、國境解封刺激報復性出國潮，2023年甫揭幕為台灣民生消費市場帶來復甦與機會。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前接受《動腦雜誌》訪談，分享FMCG民生快速消費品市場在2023年的重點指標，以及消費者購買行為趨勢變化。</p>
<h2><span style="font-size: medium;"><strong>邁向解封 美妝保健市場迎接機會及挑戰</strong></span><strong></strong></h2>
<p>疫情趨緩為美妝市場帶來正面利多，KANTAR凱度消費者指數長期追蹤美妝市場，歸納疫情後的美妝市場三大轉變，包括社交增加帶動彩妝回溫，簡單可攜式的保養品亦隨著外出機會增加而受到關注；而香氛產品在疫情期間受到歡迎為市場創造新需求，不僅香氛應用擴展到生活各層面，也隨著不同使用情境衍伸細緻化需求。</p>
<p>另一方面，保健食品預計將隨疫情緩解面臨成長速度趨緩，然而消費者的保健意識較疫情前提升，品牌仍有機會透過創新，以更有價值的升級產品帶動市場成長。</p>
<h2><span style="font-size: medium;"><strong>通膨時代 銜接消費者新舊需求 以產品升級因應</strong></span><strong></strong></h2>
<p>物價上漲讓消費者變得更加精打細算，凱度指出品牌若能洞察消費者需求，則可藉由產品升級讓消費者樂意買單。舉例來說，近年大受歡迎的火鍋湯底幫助消費者在家就能簡單煮出餐廳等級的火鍋，加上與知名餐廳合作聯名、讓外出聚餐與居家煮食的情境連結，迎合消費者對快樂與便利的想望，即使物價上漲亦能創造商機。</p>
<h2><span style="font-size: medium;"><strong>全通路佈局 跨線上線下購買消費額</strong><strong>15%成長</strong></span></h2>
<p>凱度數據指出，僅在實體通路購買的消費者日漸減少，而同時在實體通路和網路消費的買者與日俱增，跨線上及線下通路購買的整體消費金額更以15%速度年對年成長。</p>
<p>根據跨通路消費者在線上經常購買的品類，凱度歸納其個別優勢，包括電商必買的剛性需求、電商領先品類、潛在線上需求以及線下銷售較強品類，並指出電商佈局兩大機會點，包括提升線上銷額成長率，以及創造更高的線上購買普及率。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(1).jpg" alt="20230207 PR (1).jpg" width="600" height="322" referrerpolicy="no-referrer"></p>
<p>圖、凱度指出FMCG各品類佈局電商機會，包括提升線上銷額成長及購買普及率。</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>永續議題多元 符合品牌價值及市場共鳴為關鍵</strong></span><strong></strong></h2>
<p>產品競爭力為品牌基礎，永續理念則為品牌加分。消費者重視永續議題，也會將品牌的永續行動納入選購考量因素，然而永續涵蓋多元面向，品牌對永續議題的選擇須符合品牌調性與價值，同時是目標消費群所關注並能投入的議題，才能與市場達成共鳴且更有效地為品牌創造價值。</p>
<p><strong>&nbsp;</strong></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 06 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數接受《動腦雜誌》訪談，從疫情、通膨、通路與永續四個面向，分享FMCG民生快速消費品市場在2023年的重點指標及消費者購買行為趨勢變化。</category>
        </item>
        <item>
            <title><![CDATA[迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場]]></title>
            <description><![CDATA[<h1><span style="font-size: medium;"><strong><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic0.JPG" alt="2022 Chocolate pic0.JPG" width="600" height="370" referrerpolicy="no-referrer"></strong></span></h1>
<h1><span style="font-size: medium;"><strong>迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場</strong></span></h1>
<p>12月是屬於巧克力的季節，每逢年底各家通路及甜點品牌接連發佈巧克力大賞及期間限定巧克力商品，豐富節慶行銷手法集結人氣烘托聖誕氛圍。根據市場趨勢研究機構KANTAR凱度消費者指數，每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic1.JPG" alt="2022 Chocolate pic1.JPG" width="600" height="344" referrerpolicy="no-referrer"></p>
<p>圖一、巧克力業績具有顯著季節性，冬季則是巧克力的銷售旺季。</p>
<p>KANTAR凱度消費者指數台灣商務策略部資深研究員謝雨唐指出：「整體巧克力市場前景看好，且市場呈現「大眾化」的趨勢。不僅平價巧克力品牌如健達、歐維氏、麥提莎過去一年穩健成長，市場上也觀察到高價巧克力滲透日常消費通路，像是今年冬天巧克力精品品牌GODIVA首度進駐大潤發，搶在聖誕節慶前刺激巧克力商機。」</p>
<h2><span style="font-size: medium;"><strong>人氣衝買氣 巧克力銷額年增</strong><strong>26% 每兩人就有一人是巧克力買者</strong></span></h2>
<p>巧克力不僅是孩子們的愛好口味，隨著世界級巧克力評選比賽帶動巧克力走向工藝化和精品化，巧克力更成為廣泛消費群喜愛的甜點品項。根據凱度2022上半年回推一年數據，巧克力整體市場銷額年對年成長26%，消費者普及率達50%，意謂著過去一年每兩位消費者就有一位是巧克力買者，巧克力的甜蜜威力不言而喻。</p>
<h2><span style="font-size: medium;"><strong>疫後更熱賣 黑巧克力實現吃得到的療癒和健康</strong></span></h2>
<p>巧克力不僅滿足生活中的放鬆時刻，更存在不少利於健康的加分益處。根據凱度觀察，疫情後期消費者健康意識提升，各種外在環境因素干擾為日常生活帶來壓力，具有健康效益、高可可含量的黑巧克力同時滿足消費者對健康與快樂的需求，苦甜魅力搶佔消費者的心。</p>
<p>根據凱度2022上半年回推一年研究數據，越來越多消費者購買黑巧克力，帶動黑巧克力市場規模年增34%達2.8億新台幣。為迎合消費者對黑巧克力的喜好，品牌廠商紛紛祭出節慶活動行銷，包括日本糖果品牌明治推可可多酚快閃店傳達黑巧克力有助健康美麗的訴求；國民品牌77乳加研發創新配方升級，推出70%醇厚黑巧克力口味；零售龍頭家樂福也搶在耶誕節前推出巧克力大賞，集結超過30款濃度介於75%至100%的黑巧克力商品，滿足消費者對可可濃醇風味的喜好與講究。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic2.JPG" alt="2022 Chocolate pic2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、黑巧克力市場成長迅速，成長動能主要來自消費者數量增加。</p>
<h2><span style="font-size: medium;"><strong>節慶買氣旺 春節預計迎來下一波巧克力熱購潮</strong></span></h2>
<p>巧克力為冬天增添溫暖氣息，年末聖誕延續至農曆春節更是巧克力銷售重點檔期。根據凱度市場調查，今年聖誕節與明年春節檔期接近，近三成消費者表示將在春節前一至兩個月提前進行年節採買，另有二成消費者選擇在過年前一至兩週陸續採購。品牌廠商及通路若要備戰春節大檔，應密切掌握消費者購買習慣，制定對應行銷活動期程，才能在日益競爭的市場環境中勝出。</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #節慶行銷 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 18 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。台灣巧克力整體市場銷額年對年成長26%，前景看好。</category>
        </item>
        <item>
            <title><![CDATA[戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205.JPG" alt="20221205.JPG" width="600" height="390" referrerpolicy="no-referrer"></strong></p>
<h1><span style="font-size: large;"><strong>戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機&nbsp;</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</p>
<h2><span style="font-size: medium;"><strong>物有所值抗通膨：消費者精打細算，品牌創新提升產品價值 </strong></span><strong></strong></h2>
<p>自疫情爆發以來，台灣消費者主動減少外出採購頻率，因此出現「少趟大量」的購買行為。然而今年起隨著民生消費物價上揚，消費者更加謹慎花費，根據凱度調查數據可以觀察到消費者試圖控制每次購物的單趟總花費，顯示通膨時代產品定價的「入手價格」更形重要。</p>
<p>除了考慮價格競爭力，品牌廠商更可思考產品升級，提供消費者更高產品價值。凱度指出產品創新始終需迎合消費者對於健康、快樂、便利的想望，然而隨著市場環境變異，這三項內在需求也會隨外在條件變化衍伸新的定義。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-01.JPG" alt="20221205-01.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度數據顯示消費者試圖控制每次購物的單趟總花費，因應通膨帶來的漲價壓力。</p>
<h2><span style="font-size: medium;"><strong>疫後的全方位健康：營養、美味、便利，更要兼顧永續性</strong></span><strong></strong></h2>
<p>疫情共存已成常態，健康更成為日常生活的必要投資，根據凱度2022年第三季回推一年數據，台灣保健食品消費購買人數達844萬人，較去年同期增加14%，且每人年均消費額逐年上升達7500元。</p>
<p>全方位的健康訴求也顯示在健康的飲食選擇，包括植物奶、穀物飲、蔬果汁、機能性飲料的市場銷額在過去一年皆有所成長。品牌廠商多角度溝通產品優勢，市場出現更多強調獨特營養機能、可方便迅速補充人體所需、滿足挑剔味蕾的多元口味型態。而隨著環保意識提升，消費者不僅認為品牌廠商有必要對環境永續付出行動，也反映在日常食飲品消費的選購場景，持續注重食品安全、投身蔬素食消費行列。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-02.JPG" alt="20221205-02.JPG" width="600" height="335" referrerpolicy="no-referrer"></p>
<p>圖二、健康意識抬頭，凱度數據顯示51%消費者在過去一年曾購買保健食品。</p>
<h2><span style="font-size: medium;"><strong>電商佈局抓住潛在消費需求：便利性及獨特性有望帶動成長</strong></span><strong></strong></h2>
<p>疫情催化網購發展，凱度數據顯示台灣13%的快消食品花費是在網路消費，其中賞味期較長、保存較為便利的需煮食品及乾糧如調味品、快煮麵，在電商有較高的買者普及率及銷額成長率，而保鮮期較短的乳製品及甜點類以及日常補給的飲品和保健食品，雖在電商有高成長率、買者普及率相對仍低，有機會透過網購便利性及產品獨特性帶動線上銷額再成長。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-03.JPG" alt="20221205-03.JPG" width="600" height="336" referrerpolicy="no-referrer"></p>
<p>圖三、根據網購銷額成長率及網購普及率二項維度，凱度分析不同品類在電商的成長機會。</p>
<p>KANTAR凱度消費者指數台灣商務策略部客戶服務總監楊傑全指出：「新冠疫情催化了居家料理與便利煮食的商機，如今台灣邁向解封，人們生活逐漸回歸正常、外食餐飲復甦，需煮食品成長趨緩，但消費者對身心靈多元健康更加重視，同時期待以更輕鬆便利、更快樂享受、更友善環境的方式提升自己的健康。品牌廠商若能洞察消費者持續變化的內在需求並提出產品訴求來回應，將有利於在疫後時代獲得更多成長機會。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Inflation #eCommerce #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 #通膨 #漲價 #電商 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 04 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</category>
        </item>
        <item>
            <title><![CDATA[凱度公佈2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG.jpg" alt="22Q3 FMCG.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h1><span style="font-size: medium;"><strong>凱度公佈</strong><strong>2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第三季台灣民生消費品市場趨勢報告》，隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，第三季整體FMCG市場年對年成長4.3%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_1N.jpg" alt="22Q3 FMCG_1N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場歷年趨勢</p>
<h2><span style="font-size: medium;"><strong>食品類成長趨緩 健康食品與乾糧類仍見雙位數成長</strong></span><strong></strong></h2>
<p>食品類(+5.0% M22Q3 VSLY)：整體食品含飲品成長速度持續趨緩，其中表現較好品類為健康食品年增28%，包括疫後日常保健所需的維生素、低頭族護眼的葉黃素以及守護腸道健康的益生菌都是成長較好品項。此外，乾糧類的休閒食品、巧克力、糖果與早餐即時穀物也有強勁成長表現。</p>
<p>另一方面，飲品含乳品銷額較去年同期減少4.1%，主因來自鮮乳衰退，而隨著疫後健康意識抬頭，蔬果汁、機能型飲料、保久乳與穀物飲維持良好成長動能。</p>
<h2><span style="font-size: medium;"><strong>用品類銷額持續回升 家庭清潔用品年增</strong><strong>11% </strong><strong>紙品年增</strong><strong>7%</strong></span></h2>
<p>用品類(+2.4% M22Q3 VSLY)：主要由家庭清潔用品與紙品帶動成長，包括衣物清香、洗碗精、衛生紙、紙巾與濕紙巾等都有所成長。個人用品則表現持平，其中口腔類產品如牙膏、牙線，以及滿足疫後居家美容護理需求的身體保養品、臉部保養品表現尚佳。</p>
<h2><span style="font-size: medium;"><strong>揮別疫情陰霾 實體通路消費人潮回流 網購成長漸緩</strong></span><strong></strong></h2>
<p>隨著近期國內疫情趨緩，實體店鋪業績有回溫跡象，其中以量販銷額成長表現較顯著(+7.7%)，主要由消費者單趟購買金額提升所帶動；超市表現持平，因成長速度不夠強勁使銷額佔比小幅下滑。另一方面，去年疫情嚴峻時網路購物成長快速，因基期較高導致今年第三季網購成長幅度走緩。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_2N.jpg" alt="22Q3 FMCG_2N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數公佈台灣FMCG快消市場主要通路銷額佔比變化</p>
<p>KANTAR凱度消費者指數指出，由於第三季疫情逐漸緩和，部分消費者回歸從前實體通路購買行為，另有部分消費者在疫情過後保留線上購物習慣而成為重度網購買者，因此在消費者行為研究數據上可觀察到「網購客流量成長趨緩，但客單價持續成長」的現象。消費人潮於線上及線下轉移之際，凱度建議品牌廠商密切關注自家消費群與潛在顧客的購買行為動態，敏捷調整行銷活動，以利資源運用效益極大化。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Channel #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 <br> #通路 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Mon, 28 Nov 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第三季隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，年對年成長4.3%。</category>
        </item>
        <item>
            <title><![CDATA[【2022亞洲/台灣美妝市場趨勢】通膨時代愛美商機不減 小確幸心理創造美妝成長機會]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/PR.png" alt="PR.png" width="600" height="337" referrerpolicy="no-referrer"></strong></p>
<h2><span style="font-size: medium;"><strong>通膨時代愛美商機不減 小確幸心理創造美妝成長機會</strong></span></h2>
<p>市場趨勢研究機構凱度消費者指數舉辦《2022亞洲美妝趨勢研討會》，分析通膨為美妝市場與消費者購買行為帶來的變化。當前民生消費市場受到兩股力量如翹翹板般影響著購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策，「享受奢華消費群」減少日常開銷存錢購買高價精緻商品，「追求舒適消費群」則是降低奢侈消費以滿足日常基本生活品質。</p>
<p>凱度消費者指數分析，即便亞洲普遍出現物價上漲現象，美妝消費者能根據個人需求選擇投入購買金額多寡，整體亞洲市場美妝品價格年對年漲幅約31%，不及其他快消品類如麵包、乳飲品，漲幅達50%以上。</p>
<p>凱度消費者指數長期追蹤九國14萬受訪群真實消費行為，歸納以下三大美妝市場重點趨勢。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢一：輕奢補償 經濟學口紅效應推升美妝消費力</strong></span></h2>
<p class="proposaltitle">口紅效應出自於1930年代的大蕭條時代，形容經濟不景氣時消費者減少奢侈花費，反而購買更多金額較低的商品達成心理補償作用，以致某些商品能在經濟衰退時逆勢成長。</p>
<p class="proposaltitle">凱度消費者指數表示在這一波通膨陰霾下亦可觀察到口紅效應的現象，全球知名美妝品牌包括Estee Lauder、Ulta Beauty和Coty在2022第二季的營收皆高於華爾街專家預期，顯示消費者對美麗的追求不全然受景氣拖累，美妝品牌仍具成長機會。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%201.JPG" alt="202210 beauty 1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、口紅效應帶動美妝品消費，全球美妝品牌營收高過華爾街專家預期。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢二：保養訴求更精緻有效的產品屬性</strong></span></h2>
<p class="proposaltitle">品牌漲價若非伴隨產品品質升級，可能導致消費者不買單而轉向其他競爭品牌。根據凱度消費者指數，台灣髮品市場更趨講究，肌膚等級保養(Skinification)指將肌膚保養成份運用至髮絲與頭皮護理，品牌溝通側重臉部或醫美保養等級成份添加如胺基酸、維他命E，且功效區隔更加細緻個人化。</p>
<p class="proposaltitle">此外，凱度消費者指數研究顯示台灣買者在專櫃高端品牌類別的消費金額佔比在過去兩年提升兩個百分點達51%，顯示消費者更加重視臉部保養。凱度消費者指數亦觀察專櫃高端品牌為留住既有買者紛紛推出明星商品加大版與豪華試用容量，為搶攻年輕市場則推出經典商品精巧版在LINE平台上架，以較低價格門檻拉動消費者進入高端保養的行列，在後疫情漲價時代形成新一代口紅效應。&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%202.JPG" alt="202210 beauty 2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、&nbsp; 凱度消費者指數表示專櫃高端品牌藉由「較少花費即可擁有」的犒賞心態，吸引消費者買單。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢三：創新保養便利可攜，隨時隨地都漂亮</strong></span></h2>
<p>創新是進步的重要環節，從美妝領導市場南韓可觀察不少美妝創新概念。根據凱度消費者指數，韓國美妝市場在漲價同時緊扣消費者方便性需求，推出便攜型態的保養品。臉部保養噴霧以高便利性受市場歡迎，年對年銷額成長12%，可供隨時隨地保養的棒形膏狀乳霜年對年銷額成長更高達557%。透過便利可攜的產品型態創新，不僅提高消費者使用方便性，也為品牌創造更多消費者使用時機。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%203.JPG" alt="202210 beauty 3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖三、凱度消費者指數表示保養品牌持續創新，便利可攜型態更讓消費者隨時都能享受美麗。</p>
<p>&nbsp;</p>
<p><span style="background-color: #ffff99;">最新推出<span style="background-color: #ffff99;"><a href="https://kantar.turtl.co/story/beauty-trends-asia-2022-p?utm_source=Website&amp;utm_medium=KWP&amp;utm_campaign=beauty-asia-2022&amp;utm_content=KWP-TW" target="_blank">《2022凱度亞洲美妝市場趨勢報告》</a></span>，歡迎免費線上閱覽。</span></p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#Beauty #Cosmetics #Skincare #FMCG #Inflation #ShopperBehavior #MarketTrend #Kantar #美妝 #保養 #通膨 #漲價 #品牌策略 #市場趨勢 #凱度消費者指數</p>
<p>■ About Kantar (Worldpanel Division) 關於凱度消費者指數<br> 凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。前往凱度消費者指數官網了解更多：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 16 Oct 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦《2022亞洲美妝趨勢研討會》，研究指出通膨時代口紅效應推升美妝消費力，保養訴求更精緻有效，且便利可攜的創新保養型態受到歡迎。</category>
        </item>
        <item>
            <title><![CDATA[凱度2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%]]></title>
            <description><![CDATA[<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/PR_front%20page_20220928.jpg" alt="PR_front page_20220928.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>凱度</strong><strong>2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%&nbsp;</strong></span></h2>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年上半年台灣民生快消零售通路消費觸及排行榜》，以消費者觸及數(Consumer Reach Point, CRP)為計算標準，根據通路普及率與消費頻率，反映全台892萬家戶線上線下跨通路消費行為，真實衡量通路來客數與成長幅度。</p>
<p>根據凱度公布數據，2021下半年至2022年上半年間，全聯超市擁1.7億次消費者觸及數蟬聯冠軍寶座，其次為便利超商7-ELEVEN逾6800萬次消費者觸及數，第三為家樂福集團，包含家樂福量販、超市與線上購物共創造逾5400萬次消費者觸及數。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-1.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度-消費者指數-2022上半年台灣民生快消零售通路消費觸及排行榜</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>十大零售通路榜：線上購物向前躍進，成長幅度逾五成</strong><strong></strong></span></h2>
<p>觀察《2022年上半年台灣民生快消零售通路消費觸及排行榜》前進席次，超商二哥全家消費者觸及數較前一年小幅增加0.9%逾4300萬次，排名提升至第四；電商巨頭蝦皮成長51%逾2100萬次，排名第六；社群團購熱絡為榜單帶進新氣象，Facebook成長53%近1100萬次排行第八。</p>
<p>食品類零售通路排行榜中，蝦皮消費者觸及數相比前一年成長55%創近1200萬次，排名上升至第七。Facebook以即溶飲品、咖啡等品類成長快速，帶動Facebook首度進入食品榜單排名第十。用品排行榜方面，電商momo消費者觸及數較去年小幅提升達逾551萬次，排名提高至第八。</p>
<p>凱度消費者指數解讀《2022年上半年台灣民生快消零售通路消費觸及排行榜》，前十大排名前進通路皆網購電商，而全家超商亦是線上通路較實體通路成長較快，電商崛起之勢不容忽視。</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>零售通路成長榜：展店、電商與掌握後疫需求為三大關鍵</strong></span></h2>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》通路成長幅度，家樂福超市消費者觸及數較去年同期成長168%，為成長最快速通路第一名；全聯近期積極發展的線上購成長138%，成長速度第二；成長快速第三名則為電商東森購物，消費者觸及數成長99%。</p>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》成長快速榜單，凱度指出消費者觸及數提升大致可歸因於三要素：展店、電商、後疫情時代新需求，包括家樂福去年八月對頂好超市完成改裝，寶家去年展店13家，近年持續拓展計畫預計再增15-20家，以及日本知名連鎖唐吉軻德強勢登台後再開二號店，有助消費者觸及數快速增加。另一方面，隨著台灣快消市場網購普及率近60%、網購食品與用品銷額佔比逐年提升，不僅網購平台成長快速，同時也吸引更多實體通路跨足線上銷售。</p>
<p>由於疫情持續，成長快速通路中亦見日藥本舖上榜，反映台灣消費者無法出國轉而購買日本進口商品的消費行為趨勢，以及後疫情時代民眾更加注重身體保健，帶動生機食品商店聖德科斯成長顯著。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-2.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度-消費者指數-2022上半年成長最快速民生快消零售通路</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>凱度台灣快消零售通路排行新增配送到家</strong><strong>O2O</strong><strong>榜單 外送平台自營超市領先</strong></span></h2>
<p>台灣民生消費品外送商機龐大，凱度針對配送到家O2O公佈消費者觸及數排行，2021下半年至2022年上半年間Foodpanda自營熊貓超市獲212萬次觸及數居冠，Uber Eats全聯與Foodpanda家樂福分居第二與第三名獲觸及數112萬次與52萬次。</p>
<p>根據凱度消費者指數研究，O2O外送民生快消品普及率相對仍低，目前佔整體市場消費群不到一成，而在食品和用品皆有翻倍成長表現，O2O外送便利免出門、品項選擇多、無接觸遞送等優勢，創造52%高回購率。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「未來O2O發展需招募新客、了解消費需求再擴大客群，例如針對速食點心、有機商機、運動健身或企業活動等需求分化消費群；另一方面則需維繫既有客群、保持新鮮感，更可進一步了解買者使用時機達到預先建議需求，以提升黏著與口碑。當前數位消費者認知O2O服務的管道，可能是從折扣促銷、親友推薦或透過廣告認識，欲擴大懶商機，廠商更要做到訂購體驗貼心與遞送服務流暢，讓市場對O2O更加看好。」</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-3.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-3.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖三：KANTAR凱度-消費者指數-2022上半年配送到家O2O通路消費觸及排行榜</p>
<p>凱度消費者指數最新研究報告《2022台灣快消零售通路白皮書》，涵蓋台灣快消零售通路現況與消費觸及數排行、統一與全聯兩大集團通路表現深入洞察，以及台灣快消電商六大類細緻化分析，歡迎<a href="https://www2.kantar.com/2022_TW_retail_channel_whitepaper" target="_blank">前往連結</a>了解更多。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p class="proposaltitle">#Retailer #Traffic #eCommerce #ConsumerBehavior #O2O #FMCG #Kantar<br> #零售 #通路 #民生消費 #來客數 #網購 #電商 #消費者分析 #外送服務 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 26 Sep 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-H1-retailer-crp-ranking</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-H1-retailer-crp-ranking</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>全聯超市擁1.7億次消費者觸及數蟬聯冠軍寶座，其次為便利超商7-ELEVEN逾6800萬次消費者觸及數，第三為家樂福集團，包含家樂福量販、超市與線上購物共創造逾5400萬次消費者觸及數。</category>
        </item>
        <item>
            <title><![CDATA[Beauty Trends in Asia 2022亞洲美妝趨勢]]></title>
            <description><![CDATA[<p class="MsoNormal"><br><a href="https://kantar-webinars.zoom.us/webinar/register/9016619216535/WN_xAagCWoqRgmHclA2PGn3PQ?timezone_id=Asia%2FTaipei" target="_blank"><img class="null" src="https://www.kantarworldpanel.com/assets/emb_images/11/images/5.%20Homepage%20Featured%20Banner.jpg" alt="5. Homepage Featured Banner.jpg" height="389" referrerpolicy="no-referrer"></a><span style="color: #808080; font-family: Arial, sans-serif; font-size: small;">Beauty Trends in Asia 2022亞洲美妝趨勢</span></p>
<p class="MsoNormal"><span style="font-size: 10.5pt; line-height: 107%; font-family: Arial, sans-serif;" lang="EN-GB">In the second year of the pandemic, we’re seeing Asian markets start to reopen and recover, while facing another challenge: inflation. Beauty shoppers across the region are being forced to confront the financial pressure they’re under in order to sustain their consumption of products in the category.</span></p>
<p class="MsoNormal"><span style="font-size: 10.5pt; line-height: 107%; font-family: Arial, sans-serif;" lang="EN-GB">In these exclusive webinars, Kantar’s beauty experts from across Asia will share insights on how shoppers are living through the age of inflation, and where the most significant opportunities lie for beauty brands seeking to grow in the region.</span></p>
<p class="MsoNormal"><span style="font-size: 10.5pt; line-height: 107%; font-family: Arial, sans-serif;" lang="EN-GB">In this webinar, we’ll take a detailed look at the current beauty landscape in Asia, including:</span></p>
<ul class="bodyCopy">
<li>A birds-eye view of the macroeconomics</li>
<li>The impact of inflation by Asian markets</li>
<li>Beauty consumers’ priority in categories &amp; how it is evolving now</li>
<li>How consumers react to premiumisation in beauty offers</li>
<li>Key brands &amp; products leading the trend</li>
</ul>
<p class="MsoNormal"><strong style="font-family: Arial, sans-serif; font-size: medium;"><a href="https://kantar.turtl.co/story/beauty-trends-

lib/v2/kantarworldpanel/index.js

github-actions · 2023-09-03T16:24:30Z

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            <title><![CDATA[FMCG market continued its moderate recovery in Q2]]></title>
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<p><strong>China's FMCG market continued its moderate recovery in the 2nd quarter of 2023, with significant differentiation amongst channels</strong></p>
<p>In the past six months, the performance of different categories varied considerably. The household cleaning category continued to maintain a good momentum, growing by 10.2% year-on-year. Beverages accelerated the pace of growth, enjoying a sales increase of 5.2% compared with the same period last year. Juice, functional drinks and ready-to-drink tea increased by more than 18%. Due to the stockpiling in the second quarter of last year, the food category fell by 3.4% in the second quarter.</p>
<p>In the past three months the East and North regions grew by 1.5% and 1.6% respectively, while the South region faced greater challenges, with a year-on-year decline of 3.8%. Key cities and provincial capital cities achieved 2.4% growth in the second quarter, while the lower tier cities, which were relatively less affected by the pandemic last year, saw slower growth in the second quarter of this year. The online channel sales increased by 5.6% year on year, while offline channels sales declined slightly in the past twelve weeks.</p>
<p><span>Overall, China's FMCG market has shown a steady recovery. Although there is still significant room for improvement in people’s consumption capacity and willingness, the macroeconomic policies aimed at expanding domestic demand and improving expectations are continuously strengthening the internal driving force for economic recovery in the second half of the year.</span></p>
<p><strong>Modern Trade:&nbsp;</strong><strong>Decline of large formats slows, while proximity channels continue to grow</strong></p>
<p>Although the sales of&nbsp;hypermarkets&nbsp;and&nbsp;large supermarkets&nbsp;in the second quarter kept decreasing, the decline slowed down significantly. Among the proximity channels,&nbsp;small supermarkets&nbsp;continued their excellent performance and maintained double-digit growth.</p>
<p><img 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...

github-actions · 2023-09-03T16:24:31Z

http://localhost:1200/kantarworldpanel/tw/news/spotlight-on-taiwan - Success ✔️

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            <title><![CDATA[聚焦台灣 - Kantar Worldpanel]]></title>
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            <title><![CDATA[跳脫傳統 中秋咖啡、茶送禮趨勢指南]]></title>
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<p><strong style="font-size: medium;">跳脫傳統 中秋咖啡、茶送禮趨勢指南</strong></p>
<p>中秋節即將來臨，香氣四溢的咖啡和茶送給重視的對象，成為表達心意與感謝的美好方式。市場趨勢研究機構KANTAR凱度消費者指數最新數據顯示，台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG民生快消品真實購買行為，揭曉台灣人對「咖啡」、「茶」的送禮偏好與消費趨勢。</p>
<h2><span style="font-size: medium;"><strong>咖啡送禮最受歡迎：濾掛</strong><strong>/浸泡式咖啡</strong></span></h2>
<p>根據凱度2023年最新數據，在選擇咖啡送禮時，相較於咖啡豆及即溶咖啡，更多消費者會選擇攜帶方便、即沖即飲且包裝獨立保鮮較佳的「濾掛/浸泡式咖啡」，這類型咖啡消費者每百人就有近三成因贈禮而獲得，也是咖啡贈禮最熱門的選擇。</p>
<p>在品牌選擇方面，根據凱度品牌足跡研究方法，最受台灣消費者歡迎的品牌前三名分別為全球咖啡領導品牌「NESCAFÉ」消費者觸及數386萬次、台灣本土咖啡大廠「西雅圖」305萬次，以及日本咖啡知名品牌「UCC」223萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-1.jpg" alt="20230829 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、根據凱度研究，「濾掛/浸泡式咖啡」是台灣人最喜歡的咖啡送禮類型。</p>
<h2><span style="font-size: medium;"><strong>花草</strong><strong>/水果茶包年輕族群喜愛 贈禮銷額成長150%</strong></span></h2>
<p>研究指出，在選擇包裝茶贈禮時，有越來越多消費者選擇西式茶，其中以幫助心情放鬆、調理體質的「花草/水果茶包」成長最迅速，過去兩年銷額成長逾150%，且特別受到34歲以下年輕消費群喜愛，在整體年齡層的銷額佔比成長5個百分點。</p>
<p>凱度品牌足跡研究最受歡迎的「花草/水果茶包」品牌前二名分別為西洋花草茶領導品牌「曼寧花草茶」消費者觸及數20萬次，以及英國知名茶葉品牌「立頓」消費者觸及數13萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-2.jpg" alt="20230829 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究指出「花草/水果茶包」市場銷額成長近翻倍，在贈禮市場成長更達151%。</p>
<h2><span style="font-size: medium;"><strong>咖啡和茶高價精緻化 送禮情境需求增</strong></span></h2>
<p>隨著消費者生活更趨講究，民眾在選購咖啡及茶的時候，也出現高價精緻化的趨勢，包括咖啡市場中的「即溶咖啡」、「濾掛咖啡」在過去兩年平均價格(台幣/公斤)分別上漲4%及3%，西式茶的平均價格更顯著上漲9%。在送禮的情況下，每公斤的咖啡價格更高於平時花費39%，茶包價格則高出平時花費45%。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「從消費行為數據已顯示台灣消費者對於咖啡和茶的需求逐漸精緻化，而在送禮情境中咖啡和茶的均價提升，顯現對於節日贈禮選擇更加用心。這股消費趨勢在疫情後更反映了現代人對於質感生活型態的嚮往、對人際情感聯繫的重視。品牌的消費體驗從包裝設計、產品故事、訴說有品質且獨特有意義的品項，與永續投入，都將更能帶動消費共鳴。」</p>
<p>更多快消市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#FMCG #Food #Beverages #Coffee #Tea #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br>#中秋送禮 #市場趨勢 #快消市場 #消費者研究 #消費者指數 #凱度</p>]]></description>
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                <category>台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG真實購買行為，揭曉台灣人對咖啡、茶的送禮偏好與消費趨勢。</category>
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            <title><![CDATA[Brand Footprint Asia 2023 亞洲品牌足跡報告]]></title>
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<p>Welcome to the Brand Footprint Asia 2023 report, a comprehensive study measuring the success of brands through a metric called Consumer Reach Points (CRPs). Based on Kantar Worldpanel's research across 11 Asian markets, this report provides insights and analysis on key trends and highlights. Our exploration encompasses consumer reactions to post-Covid reopening and inflationary challenges, as well as the factors contributing to the success of top FMCG brands in the region.</p>
<p>Join us as we delve into the preferences and behaviours of Asian consumers, revealing the winning brands known as the "Most Chosen Brands."</p>
<p>In this report, you will learn about:</p>
<p><strong>1.&nbsp;&nbsp;</strong><strong>Asian Consumers' Response to Post-Covid Reopening and Inflation</strong></p>
<p>As the world grappled with the aftermath of the pandemic, Asian consumers showcased their resilience and adaptability. We meticulously examine how consumers in the region responded to the evolving landscape, particularly in the context of post-pandemic reopening and inflationary pressures. Gain valuable insights into shifting consumer behaviours and expectations during these uncertain times.</p>
<p><strong>2.&nbsp; </strong><strong>Global vs. Local vs. Super vs. Small Brands: A Comparative Analysis</strong></p>
<p>The battle for consumer attention and loyalty rages on, pitting global giants against local champions and everything in between. Our engaging comparative analysis reveals which types of brands are thriving in the ever-competitive Asian market. Discover the factors that propel brands to success, whether they are international powerhouses, homegrown gems, super brands, or nimble small-scale enterprises.</p>
<p><strong>3.&nbsp;&nbsp;</strong><strong>Most Chosen FMCG Brands in Asia and Local Winners in 11 Markets</strong></p>
<p>Which FMCG brands hold the key to Asian consumers' hearts and wallets? In this section, we present a comprehensive list of the most chosen FMCG brands across the region. Additionally, we spotlight the local champions in each of the 11 markets. Explore the reasons behind their popularity and understand how they have built lasting connections with consumers.</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/16/MicrosoftTeams-image%20(245).jpg" alt="MicrosoftTeams-image (245).jpg" width="545" height="242" referrerpolicy="no-referrer"></p>
<p><strong>4.&nbsp;&nbsp;</strong><strong>Unlocking Success Factors of Industry Leaders: Sunsilk, Lay's, Sprite, and More</strong></p>
<p>Certain brands seem to possess the superpower when it comes to captivating consumers. We take a dive into the success stories of iconic brands like Sunsilk, Lay's, Sprite, and others, uncovering the strategies and unique aspects that have propelled them to the top. Gain valuable insights into their marketing approaches, product innovation, and customer engagement strategies that set them apart from the competition.</p>
<p>The Asian consumer landscape is ever-evolving, influenced by many factors. From the response to global events like Covid to the emergence of local heroes in various markets, understanding these trends and insights is crucial for brands seeking to impact the region.</p>
<p>As you delve into the detailed analysis provided in&nbsp;<a href="https://kantar.turtl.co/story/brand-footprint-asia-2023-e/page/1">this report</a>, may you uncover valuable opportunities to connect with Asian consumers and build brands that resonate deeply with their preferences and aspirations.</p>]]></description>
            <pubDate>Thu, 27 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>Uncover</category>
                <category>the</category>
                <category>most</category>
                <category>chosen</category>
                <category>brand</category>
                <category>Asia</category>
                <category>and</category>
                <category>shoppers&#39;</category>
                <category>reaction</category>
                <category>post-Covid</category>
                <category>reopening</category>
        </item>
        <item>
            <title><![CDATA[2023最受歡迎FMCG排行榜：樂事、妮維雅創新驅動品牌足跡成長]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/0718%20PR%20cover.jpg" alt="0718 PR cover.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>全球最大消費者受訪群市場趨勢研究機構KANTAR凱度消費者指數日前發佈《2023全球品牌足跡報告》，根據全球五大洲53個國家的真實消費者購買決策，衡量37,000個快消品牌表現。凱度指出民生快消品牌成長可總結為四大動能來源，分別是「更多通路」、「更多品類」、「創新」與「更多使用時機」。</p>
<p>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Levers%20for%20Growth.jpg" alt="Levers for Growth.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、凱度發佈《2023全球品牌足跡報告》，分析民生快消品牌四大成長機會。</p>
<h2><span style="font-size: medium;"><strong>樂事：創新體驗、科技應用擄獲</strong><strong>Z世代 幽默創意紅到全球</strong></span></h2>
<p>洋芋片龍頭品牌「Lay’s樂事」持續展現強大創新能量，推出各式新口味吸引嘗鮮並舉辦實體活動創造話題，2022年創造2000萬次消費者觸及數，為2023台灣品牌足跡榜食品類第三名。</p>
<p>「在『體驗行銷』方面，樂事可說是業界投資最多、且少數長期持續經營的品牌。」台灣百事食品股份有限公司行銷總監劉曉雯分享，「從過去幾年引人矚目的『樂事夾娃娃機』，到近期熱門的『樂事美味釣魚機』、『樂事開運相機』，樂事將洋芋片的美味轉化為真實五感體驗，讓消費者親身體驗、感受樂事。」</p>
<p>樂事團隊甚至發揮品牌幽默精神推出懶人神器「樂事洗手指機」，讓消費者在吃洋芋片的同時也能自在滑手機，這個由台灣團隊原創的點子透過網路被分享到全球十多個國家，甚至登上美國新聞媒體。</p>
<h2><span style="font-size: medium;"><strong>妮維雅：德國百年科學護膚持續創新 關懷肌膚和環保議題</strong></span><strong></strong></h2>
<p>個人用品領導品牌「Nivea妮維雅」力求成為消費者心中的護膚專家，觀察市場持續演變的需求、不斷精進研發，2022年創造300萬次消費者觸及數，為2023台灣品牌足跡榜個人用品類十大首選品牌。</p>
<p>「妮維雅致力於推動”Care Beyond Skin”的品牌核心價值，並將 “We Care”精神深刻導入至環境、社會與消費者」德國拜爾斯道夫集團台灣妮維雅股份有限公司台灣香港總經理葉金萍受訪時表示，面對全球物價上漲衝擊，妮維雅致力提供消費者價格更合理且更高品質的產品，而觀察到近年消費者對地球永續的關注提升，妮維雅也將永續精神加入每一項產品設計，不僅首創第一支氣候中和的止汗乳膏、推出全系列海洋友善防曬產品，更積極推動產品包裝減量，讓消費者在使用產品之餘，也對地球環保盡一份力。</p>
<h2><span style="font-size: medium;"><strong>消費者忠誠下滑 四大動能幫助品牌鞏固買者群</strong></span><strong></strong></h2>
<p>由於疫情造成世界各地的通膨現象，凱度指出2022年全球FMCG消費者的品牌忠誠度較前一年下滑，在眾多品牌之間更謹慎地選擇。即使如此，FMCG品牌仍可透過「更多通路」、「更多品類」、「創新」、「更多使用時機」四項動能鞏固並擴大消費群，例如「Lay’s樂事」以創新溝通引發消費者話題，「Nivea妮維雅」提倡環保成分提供消費者更多使用時機，因而得以在競爭更趨激烈的市場中勝出。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report">《2023凱度台灣品牌足跡報告》</a>，瀏覽完整訪談內容。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #品牌策略 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 17 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</category>
        </item>
        <item>
            <title><![CDATA[2023最受歡迎民生快消品牌排行 揭開健康及零食想望]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20pr.jpg" alt="20230711 pr.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023凱度台灣品牌足跡報告》，根據2022年消費數據衡量全台890萬家戶14億次年度真實消費者觸及數，反映台灣920個民生快消品牌表現，揭曉台灣最受歡迎以及成長最快速的FMCG品牌。</p>
<p>凱度指出疫情過後食品仍為帶動整體民生快速消費品市場成長的主要動力，而疫情以來人們的健康意識不斷提升、改寫品類消費選擇，同時指出消費者更專注享受當下，零食點心品牌成長快速。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-1.jpg" alt="20230711 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度發佈《2023凱度台灣品牌足跡報告》，分析民生快消市場趨勢。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>健康意識與零食風潮 吹進疫後市場拓商機</strong></span></h2>
<p>綜觀《2023凱度台灣品牌足跡排行榜》最受歡迎十大快消品牌，上榜品牌皆為食品品牌，從成長表現來看，成長較顯著為洋芋片領導品牌「樂事」，消費者觸及數年增13%，以及國民零食品牌「77」年增19%，顯示近年疫情籠罩下，主要以食品驅動台灣FMCG快消市場消費人次成長。將快消市場細分五大品類：食品、乳品、飲品、家庭用品及個人用品，則觀察到疫情過後健康意識升級仍持續發揮影響力，天然均衡、純植飲品、居家清潔及個人衛生護理等創造更多商機。</p>
<p>根據成長快速排行榜，上榜品牌之消費者觸及數平均年增20%以上，更有超過一半品牌為零食品牌，顯示疫情以來消費者更享受當下、樂於營造愉快的嘴饞時刻。</p>
<h2><span style="font-size: medium;"><strong>2023台灣快消製造商排行榜 統一及金百利蟬連榜首</strong></span></h2>
<p>凱度根據消費者觸及數研究方法，進一步衡量台灣最受歡迎食品及用品製造商。根據研究，國內食品龍頭「統一」穩坐食品類製造商冠軍，2022年消費者觸及數高達1億4150萬次，消費者普及率達95%，第二名為「義美」，消費者觸及數7970萬次，第三名為「光泉」，消費者觸及數6810萬次。</p>
<p>用品類製造商排行榜方面，家庭用紙及個人護理用品領導者「金百利克拉克」蟬聯榜首，2022年創造消費者觸及數達2140萬次，消費者普及率67%，第二名為「花王」，消費者觸及數1820萬次，第三名為「嬌聯」，消費者觸及數1630萬次。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-2.jpg" alt="20230711 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度揭曉2022年台灣最受歡迎十大食品及用品製造商。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，了解更多。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #ManufacturerRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #製造商排名 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 10 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度歸納疫情過後FMCG市場三項重點趨勢，並發布品牌足跡製造商排行，揭曉最受歡迎FMCG食品及用品製造商。</category>
        </item>
        <item>
            <title><![CDATA[2023台灣民生快消品牌排行 14億次國民消費揭曉品牌足跡贏家]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Version%202_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" alt="Version 2_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數每一年度發布《2023凱度台灣品牌足跡報告》，運用凱度獨創研究方法消費者觸及數(Consumer Reach Point, CRP)，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</p>
<p>《2023凱度台灣品牌足跡排行榜》衡量2022年全台920個快消品牌、涵蓋跨通路近14億次消費決策，榜單揭曉共58個品牌，包括FMCG市場前二十大品牌、品類十大品牌、成長最快速二十大品牌，以及首次進入百大的黑馬品牌。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230712%20infographic.JPG" alt="20230712 infographic.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度獨創研究方法消費者觸及數，衡量全台FMCG品牌表現</p>
<h2><span style="font-size: medium;"><strong>搶先看 台灣最受歡迎</strong><strong>FMCG品牌TOP 10 (依消費者觸及數排行)</strong></span></h2>
<p>1. 義美 (8900萬次)<br> 2. 光泉 (5600萬次)<br> 3. 福樂 (4300萬次)<br> 4. 統一 (3700萬次)<br> 5. 瑞穗鮮乳 (2700萬次)<br> 6. 林鳳營 (2200萬次)<br> 7. 桂格 (2100萬次)<br> 8. 樂事 (2000萬次)<br> 9. 桂冠 (1800萬次)<br> 10. 純喫茶 (1700萬次)</p>
<h2><span style="font-size: medium;"><strong>蟬聯九連霸 全台九成家戶都是義美的顧客</strong></span></h2>
<p>台灣人最熟悉的在地品牌「義美」連續九年蟬聯冠軍，創造消費者觸及數8900萬次，全台890萬家戶中有90%的家庭、相當800餘萬家戶在過去一年曾購買義美產品，且年度平均購買頻次達11次；第二名「光泉」達消費者觸及數5600萬次，過去一年全台75%家庭購買；第三名「福樂」達4300萬次、年對年成長2%，全台65%家庭購買。</p>
<p>聚焦五大品類排行榜，食品類依然由「義美」消費者觸及數3700萬次拔得頭籌，乳品類由「光泉」5300萬次獲得冠軍，飲品類則為「純喫茶」1700萬次排行榜首。家用品類由「舒潔」以700萬次奪冠，個人用品類則為「蘇菲」以1200萬次取得第一。</p>
<h2><span style="font-size: medium;"><strong>成長快速黑馬品牌竄出 反映消費者對零食點心熱愛</strong></span><strong></strong></h2>
<p>《2023凱度台灣品牌足跡排行榜》成長最快速品牌由本土零食大廠「華元食品」拿下，過去一年消費者觸及數成長59%達400萬次，是首次進入百大的黑馬品牌；成長快速第二名為進口零食品牌「樂天」，消費者觸及數成長44%達800萬次；成長快速第三名則為在地小農鮮乳品牌「六甲田莊」，消費者觸及數成長33%達500萬次。</p>
<p>歡迎繼續閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023+TW+BFP+report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，觀看完整榜單。&nbsp;</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 03 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發布《2023凱度台灣品牌足跡報告》，運用獨創研究方法消費者觸及數，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</category>
        </item>
        <item>
            <title><![CDATA[2023年第一季FMCG民生消費市場年增2.5% 包裝食品、個人用品小幅成長]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-1.JPG" alt="FMCG Q1 report-1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023年第一季台灣民生消費品市場趨勢報告》，由於2022年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-2.JPG" alt="FMCG Q1 report-2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢</p>
<h2><span style="font-size: medium;"><strong>食品趨緩年增</strong><strong>3% </strong><strong>以保健食品為成長動能來源</strong></span><strong></strong></h2>
<p>食品類(+3.0% M2023Q1 VSLY)：整體食品含飲品表現尚可，其中健康食飲品呈雙位數成長，其次乾糧類有相對較好的成長表現。此外，凱度研究指出可供即食或簡易加熱即可食用的冷凍調理食品、冷凍菜餚成長約一成，顯示在疫情趨緩餐飲業復甦之際，消費者對於此類商品仍保有需求。</p>
<h2><span style="font-size: medium;"><strong>用品市場持平 個人清潔用品小幅成長</strong><strong>3%</strong></span></h2>
<p>用品類(+1.1% M2023Q1 VSLY)：整體用品市場表現持平，個人用品表現較佳，包括化妝品、髮品、身體保養品都有不錯成長。另一方面，家庭清潔用品有較好成長表現，包括洗衣膠囊、衣物及空氣清香、家用清潔品、靜電拖把、殺蟲劑等居家用品貢獻成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-3.JPG" alt="FMCG Q1 report-3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2023年第一季FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<h2><span style="font-size: medium;"><strong>網購成長動能減弱 食品類線上成長更迅速</strong></span><strong></strong></h2>
<p>FMCG快消品電商銷額雖保持雙位數成長但增速已放緩，其中食品類成長較顯著，包括健康食品線上銷額成長43%、甜點成長49%表現亮眼。用品類線上銷額成長速度相對較緩，然而網購快消用品佔整體通路重要性已逾25%。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 19 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>由於去年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</category>
        </item>
        <item>
            <title><![CDATA[保健食品2023第一季銷售降溫 下半年佈局電商拓商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/Health%2020230606.JPG" alt="Health 20230606.JPG" width="600" height="339" referrerpolicy="no-referrer"></p>
<p>2023年起各地陸續解除防疫管控，隨著人們回歸生活常軌，消費者對保健品的需求也逐漸放緩。根據市場趨勢研究機構KANTAR凱度消費者指數，台灣保健食品市場2023年第一季回推一年銷額較去年成長21%，對比2022年第四季回推一年銷額成長46%存在落差，但仍較疫情爆發前佳。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-1.jpg" alt="20230606 Health Care-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、2023年第一季台灣保健食品成長放緩，但仍較2020年本土疫情爆發前佳。&nbsp;</p>
<p>凱度研究指出，2023年第一季台灣保健食品前五大功能別銷額下滑，疫情期間消費者在意的「一般營養補充」和「腸胃道保健」成長動能流失，「養顏美容」及「眼睛保健」功能產品需求也放緩，僅「消除疲勞、補充體力」產品表現大致持平。&nbsp;</p>
<h2><strong><span style="font-size: medium;">網路購物持續吸客 選對平台是關鍵</span></strong></h2>
<p>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商，以及跨實體和線上經營的通路電商三種型態表現最佳，包括消費者普及率及人均購買金額都有所提升。</p>
<p>下半年迎來電商重要檔期，台灣快消電商通路六大型態B2C、C2C電商、通路電商、品牌電商、社群團購及O2O配送到家等分別帶動不同功能別的保健食品成長，因此根據目標客群佈局對的電商平台對品牌成長十分關鍵。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-2.jpg" alt="20230606 Health Care-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、各種電商型態成長快速的功能產品不同，精準佈局為品牌勝出關鍵。</p>
<h2><strong><span style="font-size: medium;">解封開放的後疫情時代 下半年保健市場機會在線上</span></strong></h2>
<p>一場新冠疫情掀起保健食品市場浪潮，推升供給和需求兩方面迅速增加，為市場增添更多可能性。KANTAR凱度消費者指數資深經理廖俊琮指出：「迎接解封象徵著後疫情時代正式到來，消費者的購買行為也將產生變化。凱度預估保健食品市場下半年成長將放緩，但網購通路銷額仍有成長空間。數據顯示消費者的網購習慣在後疫情時代被留下，保健品牌應針對六大電商型態有策略地規劃、找到對的消費群並精準溝通，才能在加速變化的市場中獲得長期勝利。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 05 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商以及通路電商三種型態表現最佳。</category>
        </item>
        <item>
            <title><![CDATA[保健食品疫後亮眼年增46% 品牌創新引領產業邁向新局]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/107429764.jpg" alt="107429764.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<p>母親節檔期將至，保健食品再度成為送禮關注焦點。KANTAR凱度消費者指數研究指出，2022年台灣保健食品市場表現出色，不僅各種功能產品銷額正成長，各主要通路類型業績也提升，整體市場較前一年顯著成長46%。</p>
<h2><span style="font-size: medium;"><strong>疫情加持 各種健康訴求都受惠 腸胃道保健重要性擠進第二</strong></span><strong></strong></h2>
<p>疫情以來民眾的保健意識快速提升，加上生活型態改變導致3C使用時間更長，包括「一般營養補充」、「眼睛保健」功能別銷額都有超過50%的成長。此外，「腸胃道保健」市佔快速前進三個名次來到第二名，疫情期間消費者重視提升免疫力直接反映在保健市場業績表現。</p>
<p>另一方面，凱度觀察台灣保健食品正打開利基市場，包括「提升專注力」、「睡眠輔助」等產品訴求逐漸以新的產品系列及食用型態進入市場爭奪商機。<strong>&nbsp; &nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>保健食品線上業績年增</strong><strong>76% </strong><strong>有感溝通強化連結帶動高客單</strong></span><strong></strong></h2>
<p>根據凱度數據，2022年保健食品最主要通路為網購，而網購也在所有通路中成長最快速，成長幅度達76%，不僅網購保健食品的消費者增加，每人平均消費也從前一年3800元提升至近5000元，成長近三成。</p>
<p>KANTAR凱度消費者指數分析，隨著電商種類趨於多元，保健品牌更能跨平台傳遞產品價值，行銷手法也跳脫過去倚重產品成分的溝通資訊，例如在主流電商平台主打商品訴求並以淺白語言幫助消費者科普學習，或利用社群網紅人氣帶動線上團購、加強推廣消費者使用情境。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230509%20Health%20Care.jpg" alt="20230509 Health Care.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、保健食品線上銷額成長快速，每人平均消費金額在過去一年成長29%。</p>
<h2><span style="font-size: medium;"><strong>保健食品市場均價提升</strong><strong>8% <strong>高附加價值為買單關鍵</strong></strong></span></h2>
<p>受惠於品牌廠商不斷創新，凱度研究指出2022年台灣保健食品市場均價較過去一年增加8%。KANTAR凱度消費者指數資深經理廖俊琮指出：「台灣保健食品市場正朝著高價化的方向演進，從成份升級、多重功效提升產品競爭力，並與消費者教育溝通以理解個人所需建立品牌軟實力，都有助於消費者了解自身需求和產品附加價值，進而提高願付價格。當疫情紅利消退，保健品牌廠商更應精準找到市場中的潛在買者並針對其個人細緻化需求有效溝通，才能在日益競爭的市場中脫穎而出。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 07 May 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>台灣保健食品市場表現出色，2022年整體市場銷額較前一年成長46%，並朝著高價化升級方向演進，在強化與消費者溝通的同時，幫助消費者了解產品高附加價值。</category>
        </item>
        <item>
            <title><![CDATA[2022年FMCG網購銷額年增15% 社群及網購界線模糊搶攻商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425PRbanner.JPG" alt="20230425PRbanner.JPG" width="600" height="350" referrerpolicy="no-referrer"></p>
<p>根據市場趨勢研究機構KANTAR凱度消費者指數《2022年第四季台灣民生消費品市場趨勢報告》， 2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR.jpg" alt="20230425 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數分析台灣快消市場主要通路銷額佔比，網購通路重要性排名第三，僅次於量販及超市。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>疫情過後網購成習慣 蝦皮及臉書成長顯著</strong></span><strong></strong></h2>
<p>儘管國內疫情趨緩、消費者逐漸回歸正常生活，FMCG線上消費仍坐擁優異成長動能。根據凱度研究數據，2022年第四季網路客流量較去年同期成長逾10%，客單價也有約5%漲幅，帶動整體FMCG網購銷售額15%成長。</p>
<p>凱度數據顯示，眾多網購平台中以蝦皮購物及Facebook社群團購成長更為強勁，包括健康食品、臉部保養品、茶類都是線上銷售成長快速的品類。</p>
<h2><span style="font-size: medium;"><strong>社群與網購界線模糊 洞察潛在需求創造高回購</strong></span><strong></strong></h2>
<p>社群媒體在全球網路使用平台的重要性不言而喻，KANTAR凱度消費者指數觀察，近年社群媒體與網路購物的界線逐漸模糊，「社群互動」、「娛樂休閒」成為創造網購流量關鍵，例如蝦皮直播複製社群體驗讓商家開直播，消費者可以追蹤喜愛的店家觀看直播完成下單；Facebook則以社群為基礎發展社團、粉絲專頁、直播與Market Place等多元銷售管道，結合網紅行銷吸引消費者買單。<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR-2.jpg" alt="20230425 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數Expert Solution精準掌握消費者的全購物旅程三大階段，發掘成長機會。</p>
<p>KANTAR凱度消費者指數商務策略部Expert Solution副總監潘星宇指出：「當電商環境加速變化、社群及網購界線更加模糊，品牌或通路廠商更須有效掌握消費者『到店前』、『在店中』、『離店後』購買歷程各環節的認知與行為。結合長期追蹤的消費者購買紀錄與客製化問卷，例如買者為何進到不同線上平台、他們選購品類的考量、在各平台的購買品類、花費及頻率，以及後續是否回購或願意推薦親友等，便能洞察每一個消費環節的潛在商機，強化跨通路策略佈局以滿足持續變化的消費需求。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 24 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</category>
        </item>
        <item>
            <title><![CDATA[2022全年FMCG民生消費市場年增4.6% 個人用品止跌反彈]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR.jpg" alt="20230411 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第四季台灣民生消費品市場趨勢報告》，受惠國內防疫管制放寬刺激消費回溫，加上2023農曆新年較早，年節採買提早浮現，第四季民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230411%20PR%20-1.jpg" alt="20230411 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢<strong></strong></p>
<h2><span style="font-size: medium;"><strong>食品類表現尚佳 健康食品疫後看旺年增</strong><strong>37%</strong></span></h2>
<p>食品類(+5.5% M2022Q4 VSLY)：整體食品含飲品小幅成長，其中包裝食品受健康食飲品持續帶動，年增10%；乳飲品則因乳製品和即飲茶表現疲弱，衰退5%。</p>
<p>凱度指出，由於國內人口結構高齡化，加上新冠疫情爆發促進保健意識抬頭，健康食品市場銷額持續成長，2022年第四季銷額成長率達37%，前景暢旺。</p>
<h2><span style="font-size: medium;"><strong>用品類市場持穩 個人用品止跌回升成長</strong><strong>4%</strong></span></h2>
<p>用品類(+2.1% M2022Q4 VSLY)：整體用品市場表現持平，個人用品則止跌反彈。根據凱度分析，隨防疫逐步解封、社交場合增加，消費者更加重視外在形象，臉部保養和身體保養因此成為個人用品成長動能來源。</p>
<p>另一方面，家庭用品小幅下滑約2%，包括家庭清潔用品、紙品銷售較去年略顯疲乏。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR%20-002.jpg" alt="20230411 PR -002.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2022年FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<p>KANTAR凱度消費者指數指出，疫情期間居家時間變長，FMCG食品需求提升，推動整體民生快消市場成長；如今隨國內逐漸擺脫疫情陰霾，食品市場成長動能略減但仍維持正成長，個人用品亦隨防疫鬆綁可望帶動其需求。整體而言，2023年FMCG市場仍正向可期。隨著母親節與端午檔期陸續將至，品牌廠商須掌握目標消費群的購買習性，在「顧客旅程」跨線上線下的每個品牌接觸點有效溝通，創造良好顧客體驗，便有機會藉由節慶檔期獲得成長。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 09 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第四季受惠國內防疫管制放寬刺激消費回溫，民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</category>
        </item>
        <item>
            <title><![CDATA[疫後階段性解封 2023 FMCG消費趨勢嗅商機]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR.png" alt="20230328 PR.png" width="600" height="393" referrerpolicy="no-referrer"></p>
<p>2023年台灣社會歷經疫情階段性解封，民生消費市場新需求及消費者購買行為轉變持續成為FMCG品牌廠商關注焦點。市場趨勢研究機構KANTAR凱度消費者指數日前舉辦網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，內容涵蓋疫情後的快消電商發展，以及2023年FMCG市場關鍵趨勢。</p>
<h2><span style="font-size: medium;"><strong>【宏觀趨勢】通膨延續、國門解封刺激海外旅遊消費</strong></span><strong></strong></h2>
<p>國內通膨持續有感，然而市場預測2023年第一季通膨將有所緩解，在漲價相對溫和的情況下，預估民生市場需求有望持穩。</p>
<p>另一方面，隨著防疫措施逐漸鬆綁，國門開放將刺激更多境外旅遊消費，包括美妝品、保健食品、休閒零食等有機會迎來新一波海外採購潮。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>通路趨勢</strong><strong>】</strong><strong>網購習慣已建立，跨電商佈局及吸引回購成關鍵</strong></span><strong></strong></h2>
<p>疫情以來，消費者已在線上建立起穩定的購買習慣，凱度數據顯示台灣民生快速消費品的消費金額中，約有二成是在線上成單。</p>
<p>此外，凱度指出台灣家戶網購快消品普及率已逾七成，但與其他國家相比購買頻率仍較低，品牌廠商仍有機會透過提升消費者對於網購的依賴性與重購率，實現線上銷售成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-1.jpg" alt="20230328 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度指出「深化消費者網購習慣」為線上銷售成長關鍵。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>品類趨勢</strong><strong>】</strong><strong>疫後回歸常態，消費者更注重外在形象與生活便利</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數長期追蹤FMCG市場消費，研究顯示2022年下半年以來，與個人外在相關的品類包括美妝保養、居家染髮已出現消費回溫；然而彩妝品要返回疫情前的銷額水平仍需時日。</p>
<p>此外，隨著民眾生活回歸外出常態，凱度預測方便享用的即飲茶、即飲咖啡也有望從疫情陰霾中復甦。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-2.jpg" alt="20230328 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究顯示FMCG臉部保養、彩妝、居家染髮消費回溫。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>人口趨勢</strong><strong>】</strong><strong>兔年及產品高價化挹注母嬰市場、熟齡家戶消費力雙位數成長</strong></span></h2>
<p>揮別疫情及農曆虎年，預計今年新生兒數將有望提升。即使台灣出生率位居全球末座，凱度指出母嬰市場仍有機會透過商品創新高價化創造更大商機。</p>
<p>另一方面，隨著台灣人口結構高齡化，熟齡消費群的購買行為比以往更重要。凱度數據指出，熟齡家庭的家戶購買金額在去年第三季成長16%，對市場貢獻不容忽視。品牌除了應掌握熟齡消費群的品牌偏好、購物籃組合、購買習性，當銀髮族群逐漸轉向電商消費，更需密切掌握其線上購買行為。</p>
<p>&nbsp;</p>
<p>歡迎回顧 <a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">KANTAR凱度網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 26 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦網路研討會，分享疫後快消電商發展，並從宏觀經濟、通路及品類、人口結構等面向總結2023年FMCG市場關鍵趨勢。</category>
        </item>
        <item>
            <title><![CDATA[母嬰市場喜迎「黃金雙年」 三大趨勢不可不知]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/640993478.jpg" alt="640993478.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>母嬰市場喜迎「黃金雙年」三大趨勢不可不知<br></strong></span><strong style="font-size: medium;">The Golden Biennium: Catch these three trends to win a huge gain</strong></h2>
<p>少子化是全球趨勢，台灣新生兒人數2022年創新低，全年少於14萬人，較前一年減少近一成。</p>
<p>2023年開端為母嬰市場帶來利多，隨著疫情逐步解封，加上過往兔年與龍年出生率通常有所回升，台灣新生兒數有望見到曙光。根據國發會出生人口中推估值，2023年和2024年新生兒人數成長率分別達5%與9%，堪稱母嬰市場「黃金雙年」，各家品牌莫不摩拳擦掌把握這股商機。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-1.jpg" alt="20230314 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、台灣歷年新生兒人數變化。2023與2024年為國家發展委員會預估值，資料擷取時間為2023年2月3日。</p>
<p>KANTAR凱度消費者指數追蹤台灣市場趨勢逾20年，指出農曆兔龍「黃金雙年」是品牌廠商投資重點，並根據研究數據歸納母嬰市場三大趨勢，幫助廠商思考品牌策略方向。</p>
<h2><span style="font-size: medium;"><strong>趨勢一：健康優先 水解配方和孩童營養保健需求增</strong></span><strong></strong></h2>
<p>每個家長最關心孩子的健康，過去幾年來，配方奶粉不僅提供基本營養，愈來愈多訴求打好體質、提升保護力的水解配方奶粉受到家長們青睞，且孩子使用水解奶粉的期間延長，以往主要給12個月以下新生寶寶使用、一歲轉回一般配方奶粉，現在有更多家長在孩子滿一歲進入三號階段仍持續購買水解配方，可見爸媽們更願意投資「培養孩子好體質」。</p>
<p>此外，孩童保健營養品也蘊含商機。KANTAR凱度消費者指數分析0-48個月嬰幼兒保健食品購買數據，發現即使台灣出生率逐年下降，嬰幼兒保健食品市場仍有近三成成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢二：褲型尿布便利加分 忙碌家長不心累</strong></span><strong></strong></h2>
<p>根據凱度嬰兒指數尿布市場數據，具有便利優勢的褲型紙尿褲正挑戰傳統黏貼型紙尿褲市場。褲型紙尿褲穿脫便利，以往是在小孩稍大外出時家長才會購買的商品；然而在各大品牌積極推動下，愈來愈多家長喜歡褲型紙尿褲在日常育嬰的便利性，造就褲型尿布在少子化趨勢下逆勢成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢三：不在乎貴 更在乎好 母嬰商品均價年增</strong><strong>6%</strong></span></h2>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-2.jpg" alt="20230314 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、嬰幼兒奶粉與嬰兒紙尿褲平均價格年對年成長率（註：嬰幼兒奶粉數值根據1300位0-36個月寶寶樣本推估，嬰兒紙尿褲數值根據1600位0-48個月寶寶樣本推估。）</p>
<p>相較於社會對物價飛漲的不滿，母嬰市場怨聲較小。各品牌極力研發更呵護孩子、更方便爸媽的產品，即使定價更高家長們仍願意買單，帶動市場市值成長。凱度指出高價化趨勢在接下來「黃金雙年」將持續扮演關鍵角色。</p>
<p>根據凱度數據，嬰兒紙尿褲市場最近一年平均單價上升約6%，其中一大動力來自各大品牌高價系列產品不斷精進，滿足家長「優養」盼望。另一方面，配方奶粉近年平均單價也提升近6%，主要貢獻來自各家廠商推陳出新，研發貼近母乳、特殊營養、及珍稀乳牛品種等創新商品，成功推升奶粉價格。</p>
<h2><span style="font-size: medium;"><strong>十年一遇母嬰大商機 掌握消費趨勢成關鍵 嬰兒指數升級給力</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數客戶服務總監林維懌分析：「接下來2023至2024『黃金雙年』之所以關鍵，是因為天時地利人和全方面條件到齊。不僅出生率有望觸底反彈，家長為了優養小孩與追求便利，奶粉尿布使用量不減反增，同時也願意接受更高價的創新產品。人、量、價三方面都有正向預期，市場前景頗為樂觀。」</p>
<p>KANTAR凱度消費者嬰兒指數2023年全面升級，樣本數從1300位擴充到1600位，樣本戶的幼童年齡亦延伸至0-48個月，追蹤尿布與奶粉使用期間更趨完整；增加孕期行為調查，有助於品牌廠商更加全面掌握家長購買行為。</p>
<p>&nbsp;</p>
<p>更多寶寶市場資訊請洽：KANTAR凱度業務服務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#Baby #Mom #BabyDiaper #LowBirthRate #BabyPanel #BabyJourney #MarketTrend #ConsumerBehavior #Shopper #FMCG #Kantar</p>
<p>#寶寶 #媽媽 #母嬰 #新生兒 #尿布 #奶粉 #出生率 #嬰兒指數 #凱度</p>]]></description>
            <pubDate>Mon, 13 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2023年的開端為母嬰市場帶來利多，凱度指出農曆兔、龍「黃金雙年」是十年一遇的母嬰品牌投資重點，從孩子優養、家長追求便利與商品創新等面向歸納市場三大趨勢。</category>
        </item>
        <item>
            <title><![CDATA[凱度發佈2023台灣美妝市場報告 直擊通膨與疫情後的美麗商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR-banner.png" alt="20230306 PR-banner.png" width="600" height="389" referrerpolicy="no-referrer"></p>
<p>2019年新冠疫情爆發以來，全球美妝市場面臨前所未有的巨變及挑戰。隨著世界從封鎖防控邁向與疫情共存、從焦慮混亂轉為復原舒緩，病毒逐漸與人們的生活相互適應結合，影響台灣美妝消費市場發展動向。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數長期追蹤台灣美妝市場，根據消費者真實購買行為發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，指出四項市場趨勢線索：</p>
<p>(一) 居家保養及便利性 Home beauty with convenience</p>
<p>(二) 療癒護理與功效性 Indulgence and efficacy</p>
<p>(三) 環境友善及永續性 Nature protection</p>
<p>(四) 網購當道與體驗性 Trial booster</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR.jpg" alt="20230306 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、KANTAR凱度消費者指數提出台灣美妝市場四項趨勢線索，協助品牌廠商掌握市場動態。</p>
<p>當前台灣美妝市場受到兩股力量拉鋸影響消費者的購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策。</p>
<p>《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》揭曉台灣疫後漲價時代，美妝市場消費趨勢與需求轉變，隨著台灣邊境解封及口罩政策逐步鬆綁，美妝市場的下一步發展值得拭目以待。</p>
<p><strong><a href="https://kantar.turtl.co/story/taiwan-beauty-trend-2023-uncover-beauty-trend-in-the-inflation-and-pandemic-era-e/?utm_source=Website&amp;utm_medium=news&amp;utm_campaign=2023+TW+beauty+trend+report" target="_blank">立即閱讀線上報告《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》</a></strong></p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #Beauty #Cosmetics #Skincare #Makeup #ShopperBehavior #ConsumerInsights #MarketResearch #BeautyPanel #WorldpanelbyKantar</p>
<p>#快速消費品 #美妝 #保養 #消費者行為 #市場研究 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 05 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，揭曉疫後漲價時代美妝市場四項消費趨勢線索與崛起新商機。</category>
        </item>
        <item>
            <title><![CDATA[迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR%200.JPG" alt="20230221 PR 0.JPG" width="600" height="347" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢</strong></span></h2>
<p>歷經2022年全球政經局勢震盪，2023年民生消費市場仍存在許多不確定因素，不僅通膨現象持續，國內疫情逐漸鬆綁也引發消費行為出現轉變。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發佈最新報告《2023年台灣FMCG市場展望》，內容涵蓋FMCG民生快速消費品市場關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR.JPG" alt="20230221 PR.JPG" width="600" height="342" referrerpolicy="no-referrer">圖、KANTAR凱度消費者指數指出2023年台灣FMCG市場十項關鍵趨勢</p>
<p>&nbsp;</p>
<p>趨勢一：即使疫情趨緩，快消市場仍維持年對年成長。</p>
<p>趨勢二：通膨延續但預估將溫和緩解，民生市場需求有望持穩。</p>
<p>趨勢三：國門解封刺激海外旅遊消費，美妝保養、保健食品與零食最熱門。</p>
<p>趨勢四：電商成長動能趨緩但網購習慣已建立，佔整體FMCG銷額二成。</p>
<p>趨勢五：實體通路人潮回流，線下消費頻率有機會止跌反彈。</p>
<p>趨勢六：揮別疫情，消費者重新關注個人外在形象，美妝保養及染髮需求緩增。</p>
<p>趨勢七：疫後回歸日常，商品便利性創造商機，即飲茶與咖啡可望復甦。</p>
<p>趨勢八：受惠農曆兔年及寶寶產品升級高價化挹注，母嬰市場前景可期。</p>
<p>趨勢九：人口高齡化，熟齡家戶消費力雙位數成長，銀髮網購崛起不容小覷。</p>
<p>趨勢十：品牌的永續行動持續重要，滿足消費者期待以影響其購買決策。</p>
<p>&nbsp;</p>
<p>KANTAR凱度消費者指數即將舉辦今年首場網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，分享後疫情時代快消電商購買行為，以及2023年FMCG市場應關注重點動向。</p>
<p>日期：2023年3月22日(三)<br>時間：上午11:00-11:30 (GMT+8)<br><a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">歡迎立刻報名《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>分享議題：<br>-&nbsp; Session 1: 疫後電商新局速解析<br>-&nbsp; Session 2: 2023快消市場關鍵10趨勢</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 19 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>歷經2022年全球政經局勢震盪，2023年FMCG市場仍存在許多不確定因素，凱度指出2023年台灣市場十項關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</category>
        </item>
        <item>
            <title><![CDATA[展望2023：FMCG快消市場的復甦與機會]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(2).JPG" alt="20230207 PR (2).JPG" width="600" height="382" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>展望2023：FMCG快消市場的復甦與機會&nbsp;</strong></span></h2>
<p>連三年的口罩政策階段性鬆綁、國境解封刺激報復性出國潮，2023年甫揭幕為台灣民生消費市場帶來復甦與機會。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前接受《動腦雜誌》訪談，分享FMCG民生快速消費品市場在2023年的重點指標，以及消費者購買行為趨勢變化。</p>
<h2><span style="font-size: medium;"><strong>邁向解封 美妝保健市場迎接機會及挑戰</strong></span><strong></strong></h2>
<p>疫情趨緩為美妝市場帶來正面利多，KANTAR凱度消費者指數長期追蹤美妝市場，歸納疫情後的美妝市場三大轉變，包括社交增加帶動彩妝回溫，簡單可攜式的保養品亦隨著外出機會增加而受到關注；而香氛產品在疫情期間受到歡迎為市場創造新需求，不僅香氛應用擴展到生活各層面，也隨著不同使用情境衍伸細緻化需求。</p>
<p>另一方面，保健食品預計將隨疫情緩解面臨成長速度趨緩，然而消費者的保健意識較疫情前提升，品牌仍有機會透過創新，以更有價值的升級產品帶動市場成長。</p>
<h2><span style="font-size: medium;"><strong>通膨時代 銜接消費者新舊需求 以產品升級因應</strong></span><strong></strong></h2>
<p>物價上漲讓消費者變得更加精打細算，凱度指出品牌若能洞察消費者需求，則可藉由產品升級讓消費者樂意買單。舉例來說，近年大受歡迎的火鍋湯底幫助消費者在家就能簡單煮出餐廳等級的火鍋，加上與知名餐廳合作聯名、讓外出聚餐與居家煮食的情境連結，迎合消費者對快樂與便利的想望，即使物價上漲亦能創造商機。</p>
<h2><span style="font-size: medium;"><strong>全通路佈局 跨線上線下購買消費額</strong><strong>15%成長</strong></span></h2>
<p>凱度數據指出，僅在實體通路購買的消費者日漸減少，而同時在實體通路和網路消費的買者與日俱增，跨線上及線下通路購買的整體消費金額更以15%速度年對年成長。</p>
<p>根據跨通路消費者在線上經常購買的品類，凱度歸納其個別優勢，包括電商必買的剛性需求、電商領先品類、潛在線上需求以及線下銷售較強品類，並指出電商佈局兩大機會點，包括提升線上銷額成長率，以及創造更高的線上購買普及率。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(1).jpg" alt="20230207 PR (1).jpg" width="600" height="322" referrerpolicy="no-referrer"></p>
<p>圖、凱度指出FMCG各品類佈局電商機會，包括提升線上銷額成長及購買普及率。</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>永續議題多元 符合品牌價值及市場共鳴為關鍵</strong></span><strong></strong></h2>
<p>產品競爭力為品牌基礎，永續理念則為品牌加分。消費者重視永續議題，也會將品牌的永續行動納入選購考量因素，然而永續涵蓋多元面向，品牌對永續議題的選擇須符合品牌調性與價值，同時是目標消費群所關注並能投入的議題，才能與市場達成共鳴且更有效地為品牌創造價值。</p>
<p><strong>&nbsp;</strong></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 06 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數接受《動腦雜誌》訪談，從疫情、通膨、通路與永續四個面向，分享FMCG民生快速消費品市場在2023年的重點指標及消費者購買行為趨勢變化。</category>
        </item>
        <item>
            <title><![CDATA[迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場]]></title>
            <description><![CDATA[<h1><span style="font-size: medium;"><strong><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic0.JPG" alt="2022 Chocolate pic0.JPG" width="600" height="370" referrerpolicy="no-referrer"></strong></span></h1>
<h1><span style="font-size: medium;"><strong>迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場</strong></span></h1>
<p>12月是屬於巧克力的季節，每逢年底各家通路及甜點品牌接連發佈巧克力大賞及期間限定巧克力商品，豐富節慶行銷手法集結人氣烘托聖誕氛圍。根據市場趨勢研究機構KANTAR凱度消費者指數，每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic1.JPG" alt="2022 Chocolate pic1.JPG" width="600" height="344" referrerpolicy="no-referrer"></p>
<p>圖一、巧克力業績具有顯著季節性，冬季則是巧克力的銷售旺季。</p>
<p>KANTAR凱度消費者指數台灣商務策略部資深研究員謝雨唐指出：「整體巧克力市場前景看好，且市場呈現「大眾化」的趨勢。不僅平價巧克力品牌如健達、歐維氏、麥提莎過去一年穩健成長，市場上也觀察到高價巧克力滲透日常消費通路，像是今年冬天巧克力精品品牌GODIVA首度進駐大潤發，搶在聖誕節慶前刺激巧克力商機。」</p>
<h2><span style="font-size: medium;"><strong>人氣衝買氣 巧克力銷額年增</strong><strong>26% 每兩人就有一人是巧克力買者</strong></span></h2>
<p>巧克力不僅是孩子們的愛好口味，隨著世界級巧克力評選比賽帶動巧克力走向工藝化和精品化，巧克力更成為廣泛消費群喜愛的甜點品項。根據凱度2022上半年回推一年數據，巧克力整體市場銷額年對年成長26%，消費者普及率達50%，意謂著過去一年每兩位消費者就有一位是巧克力買者，巧克力的甜蜜威力不言而喻。</p>
<h2><span style="font-size: medium;"><strong>疫後更熱賣 黑巧克力實現吃得到的療癒和健康</strong></span></h2>
<p>巧克力不僅滿足生活中的放鬆時刻，更存在不少利於健康的加分益處。根據凱度觀察，疫情後期消費者健康意識提升，各種外在環境因素干擾為日常生活帶來壓力，具有健康效益、高可可含量的黑巧克力同時滿足消費者對健康與快樂的需求，苦甜魅力搶佔消費者的心。</p>
<p>根據凱度2022上半年回推一年研究數據，越來越多消費者購買黑巧克力，帶動黑巧克力市場規模年增34%達2.8億新台幣。為迎合消費者對黑巧克力的喜好，品牌廠商紛紛祭出節慶活動行銷，包括日本糖果品牌明治推可可多酚快閃店傳達黑巧克力有助健康美麗的訴求；國民品牌77乳加研發創新配方升級，推出70%醇厚黑巧克力口味；零售龍頭家樂福也搶在耶誕節前推出巧克力大賞，集結超過30款濃度介於75%至100%的黑巧克力商品，滿足消費者對可可濃醇風味的喜好與講究。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic2.JPG" alt="2022 Chocolate pic2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、黑巧克力市場成長迅速，成長動能主要來自消費者數量增加。</p>
<h2><span style="font-size: medium;"><strong>節慶買氣旺 春節預計迎來下一波巧克力熱購潮</strong></span></h2>
<p>巧克力為冬天增添溫暖氣息，年末聖誕延續至農曆春節更是巧克力銷售重點檔期。根據凱度市場調查，今年聖誕節與明年春節檔期接近，近三成消費者表示將在春節前一至兩個月提前進行年節採買，另有二成消費者選擇在過年前一至兩週陸續採購。品牌廠商及通路若要備戰春節大檔，應密切掌握消費者購買習慣，制定對應行銷活動期程，才能在日益競爭的市場環境中勝出。</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #節慶行銷 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 18 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。台灣巧克力整體市場銷額年對年成長26%，前景看好。</category>
        </item>
        <item>
            <title><![CDATA[戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205.JPG" alt="20221205.JPG" width="600" height="390" referrerpolicy="no-referrer"></strong></p>
<h1><span style="font-size: large;"><strong>戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機&nbsp;</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</p>
<h2><span style="font-size: medium;"><strong>物有所值抗通膨：消費者精打細算，品牌創新提升產品價值 </strong></span><strong></strong></h2>
<p>自疫情爆發以來，台灣消費者主動減少外出採購頻率，因此出現「少趟大量」的購買行為。然而今年起隨著民生消費物價上揚，消費者更加謹慎花費，根據凱度調查數據可以觀察到消費者試圖控制每次購物的單趟總花費，顯示通膨時代產品定價的「入手價格」更形重要。</p>
<p>除了考慮價格競爭力，品牌廠商更可思考產品升級，提供消費者更高產品價值。凱度指出產品創新始終需迎合消費者對於健康、快樂、便利的想望，然而隨著市場環境變異，這三項內在需求也會隨外在條件變化衍伸新的定義。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-01.JPG" alt="20221205-01.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度數據顯示消費者試圖控制每次購物的單趟總花費，因應通膨帶來的漲價壓力。</p>
<h2><span style="font-size: medium;"><strong>疫後的全方位健康：營養、美味、便利，更要兼顧永續性</strong></span><strong></strong></h2>
<p>疫情共存已成常態，健康更成為日常生活的必要投資，根據凱度2022年第三季回推一年數據，台灣保健食品消費購買人數達844萬人，較去年同期增加14%，且每人年均消費額逐年上升達7500元。</p>
<p>全方位的健康訴求也顯示在健康的飲食選擇，包括植物奶、穀物飲、蔬果汁、機能性飲料的市場銷額在過去一年皆有所成長。品牌廠商多角度溝通產品優勢，市場出現更多強調獨特營養機能、可方便迅速補充人體所需、滿足挑剔味蕾的多元口味型態。而隨著環保意識提升，消費者不僅認為品牌廠商有必要對環境永續付出行動，也反映在日常食飲品消費的選購場景，持續注重食品安全、投身蔬素食消費行列。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-02.JPG" alt="20221205-02.JPG" width="600" height="335" referrerpolicy="no-referrer"></p>
<p>圖二、健康意識抬頭，凱度數據顯示51%消費者在過去一年曾購買保健食品。</p>
<h2><span style="font-size: medium;"><strong>電商佈局抓住潛在消費需求：便利性及獨特性有望帶動成長</strong></span><strong></strong></h2>
<p>疫情催化網購發展，凱度數據顯示台灣13%的快消食品花費是在網路消費，其中賞味期較長、保存較為便利的需煮食品及乾糧如調味品、快煮麵，在電商有較高的買者普及率及銷額成長率，而保鮮期較短的乳製品及甜點類以及日常補給的飲品和保健食品，雖在電商有高成長率、買者普及率相對仍低，有機會透過網購便利性及產品獨特性帶動線上銷額再成長。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-03.JPG" alt="20221205-03.JPG" width="600" height="336" referrerpolicy="no-referrer"></p>
<p>圖三、根據網購銷額成長率及網購普及率二項維度，凱度分析不同品類在電商的成長機會。</p>
<p>KANTAR凱度消費者指數台灣商務策略部客戶服務總監楊傑全指出：「新冠疫情催化了居家料理與便利煮食的商機，如今台灣邁向解封，人們生活逐漸回歸正常、外食餐飲復甦，需煮食品成長趨緩，但消費者對身心靈多元健康更加重視，同時期待以更輕鬆便利、更快樂享受、更友善環境的方式提升自己的健康。品牌廠商若能洞察消費者持續變化的內在需求並提出產品訴求來回應，將有利於在疫後時代獲得更多成長機會。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Inflation #eCommerce #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 #通膨 #漲價 #電商 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 04 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</category>
        </item>
        <item>
            <title><![CDATA[凱度公佈2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG.jpg" alt="22Q3 FMCG.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h1><span style="font-size: medium;"><strong>凱度公佈</strong><strong>2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第三季台灣民生消費品市場趨勢報告》，隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，第三季整體FMCG市場年對年成長4.3%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_1N.jpg" alt="22Q3 FMCG_1N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場歷年趨勢</p>
<h2><span style="font-size: medium;"><strong>食品類成長趨緩 健康食品與乾糧類仍見雙位數成長</strong></span><strong></strong></h2>
<p>食品類(+5.0% M22Q3 VSLY)：整體食品含飲品成長速度持續趨緩，其中表現較好品類為健康食品年增28%，包括疫後日常保健所需的維生素、低頭族護眼的葉黃素以及守護腸道健康的益生菌都是成長較好品項。此外，乾糧類的休閒食品、巧克力、糖果與早餐即時穀物也有強勁成長表現。</p>
<p>另一方面，飲品含乳品銷額較去年同期減少4.1%，主因來自鮮乳衰退，而隨著疫後健康意識抬頭，蔬果汁、機能型飲料、保久乳與穀物飲維持良好成長動能。</p>
<h2><span style="font-size: medium;"><strong>用品類銷額持續回升 家庭清潔用品年增</strong><strong>11% </strong><strong>紙品年增</strong><strong>7%</strong></span></h2>
<p>用品類(+2.4% M22Q3 VSLY)：主要由家庭清潔用品與紙品帶動成長，包括衣物清香、洗碗精、衛生紙、紙巾與濕紙巾等都有所成長。個人用品則表現持平，其中口腔類產品如牙膏、牙線，以及滿足疫後居家美容護理需求的身體保養品、臉部保養品表現尚佳。</p>
<h2><span style="font-size: medium;"><strong>揮別疫情陰霾 實體通路消費人潮回流 網購成長漸緩</strong></span><strong></strong></h2>
<p>隨著近期國內疫情趨緩，實體店鋪業績有回溫跡象，其中以量販銷額成長表現較顯著(+7.7%)，主要由消費者單趟購買金額提升所帶動；超市表現持平，因成長速度不夠強勁使銷額佔比小幅下滑。另一方面，去年疫情嚴峻時網路購物成長快速，因基期較高導致今年第三季網購成長幅度走緩。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_2N.jpg" alt="22Q3 FMCG_2N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數公佈台灣FMCG快消市場主要通路銷額佔比變化</p>
<p>KANTAR凱度消費者指數指出，由於第三季疫情逐漸緩和，部分消費者回歸從前實體通路購買行為，另有部分消費者在疫情過後保留線上購物習慣而成為重度網購買者，因此在消費者行為研究數據上可觀察到「網購客流量成長趨緩，但客單價持續成長」的現象。消費人潮於線上及線下轉移之際，凱度建議品牌廠商密切關注自家消費群與潛在顧客的購買行為動態，敏捷調整行銷活動，以利資源運用效益極大化。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Channel #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 <br> #通路 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Mon, 28 Nov 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第三季隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，年對年成長4.3%。</category>
        </item>
        <item>
            <title><![CDATA[【2022亞洲/台灣美妝市場趨勢】通膨時代愛美商機不減 小確幸心理創造美妝成長機會]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/PR.png" alt="PR.png" width="600" height="337" referrerpolicy="no-referrer"></strong></p>
<h2><span style="font-size: medium;"><strong>通膨時代愛美商機不減 小確幸心理創造美妝成長機會</strong></span></h2>
<p>市場趨勢研究機構凱度消費者指數舉辦《2022亞洲美妝趨勢研討會》，分析通膨為美妝市場與消費者購買行為帶來的變化。當前民生消費市場受到兩股力量如翹翹板般影響著購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策，「享受奢華消費群」減少日常開銷存錢購買高價精緻商品，「追求舒適消費群」則是降低奢侈消費以滿足日常基本生活品質。</p>
<p>凱度消費者指數分析，即便亞洲普遍出現物價上漲現象，美妝消費者能根據個人需求選擇投入購買金額多寡，整體亞洲市場美妝品價格年對年漲幅約31%，不及其他快消品類如麵包、乳飲品，漲幅達50%以上。</p>
<p>凱度消費者指數長期追蹤九國14萬受訪群真實消費行為，歸納以下三大美妝市場重點趨勢。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢一：輕奢補償 經濟學口紅效應推升美妝消費力</strong></span></h2>
<p class="proposaltitle">口紅效應出自於1930年代的大蕭條時代，形容經濟不景氣時消費者減少奢侈花費，反而購買更多金額較低的商品達成心理補償作用，以致某些商品能在經濟衰退時逆勢成長。</p>
<p class="proposaltitle">凱度消費者指數表示在這一波通膨陰霾下亦可觀察到口紅效應的現象，全球知名美妝品牌包括Estee Lauder、Ulta Beauty和Coty在2022第二季的營收皆高於華爾街專家預期，顯示消費者對美麗的追求不全然受景氣拖累，美妝品牌仍具成長機會。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%201.JPG" alt="202210 beauty 1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、口紅效應帶動美妝品消費，全球美妝品牌營收高過華爾街專家預期。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢二：保養訴求更精緻有效的產品屬性</strong></span></h2>
<p class="proposaltitle">品牌漲價若非伴隨產品品質升級，可能導致消費者不買單而轉向其他競爭品牌。根據凱度消費者指數，台灣髮品市場更趨講究，肌膚等級保養(Skinification)指將肌膚保養成份運用至髮絲與頭皮護理，品牌溝通側重臉部或醫美保養等級成份添加如胺基酸、維他命E，且功效區隔更加細緻個人化。</p>
<p class="proposaltitle">此外，凱度消費者指數研究顯示台灣買者在專櫃高端品牌類別的消費金額佔比在過去兩年提升兩個百分點達51%，顯示消費者更加重視臉部保養。凱度消費者指數亦觀察專櫃高端品牌為留住既有買者紛紛推出明星商品加大版與豪華試用容量，為搶攻年輕市場則推出經典商品精巧版在LINE平台上架，以較低價格門檻拉動消費者進入高端保養的行列，在後疫情漲價時代形成新一代口紅效應。&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%202.JPG" alt="202210 beauty 2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、&nbsp; 凱度消費者指數表示專櫃高端品牌藉由「較少花費即可擁有」的犒賞心態，吸引消費者買單。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢三：創新保養便利可攜，隨時隨地都漂亮</strong></span></h2>
<p>創新是進步的重要環節，從美妝領導市場南韓可觀察不少美妝創新概念。根據凱度消費者指數，韓國美妝市場在漲價同時緊扣消費者方便性需求，推出便攜型態的保養品。臉部保養噴霧以高便利性受市場歡迎，年對年銷額成長12%，可供隨時隨地保養的棒形膏狀乳霜年對年銷額成長更高達557%。透過便利可攜的產品型態創新，不僅提高消費者使用方便性，也為品牌創造更多消費者使用時機。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%203.JPG" alt="202210 beauty 3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖三、凱度消費者指數表示保養品牌持續創新，便利可攜型態更讓消費者隨時都能享受美麗。</p>
<p>&nbsp;</p>
<p><span style="background-color: #ffff99;">最新推出<span style="background-color: #ffff99;"><a href="https://kantar.turtl.co/story/beauty-trends-asia-2022-p?utm_source=Website&amp;utm_medium=KWP&amp;utm_campaign=beauty-asia-2022&amp;utm_content=KWP-TW" target="_blank">《2022凱度亞洲美妝市場趨勢報告》</a></span>，歡迎免費線上閱覽。</span></p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#Beauty #Cosmetics #Skincare #FMCG #Inflation #ShopperBehavior #MarketTrend #Kantar #美妝 #保養 #通膨 #漲價 #品牌策略 #市場趨勢 #凱度消費者指數</p>
<p>■ About Kantar (Worldpanel Division) 關於凱度消費者指數<br> 凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。前往凱度消費者指數官網了解更多：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 16 Oct 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦《2022亞洲美妝趨勢研討會》，研究指出通膨時代口紅效應推升美妝消費力，保養訴求更精緻有效，且便利可攜的創新保養型態受到歡迎。</category>
        </item>
        <item>
            <title><![CDATA[凱度2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%]]></title>
            <description><![CDATA[<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/PR_front%20page_20220928.jpg" alt="PR_front page_20220928.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>凱度</strong><strong>2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%&nbsp;</strong></span></h2>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年上半年台灣民生快消零售通路消費觸及排行榜》，以消費者觸及數(Consumer Reach Point, CRP)為計算標準，根據通路普及率與消費頻率，反映全台892萬家戶線上線下跨通路消費行為，真實衡量通路來客數與成長幅度。</p>
<p>根據凱度公布數據，2021下半年至2022年上半年間，全聯超市擁1.7億次消費者觸及數蟬聯冠軍寶座，其次為便利超商7-ELEVEN逾6800萬次消費者觸及數，第三為家樂福集團，包含家樂福量販、超市與線上購物共創造逾5400萬次消費者觸及數。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-1.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度-消費者指數-2022上半年台灣民生快消零售通路消費觸及排行榜</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>十大零售通路榜：線上購物向前躍進，成長幅度逾五成</strong><strong></strong></span></h2>
<p>觀察《2022年上半年台灣民生快消零售通路消費觸及排行榜》前進席次，超商二哥全家消費者觸及數較前一年小幅增加0.9%逾4300萬次，排名提升至第四；電商巨頭蝦皮成長51%逾2100萬次，排名第六；社群團購熱絡為榜單帶進新氣象，Facebook成長53%近1100萬次排行第八。</p>
<p>食品類零售通路排行榜中，蝦皮消費者觸及數相比前一年成長55%創近1200萬次，排名上升至第七。Facebook以即溶飲品、咖啡等品類成長快速，帶動Facebook首度進入食品榜單排名第十。用品排行榜方面，電商momo消費者觸及數較去年小幅提升達逾551萬次，排名提高至第八。</p>
<p>凱度消費者指數解讀《2022年上半年台灣民生快消零售通路消費觸及排行榜》，前十大排名前進通路皆網購電商，而全家超商亦是線上通路較實體通路成長較快，電商崛起之勢不容忽視。</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>零售通路成長榜：展店、電商與掌握後疫需求為三大關鍵</strong></span></h2>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》通路成長幅度，家樂福超市消費者觸及數較去年同期成長168%，為成長最快速通路第一名；全聯近期積極發展的線上購成長138%，成長速度第二；成長快速第三名則為電商東森購物，消費者觸及數成長99%。</p>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》成長快速榜單，凱度指出消費者觸及數提升大致可歸因於三要素：展店、電商、後疫情時代新需求，包括家樂福去年八月對頂好超市完成改裝，寶家去年展店13家，近年持續拓展計畫預計再增15-20家，以及日本知名連鎖唐吉軻德強勢登台後再開二號店，有助消費者觸及數快速增加。另一方面，隨著台灣快消市場網購普及率近60%、網購食品與用品銷額佔比逐年提升，不僅網購平台成長快速，同時也吸引更多實體通路跨足線上銷售。</p>
<p>由於疫情持續，成長快速通路中亦見日藥本舖上榜，反映台灣消費者無法出國轉而購買日本進口商品的消費行為趨勢，以及後疫情時代民眾更加注重身體保健，帶動生機食品商店聖德科斯成長顯著。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-2.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度-消費者指數-2022上半年成長最快速民生快消零售通路</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>凱度台灣快消零售通路排行新增配送到家</strong><strong>O2O</strong><strong>榜單 外送平台自營超市領先</strong></span></h2>
<p>台灣民生消費品外送商機龐大，凱度針對配送到家O2O公佈消費者觸及數排行，2021下半年至2022年上半年間Foodpanda自營熊貓超市獲212萬次觸及數居冠，Uber Eats全聯與Foodpanda家樂福分居第二與第三名獲觸及數112萬次與52萬次。</p>
<p>根據凱度消費者指數研究，O2O外送民生快消品普及率相對仍低，目前佔整體市場消費群不到一成，而在食品和用品皆有翻倍成長表現，O2O外送便利免出門、品項選擇多、無接觸遞送等優勢，創造52%高回購率。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「未來O2O發展需招募新客、了解消費需求再擴大客群，例如針對速食點心、有機商機、運動健身或企業活動等需求分化消費群；另一方面則需維繫既有客群、保持新鮮感，更可進一步了解買者使用時機達到預先建議需求，以提升黏著與口碑。當前數位消費者認知O2O服務的管道，可能是從折扣促銷、親友推薦或透過廣告認識，欲擴大懶商機，廠商更要做到訂購體驗貼心與遞送服務流暢，讓市場對O2O更加看好。」</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-3.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-3.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖三：KANTAR凱度-消費者指數-2022上半年配送到家O2O通路消費觸及排行榜</p>
<p>凱度消費者指數最新研究報告《2022台灣快消零售通路白皮書》，涵蓋台灣快消零售通路現況與消費觸及數排行、統一與全聯兩大集團通路表現深入洞察，以及台灣快消電商六大類細緻化分析，歡迎<a href="https://www2.kantar.com/2022_TW_retail_channel_whitepaper" target="_blank">前往連結</a>了解更多。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p class="proposaltitle">#Retailer #Traffic #eCommerce #ConsumerBehavior #O2O #FMCG #Kantar<br> #零售 #通路 #民生消費 #來客數 #網購 #電商 #消費者分析 #外送服務 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 26 Sep 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-H1-retailer-crp-ranking</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-H1-retailer-crp-ranking</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>全聯超市擁1.7億次消費者觸及數蟬聯冠軍寶座，其次為便利超商7-ELEVEN逾6800萬次消費者觸及數，第三為家樂福集團，包含家樂福量販、超市與線上購物共創造逾5400萬次消費者觸及數。</category>
        </item>
        <item>
            <title><![CDATA[Beauty Trends in Asia 2022亞洲美妝趨勢]]></title>
            <description><![CDATA[<p class="MsoNormal"><br><a href="https://kantar-webinars.zoom.us/webinar/register/9016619216535/WN_xAagCWoqRgmHclA2PGn3PQ?timezone_id=Asia%2FTaipei" target="_blank"><img class="null" src="https://www.kantarworldpanel.com/assets/emb_images/11/images/5.%20Homepage%20Featured%20Banner.jpg" alt="5. Homepage Featured Banner.jpg" height="389" referrerpolicy="no-referrer"></a><span style="color: #808080; font-family: Arial, sans-serif; font-size: small;">Beauty Trends in Asia 2022亞洲美妝趨勢</span></p>
<p class="MsoNormal"><span style="font-size: 10.5pt; line-height: 107%; font-family: Arial, sans-serif;" lang="EN-GB">In the second year of the pandemic, we’re seeing Asian markets start to reopen and recover, while facing another challenge: inflation. Beauty shoppers across the region are being forced to confront the financial pressure they’re under in order to sustain their consumption of products in the category.</span></p>
<p class="MsoNormal"><span style="font-size: 10.5pt; line-height: 107%; font-family: Arial, sans-serif;" lang="EN-GB">In these exclusive webinars, Kantar’s beauty experts from across Asia will share insights on how shoppers are living through the age of inflation, and where the most significant opportunities lie for beauty brands seeking to grow in the region.</span></p>
<p class="MsoNormal"><span style="font-size: 10.5pt; line-height: 107%; font-family: Arial, sans-serif;" lang="EN-GB">In this webinar, we’ll take a detailed look at the current beauty landscape in Asia, including:</span></p>
<ul class="bodyCopy">
<li>A birds-eye view of the macroeconomics</li>
<li>The impact of inflation by Asian markets</li>
<li>Beauty consumers’ priority in categories &amp; how it is evolving now</li>
<li>How consumers react to premiumisation in beauty offers</li>
<li>Key brands &amp; products leading the trend</li>
</ul>
<p class="MsoNormal"><strong style="font-family: Arial, sans-serif; font-size: medium;"><a href="https://kantar.turtl.co/story/beauty-trends-

TonyRL

There're quite a lot of empty items in /kantarworldpanel/en

TonyRL · 2023-09-05T14:08:11Z

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github-actions · 2023-09-05T16:08:09Z

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            <title><![CDATA[FMCG market continued its moderate recovery in Q2]]></title>
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<p><strong>China's FMCG market continued its moderate recovery in the 2nd quarter of 2023, with significant differentiation amongst channels</strong></p>
<p>In the past six months, the performance of different categories varied considerably. The household cleaning category continued to maintain a good momentum, growing by 10.2% year-on-year. Beverages accelerated the pace of growth, enjoying a sales increase of 5.2% compared with the same period last year. Juice, functional drinks and ready-to-drink tea increased by more than 18%. Due to the stockpiling in the second quarter of last year, the food category fell by 3.4% in the second quarter.</p>
<p>In the past three months the East and North regions grew by 1.5% and 1.6% respectively, while the South region faced greater challenges, with a year-on-year decline of 3.8%. Key cities and provincial capital cities achieved 2.4% growth in the second quarter, while the lower tier cities, which were relatively less affected by the pandemic last year, saw slower growth in the second quarter of this year. The online channel sales increased by 5.6% year on year, while offline channels sales declined slightly in the past twelve weeks.</p>
<p><span>Overall, China's FMCG market has shown a steady recovery. Although there is still significant room for improvement in people’s consumption capacity and willingness, the macroeconomic policies aimed at expanding domestic demand and improving expectations are continuously strengthening the internal driving force for economic recovery in the second half of the year.</span></p>
<p><strong>Modern Trade:&nbsp;</strong><strong>Decline of large formats slows, while proximity channels continue to grow</strong></p>
<p>Although the sales of&nbsp;hypermarkets&nbsp;and&nbsp;large supermarkets&nbsp;in the second quarter kept decreasing, the decline slowed down significantly. Among the proximity channels,&nbsp;small supermarkets&nbsp;continued their excellent performance and maintained double-digit growth.</p>
<p><img 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...

github-actions · 2023-09-05T16:08:10Z

http://localhost:1200/kantarworldpanel/tw/news/spotlight-on-taiwan - Success ✔️

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            <title><![CDATA[聚焦台灣 - Kantar Worldpanel]]></title>
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            <title><![CDATA[通膨帶動2022年全球FMCG銷額增4.8% 為近十年第二大漲幅]]></title>
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<p>市場趨勢研究機構KANTAR凱度消費者指數發布2023年最新報告《Global Omnichannel Report-揭曉過度膨脹的FMCG市場幻景》，分析物價上漲驅動全球FMCG消費者行為轉變，消費者藉由選擇不同通路、改買自有品牌等因應措施，回應近十多年來最嚴重的通膨危機。</p>
<h2><span style="font-size: medium;"><strong>通膨、而非需求，推升</strong><strong>2022年全球FMCG銷額</strong></span></h2>
<p>攤開近十年全球FMCG消費數據，凱度指出過去三年市場歷經兩度快速成長，相較於2020年全球FMCG市場銷額飆漲10.6%，2022年成長4.8%為第二高漲幅，惟兩次成長背後原因不同，2022年漲幅並非疫情帶動市場需求增加，而是因全球通膨現象。</p>
<p>從另一個角度觀察，2020年和2022年民生快速消費品市場皆出現「消費者單趟花費增加」，分別因疫情期間的囤貨行為、以及物價上漲所致。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Omnichannel/20230912%20PR-1.jpg" alt="20230912 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、全球民生快速消費品產業在過去三年歷經兩次大幅成長，分別在2020年因疫情及2022年通膨所帶動。</p>
<h2><span style="font-size: medium;"><strong>網路購物</strong><strong>vs平價超市 各國市場勢力此消彼漲</strong></span></h2>
<p>受到通膨壓力，在歐洲越來越消費者在「Aldi」、「Lidl」等平價超市(Discounter)選購高CP值民生商品，這一趨勢不僅帶動平價超市銷額迅速成長10.3%、擠身全球第三大FMCG通路類型，銷額佔比達9.5%，更因此削弱了歐洲市場網購成長動能。</p>
<p>值得留意的是，在平價超市不盛行的亞洲及美國，反而觀察到更多消費者透過線上通路購買FMCG，在台灣也可觀察到此趨勢，去年網購普及率提升了5個百分點至77%。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Omnichannel/20230912%20PR-2.jpg" alt="20230912 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究指出，相較於其他市場，亞洲消費者更依賴網購通路，FMCG線上銷額佔比達19.2%。</p>
<h2><span style="font-size: medium;"><strong>通膨風暴襲捲全球 修正船帆方向突破困境</strong></span></h2>
<p>根據凱度《Global Omnichannel Report 2023》，從歷史上我們再次得到證明，人們的適應力在通膨期間使消費者化身探險家，在各通路間尋找更便宜的商品、更小的包裝、或購買通路自有品牌產品。一些產品或品類甚至可能被捨棄。消費者調整他們的航向，迎接通膨風暴帶來的挑戰。在這種情勢下，品牌和零售商勢必得配合消費者動向，針對不同市場地域差異的充分認知，以及對消費者偏好的敏銳洞察，將是這場風暴中至關重要的指南針。</p>
<p>聚焦台灣市場，KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「台灣消費者在通膨率不斷提升之下追求物有所值，縮減FMCG購買量，但選擇更高價、更具附加價值的商品。品牌廠商若能確實掌握消費者需求、提供對應的產品升級價值，便有機會在通膨危機中突圍，成功贏得消費者青睞。」</p>
<p>歡迎點擊網頁右側連結，下載完整報告《Global Omnichannel Report 2023》。</p>
<p>更多快消市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#FMCG #Inflation #Omnichannel #Ecommerce #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #消費通路 #網購通路 #市場趨勢 #快消市場 #消費者研究 #消費者指數 #凱度</p>]]></description>
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<p><strong style="font-size: medium;">跳脫傳統 中秋咖啡、茶送禮趨勢指南</strong></p>
<p>中秋節即將來臨，香氣四溢的咖啡和茶送給重視的對象，成為表達心意與感謝的美好方式。市場趨勢研究機構KANTAR凱度消費者指數最新數據顯示，台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG民生快消品真實購買行為，揭曉台灣人對「咖啡」、「茶」的送禮偏好與消費趨勢。</p>
<h2><span style="font-size: medium;"><strong>咖啡送禮最受歡迎：濾掛</strong><strong>/浸泡式咖啡</strong></span></h2>
<p>根據凱度2023年最新數據，在選擇咖啡送禮時，相較於咖啡豆及即溶咖啡，更多消費者會選擇攜帶方便、即沖即飲且包裝獨立保鮮較佳的「濾掛/浸泡式咖啡」，這類型咖啡消費者每百人就有近三成因贈禮而獲得，也是咖啡贈禮最熱門的選擇。</p>
<p>在品牌選擇方面，根據凱度品牌足跡研究方法，最受台灣消費者歡迎的品牌前三名分別為全球咖啡領導品牌「NESCAFÉ」消費者觸及數386萬次、台灣本土咖啡大廠「西雅圖」305萬次，以及日本咖啡知名品牌「UCC」223萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-1.jpg" alt="20230829 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、根據凱度研究，「濾掛/浸泡式咖啡」是台灣人最喜歡的咖啡送禮類型。</p>
<h2><span style="font-size: medium;"><strong>花草</strong><strong>/水果茶包年輕族群喜愛 贈禮銷額成長150%</strong></span></h2>
<p>研究指出，在選擇包裝茶贈禮時，有越來越多消費者選擇西式茶，其中以幫助心情放鬆、調理體質的「花草/水果茶包」成長最迅速，過去兩年銷額成長逾150%，且特別受到34歲以下年輕消費群喜愛，在整體年齡層的銷額佔比成長5個百分點。</p>
<p>凱度品牌足跡研究最受歡迎的「花草/水果茶包」品牌前二名分別為西洋花草茶領導品牌「曼寧花草茶」消費者觸及數20萬次，以及英國知名茶葉品牌「立頓」消費者觸及數13萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-2.jpg" alt="20230829 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究指出「花草/水果茶包」市場銷額成長近翻倍，在贈禮市場成長更達151%。</p>
<h2><span style="font-size: medium;"><strong>咖啡和茶高價精緻化 送禮情境需求增</strong></span></h2>
<p>隨著消費者生活更趨講究，民眾在選購咖啡及茶的時候，也出現高價精緻化的趨勢，包括咖啡市場中的「即溶咖啡」、「濾掛咖啡」在過去兩年平均價格(台幣/公斤)分別上漲4%及3%，西式茶的平均價格更顯著上漲9%。在送禮的情況下，每公斤的咖啡價格更高於平時花費39%，茶包價格則高出平時花費45%。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「從消費行為數據已顯示台灣消費者對於咖啡和茶的需求逐漸精緻化，而在送禮情境中咖啡和茶的均價提升，顯現對於節日贈禮選擇更加用心。這股消費趨勢在疫情後更反映了現代人對於質感生活型態的嚮往、對人際情感聯繫的重視。品牌的消費體驗從包裝設計、產品故事、訴說有品質且獨特有意義的品項，與永續投入，都將更能帶動消費共鳴。」</p>
<p>更多快消市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#FMCG #Food #Beverages #Coffee #Tea #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br>#中秋送禮 #市場趨勢 #快消市場 #消費者研究 #消費者指數 #凱度</p>]]></description>
            <pubDate>Thu, 10 Aug 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Taiwan-Coffee-Tea-Gifting-Trends#跳脫傳統 中秋咖啡、茶送禮趨勢指南</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Taiwan-Coffee-Tea-Gifting-Trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG真實購買行為，揭曉台灣人對咖啡、茶的送禮偏好與消費趨勢。</category>
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            <title><![CDATA[Brand Footprint Asia 2023 亞洲品牌足跡報告]]></title>
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<p>Welcome to the Brand Footprint Asia 2023 report, a comprehensive study measuring the success of brands through a metric called Consumer Reach Points (CRPs). Based on Kantar Worldpanel's research across 11 Asian markets, this report provides insights and analysis on key trends and highlights. Our exploration encompasses consumer reactions to post-Covid reopening and inflationary challenges, as well as the factors contributing to the success of top FMCG brands in the region.</p>
<p>Join us as we delve into the preferences and behaviours of Asian consumers, revealing the winning brands known as the "Most Chosen Brands."</p>
<p>In this report, you will learn about:</p>
<p><strong>1.&nbsp;&nbsp;</strong><strong>Asian Consumers' Response to Post-Covid Reopening and Inflation</strong></p>
<p>As the world grappled with the aftermath of the pandemic, Asian consumers showcased their resilience and adaptability. We meticulously examine how consumers in the region responded to the evolving landscape, particularly in the context of post-pandemic reopening and inflationary pressures. Gain valuable insights into shifting consumer behaviours and expectations during these uncertain times.</p>
<p><strong>2.&nbsp; </strong><strong>Global vs. Local vs. Super vs. Small Brands: A Comparative Analysis</strong></p>
<p>The battle for consumer attention and loyalty rages on, pitting global giants against local champions and everything in between. Our engaging comparative analysis reveals which types of brands are thriving in the ever-competitive Asian market. Discover the factors that propel brands to success, whether they are international powerhouses, homegrown gems, super brands, or nimble small-scale enterprises.</p>
<p><strong>3.&nbsp;&nbsp;</strong><strong>Most Chosen FMCG Brands in Asia and Local Winners in 11 Markets</strong></p>
<p>Which FMCG brands hold the key to Asian consumers' hearts and wallets? In this section, we present a comprehensive list of the most chosen FMCG brands across the region. Additionally, we spotlight the local champions in each of the 11 markets. Explore the reasons behind their popularity and understand how they have built lasting connections with consumers.</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/16/MicrosoftTeams-image%20(245).jpg" alt="MicrosoftTeams-image (245).jpg" width="545" height="242" referrerpolicy="no-referrer"></p>
<p><strong>4.&nbsp;&nbsp;</strong><strong>Unlocking Success Factors of Industry Leaders: Sunsilk, Lay's, Sprite, and More</strong></p>
<p>Certain brands seem to possess the superpower when it comes to captivating consumers. We take a dive into the success stories of iconic brands like Sunsilk, Lay's, Sprite, and others, uncovering the strategies and unique aspects that have propelled them to the top. Gain valuable insights into their marketing approaches, product innovation, and customer engagement strategies that set them apart from the competition.</p>
<p>The Asian consumer landscape is ever-evolving, influenced by many factors. From the response to global events like Covid to the emergence of local heroes in various markets, understanding these trends and insights is crucial for brands seeking to impact the region.</p>
<p>As you delve into the detailed analysis provided in&nbsp;<a href="https://kantar.turtl.co/story/brand-footprint-asia-2023-e/page/1">this report</a>, may you uncover valuable opportunities to connect with Asian consumers and build brands that resonate deeply with their preferences and aspirations.</p>]]></description>
            <pubDate>Thu, 27 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint#Brand Footprint Asia 2023 亞洲品牌足跡報告</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>Uncover</category>
                <category>the</category>
                <category>most</category>
                <category>chosen</category>
                <category>brand</category>
                <category>Asia</category>
                <category>and</category>
                <category>shoppers&#39;</category>
                <category>reaction</category>
                <category>post-Covid</category>
                <category>reopening</category>
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            <title><![CDATA[2023最受歡迎FMCG排行榜：樂事、妮維雅創新驅動品牌足跡成長]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/0718%20PR%20cover.jpg" alt="0718 PR cover.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>全球最大消費者受訪群市場趨勢研究機構KANTAR凱度消費者指數日前發佈《2023全球品牌足跡報告》，根據全球五大洲53個國家的真實消費者購買決策，衡量37,000個快消品牌表現。凱度指出民生快消品牌成長可總結為四大動能來源，分別是「更多通路」、「更多品類」、「創新」與「更多使用時機」。</p>
<p>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Levers%20for%20Growth.jpg" alt="Levers for Growth.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、凱度發佈《2023全球品牌足跡報告》，分析民生快消品牌四大成長機會。</p>
<h2><span style="font-size: medium;"><strong>樂事：創新體驗、科技應用擄獲</strong><strong>Z世代 幽默創意紅到全球</strong></span></h2>
<p>洋芋片龍頭品牌「Lay’s樂事」持續展現強大創新能量，推出各式新口味吸引嘗鮮並舉辦實體活動創造話題，2022年創造2000萬次消費者觸及數，為2023台灣品牌足跡榜食品類第三名。</p>
<p>「在『體驗行銷』方面，樂事可說是業界投資最多、且少數長期持續經營的品牌。」台灣百事食品股份有限公司行銷總監劉曉雯分享，「從過去幾年引人矚目的『樂事夾娃娃機』，到近期熱門的『樂事美味釣魚機』、『樂事開運相機』，樂事將洋芋片的美味轉化為真實五感體驗，讓消費者親身體驗、感受樂事。」</p>
<p>樂事團隊甚至發揮品牌幽默精神推出懶人神器「樂事洗手指機」，讓消費者在吃洋芋片的同時也能自在滑手機，這個由台灣團隊原創的點子透過網路被分享到全球十多個國家，甚至登上美國新聞媒體。</p>
<h2><span style="font-size: medium;"><strong>妮維雅：德國百年科學護膚持續創新 關懷肌膚和環保議題</strong></span><strong></strong></h2>
<p>個人用品領導品牌「Nivea妮維雅」力求成為消費者心中的護膚專家，觀察市場持續演變的需求、不斷精進研發，2022年創造300萬次消費者觸及數，為2023台灣品牌足跡榜個人用品類十大首選品牌。</p>
<p>「妮維雅致力於推動”Care Beyond Skin”的品牌核心價值，並將 “We Care”精神深刻導入至環境、社會與消費者」德國拜爾斯道夫集團台灣妮維雅股份有限公司台灣香港總經理葉金萍受訪時表示，面對全球物價上漲衝擊，妮維雅致力提供消費者價格更合理且更高品質的產品，而觀察到近年消費者對地球永續的關注提升，妮維雅也將永續精神加入每一項產品設計，不僅首創第一支氣候中和的止汗乳膏、推出全系列海洋友善防曬產品，更積極推動產品包裝減量，讓消費者在使用產品之餘，也對地球環保盡一份力。</p>
<h2><span style="font-size: medium;"><strong>消費者忠誠下滑 四大動能幫助品牌鞏固買者群</strong></span><strong></strong></h2>
<p>由於疫情造成世界各地的通膨現象，凱度指出2022年全球FMCG消費者的品牌忠誠度較前一年下滑，在眾多品牌之間更謹慎地選擇。即使如此，FMCG品牌仍可透過「更多通路」、「更多品類」、「創新」、「更多使用時機」四項動能鞏固並擴大消費群，例如「Lay’s樂事」以創新溝通引發消費者話題，「Nivea妮維雅」提倡環保成分提供消費者更多使用時機，因而得以在競爭更趨激烈的市場中勝出。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report">《2023凱度台灣品牌足跡報告》</a>，瀏覽完整訪談內容。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #品牌策略 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 17 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory#2023最受歡迎FMCG排行榜：樂事、妮維雅創新驅動品牌足跡成長</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</category>
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            <title><![CDATA[2023最受歡迎民生快消品牌排行 揭開健康及零食想望]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20pr.jpg" alt="20230711 pr.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023凱度台灣品牌足跡報告》，根據2022年消費數據衡量全台890萬家戶14億次年度真實消費者觸及數，反映台灣920個民生快消品牌表現，揭曉台灣最受歡迎以及成長最快速的FMCG品牌。</p>
<p>凱度指出疫情過後食品仍為帶動整體民生快速消費品市場成長的主要動力，而疫情以來人們的健康意識不斷提升、改寫品類消費選擇，同時指出消費者更專注享受當下，零食點心品牌成長快速。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-1.jpg" alt="20230711 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度發佈《2023凱度台灣品牌足跡報告》，分析民生快消市場趨勢。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>健康意識與零食風潮 吹進疫後市場拓商機</strong></span></h2>
<p>綜觀《2023凱度台灣品牌足跡排行榜》最受歡迎十大快消品牌，上榜品牌皆為食品品牌，從成長表現來看，成長較顯著為洋芋片領導品牌「樂事」，消費者觸及數年增13%，以及國民零食品牌「77」年增19%，顯示近年疫情籠罩下，主要以食品驅動台灣FMCG快消市場消費人次成長。將快消市場細分五大品類：食品、乳品、飲品、家庭用品及個人用品，則觀察到疫情過後健康意識升級仍持續發揮影響力，天然均衡、純植飲品、居家清潔及個人衛生護理等創造更多商機。</p>
<p>根據成長快速排行榜，上榜品牌之消費者觸及數平均年增20%以上，更有超過一半品牌為零食品牌，顯示疫情以來消費者更享受當下、樂於營造愉快的嘴饞時刻。</p>
<h2><span style="font-size: medium;"><strong>2023台灣快消製造商排行榜 統一及金百利蟬連榜首</strong></span></h2>
<p>凱度根據消費者觸及數研究方法，進一步衡量台灣最受歡迎食品及用品製造商。根據研究，國內食品龍頭「統一」穩坐食品類製造商冠軍，2022年消費者觸及數高達1億4150萬次，消費者普及率達95%，第二名為「義美」，消費者觸及數7970萬次，第三名為「光泉」，消費者觸及數6810萬次。</p>
<p>用品類製造商排行榜方面，家庭用紙及個人護理用品領導者「金百利克拉克」蟬聯榜首，2022年創造消費者觸及數達2140萬次，消費者普及率67%，第二名為「花王」，消費者觸及數1820萬次，第三名為「嬌聯」，消費者觸及數1630萬次。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-2.jpg" alt="20230711 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度揭曉2022年台灣最受歡迎十大食品及用品製造商。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，了解更多。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #ManufacturerRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #製造商排名 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 10 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends#2023最受歡迎民生快消品牌排行 揭開健康及零食想望</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度歸納疫情過後FMCG市場三項重點趨勢，並發布品牌足跡製造商排行，揭曉最受歡迎FMCG食品及用品製造商。</category>
        </item>
        <item>
            <title><![CDATA[2023台灣民生快消品牌排行 14億次國民消費揭曉品牌足跡贏家]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Version%202_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" alt="Version 2_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數每一年度發布《2023凱度台灣品牌足跡報告》，運用凱度獨創研究方法消費者觸及數(Consumer Reach Point, CRP)，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</p>
<p>《2023凱度台灣品牌足跡排行榜》衡量2022年全台920個快消品牌、涵蓋跨通路近14億次消費決策，榜單揭曉共58個品牌，包括FMCG市場前二十大品牌、品類十大品牌、成長最快速二十大品牌，以及首次進入百大的黑馬品牌。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230712%20infographic.JPG" alt="20230712 infographic.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度獨創研究方法消費者觸及數，衡量全台FMCG品牌表現</p>
<h2><span style="font-size: medium;"><strong>搶先看 台灣最受歡迎</strong><strong>FMCG品牌TOP 10 (依消費者觸及數排行)</strong></span></h2>
<p>1. 義美 (8900萬次)<br> 2. 光泉 (5600萬次)<br> 3. 福樂 (4300萬次)<br> 4. 統一 (3700萬次)<br> 5. 瑞穗鮮乳 (2700萬次)<br> 6. 林鳳營 (2200萬次)<br> 7. 桂格 (2100萬次)<br> 8. 樂事 (2000萬次)<br> 9. 桂冠 (1800萬次)<br> 10. 純喫茶 (1700萬次)</p>
<h2><span style="font-size: medium;"><strong>蟬聯九連霸 全台九成家戶都是義美的顧客</strong></span></h2>
<p>台灣人最熟悉的在地品牌「義美」連續九年蟬聯冠軍，創造消費者觸及數8900萬次，全台890萬家戶中有90%的家庭、相當800餘萬家戶在過去一年曾購買義美產品，且年度平均購買頻次達11次；第二名「光泉」達消費者觸及數5600萬次，過去一年全台75%家庭購買；第三名「福樂」達4300萬次、年對年成長2%，全台65%家庭購買。</p>
<p>聚焦五大品類排行榜，食品類依然由「義美」消費者觸及數3700萬次拔得頭籌，乳品類由「光泉」5300萬次獲得冠軍，飲品類則為「純喫茶」1700萬次排行榜首。家用品類由「舒潔」以700萬次奪冠，個人用品類則為「蘇菲」以1200萬次取得第一。</p>
<h2><span style="font-size: medium;"><strong>成長快速黑馬品牌竄出 反映消費者對零食點心熱愛</strong></span><strong></strong></h2>
<p>《2023凱度台灣品牌足跡排行榜》成長最快速品牌由本土零食大廠「華元食品」拿下，過去一年消費者觸及數成長59%達400萬次，是首次進入百大的黑馬品牌；成長快速第二名為進口零食品牌「樂天」，消費者觸及數成長44%達800萬次；成長快速第三名則為在地小農鮮乳品牌「六甲田莊」，消費者觸及數成長33%達500萬次。</p>
<p>歡迎繼續閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023+TW+BFP+report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，觀看完整榜單。&nbsp;</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 03 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint#2023台灣民生快消品牌排行  14億次國民消費揭曉品牌足跡贏家</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發布《2023凱度台灣品牌足跡報告》，運用獨創研究方法消費者觸及數，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</category>
        </item>
        <item>
            <title><![CDATA[2023年第一季FMCG民生消費市場年增2.5% 包裝食品、個人用品小幅成長]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-1.JPG" alt="FMCG Q1 report-1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023年第一季台灣民生消費品市場趨勢報告》，由於2022年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-2.JPG" alt="FMCG Q1 report-2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢</p>
<h2><span style="font-size: medium;"><strong>食品趨緩年增</strong><strong>3% </strong><strong>以保健食品為成長動能來源</strong></span><strong></strong></h2>
<p>食品類(+3.0% M2023Q1 VSLY)：整體食品含飲品表現尚可，其中健康食飲品呈雙位數成長，其次乾糧類有相對較好的成長表現。此外，凱度研究指出可供即食或簡易加熱即可食用的冷凍調理食品、冷凍菜餚成長約一成，顯示在疫情趨緩餐飲業復甦之際，消費者對於此類商品仍保有需求。</p>
<h2><span style="font-size: medium;"><strong>用品市場持平 個人清潔用品小幅成長</strong><strong>3%</strong></span></h2>
<p>用品類(+1.1% M2023Q1 VSLY)：整體用品市場表現持平，個人用品表現較佳，包括化妝品、髮品、身體保養品都有不錯成長。另一方面，家庭清潔用品有較好成長表現，包括洗衣膠囊、衣物及空氣清香、家用清潔品、靜電拖把、殺蟲劑等居家用品貢獻成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-3.JPG" alt="FMCG Q1 report-3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2023年第一季FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<h2><span style="font-size: medium;"><strong>網購成長動能減弱 食品類線上成長更迅速</strong></span><strong></strong></h2>
<p>FMCG快消品電商銷額雖保持雙位數成長但增速已放緩，其中食品類成長較顯著，包括健康食品線上銷額成長43%、甜點成長49%表現亮眼。用品類線上銷額成長速度相對較緩，然而網購快消用品佔整體通路重要性已逾25%。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 19 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend#2023年第一季FMCG民生消費市場年增2.5% 包裝食品、個人用品小幅成長</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>由於去年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</category>
        </item>
        <item>
            <title><![CDATA[保健食品2023第一季銷售降溫 下半年佈局電商拓商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/Health%2020230606.JPG" alt="Health 20230606.JPG" width="600" height="339" referrerpolicy="no-referrer"></p>
<p>2023年起各地陸續解除防疫管控，隨著人們回歸生活常軌，消費者對保健品的需求也逐漸放緩。根據市場趨勢研究機構KANTAR凱度消費者指數，台灣保健食品市場2023年第一季回推一年銷額較去年成長21%，對比2022年第四季回推一年銷額成長46%存在落差，但仍較疫情爆發前佳。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-1.jpg" alt="20230606 Health Care-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、2023年第一季台灣保健食品成長放緩，但仍較2020年本土疫情爆發前佳。&nbsp;</p>
<p>凱度研究指出，2023年第一季台灣保健食品前五大功能別銷額下滑，疫情期間消費者在意的「一般營養補充」和「腸胃道保健」成長動能流失，「養顏美容」及「眼睛保健」功能產品需求也放緩，僅「消除疲勞、補充體力」產品表現大致持平。&nbsp;</p>
<h2><strong><span style="font-size: medium;">網路購物持續吸客 選對平台是關鍵</span></strong></h2>
<p>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商，以及跨實體和線上經營的通路電商三種型態表現最佳，包括消費者普及率及人均購買金額都有所提升。</p>
<p>下半年迎來電商重要檔期，台灣快消電商通路六大型態B2C、C2C電商、通路電商、品牌電商、社群團購及O2O配送到家等分別帶動不同功能別的保健食品成長，因此根據目標客群佈局對的電商平台對品牌成長十分關鍵。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-2.jpg" alt="20230606 Health Care-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、各種電商型態成長快速的功能產品不同，精準佈局為品牌勝出關鍵。</p>
<h2><strong><span style="font-size: medium;">解封開放的後疫情時代 下半年保健市場機會在線上</span></strong></h2>
<p>一場新冠疫情掀起保健食品市場浪潮，推升供給和需求兩方面迅速增加，為市場增添更多可能性。KANTAR凱度消費者指數資深經理廖俊琮指出：「迎接解封象徵著後疫情時代正式到來，消費者的購買行為也將產生變化。凱度預估保健食品市場下半年成長將放緩，但網購通路銷額仍有成長空間。數據顯示消費者的網購習慣在後疫情時代被留下，保健品牌應針對六大電商型態有策略地規劃、找到對的消費群並精準溝通，才能在加速變化的市場中獲得長期勝利。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 05 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends#保健食品2023第一季銷售降溫 下半年佈局電商拓商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商以及通路電商三種型態表現最佳。</category>
        </item>
        <item>
            <title><![CDATA[保健食品疫後亮眼年增46% 品牌創新引領產業邁向新局]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/107429764.jpg" alt="107429764.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<p>母親節檔期將至，保健食品再度成為送禮關注焦點。KANTAR凱度消費者指數研究指出，2022年台灣保健食品市場表現出色，不僅各種功能產品銷額正成長，各主要通路類型業績也提升，整體市場較前一年顯著成長46%。</p>
<h2><span style="font-size: medium;"><strong>疫情加持 各種健康訴求都受惠 腸胃道保健重要性擠進第二</strong></span><strong></strong></h2>
<p>疫情以來民眾的保健意識快速提升，加上生活型態改變導致3C使用時間更長，包括「一般營養補充」、「眼睛保健」功能別銷額都有超過50%的成長。此外，「腸胃道保健」市佔快速前進三個名次來到第二名，疫情期間消費者重視提升免疫力直接反映在保健市場業績表現。</p>
<p>另一方面，凱度觀察台灣保健食品正打開利基市場，包括「提升專注力」、「睡眠輔助」等產品訴求逐漸以新的產品系列及食用型態進入市場爭奪商機。<strong>&nbsp; &nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>保健食品線上業績年增</strong><strong>76% </strong><strong>有感溝通強化連結帶動高客單</strong></span><strong></strong></h2>
<p>根據凱度數據，2022年保健食品最主要通路為網購，而網購也在所有通路中成長最快速，成長幅度達76%，不僅網購保健食品的消費者增加，每人平均消費也從前一年3800元提升至近5000元，成長近三成。</p>
<p>KANTAR凱度消費者指數分析，隨著電商種類趨於多元，保健品牌更能跨平台傳遞產品價值，行銷手法也跳脫過去倚重產品成分的溝通資訊，例如在主流電商平台主打商品訴求並以淺白語言幫助消費者科普學習，或利用社群網紅人氣帶動線上團購、加強推廣消費者使用情境。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230509%20Health%20Care.jpg" alt="20230509 Health Care.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、保健食品線上銷額成長快速，每人平均消費金額在過去一年成長29%。</p>
<h2><span style="font-size: medium;"><strong>保健食品市場均價提升</strong><strong>8% <strong>高附加價值為買單關鍵</strong></strong></span></h2>
<p>受惠於品牌廠商不斷創新，凱度研究指出2022年台灣保健食品市場均價較過去一年增加8%。KANTAR凱度消費者指數資深經理廖俊琮指出：「台灣保健食品市場正朝著高價化的方向演進，從成份升級、多重功效提升產品競爭力，並與消費者教育溝通以理解個人所需建立品牌軟實力，都有助於消費者了解自身需求和產品附加價值，進而提高願付價格。當疫情紅利消退，保健品牌廠商更應精準找到市場中的潛在買者並針對其個人細緻化需求有效溝通，才能在日益競爭的市場中脫穎而出。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 07 May 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends#保健食品疫後亮眼年增46% 品牌創新引領產業邁向新局</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>台灣保健食品市場表現出色，2022年整體市場銷額較前一年成長46%，並朝著高價化升級方向演進，在強化與消費者溝通的同時，幫助消費者了解產品高附加價值。</category>
        </item>
        <item>
            <title><![CDATA[2022年FMCG網購銷額年增15% 社群及網購界線模糊搶攻商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425PRbanner.JPG" alt="20230425PRbanner.JPG" width="600" height="350" referrerpolicy="no-referrer"></p>
<p>根據市場趨勢研究機構KANTAR凱度消費者指數《2022年第四季台灣民生消費品市場趨勢報告》， 2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR.jpg" alt="20230425 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數分析台灣快消市場主要通路銷額佔比，網購通路重要性排名第三，僅次於量販及超市。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>疫情過後網購成習慣 蝦皮及臉書成長顯著</strong></span><strong></strong></h2>
<p>儘管國內疫情趨緩、消費者逐漸回歸正常生活，FMCG線上消費仍坐擁優異成長動能。根據凱度研究數據，2022年第四季網路客流量較去年同期成長逾10%，客單價也有約5%漲幅，帶動整體FMCG網購銷售額15%成長。</p>
<p>凱度數據顯示，眾多網購平台中以蝦皮購物及Facebook社群團購成長更為強勁，包括健康食品、臉部保養品、茶類都是線上銷售成長快速的品類。</p>
<h2><span style="font-size: medium;"><strong>社群與網購界線模糊 洞察潛在需求創造高回購</strong></span><strong></strong></h2>
<p>社群媒體在全球網路使用平台的重要性不言而喻，KANTAR凱度消費者指數觀察，近年社群媒體與網路購物的界線逐漸模糊，「社群互動」、「娛樂休閒」成為創造網購流量關鍵，例如蝦皮直播複製社群體驗讓商家開直播，消費者可以追蹤喜愛的店家觀看直播完成下單；Facebook則以社群為基礎發展社團、粉絲專頁、直播與Market Place等多元銷售管道，結合網紅行銷吸引消費者買單。<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR-2.jpg" alt="20230425 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數Expert Solution精準掌握消費者的全購物旅程三大階段，發掘成長機會。</p>
<p>KANTAR凱度消費者指數商務策略部Expert Solution副總監潘星宇指出：「當電商環境加速變化、社群及網購界線更加模糊，品牌或通路廠商更須有效掌握消費者『到店前』、『在店中』、『離店後』購買歷程各環節的認知與行為。結合長期追蹤的消費者購買紀錄與客製化問卷，例如買者為何進到不同線上平台、他們選購品類的考量、在各平台的購買品類、花費及頻率，以及後續是否回購或願意推薦親友等，便能洞察每一個消費環節的潛在商機，強化跨通路策略佈局以滿足持續變化的消費需求。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 24 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape#2022年FMCG網購銷額年增15% 社群及網購界線模糊搶攻商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</category>
        </item>
        <item>
            <title><![CDATA[2022全年FMCG民生消費市場年增4.6% 個人用品止跌反彈]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR.jpg" alt="20230411 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第四季台灣民生消費品市場趨勢報告》，受惠國內防疫管制放寬刺激消費回溫，加上2023農曆新年較早，年節採買提早浮現，第四季民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230411%20PR%20-1.jpg" alt="20230411 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢<strong></strong></p>
<h2><span style="font-size: medium;"><strong>食品類表現尚佳 健康食品疫後看旺年增</strong><strong>37%</strong></span></h2>
<p>食品類(+5.5% M2022Q4 VSLY)：整體食品含飲品小幅成長，其中包裝食品受健康食飲品持續帶動，年增10%；乳飲品則因乳製品和即飲茶表現疲弱，衰退5%。</p>
<p>凱度指出，由於國內人口結構高齡化，加上新冠疫情爆發促進保健意識抬頭，健康食品市場銷額持續成長，2022年第四季銷額成長率達37%，前景暢旺。</p>
<h2><span style="font-size: medium;"><strong>用品類市場持穩 個人用品止跌回升成長</strong><strong>4%</strong></span></h2>
<p>用品類(+2.1% M2022Q4 VSLY)：整體用品市場表現持平，個人用品則止跌反彈。根據凱度分析，隨防疫逐步解封、社交場合增加，消費者更加重視外在形象，臉部保養和身體保養因此成為個人用品成長動能來源。</p>
<p>另一方面，家庭用品小幅下滑約2%，包括家庭清潔用品、紙品銷售較去年略顯疲乏。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR%20-002.jpg" alt="20230411 PR -002.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2022年FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<p>KANTAR凱度消費者指數指出，疫情期間居家時間變長，FMCG食品需求提升，推動整體民生快消市場成長；如今隨國內逐漸擺脫疫情陰霾，食品市場成長動能略減但仍維持正成長，個人用品亦隨防疫鬆綁可望帶動其需求。整體而言，2023年FMCG市場仍正向可期。隨著母親節與端午檔期陸續將至，品牌廠商須掌握目標消費群的購買習性，在「顧客旅程」跨線上線下的每個品牌接觸點有效溝通，創造良好顧客體驗，便有機會藉由節慶檔期獲得成長。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 09 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend#2022全年FMCG民生消費市場年增4.6% 個人用品止跌反彈</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第四季受惠國內防疫管制放寬刺激消費回溫，民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</category>
        </item>
        <item>
            <title><![CDATA[疫後階段性解封 2023 FMCG消費趨勢嗅商機]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR.png" alt="20230328 PR.png" width="600" height="393" referrerpolicy="no-referrer"></p>
<p>2023年台灣社會歷經疫情階段性解封，民生消費市場新需求及消費者購買行為轉變持續成為FMCG品牌廠商關注焦點。市場趨勢研究機構KANTAR凱度消費者指數日前舉辦網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，內容涵蓋疫情後的快消電商發展，以及2023年FMCG市場關鍵趨勢。</p>
<h2><span style="font-size: medium;"><strong>【宏觀趨勢】通膨延續、國門解封刺激海外旅遊消費</strong></span><strong></strong></h2>
<p>國內通膨持續有感，然而市場預測2023年第一季通膨將有所緩解，在漲價相對溫和的情況下，預估民生市場需求有望持穩。</p>
<p>另一方面，隨著防疫措施逐漸鬆綁，國門開放將刺激更多境外旅遊消費，包括美妝品、保健食品、休閒零食等有機會迎來新一波海外採購潮。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>通路趨勢</strong><strong>】</strong><strong>網購習慣已建立，跨電商佈局及吸引回購成關鍵</strong></span><strong></strong></h2>
<p>疫情以來，消費者已在線上建立起穩定的購買習慣，凱度數據顯示台灣民生快速消費品的消費金額中，約有二成是在線上成單。</p>
<p>此外，凱度指出台灣家戶網購快消品普及率已逾七成，但與其他國家相比購買頻率仍較低，品牌廠商仍有機會透過提升消費者對於網購的依賴性與重購率，實現線上銷售成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-1.jpg" alt="20230328 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度指出「深化消費者網購習慣」為線上銷售成長關鍵。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>品類趨勢</strong><strong>】</strong><strong>疫後回歸常態，消費者更注重外在形象與生活便利</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數長期追蹤FMCG市場消費，研究顯示2022年下半年以來，與個人外在相關的品類包括美妝保養、居家染髮已出現消費回溫；然而彩妝品要返回疫情前的銷額水平仍需時日。</p>
<p>此外，隨著民眾生活回歸外出常態，凱度預測方便享用的即飲茶、即飲咖啡也有望從疫情陰霾中復甦。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-2.jpg" alt="20230328 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究顯示FMCG臉部保養、彩妝、居家染髮消費回溫。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>人口趨勢</strong><strong>】</strong><strong>兔年及產品高價化挹注母嬰市場、熟齡家戶消費力雙位數成長</strong></span></h2>
<p>揮別疫情及農曆虎年，預計今年新生兒數將有望提升。即使台灣出生率位居全球末座，凱度指出母嬰市場仍有機會透過商品創新高價化創造更大商機。</p>
<p>另一方面，隨著台灣人口結構高齡化，熟齡消費群的購買行為比以往更重要。凱度數據指出，熟齡家庭的家戶購買金額在去年第三季成長16%，對市場貢獻不容忽視。品牌除了應掌握熟齡消費群的品牌偏好、購物籃組合、購買習性，當銀髮族群逐漸轉向電商消費，更需密切掌握其線上購買行為。</p>
<p>&nbsp;</p>
<p>歡迎回顧 <a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">KANTAR凱度網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 26 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast#疫後階段性解封 2023 FMCG消費趨勢嗅商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦網路研討會，分享疫後快消電商發展，並從宏觀經濟、通路及品類、人口結構等面向總結2023年FMCG市場關鍵趨勢。</category>
        </item>
        <item>
            <title><![CDATA[母嬰市場喜迎「黃金雙年」 三大趨勢不可不知]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/640993478.jpg" alt="640993478.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>母嬰市場喜迎「黃金雙年」三大趨勢不可不知<br></strong></span><strong style="font-size: medium;">The Golden Biennium: Catch these three trends to win a huge gain</strong></h2>
<p>少子化是全球趨勢，台灣新生兒人數2022年創新低，全年少於14萬人，較前一年減少近一成。</p>
<p>2023年開端為母嬰市場帶來利多，隨著疫情逐步解封，加上過往兔年與龍年出生率通常有所回升，台灣新生兒數有望見到曙光。根據國發會出生人口中推估值，2023年和2024年新生兒人數成長率分別達5%與9%，堪稱母嬰市場「黃金雙年」，各家品牌莫不摩拳擦掌把握這股商機。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-1.jpg" alt="20230314 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、台灣歷年新生兒人數變化。2023與2024年為國家發展委員會預估值，資料擷取時間為2023年2月3日。</p>
<p>KANTAR凱度消費者指數追蹤台灣市場趨勢逾20年，指出農曆兔龍「黃金雙年」是品牌廠商投資重點，並根據研究數據歸納母嬰市場三大趨勢，幫助廠商思考品牌策略方向。</p>
<h2><span style="font-size: medium;"><strong>趨勢一：健康優先 水解配方和孩童營養保健需求增</strong></span><strong></strong></h2>
<p>每個家長最關心孩子的健康，過去幾年來，配方奶粉不僅提供基本營養，愈來愈多訴求打好體質、提升保護力的水解配方奶粉受到家長們青睞，且孩子使用水解奶粉的期間延長，以往主要給12個月以下新生寶寶使用、一歲轉回一般配方奶粉，現在有更多家長在孩子滿一歲進入三號階段仍持續購買水解配方，可見爸媽們更願意投資「培養孩子好體質」。</p>
<p>此外，孩童保健營養品也蘊含商機。KANTAR凱度消費者指數分析0-48個月嬰幼兒保健食品購買數據，發現即使台灣出生率逐年下降，嬰幼兒保健食品市場仍有近三成成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢二：褲型尿布便利加分 忙碌家長不心累</strong></span><strong></strong></h2>
<p>根據凱度嬰兒指數尿布市場數據，具有便利優勢的褲型紙尿褲正挑戰傳統黏貼型紙尿褲市場。褲型紙尿褲穿脫便利，以往是在小孩稍大外出時家長才會購買的商品；然而在各大品牌積極推動下，愈來愈多家長喜歡褲型紙尿褲在日常育嬰的便利性，造就褲型尿布在少子化趨勢下逆勢成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢三：不在乎貴 更在乎好 母嬰商品均價年增</strong><strong>6%</strong></span></h2>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-2.jpg" alt="20230314 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、嬰幼兒奶粉與嬰兒紙尿褲平均價格年對年成長率（註：嬰幼兒奶粉數值根據1300位0-36個月寶寶樣本推估，嬰兒紙尿褲數值根據1600位0-48個月寶寶樣本推估。）</p>
<p>相較於社會對物價飛漲的不滿，母嬰市場怨聲較小。各品牌極力研發更呵護孩子、更方便爸媽的產品，即使定價更高家長們仍願意買單，帶動市場市值成長。凱度指出高價化趨勢在接下來「黃金雙年」將持續扮演關鍵角色。</p>
<p>根據凱度數據，嬰兒紙尿褲市場最近一年平均單價上升約6%，其中一大動力來自各大品牌高價系列產品不斷精進，滿足家長「優養」盼望。另一方面，配方奶粉近年平均單價也提升近6%，主要貢獻來自各家廠商推陳出新，研發貼近母乳、特殊營養、及珍稀乳牛品種等創新商品，成功推升奶粉價格。</p>
<h2><span style="font-size: medium;"><strong>十年一遇母嬰大商機 掌握消費趨勢成關鍵 嬰兒指數升級給力</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數客戶服務總監林維懌分析：「接下來2023至2024『黃金雙年』之所以關鍵，是因為天時地利人和全方面條件到齊。不僅出生率有望觸底反彈，家長為了優養小孩與追求便利，奶粉尿布使用量不減反增，同時也願意接受更高價的創新產品。人、量、價三方面都有正向預期，市場前景頗為樂觀。」</p>
<p>KANTAR凱度消費者嬰兒指數2023年全面升級，樣本數從1300位擴充到1600位，樣本戶的幼童年齡亦延伸至0-48個月，追蹤尿布與奶粉使用期間更趨完整；增加孕期行為調查，有助於品牌廠商更加全面掌握家長購買行為。</p>
<p>&nbsp;</p>
<p>更多寶寶市場資訊請洽：KANTAR凱度業務服務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#Baby #Mom #BabyDiaper #LowBirthRate #BabyPanel #BabyJourney #MarketTrend #ConsumerBehavior #Shopper #FMCG #Kantar</p>
<p>#寶寶 #媽媽 #母嬰 #新生兒 #尿布 #奶粉 #出生率 #嬰兒指數 #凱度</p>]]></description>
            <pubDate>Mon, 13 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends#母嬰市場喜迎「黃金雙年」 三大趨勢不可不知</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2023年的開端為母嬰市場帶來利多，凱度指出農曆兔、龍「黃金雙年」是十年一遇的母嬰品牌投資重點，從孩子優養、家長追求便利與商品創新等面向歸納市場三大趨勢。</category>
        </item>
        <item>
            <title><![CDATA[凱度發佈2023台灣美妝市場報告 直擊通膨與疫情後的美麗商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR-banner.png" alt="20230306 PR-banner.png" width="600" height="389" referrerpolicy="no-referrer"></p>
<p>2019年新冠疫情爆發以來，全球美妝市場面臨前所未有的巨變及挑戰。隨著世界從封鎖防控邁向與疫情共存、從焦慮混亂轉為復原舒緩，病毒逐漸與人們的生活相互適應結合，影響台灣美妝消費市場發展動向。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數長期追蹤台灣美妝市場，根據消費者真實購買行為發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，指出四項市場趨勢線索：</p>
<p>(一) 居家保養及便利性 Home beauty with convenience</p>
<p>(二) 療癒護理與功效性 Indulgence and efficacy</p>
<p>(三) 環境友善及永續性 Nature protection</p>
<p>(四) 網購當道與體驗性 Trial booster</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR.jpg" alt="20230306 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、KANTAR凱度消費者指數提出台灣美妝市場四項趨勢線索，協助品牌廠商掌握市場動態。</p>
<p>當前台灣美妝市場受到兩股力量拉鋸影響消費者的購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策。</p>
<p>《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》揭曉台灣疫後漲價時代，美妝市場消費趨勢與需求轉變，隨著台灣邊境解封及口罩政策逐步鬆綁，美妝市場的下一步發展值得拭目以待。</p>
<p><strong><a href="https://kantar.turtl.co/story/taiwan-beauty-trend-2023-uncover-beauty-trend-in-the-inflation-and-pandemic-era-e/?utm_source=Website&amp;utm_medium=news&amp;utm_campaign=2023+TW+beauty+trend+report" target="_blank">立即閱讀線上報告《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》</a></strong></p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #Beauty #Cosmetics #Skincare #Makeup #ShopperBehavior #ConsumerInsights #MarketResearch #BeautyPanel #WorldpanelbyKantar</p>
<p>#快速消費品 #美妝 #保養 #消費者行為 #市場研究 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 05 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend#凱度發佈2023台灣美妝市場報告 直擊通膨與疫情後的美麗商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，揭曉疫後漲價時代美妝市場四項消費趨勢線索與崛起新商機。</category>
        </item>
        <item>
            <title><![CDATA[迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR%200.JPG" alt="20230221 PR 0.JPG" width="600" height="347" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢</strong></span></h2>
<p>歷經2022年全球政經局勢震盪，2023年民生消費市場仍存在許多不確定因素，不僅通膨現象持續，國內疫情逐漸鬆綁也引發消費行為出現轉變。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發佈最新報告《2023年台灣FMCG市場展望》，內容涵蓋FMCG民生快速消費品市場關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR.JPG" alt="20230221 PR.JPG" width="600" height="342" referrerpolicy="no-referrer">圖、KANTAR凱度消費者指數指出2023年台灣FMCG市場十項關鍵趨勢</p>
<p>&nbsp;</p>
<p>趨勢一：即使疫情趨緩，快消市場仍維持年對年成長。</p>
<p>趨勢二：通膨延續但預估將溫和緩解，民生市場需求有望持穩。</p>
<p>趨勢三：國門解封刺激海外旅遊消費，美妝保養、保健食品與零食最熱門。</p>
<p>趨勢四：電商成長動能趨緩但網購習慣已建立，佔整體FMCG銷額二成。</p>
<p>趨勢五：實體通路人潮回流，線下消費頻率有機會止跌反彈。</p>
<p>趨勢六：揮別疫情，消費者重新關注個人外在形象，美妝保養及染髮需求緩增。</p>
<p>趨勢七：疫後回歸日常，商品便利性創造商機，即飲茶與咖啡可望復甦。</p>
<p>趨勢八：受惠農曆兔年及寶寶產品升級高價化挹注，母嬰市場前景可期。</p>
<p>趨勢九：人口高齡化，熟齡家戶消費力雙位數成長，銀髮網購崛起不容小覷。</p>
<p>趨勢十：品牌的永續行動持續重要，滿足消費者期待以影響其購買決策。</p>
<p>&nbsp;</p>
<p>KANTAR凱度消費者指數即將舉辦今年首場網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，分享後疫情時代快消電商購買行為，以及2023年FMCG市場應關注重點動向。</p>
<p>日期：2023年3月22日(三)<br>時間：上午11:00-11:30 (GMT+8)<br><a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">歡迎立刻報名《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>分享議題：<br>-&nbsp; Session 1: 疫後電商新局速解析<br>-&nbsp; Session 2: 2023快消市場關鍵10趨勢</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 19 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends#迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>歷經2022年全球政經局勢震盪，2023年FMCG市場仍存在許多不確定因素，凱度指出2023年台灣市場十項關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</category>
        </item>
        <item>
            <title><![CDATA[展望2023：FMCG快消市場的復甦與機會]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(2).JPG" alt="20230207 PR (2).JPG" width="600" height="382" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>展望2023：FMCG快消市場的復甦與機會&nbsp;</strong></span></h2>
<p>連三年的口罩政策階段性鬆綁、國境解封刺激報復性出國潮，2023年甫揭幕為台灣民生消費市場帶來復甦與機會。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前接受《動腦雜誌》訪談，分享FMCG民生快速消費品市場在2023年的重點指標，以及消費者購買行為趨勢變化。</p>
<h2><span style="font-size: medium;"><strong>邁向解封 美妝保健市場迎接機會及挑戰</strong></span><strong></strong></h2>
<p>疫情趨緩為美妝市場帶來正面利多，KANTAR凱度消費者指數長期追蹤美妝市場，歸納疫情後的美妝市場三大轉變，包括社交增加帶動彩妝回溫，簡單可攜式的保養品亦隨著外出機會增加而受到關注；而香氛產品在疫情期間受到歡迎為市場創造新需求，不僅香氛應用擴展到生活各層面，也隨著不同使用情境衍伸細緻化需求。</p>
<p>另一方面，保健食品預計將隨疫情緩解面臨成長速度趨緩，然而消費者的保健意識較疫情前提升，品牌仍有機會透過創新，以更有價值的升級產品帶動市場成長。</p>
<h2><span style="font-size: medium;"><strong>通膨時代 銜接消費者新舊需求 以產品升級因應</strong></span><strong></strong></h2>
<p>物價上漲讓消費者變得更加精打細算，凱度指出品牌若能洞察消費者需求，則可藉由產品升級讓消費者樂意買單。舉例來說，近年大受歡迎的火鍋湯底幫助消費者在家就能簡單煮出餐廳等級的火鍋，加上與知名餐廳合作聯名、讓外出聚餐與居家煮食的情境連結，迎合消費者對快樂與便利的想望，即使物價上漲亦能創造商機。</p>
<h2><span style="font-size: medium;"><strong>全通路佈局 跨線上線下購買消費額</strong><strong>15%成長</strong></span></h2>
<p>凱度數據指出，僅在實體通路購買的消費者日漸減少，而同時在實體通路和網路消費的買者與日俱增，跨線上及線下通路購買的整體消費金額更以15%速度年對年成長。</p>
<p>根據跨通路消費者在線上經常購買的品類，凱度歸納其個別優勢，包括電商必買的剛性需求、電商領先品類、潛在線上需求以及線下銷售較強品類，並指出電商佈局兩大機會點，包括提升線上銷額成長率，以及創造更高的線上購買普及率。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(1).jpg" alt="20230207 PR (1).jpg" width="600" height="322" referrerpolicy="no-referrer"></p>
<p>圖、凱度指出FMCG各品類佈局電商機會，包括提升線上銷額成長及購買普及率。</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>永續議題多元 符合品牌價值及市場共鳴為關鍵</strong></span><strong></strong></h2>
<p>產品競爭力為品牌基礎，永續理念則為品牌加分。消費者重視永續議題，也會將品牌的永續行動納入選購考量因素，然而永續涵蓋多元面向，品牌對永續議題的選擇須符合品牌調性與價值，同時是目標消費群所關注並能投入的議題，才能與市場達成共鳴且更有效地為品牌創造價值。</p>
<p><strong>&nbsp;</strong></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 06 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook#展望2023：FMCG快消市場的復甦與機會</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數接受《動腦雜誌》訪談，從疫情、通膨、通路與永續四個面向，分享FMCG民生快速消費品市場在2023年的重點指標及消費者購買行為趨勢變化。</category>
        </item>
        <item>
            <title><![CDATA[迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場]]></title>
            <description><![CDATA[<h1><span style="font-size: medium;"><strong><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic0.JPG" alt="2022 Chocolate pic0.JPG" width="600" height="370" referrerpolicy="no-referrer"></strong></span></h1>
<h1><span style="font-size: medium;"><strong>迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場</strong></span></h1>
<p>12月是屬於巧克力的季節，每逢年底各家通路及甜點品牌接連發佈巧克力大賞及期間限定巧克力商品，豐富節慶行銷手法集結人氣烘托聖誕氛圍。根據市場趨勢研究機構KANTAR凱度消費者指數，每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic1.JPG" alt="2022 Chocolate pic1.JPG" width="600" height="344" referrerpolicy="no-referrer"></p>
<p>圖一、巧克力業績具有顯著季節性，冬季則是巧克力的銷售旺季。</p>
<p>KANTAR凱度消費者指數台灣商務策略部資深研究員謝雨唐指出：「整體巧克力市場前景看好，且市場呈現「大眾化」的趨勢。不僅平價巧克力品牌如健達、歐維氏、麥提莎過去一年穩健成長，市場上也觀察到高價巧克力滲透日常消費通路，像是今年冬天巧克力精品品牌GODIVA首度進駐大潤發，搶在聖誕節慶前刺激巧克力商機。」</p>
<h2><span style="font-size: medium;"><strong>人氣衝買氣 巧克力銷額年增</strong><strong>26% 每兩人就有一人是巧克力買者</strong></span></h2>
<p>巧克力不僅是孩子們的愛好口味，隨著世界級巧克力評選比賽帶動巧克力走向工藝化和精品化，巧克力更成為廣泛消費群喜愛的甜點品項。根據凱度2022上半年回推一年數據，巧克力整體市場銷額年對年成長26%，消費者普及率達50%，意謂著過去一年每兩位消費者就有一位是巧克力買者，巧克力的甜蜜威力不言而喻。</p>
<h2><span style="font-size: medium;"><strong>疫後更熱賣 黑巧克力實現吃得到的療癒和健康</strong></span></h2>
<p>巧克力不僅滿足生活中的放鬆時刻，更存在不少利於健康的加分益處。根據凱度觀察，疫情後期消費者健康意識提升，各種外在環境因素干擾為日常生活帶來壓力，具有健康效益、高可可含量的黑巧克力同時滿足消費者對健康與快樂的需求，苦甜魅力搶佔消費者的心。</p>
<p>根據凱度2022上半年回推一年研究數據，越來越多消費者購買黑巧克力，帶動黑巧克力市場規模年增34%達2.8億新台幣。為迎合消費者對黑巧克力的喜好，品牌廠商紛紛祭出節慶活動行銷，包括日本糖果品牌明治推可可多酚快閃店傳達黑巧克力有助健康美麗的訴求；國民品牌77乳加研發創新配方升級，推出70%醇厚黑巧克力口味；零售龍頭家樂福也搶在耶誕節前推出巧克力大賞，集結超過30款濃度介於75%至100%的黑巧克力商品，滿足消費者對可可濃醇風味的喜好與講究。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic2.JPG" alt="2022 Chocolate pic2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、黑巧克力市場成長迅速，成長動能主要來自消費者數量增加。</p>
<h2><span style="font-size: medium;"><strong>節慶買氣旺 春節預計迎來下一波巧克力熱購潮</strong></span></h2>
<p>巧克力為冬天增添溫暖氣息，年末聖誕延續至農曆春節更是巧克力銷售重點檔期。根據凱度市場調查，今年聖誕節與明年春節檔期接近，近三成消費者表示將在春節前一至兩個月提前進行年節採買，另有二成消費者選擇在過年前一至兩週陸續採購。品牌廠商及通路若要備戰春節大檔，應密切掌握消費者購買習慣，制定對應行銷活動期程，才能在日益競爭的市場環境中勝出。</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #節慶行銷 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 18 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends#迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。台灣巧克力整體市場銷額年對年成長26%，前景看好。</category>
        </item>
        <item>
            <title><![CDATA[戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205.JPG" alt="20221205.JPG" width="600" height="390" referrerpolicy="no-referrer"></strong></p>
<h1><span style="font-size: large;"><strong>戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機&nbsp;</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</p>
<h2><span style="font-size: medium;"><strong>物有所值抗通膨：消費者精打細算，品牌創新提升產品價值 </strong></span><strong></strong></h2>
<p>自疫情爆發以來，台灣消費者主動減少外出採購頻率，因此出現「少趟大量」的購買行為。然而今年起隨著民生消費物價上揚，消費者更加謹慎花費，根據凱度調查數據可以觀察到消費者試圖控制每次購物的單趟總花費，顯示通膨時代產品定價的「入手價格」更形重要。</p>
<p>除了考慮價格競爭力，品牌廠商更可思考產品升級，提供消費者更高產品價值。凱度指出產品創新始終需迎合消費者對於健康、快樂、便利的想望，然而隨著市場環境變異，這三項內在需求也會隨外在條件變化衍伸新的定義。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-01.JPG" alt="20221205-01.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度數據顯示消費者試圖控制每次購物的單趟總花費，因應通膨帶來的漲價壓力。</p>
<h2><span style="font-size: medium;"><strong>疫後的全方位健康：營養、美味、便利，更要兼顧永續性</strong></span><strong></strong></h2>
<p>疫情共存已成常態，健康更成為日常生活的必要投資，根據凱度2022年第三季回推一年數據，台灣保健食品消費購買人數達844萬人，較去年同期增加14%，且每人年均消費額逐年上升達7500元。</p>
<p>全方位的健康訴求也顯示在健康的飲食選擇，包括植物奶、穀物飲、蔬果汁、機能性飲料的市場銷額在過去一年皆有所成長。品牌廠商多角度溝通產品優勢，市場出現更多強調獨特營養機能、可方便迅速補充人體所需、滿足挑剔味蕾的多元口味型態。而隨著環保意識提升，消費者不僅認為品牌廠商有必要對環境永續付出行動，也反映在日常食飲品消費的選購場景，持續注重食品安全、投身蔬素食消費行列。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-02.JPG" alt="20221205-02.JPG" width="600" height="335" referrerpolicy="no-referrer"></p>
<p>圖二、健康意識抬頭，凱度數據顯示51%消費者在過去一年曾購買保健食品。</p>
<h2><span style="font-size: medium;"><strong>電商佈局抓住潛在消費需求：便利性及獨特性有望帶動成長</strong></span><strong></strong></h2>
<p>疫情催化網購發展，凱度數據顯示台灣13%的快消食品花費是在網路消費，其中賞味期較長、保存較為便利的需煮食品及乾糧如調味品、快煮麵，在電商有較高的買者普及率及銷額成長率，而保鮮期較短的乳製品及甜點類以及日常補給的飲品和保健食品，雖在電商有高成長率、買者普及率相對仍低，有機會透過網購便利性及產品獨特性帶動線上銷額再成長。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-03.JPG" alt="20221205-03.JPG" width="600" height="336" referrerpolicy="no-referrer"></p>
<p>圖三、根據網購銷額成長率及網購普及率二項維度，凱度分析不同品類在電商的成長機會。</p>
<p>KANTAR凱度消費者指數台灣商務策略部客戶服務總監楊傑全指出：「新冠疫情催化了居家料理與便利煮食的商機，如今台灣邁向解封，人們生活逐漸回歸正常、外食餐飲復甦，需煮食品成長趨緩，但消費者對身心靈多元健康更加重視，同時期待以更輕鬆便利、更快樂享受、更友善環境的方式提升自己的健康。品牌廠商若能洞察消費者持續變化的內在需求並提出產品訴求來回應，將有利於在疫後時代獲得更多成長機會。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Inflation #eCommerce #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 #通膨 #漲價 #電商 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 04 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends#戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</category>
        </item>
        <item>
            <title><![CDATA[凱度公佈2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG.jpg" alt="22Q3 FMCG.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h1><span style="font-size: medium;"><strong>凱度公佈</strong><strong>2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第三季台灣民生消費品市場趨勢報告》，隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，第三季整體FMCG市場年對年成長4.3%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_1N.jpg" alt="22Q3 FMCG_1N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場歷年趨勢</p>
<h2><span style="font-size: medium;"><strong>食品類成長趨緩 健康食品與乾糧類仍見雙位數成長</strong></span><strong></strong></h2>
<p>食品類(+5.0% M22Q3 VSLY)：整體食品含飲品成長速度持續趨緩，其中表現較好品類為健康食品年增28%，包括疫後日常保健所需的維生素、低頭族護眼的葉黃素以及守護腸道健康的益生菌都是成長較好品項。此外，乾糧類的休閒食品、巧克力、糖果與早餐即時穀物也有強勁成長表現。</p>
<p>另一方面，飲品含乳品銷額較去年同期減少4.1%，主因來自鮮乳衰退，而隨著疫後健康意識抬頭，蔬果汁、機能型飲料、保久乳與穀物飲維持良好成長動能。</p>
<h2><span style="font-size: medium;"><strong>用品類銷額持續回升 家庭清潔用品年增</strong><strong>11% </strong><strong>紙品年增</strong><strong>7%</strong></span></h2>
<p>用品類(+2.4% M22Q3 VSLY)：主要由家庭清潔用品與紙品帶動成長，包括衣物清香、洗碗精、衛生紙、紙巾與濕紙巾等都有所成長。個人用品則表現持平，其中口腔類產品如牙膏、牙線，以及滿足疫後居家美容護理需求的身體保養品、臉部保養品表現尚佳。</p>
<h2><span style="font-size: medium;"><strong>揮別疫情陰霾 實體通路消費人潮回流 網購成長漸緩</strong></span><strong></strong></h2>
<p>隨著近期國內疫情趨緩，實體店鋪業績有回溫跡象，其中以量販銷額成長表現較顯著(+7.7%)，主要由消費者單趟購買金額提升所帶動；超市表現持平，因成長速度不夠強勁使銷額佔比小幅下滑。另一方面，去年疫情嚴峻時網路購物成長快速，因基期較高導致今年第三季網購成長幅度走緩。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_2N.jpg" alt="22Q3 FMCG_2N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數公佈台灣FMCG快消市場主要通路銷額佔比變化</p>
<p>KANTAR凱度消費者指數指出，由於第三季疫情逐漸緩和，部分消費者回歸從前實體通路購買行為，另有部分消費者在疫情過後保留線上購物習慣而成為重度網購買者，因此在消費者行為研究數據上可觀察到「網購客流量成長趨緩，但客單價持續成長」的現象。消費人潮於線上及線下轉移之際，凱度建議品牌廠商密切關注自家消費群與潛在顧客的購買行為動態，敏捷調整行銷活動，以利資源運用效益極大化。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Channel #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 <br> #通路 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Mon, 28 Nov 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend#凱度公佈2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第三季隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，年對年成長4.3%。</category>
        </item>
        <item>
            <title><![CDATA[【2022亞洲/台灣美妝市場趨勢】通膨時代愛美商機不減 小確幸心理創造美妝成長機會]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/PR.png" alt="PR.png" width="600" height="337" referrerpolicy="no-referrer"></strong></p>
<h2><span style="font-size: medium;"><strong>通膨時代愛美商機不減 小確幸心理創造美妝成長機會</strong></span></h2>
<p>市場趨勢研究機構凱度消費者指數舉辦《2022亞洲美妝趨勢研討會》，分析通膨為美妝市場與消費者購買行為帶來的變化。當前民生消費市場受到兩股力量如翹翹板般影響著購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策，「享受奢華消費群」減少日常開銷存錢購買高價精緻商品，「追求舒適消費群」則是降低奢侈消費以滿足日常基本生活品質。</p>
<p>凱度消費者指數分析，即便亞洲普遍出現物價上漲現象，美妝消費者能根據個人需求選擇投入購買金額多寡，整體亞洲市場美妝品價格年對年漲幅約31%，不及其他快消品類如麵包、乳飲品，漲幅達50%以上。</p>
<p>凱度消費者指數長期追蹤九國14萬受訪群真實消費行為，歸納以下三大美妝市場重點趨勢。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢一：輕奢補償 經濟學口紅效應推升美妝消費力</strong></span></h2>
<p class="proposaltitle">口紅效應出自於1930年代的大蕭條時代，形容經濟不景氣時消費者減少奢侈花費，反而購買更多金額較低的商品達成心理補償作用，以致某些商品能在經濟衰退時逆勢成長。</p>
<p class="proposaltitle">凱度消費者指數表示在這一波通膨陰霾下亦可觀察到口紅效應的現象，全球知名美妝品牌包括Estee Lauder、Ulta Beauty和Coty在2022第二季的營收皆高於華爾街專家預期，顯示消費者對美麗的追求不全然受景氣拖累，美妝品牌仍具成長機會。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%201.JPG" alt="202210 beauty 1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、口紅效應帶動美妝品消費，全球美妝品牌營收高過華爾街專家預期。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢二：保養訴求更精緻有效的產品屬性</strong></span></h2>
<p class="proposaltitle">品牌漲價若非伴隨產品品質升級，可能導致消費者不買單而轉向其他競爭品牌。根據凱度消費者指數，台灣髮品市場更趨講究，肌膚等級保養(Skinification)指將肌膚保養成份運用至髮絲與頭皮護理，品牌溝通側重臉部或醫美保養等級成份添加如胺基酸、維他命E，且功效區隔更加細緻個人化。</p>
<p class="proposaltitle">此外，凱度消費者指數研究顯示台灣買者在專櫃高端品牌類別的消費金額佔比在過去兩年提升兩個百分點達51%，顯示消費者更加重視臉部保養。凱度消費者指數亦觀察專櫃高端品牌為留住既有買者紛紛推出明星商品加大版與豪華試用容量，為搶攻年輕市場則推出經典商品精巧版在LINE平台上架，以較低價格門檻拉動消費者進入高端保養的行列，在後疫情漲價時代形成新一代口紅效應。&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%202.JPG" alt="202210 beauty 2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、&nbsp; 凱度消費者指數表示專櫃高端品牌藉由「較少花費即可擁有」的犒賞心態，吸引消費者買單。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢三：創新保養便利可攜，隨時隨地都漂亮</strong></span></h2>
<p>創新是進步的重要環節，從美妝領導市場南韓可觀察不少美妝創新概念。根據凱度消費者指數，韓國美妝市場在漲價同時緊扣消費者方便性需求，推出便攜型態的保養品。臉部保養噴霧以高便利性受市場歡迎，年對年銷額成長12%，可供隨時隨地保養的棒形膏狀乳霜年對年銷額成長更高達557%。透過便利可攜的產品型態創新，不僅提高消費者使用方便性，也為品牌創造更多消費者使用時機。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%203.JPG" alt="202210 beauty 3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖三、凱度消費者指數表示保養品牌持續創新，便利可攜型態更讓消費者隨時都能享受美麗。</p>
<p>&nbsp;</p>
<p><span style="background-color: #ffff99;">最新推出<span style="background-color: #ffff99;"><a href="https://kantar.turtl.co/story/beauty-trends-asia-2022-p?utm_source=Website&amp;utm_medium=KWP&amp;utm_campaign=beauty-asia-2022&amp;utm_content=KWP-TW" target="_blank">《2022凱度亞洲美妝市場趨勢報告》</a></span>，歡迎免費線上閱覽。</span></p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#Beauty #Cosmetics #Skincare #FMCG #Inflation #ShopperBehavior #MarketTrend #Kantar #美妝 #保養 #通膨 #漲價 #品牌策略 #市場趨勢 #凱度消費者指數</p>
<p>■ About Kantar (Worldpanel Division) 關於凱度消費者指數<br> 凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。前往凱度消費者指數官網了解更多：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 16 Oct 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend#【2022亞洲/台灣美妝市場趨勢】通膨時代愛美商機不減 小確幸心理創造美妝成長機會</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦《2022亞洲美妝趨勢研討會》，研究指出通膨時代口紅效應推升美妝消費力，保養訴求更精緻有效，且便利可攜的創新保養型態受到歡迎。</category>
        </item>
        <item>
            <title><![CDATA[凱度2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%]]></title>
            <description><![CDATA[<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/PR_front%20page_20220928.jpg" alt="PR_front page_20220928.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>凱度</strong><strong>2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%&nbsp;</strong></span></h2>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年上半年台灣民生快消零售通路消費觸及排行榜》，以消費者觸及數(Consumer Reach Point, CRP)為計算標準，根據通路普及率與消費頻率，反映全台892萬家戶線上線下跨通路消費行為，真實衡量通路來客數與成長幅度。</p>
<p>根據凱度公布數據，2021下半年至2022年上半年間，全聯超市擁1.7億次消費者觸及數蟬聯冠軍寶座，其次為便利超商7-ELEVEN逾6800萬次消費者觸及數，第三為家樂福集團，包含家樂福量販、超市與線上購物共創造逾5400萬次消費者觸及數。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-1.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度-消費者指數-2022上半年台灣民生快消零售通路消費觸及排行榜</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>十大零售通路榜：線上購物向前躍進，成長幅度逾五成</strong><strong></strong></span></h2>
<p>觀察《2022年上半年台灣民生快消零售通路消費觸及排行榜》前進席次，超商二哥全家消費者觸及數較前一年小幅增加0.9%逾4300萬次，排名提升至第四；電商巨頭蝦皮成長51%逾2100萬次，排名第六；社群團購熱絡為榜單帶進新氣象，Facebook成長53%近1100萬次排行第八。</p>
<p>食品類零售通路排行榜中，蝦皮消費者觸及數相比前一年成長55%創近1200萬次，排名上升至第七。Facebook以即溶飲品、咖啡等品類成長快速，帶動Facebook首度進入食品榜單排名第十。用品排行榜方面，電商momo消費者觸及數較去年小幅提升達逾551萬次，排名提高至第八。</p>
<p>凱度消費者指數解讀《2022年上半年台灣民生快消零售通路消費觸及排行榜》，前十大排名前進通路皆網購電商，而全家超商亦是線上通路較實體通路成長較快，電商崛起之勢不容忽視。</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>零售通路成長榜：展店、電商與掌握後疫需求為三大關鍵</strong></span></h2>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》通路成長幅度，家樂福超市消費者觸及數較去年同期成長168%，為成長最快速通路第一名；全聯近期積極發展的線上購成長138%，成長速度第二；成長快速第三名則為電商東森購物，消費者觸及數成長99%。</p>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》成長快速榜單，凱度指出消費者觸及數提升大致可歸因於三要素：展店、電商、後疫情時代新需求，包括家樂福去年八月對頂好超市完成改裝，寶家去年展店13家，近年持續拓展計畫預計再增15-20家，以及日本知名連鎖唐吉軻德強勢登台後再開二號店，有助消費者觸及數快速增加。另一方面，隨著台灣快消市場網購普及率近60%、網購食品與用品銷額佔比逐年提升，不僅網購平台成長快速，同時也吸引更多實體通路跨足線上銷售。</p>
<p>由於疫情持續，成長快速通路中亦見日藥本舖上榜，反映台灣消費者無法出國轉而購買日本進口商品的消費行為趨勢，以及後疫情時代民眾更加注重身體保健，帶動生機食品商店聖德科斯成長顯著。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-2.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度-消費者指數-2022上半年成長最快速民生快消零售通路</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>凱度台灣快消零售通路排行新增配送到家</strong><strong>O2O</strong><strong>榜單 外送平台自營超市領先</strong></span></h2>
<p>台灣民生消費品外送商機龐大，凱度針對配送到家O2O公佈消費者觸及數排行，2021下半年至2022年上半年間Foodpanda自營熊貓超市獲212萬次觸及數居冠，Uber Eats全聯與Foodpanda家樂福分居第二與第三名獲觸及數112萬次與52萬次。</p>
<p>根據凱度消費者指數研究，O2O外送民生快消品普及率相對仍低，目前佔整體市場消費群不到一成，而在食品和用品皆有翻倍成長表現，O2O外送便利免出門、品項選擇多、無接觸遞送等優勢，創造52%高回購率。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「未來O2O發展需招募新客、了解消費需

github-actions · 2023-09-10T17:07:28Z

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            <title><![CDATA[FMCG market continued its moderate recovery in Q2]]></title>
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<p><strong>China's FMCG market continued its moderate recovery in the 2nd quarter of 2023, with significant differentiation amongst channels</strong></p>
<p>In the past six months, the performance of different categories varied considerably. The household cleaning category continued to maintain a good momentum, growing by 10.2% year-on-year. Beverages accelerated the pace of growth, enjoying a sales increase of 5.2% compared with the same period last year. Juice, functional drinks and ready-to-drink tea increased by more than 18%. Due to the stockpiling in the second quarter of last year, the food category fell by 3.4% in the second quarter.</p>
<p>In the past three months the East and North regions grew by 1.5% and 1.6% respectively, while the South region faced greater challenges, with a year-on-year decline of 3.8%. Key cities and provincial capital cities achieved 2.4% growth in the second quarter, while the lower tier cities, which were relatively less affected by the pandemic last year, saw slower growth in the second quarter of this year. The online channel sales increased by 5.6% year on year, while offline channels sales declined slightly in the past twelve weeks.</p>
<p><span>Overall, China's FMCG market has shown a steady recovery. Although there is still significant room for improvement in people’s consumption capacity and willingness, the macroeconomic policies aimed at expanding domestic demand and improving expectations are continuously strengthening the internal driving force for economic recovery in the second half of the year.</span></p>
<p><strong>Modern Trade:&nbsp;</strong><strong>Decline of large formats slows, while proximity channels continue to grow</strong></p>
<p>Although the sales of&nbsp;hypermarkets&nbsp;and&nbsp;large supermarkets&nbsp;in the second quarter kept decreasing, the decline slowed down significantly. Among the proximity channels,&nbsp;small supermarkets&nbsp;continued their excellent performance and maintained double-digit growth.</p>
<p><img 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...

github-actions · 2023-09-10T17:07:28Z

http://localhost:1200/kantarworldpanel/tw/news/spotlight-on-taiwan - Success ✔️

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            <title><![CDATA[聚焦台灣 - Kantar Worldpanel]]></title>
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            <title><![CDATA[通膨帶動2022年全球FMCG銷額增4.8% 為近十年第二大漲幅]]></title>
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<p>市場趨勢研究機構KANTAR凱度消費者指數發布2023年最新報告《Global Omnichannel Report-揭曉過度膨脹的FMCG市場幻景》，分析物價上漲驅動全球FMCG消費者行為轉變，消費者藉由選擇不同通路、改買自有品牌等因應措施，回應近十多年來最嚴重的通膨危機。</p>
<h2><span style="font-size: medium;"><strong>通膨、而非需求，推升</strong><strong>2022年全球FMCG銷額</strong></span></h2>
<p>攤開近十年全球FMCG消費數據，凱度指出過去三年市場歷經兩度快速成長，相較於2020年全球FMCG市場銷額飆漲10.6%，2022年成長4.8%為第二高漲幅，惟兩次成長背後原因不同，2022年漲幅並非疫情帶動市場需求增加，而是因全球通膨現象。</p>
<p>從另一個角度觀察，2020年和2022年民生快速消費品市場皆出現「消費者單趟花費增加」，分別因疫情期間的囤貨行為、以及物價上漲所致。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Omnichannel/20230912%20PR-1.jpg" alt="20230912 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、全球民生快速消費品產業在過去三年歷經兩次大幅成長，分別在2020年因疫情及2022年通膨所帶動。</p>
<h2><span style="font-size: medium;"><strong>網路購物</strong><strong>vs平價超市 各國市場勢力此消彼漲</strong></span></h2>
<p>受到通膨壓力，在歐洲越來越消費者在「Aldi」、「Lidl」等平價超市(Discounter)選購高CP值民生商品，這一趨勢不僅帶動平價超市銷額迅速成長10.3%、擠身全球第三大FMCG通路類型，銷額佔比達9.5%，更因此削弱了歐洲市場網購成長動能。</p>
<p>值得留意的是，在平價超市不盛行的亞洲及美國，反而觀察到更多消費者透過線上通路購買FMCG，在台灣也可觀察到此趨勢，去年網購普及率提升了5個百分點至77%。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Omnichannel/20230912%20PR-2.jpg" alt="20230912 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究指出，相較於其他市場，亞洲消費者更依賴網購通路，FMCG線上銷額佔比達19.2%。</p>
<h2><span style="font-size: medium;"><strong>通膨風暴襲捲全球 修正船帆方向突破困境</strong></span></h2>
<p>根據凱度《Global Omnichannel Report 2023》，從歷史上我們再次得到證明，人們的適應力在通膨期間使消費者化身探險家，在各通路間尋找更便宜的商品、更小的包裝、或購買通路自有品牌產品。一些產品或品類甚至可能被捨棄。消費者調整他們的航向，迎接通膨風暴帶來的挑戰。在這種情勢下，品牌和零售商勢必得配合消費者動向，針對不同市場地域差異的充分認知，以及對消費者偏好的敏銳洞察，將是這場風暴中至關重要的指南針。</p>
<p>聚焦台灣市場，KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「台灣消費者在通膨率不斷提升之下追求物有所值，縮減FMCG購買量，但選擇更高價、更具附加價值的商品。品牌廠商若能確實掌握消費者需求、提供對應的產品升級價值，便有機會在通膨危機中突圍，成功贏得消費者青睞。」</p>
<p>歡迎點擊網頁右側連結，下載完整報告《Global Omnichannel Report 2023》。</p>
<p>更多快消市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#FMCG #Inflation #Omnichannel #Ecommerce #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #消費通路 #網購通路 #市場趨勢 #快消市場 #消費者研究 #消費者指數 #凱度</p>]]></description>
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<p><strong style="font-size: medium;">跳脫傳統 中秋咖啡、茶送禮趨勢指南</strong></p>
<p>中秋節即將來臨，香氣四溢的咖啡和茶送給重視的對象，成為表達心意與感謝的美好方式。市場趨勢研究機構KANTAR凱度消費者指數最新數據顯示，台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG民生快消品真實購買行為，揭曉台灣人對「咖啡」、「茶」的送禮偏好與消費趨勢。</p>
<h2><span style="font-size: medium;"><strong>咖啡送禮最受歡迎：濾掛</strong><strong>/浸泡式咖啡</strong></span></h2>
<p>根據凱度2023年最新數據，在選擇咖啡送禮時，相較於咖啡豆及即溶咖啡，更多消費者會選擇攜帶方便、即沖即飲且包裝獨立保鮮較佳的「濾掛/浸泡式咖啡」，這類型咖啡消費者每百人就有近三成因贈禮而獲得，也是咖啡贈禮最熱門的選擇。</p>
<p>在品牌選擇方面，根據凱度品牌足跡研究方法，最受台灣消費者歡迎的品牌前三名分別為全球咖啡領導品牌「NESCAFÉ」消費者觸及數386萬次、台灣本土咖啡大廠「西雅圖」305萬次，以及日本咖啡知名品牌「UCC」223萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-1.jpg" alt="20230829 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、根據凱度研究，「濾掛/浸泡式咖啡」是台灣人最喜歡的咖啡送禮類型。</p>
<h2><span style="font-size: medium;"><strong>花草</strong><strong>/水果茶包年輕族群喜愛 贈禮銷額成長150%</strong></span></h2>
<p>研究指出，在選擇包裝茶贈禮時，有越來越多消費者選擇西式茶，其中以幫助心情放鬆、調理體質的「花草/水果茶包」成長最迅速，過去兩年銷額成長逾150%，且特別受到34歲以下年輕消費群喜愛，在整體年齡層的銷額佔比成長5個百分點。</p>
<p>凱度品牌足跡研究最受歡迎的「花草/水果茶包」品牌前二名分別為西洋花草茶領導品牌「曼寧花草茶」消費者觸及數20萬次，以及英國知名茶葉品牌「立頓」消費者觸及數13萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-2.jpg" alt="20230829 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究指出「花草/水果茶包」市場銷額成長近翻倍，在贈禮市場成長更達151%。</p>
<h2><span style="font-size: medium;"><strong>咖啡和茶高價精緻化 送禮情境需求增</strong></span></h2>
<p>隨著消費者生活更趨講究，民眾在選購咖啡及茶的時候，也出現高價精緻化的趨勢，包括咖啡市場中的「即溶咖啡」、「濾掛咖啡」在過去兩年平均價格(台幣/公斤)分別上漲4%及3%，西式茶的平均價格更顯著上漲9%。在送禮的情況下，每公斤的咖啡價格更高於平時花費39%，茶包價格則高出平時花費45%。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「從消費行為數據已顯示台灣消費者對於咖啡和茶的需求逐漸精緻化，而在送禮情境中咖啡和茶的均價提升，顯現對於節日贈禮選擇更加用心。這股消費趨勢在疫情後更反映了現代人對於質感生活型態的嚮往、對人際情感聯繫的重視。品牌的消費體驗從包裝設計、產品故事、訴說有品質且獨特有意義的品項，與永續投入，都將更能帶動消費共鳴。」</p>
<p>更多快消市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#FMCG #Food #Beverages #Coffee #Tea #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br>#中秋送禮 #市場趨勢 #快消市場 #消費者研究 #消費者指數 #凱度</p>]]></description>
            <pubDate>Thu, 10 Aug 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Taiwan-Coffee-Tea-Gifting-Trends#跳脫傳統 中秋咖啡、茶送禮趨勢指南</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Taiwan-Coffee-Tea-Gifting-Trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG真實購買行為，揭曉台灣人對咖啡、茶的送禮偏好與消費趨勢。</category>
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            <title><![CDATA[Brand Footprint Asia 2023 亞洲品牌足跡報告]]></title>
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<p>Welcome to the Brand Footprint Asia 2023 report, a comprehensive study measuring the success of brands through a metric called Consumer Reach Points (CRPs). Based on Kantar Worldpanel's research across 11 Asian markets, this report provides insights and analysis on key trends and highlights. Our exploration encompasses consumer reactions to post-Covid reopening and inflationary challenges, as well as the factors contributing to the success of top FMCG brands in the region.</p>
<p>Join us as we delve into the preferences and behaviours of Asian consumers, revealing the winning brands known as the "Most Chosen Brands."</p>
<p>In this report, you will learn about:</p>
<p><strong>1.&nbsp;&nbsp;</strong><strong>Asian Consumers' Response to Post-Covid Reopening and Inflation</strong></p>
<p>As the world grappled with the aftermath of the pandemic, Asian consumers showcased their resilience and adaptability. We meticulously examine how consumers in the region responded to the evolving landscape, particularly in the context of post-pandemic reopening and inflationary pressures. Gain valuable insights into shifting consumer behaviours and expectations during these uncertain times.</p>
<p><strong>2.&nbsp; </strong><strong>Global vs. Local vs. Super vs. Small Brands: A Comparative Analysis</strong></p>
<p>The battle for consumer attention and loyalty rages on, pitting global giants against local champions and everything in between. Our engaging comparative analysis reveals which types of brands are thriving in the ever-competitive Asian market. Discover the factors that propel brands to success, whether they are international powerhouses, homegrown gems, super brands, or nimble small-scale enterprises.</p>
<p><strong>3.&nbsp;&nbsp;</strong><strong>Most Chosen FMCG Brands in Asia and Local Winners in 11 Markets</strong></p>
<p>Which FMCG brands hold the key to Asian consumers' hearts and wallets? In this section, we present a comprehensive list of the most chosen FMCG brands across the region. Additionally, we spotlight the local champions in each of the 11 markets. Explore the reasons behind their popularity and understand how they have built lasting connections with consumers.</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/16/MicrosoftTeams-image%20(245).jpg" alt="MicrosoftTeams-image (245).jpg" width="545" height="242" referrerpolicy="no-referrer"></p>
<p><strong>4.&nbsp;&nbsp;</strong><strong>Unlocking Success Factors of Industry Leaders: Sunsilk, Lay's, Sprite, and More</strong></p>
<p>Certain brands seem to possess the superpower when it comes to captivating consumers. We take a dive into the success stories of iconic brands like Sunsilk, Lay's, Sprite, and others, uncovering the strategies and unique aspects that have propelled them to the top. Gain valuable insights into their marketing approaches, product innovation, and customer engagement strategies that set them apart from the competition.</p>
<p>The Asian consumer landscape is ever-evolving, influenced by many factors. From the response to global events like Covid to the emergence of local heroes in various markets, understanding these trends and insights is crucial for brands seeking to impact the region.</p>
<p>As you delve into the detailed analysis provided in&nbsp;<a href="https://kantar.turtl.co/story/brand-footprint-asia-2023-e/page/1">this report</a>, may you uncover valuable opportunities to connect with Asian consumers and build brands that resonate deeply with their preferences and aspirations.</p>]]></description>
            <pubDate>Thu, 27 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint#Brand Footprint Asia 2023 亞洲品牌足跡報告</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>Uncover</category>
                <category>the</category>
                <category>most</category>
                <category>chosen</category>
                <category>brand</category>
                <category>Asia</category>
                <category>and</category>
                <category>shoppers&#39;</category>
                <category>reaction</category>
                <category>post-Covid</category>
                <category>reopening</category>
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            <title><![CDATA[2023最受歡迎FMCG排行榜：樂事、妮維雅創新驅動品牌足跡成長]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/0718%20PR%20cover.jpg" alt="0718 PR cover.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>全球最大消費者受訪群市場趨勢研究機構KANTAR凱度消費者指數日前發佈《2023全球品牌足跡報告》，根據全球五大洲53個國家的真實消費者購買決策，衡量37,000個快消品牌表現。凱度指出民生快消品牌成長可總結為四大動能來源，分別是「更多通路」、「更多品類」、「創新」與「更多使用時機」。</p>
<p>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Levers%20for%20Growth.jpg" alt="Levers for Growth.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、凱度發佈《2023全球品牌足跡報告》，分析民生快消品牌四大成長機會。</p>
<h2><span style="font-size: medium;"><strong>樂事：創新體驗、科技應用擄獲</strong><strong>Z世代 幽默創意紅到全球</strong></span></h2>
<p>洋芋片龍頭品牌「Lay’s樂事」持續展現強大創新能量，推出各式新口味吸引嘗鮮並舉辦實體活動創造話題，2022年創造2000萬次消費者觸及數，為2023台灣品牌足跡榜食品類第三名。</p>
<p>「在『體驗行銷』方面，樂事可說是業界投資最多、且少數長期持續經營的品牌。」台灣百事食品股份有限公司行銷總監劉曉雯分享，「從過去幾年引人矚目的『樂事夾娃娃機』，到近期熱門的『樂事美味釣魚機』、『樂事開運相機』，樂事將洋芋片的美味轉化為真實五感體驗，讓消費者親身體驗、感受樂事。」</p>
<p>樂事團隊甚至發揮品牌幽默精神推出懶人神器「樂事洗手指機」，讓消費者在吃洋芋片的同時也能自在滑手機，這個由台灣團隊原創的點子透過網路被分享到全球十多個國家，甚至登上美國新聞媒體。</p>
<h2><span style="font-size: medium;"><strong>妮維雅：德國百年科學護膚持續創新 關懷肌膚和環保議題</strong></span><strong></strong></h2>
<p>個人用品領導品牌「Nivea妮維雅」力求成為消費者心中的護膚專家，觀察市場持續演變的需求、不斷精進研發，2022年創造300萬次消費者觸及數，為2023台灣品牌足跡榜個人用品類十大首選品牌。</p>
<p>「妮維雅致力於推動”Care Beyond Skin”的品牌核心價值，並將 “We Care”精神深刻導入至環境、社會與消費者」德國拜爾斯道夫集團台灣妮維雅股份有限公司台灣香港總經理葉金萍受訪時表示，面對全球物價上漲衝擊，妮維雅致力提供消費者價格更合理且更高品質的產品，而觀察到近年消費者對地球永續的關注提升，妮維雅也將永續精神加入每一項產品設計，不僅首創第一支氣候中和的止汗乳膏、推出全系列海洋友善防曬產品，更積極推動產品包裝減量，讓消費者在使用產品之餘，也對地球環保盡一份力。</p>
<h2><span style="font-size: medium;"><strong>消費者忠誠下滑 四大動能幫助品牌鞏固買者群</strong></span><strong></strong></h2>
<p>由於疫情造成世界各地的通膨現象，凱度指出2022年全球FMCG消費者的品牌忠誠度較前一年下滑，在眾多品牌之間更謹慎地選擇。即使如此，FMCG品牌仍可透過「更多通路」、「更多品類」、「創新」、「更多使用時機」四項動能鞏固並擴大消費群，例如「Lay’s樂事」以創新溝通引發消費者話題，「Nivea妮維雅」提倡環保成分提供消費者更多使用時機，因而得以在競爭更趨激烈的市場中勝出。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report">《2023凱度台灣品牌足跡報告》</a>，瀏覽完整訪談內容。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #品牌策略 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 17 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory#2023最受歡迎FMCG排行榜：樂事、妮維雅創新驅動品牌足跡成長</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</category>
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            <title><![CDATA[2023最受歡迎民生快消品牌排行 揭開健康及零食想望]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20pr.jpg" alt="20230711 pr.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023凱度台灣品牌足跡報告》，根據2022年消費數據衡量全台890萬家戶14億次年度真實消費者觸及數，反映台灣920個民生快消品牌表現，揭曉台灣最受歡迎以及成長最快速的FMCG品牌。</p>
<p>凱度指出疫情過後食品仍為帶動整體民生快速消費品市場成長的主要動力，而疫情以來人們的健康意識不斷提升、改寫品類消費選擇，同時指出消費者更專注享受當下，零食點心品牌成長快速。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-1.jpg" alt="20230711 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度發佈《2023凱度台灣品牌足跡報告》，分析民生快消市場趨勢。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>健康意識與零食風潮 吹進疫後市場拓商機</strong></span></h2>
<p>綜觀《2023凱度台灣品牌足跡排行榜》最受歡迎十大快消品牌，上榜品牌皆為食品品牌，從成長表現來看，成長較顯著為洋芋片領導品牌「樂事」，消費者觸及數年增13%，以及國民零食品牌「77」年增19%，顯示近年疫情籠罩下，主要以食品驅動台灣FMCG快消市場消費人次成長。將快消市場細分五大品類：食品、乳品、飲品、家庭用品及個人用品，則觀察到疫情過後健康意識升級仍持續發揮影響力，天然均衡、純植飲品、居家清潔及個人衛生護理等創造更多商機。</p>
<p>根據成長快速排行榜，上榜品牌之消費者觸及數平均年增20%以上，更有超過一半品牌為零食品牌，顯示疫情以來消費者更享受當下、樂於營造愉快的嘴饞時刻。</p>
<h2><span style="font-size: medium;"><strong>2023台灣快消製造商排行榜 統一及金百利蟬連榜首</strong></span></h2>
<p>凱度根據消費者觸及數研究方法，進一步衡量台灣最受歡迎食品及用品製造商。根據研究，國內食品龍頭「統一」穩坐食品類製造商冠軍，2022年消費者觸及數高達1億4150萬次，消費者普及率達95%，第二名為「義美」，消費者觸及數7970萬次，第三名為「光泉」，消費者觸及數6810萬次。</p>
<p>用品類製造商排行榜方面，家庭用紙及個人護理用品領導者「金百利克拉克」蟬聯榜首，2022年創造消費者觸及數達2140萬次，消費者普及率67%，第二名為「花王」，消費者觸及數1820萬次，第三名為「嬌聯」，消費者觸及數1630萬次。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-2.jpg" alt="20230711 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度揭曉2022年台灣最受歡迎十大食品及用品製造商。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，了解更多。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #ManufacturerRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #製造商排名 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 10 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends#2023最受歡迎民生快消品牌排行 揭開健康及零食想望</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度歸納疫情過後FMCG市場三項重點趨勢，並發布品牌足跡製造商排行，揭曉最受歡迎FMCG食品及用品製造商。</category>
        </item>
        <item>
            <title><![CDATA[2023台灣民生快消品牌排行 14億次國民消費揭曉品牌足跡贏家]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Version%202_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" alt="Version 2_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數每一年度發布《2023凱度台灣品牌足跡報告》，運用凱度獨創研究方法消費者觸及數(Consumer Reach Point, CRP)，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</p>
<p>《2023凱度台灣品牌足跡排行榜》衡量2022年全台920個快消品牌、涵蓋跨通路近14億次消費決策，榜單揭曉共58個品牌，包括FMCG市場前二十大品牌、品類十大品牌、成長最快速二十大品牌，以及首次進入百大的黑馬品牌。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230712%20infographic.JPG" alt="20230712 infographic.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度獨創研究方法消費者觸及數，衡量全台FMCG品牌表現</p>
<h2><span style="font-size: medium;"><strong>搶先看 台灣最受歡迎</strong><strong>FMCG品牌TOP 10 (依消費者觸及數排行)</strong></span></h2>
<p>1. 義美 (8900萬次)<br> 2. 光泉 (5600萬次)<br> 3. 福樂 (4300萬次)<br> 4. 統一 (3700萬次)<br> 5. 瑞穗鮮乳 (2700萬次)<br> 6. 林鳳營 (2200萬次)<br> 7. 桂格 (2100萬次)<br> 8. 樂事 (2000萬次)<br> 9. 桂冠 (1800萬次)<br> 10. 純喫茶 (1700萬次)</p>
<h2><span style="font-size: medium;"><strong>蟬聯九連霸 全台九成家戶都是義美的顧客</strong></span></h2>
<p>台灣人最熟悉的在地品牌「義美」連續九年蟬聯冠軍，創造消費者觸及數8900萬次，全台890萬家戶中有90%的家庭、相當800餘萬家戶在過去一年曾購買義美產品，且年度平均購買頻次達11次；第二名「光泉」達消費者觸及數5600萬次，過去一年全台75%家庭購買；第三名「福樂」達4300萬次、年對年成長2%，全台65%家庭購買。</p>
<p>聚焦五大品類排行榜，食品類依然由「義美」消費者觸及數3700萬次拔得頭籌，乳品類由「光泉」5300萬次獲得冠軍，飲品類則為「純喫茶」1700萬次排行榜首。家用品類由「舒潔」以700萬次奪冠，個人用品類則為「蘇菲」以1200萬次取得第一。</p>
<h2><span style="font-size: medium;"><strong>成長快速黑馬品牌竄出 反映消費者對零食點心熱愛</strong></span><strong></strong></h2>
<p>《2023凱度台灣品牌足跡排行榜》成長最快速品牌由本土零食大廠「華元食品」拿下，過去一年消費者觸及數成長59%達400萬次，是首次進入百大的黑馬品牌；成長快速第二名為進口零食品牌「樂天」，消費者觸及數成長44%達800萬次；成長快速第三名則為在地小農鮮乳品牌「六甲田莊」，消費者觸及數成長33%達500萬次。</p>
<p>歡迎繼續閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023+TW+BFP+report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，觀看完整榜單。&nbsp;</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 03 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint#2023台灣民生快消品牌排行  14億次國民消費揭曉品牌足跡贏家</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發布《2023凱度台灣品牌足跡報告》，運用獨創研究方法消費者觸及數，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</category>
        </item>
        <item>
            <title><![CDATA[2023年第一季FMCG民生消費市場年增2.5% 包裝食品、個人用品小幅成長]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-1.JPG" alt="FMCG Q1 report-1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023年第一季台灣民生消費品市場趨勢報告》，由於2022年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-2.JPG" alt="FMCG Q1 report-2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢</p>
<h2><span style="font-size: medium;"><strong>食品趨緩年增</strong><strong>3% </strong><strong>以保健食品為成長動能來源</strong></span><strong></strong></h2>
<p>食品類(+3.0% M2023Q1 VSLY)：整體食品含飲品表現尚可，其中健康食飲品呈雙位數成長，其次乾糧類有相對較好的成長表現。此外，凱度研究指出可供即食或簡易加熱即可食用的冷凍調理食品、冷凍菜餚成長約一成，顯示在疫情趨緩餐飲業復甦之際，消費者對於此類商品仍保有需求。</p>
<h2><span style="font-size: medium;"><strong>用品市場持平 個人清潔用品小幅成長</strong><strong>3%</strong></span></h2>
<p>用品類(+1.1% M2023Q1 VSLY)：整體用品市場表現持平，個人用品表現較佳，包括化妝品、髮品、身體保養品都有不錯成長。另一方面，家庭清潔用品有較好成長表現，包括洗衣膠囊、衣物及空氣清香、家用清潔品、靜電拖把、殺蟲劑等居家用品貢獻成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-3.JPG" alt="FMCG Q1 report-3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2023年第一季FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<h2><span style="font-size: medium;"><strong>網購成長動能減弱 食品類線上成長更迅速</strong></span><strong></strong></h2>
<p>FMCG快消品電商銷額雖保持雙位數成長但增速已放緩，其中食品類成長較顯著，包括健康食品線上銷額成長43%、甜點成長49%表現亮眼。用品類線上銷額成長速度相對較緩，然而網購快消用品佔整體通路重要性已逾25%。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 19 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend#2023年第一季FMCG民生消費市場年增2.5% 包裝食品、個人用品小幅成長</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>由於去年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</category>
        </item>
        <item>
            <title><![CDATA[保健食品2023第一季銷售降溫 下半年佈局電商拓商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/Health%2020230606.JPG" alt="Health 20230606.JPG" width="600" height="339" referrerpolicy="no-referrer"></p>
<p>2023年起各地陸續解除防疫管控，隨著人們回歸生活常軌，消費者對保健品的需求也逐漸放緩。根據市場趨勢研究機構KANTAR凱度消費者指數，台灣保健食品市場2023年第一季回推一年銷額較去年成長21%，對比2022年第四季回推一年銷額成長46%存在落差，但仍較疫情爆發前佳。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-1.jpg" alt="20230606 Health Care-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、2023年第一季台灣保健食品成長放緩，但仍較2020年本土疫情爆發前佳。&nbsp;</p>
<p>凱度研究指出，2023年第一季台灣保健食品前五大功能別銷額下滑，疫情期間消費者在意的「一般營養補充」和「腸胃道保健」成長動能流失，「養顏美容」及「眼睛保健」功能產品需求也放緩，僅「消除疲勞、補充體力」產品表現大致持平。&nbsp;</p>
<h2><strong><span style="font-size: medium;">網路購物持續吸客 選對平台是關鍵</span></strong></h2>
<p>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商，以及跨實體和線上經營的通路電商三種型態表現最佳，包括消費者普及率及人均購買金額都有所提升。</p>
<p>下半年迎來電商重要檔期，台灣快消電商通路六大型態B2C、C2C電商、通路電商、品牌電商、社群團購及O2O配送到家等分別帶動不同功能別的保健食品成長，因此根據目標客群佈局對的電商平台對品牌成長十分關鍵。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-2.jpg" alt="20230606 Health Care-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、各種電商型態成長快速的功能產品不同，精準佈局為品牌勝出關鍵。</p>
<h2><strong><span style="font-size: medium;">解封開放的後疫情時代 下半年保健市場機會在線上</span></strong></h2>
<p>一場新冠疫情掀起保健食品市場浪潮，推升供給和需求兩方面迅速增加，為市場增添更多可能性。KANTAR凱度消費者指數資深經理廖俊琮指出：「迎接解封象徵著後疫情時代正式到來，消費者的購買行為也將產生變化。凱度預估保健食品市場下半年成長將放緩，但網購通路銷額仍有成長空間。數據顯示消費者的網購習慣在後疫情時代被留下，保健品牌應針對六大電商型態有策略地規劃、找到對的消費群並精準溝通，才能在加速變化的市場中獲得長期勝利。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 05 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends#保健食品2023第一季銷售降溫 下半年佈局電商拓商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商以及通路電商三種型態表現最佳。</category>
        </item>
        <item>
            <title><![CDATA[保健食品疫後亮眼年增46% 品牌創新引領產業邁向新局]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/107429764.jpg" alt="107429764.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<p>母親節檔期將至，保健食品再度成為送禮關注焦點。KANTAR凱度消費者指數研究指出，2022年台灣保健食品市場表現出色，不僅各種功能產品銷額正成長，各主要通路類型業績也提升，整體市場較前一年顯著成長46%。</p>
<h2><span style="font-size: medium;"><strong>疫情加持 各種健康訴求都受惠 腸胃道保健重要性擠進第二</strong></span><strong></strong></h2>
<p>疫情以來民眾的保健意識快速提升，加上生活型態改變導致3C使用時間更長，包括「一般營養補充」、「眼睛保健」功能別銷額都有超過50%的成長。此外，「腸胃道保健」市佔快速前進三個名次來到第二名，疫情期間消費者重視提升免疫力直接反映在保健市場業績表現。</p>
<p>另一方面，凱度觀察台灣保健食品正打開利基市場，包括「提升專注力」、「睡眠輔助」等產品訴求逐漸以新的產品系列及食用型態進入市場爭奪商機。<strong>&nbsp; &nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>保健食品線上業績年增</strong><strong>76% </strong><strong>有感溝通強化連結帶動高客單</strong></span><strong></strong></h2>
<p>根據凱度數據，2022年保健食品最主要通路為網購，而網購也在所有通路中成長最快速，成長幅度達76%，不僅網購保健食品的消費者增加，每人平均消費也從前一年3800元提升至近5000元，成長近三成。</p>
<p>KANTAR凱度消費者指數分析，隨著電商種類趨於多元，保健品牌更能跨平台傳遞產品價值，行銷手法也跳脫過去倚重產品成分的溝通資訊，例如在主流電商平台主打商品訴求並以淺白語言幫助消費者科普學習，或利用社群網紅人氣帶動線上團購、加強推廣消費者使用情境。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230509%20Health%20Care.jpg" alt="20230509 Health Care.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、保健食品線上銷額成長快速，每人平均消費金額在過去一年成長29%。</p>
<h2><span style="font-size: medium;"><strong>保健食品市場均價提升</strong><strong>8% <strong>高附加價值為買單關鍵</strong></strong></span></h2>
<p>受惠於品牌廠商不斷創新，凱度研究指出2022年台灣保健食品市場均價較過去一年增加8%。KANTAR凱度消費者指數資深經理廖俊琮指出：「台灣保健食品市場正朝著高價化的方向演進，從成份升級、多重功效提升產品競爭力，並與消費者教育溝通以理解個人所需建立品牌軟實力，都有助於消費者了解自身需求和產品附加價值，進而提高願付價格。當疫情紅利消退，保健品牌廠商更應精準找到市場中的潛在買者並針對其個人細緻化需求有效溝通，才能在日益競爭的市場中脫穎而出。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 07 May 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends#保健食品疫後亮眼年增46% 品牌創新引領產業邁向新局</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>台灣保健食品市場表現出色，2022年整體市場銷額較前一年成長46%，並朝著高價化升級方向演進，在強化與消費者溝通的同時，幫助消費者了解產品高附加價值。</category>
        </item>
        <item>
            <title><![CDATA[2022年FMCG網購銷額年增15% 社群及網購界線模糊搶攻商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425PRbanner.JPG" alt="20230425PRbanner.JPG" width="600" height="350" referrerpolicy="no-referrer"></p>
<p>根據市場趨勢研究機構KANTAR凱度消費者指數《2022年第四季台灣民生消費品市場趨勢報告》， 2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR.jpg" alt="20230425 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數分析台灣快消市場主要通路銷額佔比，網購通路重要性排名第三，僅次於量販及超市。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>疫情過後網購成習慣 蝦皮及臉書成長顯著</strong></span><strong></strong></h2>
<p>儘管國內疫情趨緩、消費者逐漸回歸正常生活，FMCG線上消費仍坐擁優異成長動能。根據凱度研究數據，2022年第四季網路客流量較去年同期成長逾10%，客單價也有約5%漲幅，帶動整體FMCG網購銷售額15%成長。</p>
<p>凱度數據顯示，眾多網購平台中以蝦皮購物及Facebook社群團購成長更為強勁，包括健康食品、臉部保養品、茶類都是線上銷售成長快速的品類。</p>
<h2><span style="font-size: medium;"><strong>社群與網購界線模糊 洞察潛在需求創造高回購</strong></span><strong></strong></h2>
<p>社群媒體在全球網路使用平台的重要性不言而喻，KANTAR凱度消費者指數觀察，近年社群媒體與網路購物的界線逐漸模糊，「社群互動」、「娛樂休閒」成為創造網購流量關鍵，例如蝦皮直播複製社群體驗讓商家開直播，消費者可以追蹤喜愛的店家觀看直播完成下單；Facebook則以社群為基礎發展社團、粉絲專頁、直播與Market Place等多元銷售管道，結合網紅行銷吸引消費者買單。<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR-2.jpg" alt="20230425 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數Expert Solution精準掌握消費者的全購物旅程三大階段，發掘成長機會。</p>
<p>KANTAR凱度消費者指數商務策略部Expert Solution副總監潘星宇指出：「當電商環境加速變化、社群及網購界線更加模糊，品牌或通路廠商更須有效掌握消費者『到店前』、『在店中』、『離店後』購買歷程各環節的認知與行為。結合長期追蹤的消費者購買紀錄與客製化問卷，例如買者為何進到不同線上平台、他們選購品類的考量、在各平台的購買品類、花費及頻率，以及後續是否回購或願意推薦親友等，便能洞察每一個消費環節的潛在商機，強化跨通路策略佈局以滿足持續變化的消費需求。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 24 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape#2022年FMCG網購銷額年增15% 社群及網購界線模糊搶攻商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</category>
        </item>
        <item>
            <title><![CDATA[2022全年FMCG民生消費市場年增4.6% 個人用品止跌反彈]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR.jpg" alt="20230411 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第四季台灣民生消費品市場趨勢報告》，受惠國內防疫管制放寬刺激消費回溫，加上2023農曆新年較早，年節採買提早浮現，第四季民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230411%20PR%20-1.jpg" alt="20230411 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢<strong></strong></p>
<h2><span style="font-size: medium;"><strong>食品類表現尚佳 健康食品疫後看旺年增</strong><strong>37%</strong></span></h2>
<p>食品類(+5.5% M2022Q4 VSLY)：整體食品含飲品小幅成長，其中包裝食品受健康食飲品持續帶動，年增10%；乳飲品則因乳製品和即飲茶表現疲弱，衰退5%。</p>
<p>凱度指出，由於國內人口結構高齡化，加上新冠疫情爆發促進保健意識抬頭，健康食品市場銷額持續成長，2022年第四季銷額成長率達37%，前景暢旺。</p>
<h2><span style="font-size: medium;"><strong>用品類市場持穩 個人用品止跌回升成長</strong><strong>4%</strong></span></h2>
<p>用品類(+2.1% M2022Q4 VSLY)：整體用品市場表現持平，個人用品則止跌反彈。根據凱度分析，隨防疫逐步解封、社交場合增加，消費者更加重視外在形象，臉部保養和身體保養因此成為個人用品成長動能來源。</p>
<p>另一方面，家庭用品小幅下滑約2%，包括家庭清潔用品、紙品銷售較去年略顯疲乏。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR%20-002.jpg" alt="20230411 PR -002.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2022年FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<p>KANTAR凱度消費者指數指出，疫情期間居家時間變長，FMCG食品需求提升，推動整體民生快消市場成長；如今隨國內逐漸擺脫疫情陰霾，食品市場成長動能略減但仍維持正成長，個人用品亦隨防疫鬆綁可望帶動其需求。整體而言，2023年FMCG市場仍正向可期。隨著母親節與端午檔期陸續將至，品牌廠商須掌握目標消費群的購買習性，在「顧客旅程」跨線上線下的每個品牌接觸點有效溝通，創造良好顧客體驗，便有機會藉由節慶檔期獲得成長。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 09 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend#2022全年FMCG民生消費市場年增4.6% 個人用品止跌反彈</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第四季受惠國內防疫管制放寬刺激消費回溫，民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</category>
        </item>
        <item>
            <title><![CDATA[疫後階段性解封 2023 FMCG消費趨勢嗅商機]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR.png" alt="20230328 PR.png" width="600" height="393" referrerpolicy="no-referrer"></p>
<p>2023年台灣社會歷經疫情階段性解封，民生消費市場新需求及消費者購買行為轉變持續成為FMCG品牌廠商關注焦點。市場趨勢研究機構KANTAR凱度消費者指數日前舉辦網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，內容涵蓋疫情後的快消電商發展，以及2023年FMCG市場關鍵趨勢。</p>
<h2><span style="font-size: medium;"><strong>【宏觀趨勢】通膨延續、國門解封刺激海外旅遊消費</strong></span><strong></strong></h2>
<p>國內通膨持續有感，然而市場預測2023年第一季通膨將有所緩解，在漲價相對溫和的情況下，預估民生市場需求有望持穩。</p>
<p>另一方面，隨著防疫措施逐漸鬆綁，國門開放將刺激更多境外旅遊消費，包括美妝品、保健食品、休閒零食等有機會迎來新一波海外採購潮。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>通路趨勢</strong><strong>】</strong><strong>網購習慣已建立，跨電商佈局及吸引回購成關鍵</strong></span><strong></strong></h2>
<p>疫情以來，消費者已在線上建立起穩定的購買習慣，凱度數據顯示台灣民生快速消費品的消費金額中，約有二成是在線上成單。</p>
<p>此外，凱度指出台灣家戶網購快消品普及率已逾七成，但與其他國家相比購買頻率仍較低，品牌廠商仍有機會透過提升消費者對於網購的依賴性與重購率，實現線上銷售成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-1.jpg" alt="20230328 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度指出「深化消費者網購習慣」為線上銷售成長關鍵。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>品類趨勢</strong><strong>】</strong><strong>疫後回歸常態，消費者更注重外在形象與生活便利</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數長期追蹤FMCG市場消費，研究顯示2022年下半年以來，與個人外在相關的品類包括美妝保養、居家染髮已出現消費回溫；然而彩妝品要返回疫情前的銷額水平仍需時日。</p>
<p>此外，隨著民眾生活回歸外出常態，凱度預測方便享用的即飲茶、即飲咖啡也有望從疫情陰霾中復甦。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-2.jpg" alt="20230328 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究顯示FMCG臉部保養、彩妝、居家染髮消費回溫。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>人口趨勢</strong><strong>】</strong><strong>兔年及產品高價化挹注母嬰市場、熟齡家戶消費力雙位數成長</strong></span></h2>
<p>揮別疫情及農曆虎年，預計今年新生兒數將有望提升。即使台灣出生率位居全球末座，凱度指出母嬰市場仍有機會透過商品創新高價化創造更大商機。</p>
<p>另一方面，隨著台灣人口結構高齡化，熟齡消費群的購買行為比以往更重要。凱度數據指出，熟齡家庭的家戶購買金額在去年第三季成長16%，對市場貢獻不容忽視。品牌除了應掌握熟齡消費群的品牌偏好、購物籃組合、購買習性，當銀髮族群逐漸轉向電商消費，更需密切掌握其線上購買行為。</p>
<p>&nbsp;</p>
<p>歡迎回顧 <a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">KANTAR凱度網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 26 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast#疫後階段性解封 2023 FMCG消費趨勢嗅商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦網路研討會，分享疫後快消電商發展，並從宏觀經濟、通路及品類、人口結構等面向總結2023年FMCG市場關鍵趨勢。</category>
        </item>
        <item>
            <title><![CDATA[母嬰市場喜迎「黃金雙年」 三大趨勢不可不知]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/640993478.jpg" alt="640993478.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>母嬰市場喜迎「黃金雙年」三大趨勢不可不知<br></strong></span><strong style="font-size: medium;">The Golden Biennium: Catch these three trends to win a huge gain</strong></h2>
<p>少子化是全球趨勢，台灣新生兒人數2022年創新低，全年少於14萬人，較前一年減少近一成。</p>
<p>2023年開端為母嬰市場帶來利多，隨著疫情逐步解封，加上過往兔年與龍年出生率通常有所回升，台灣新生兒數有望見到曙光。根據國發會出生人口中推估值，2023年和2024年新生兒人數成長率分別達5%與9%，堪稱母嬰市場「黃金雙年」，各家品牌莫不摩拳擦掌把握這股商機。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-1.jpg" alt="20230314 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、台灣歷年新生兒人數變化。2023與2024年為國家發展委員會預估值，資料擷取時間為2023年2月3日。</p>
<p>KANTAR凱度消費者指數追蹤台灣市場趨勢逾20年，指出農曆兔龍「黃金雙年」是品牌廠商投資重點，並根據研究數據歸納母嬰市場三大趨勢，幫助廠商思考品牌策略方向。</p>
<h2><span style="font-size: medium;"><strong>趨勢一：健康優先 水解配方和孩童營養保健需求增</strong></span><strong></strong></h2>
<p>每個家長最關心孩子的健康，過去幾年來，配方奶粉不僅提供基本營養，愈來愈多訴求打好體質、提升保護力的水解配方奶粉受到家長們青睞，且孩子使用水解奶粉的期間延長，以往主要給12個月以下新生寶寶使用、一歲轉回一般配方奶粉，現在有更多家長在孩子滿一歲進入三號階段仍持續購買水解配方，可見爸媽們更願意投資「培養孩子好體質」。</p>
<p>此外，孩童保健營養品也蘊含商機。KANTAR凱度消費者指數分析0-48個月嬰幼兒保健食品購買數據，發現即使台灣出生率逐年下降，嬰幼兒保健食品市場仍有近三成成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢二：褲型尿布便利加分 忙碌家長不心累</strong></span><strong></strong></h2>
<p>根據凱度嬰兒指數尿布市場數據，具有便利優勢的褲型紙尿褲正挑戰傳統黏貼型紙尿褲市場。褲型紙尿褲穿脫便利，以往是在小孩稍大外出時家長才會購買的商品；然而在各大品牌積極推動下，愈來愈多家長喜歡褲型紙尿褲在日常育嬰的便利性，造就褲型尿布在少子化趨勢下逆勢成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢三：不在乎貴 更在乎好 母嬰商品均價年增</strong><strong>6%</strong></span></h2>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-2.jpg" alt="20230314 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、嬰幼兒奶粉與嬰兒紙尿褲平均價格年對年成長率（註：嬰幼兒奶粉數值根據1300位0-36個月寶寶樣本推估，嬰兒紙尿褲數值根據1600位0-48個月寶寶樣本推估。）</p>
<p>相較於社會對物價飛漲的不滿，母嬰市場怨聲較小。各品牌極力研發更呵護孩子、更方便爸媽的產品，即使定價更高家長們仍願意買單，帶動市場市值成長。凱度指出高價化趨勢在接下來「黃金雙年」將持續扮演關鍵角色。</p>
<p>根據凱度數據，嬰兒紙尿褲市場最近一年平均單價上升約6%，其中一大動力來自各大品牌高價系列產品不斷精進，滿足家長「優養」盼望。另一方面，配方奶粉近年平均單價也提升近6%，主要貢獻來自各家廠商推陳出新，研發貼近母乳、特殊營養、及珍稀乳牛品種等創新商品，成功推升奶粉價格。</p>
<h2><span style="font-size: medium;"><strong>十年一遇母嬰大商機 掌握消費趨勢成關鍵 嬰兒指數升級給力</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數客戶服務總監林維懌分析：「接下來2023至2024『黃金雙年』之所以關鍵，是因為天時地利人和全方面條件到齊。不僅出生率有望觸底反彈，家長為了優養小孩與追求便利，奶粉尿布使用量不減反增，同時也願意接受更高價的創新產品。人、量、價三方面都有正向預期，市場前景頗為樂觀。」</p>
<p>KANTAR凱度消費者嬰兒指數2023年全面升級，樣本數從1300位擴充到1600位，樣本戶的幼童年齡亦延伸至0-48個月，追蹤尿布與奶粉使用期間更趨完整；增加孕期行為調查，有助於品牌廠商更加全面掌握家長購買行為。</p>
<p>&nbsp;</p>
<p>更多寶寶市場資訊請洽：KANTAR凱度業務服務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#Baby #Mom #BabyDiaper #LowBirthRate #BabyPanel #BabyJourney #MarketTrend #ConsumerBehavior #Shopper #FMCG #Kantar</p>
<p>#寶寶 #媽媽 #母嬰 #新生兒 #尿布 #奶粉 #出生率 #嬰兒指數 #凱度</p>]]></description>
            <pubDate>Mon, 13 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends#母嬰市場喜迎「黃金雙年」 三大趨勢不可不知</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2023年的開端為母嬰市場帶來利多，凱度指出農曆兔、龍「黃金雙年」是十年一遇的母嬰品牌投資重點，從孩子優養、家長追求便利與商品創新等面向歸納市場三大趨勢。</category>
        </item>
        <item>
            <title><![CDATA[凱度發佈2023台灣美妝市場報告 直擊通膨與疫情後的美麗商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR-banner.png" alt="20230306 PR-banner.png" width="600" height="389" referrerpolicy="no-referrer"></p>
<p>2019年新冠疫情爆發以來，全球美妝市場面臨前所未有的巨變及挑戰。隨著世界從封鎖防控邁向與疫情共存、從焦慮混亂轉為復原舒緩，病毒逐漸與人們的生活相互適應結合，影響台灣美妝消費市場發展動向。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數長期追蹤台灣美妝市場，根據消費者真實購買行為發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，指出四項市場趨勢線索：</p>
<p>(一) 居家保養及便利性 Home beauty with convenience</p>
<p>(二) 療癒護理與功效性 Indulgence and efficacy</p>
<p>(三) 環境友善及永續性 Nature protection</p>
<p>(四) 網購當道與體驗性 Trial booster</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR.jpg" alt="20230306 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、KANTAR凱度消費者指數提出台灣美妝市場四項趨勢線索，協助品牌廠商掌握市場動態。</p>
<p>當前台灣美妝市場受到兩股力量拉鋸影響消費者的購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策。</p>
<p>《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》揭曉台灣疫後漲價時代，美妝市場消費趨勢與需求轉變，隨著台灣邊境解封及口罩政策逐步鬆綁，美妝市場的下一步發展值得拭目以待。</p>
<p><strong><a href="https://kantar.turtl.co/story/taiwan-beauty-trend-2023-uncover-beauty-trend-in-the-inflation-and-pandemic-era-e/?utm_source=Website&amp;utm_medium=news&amp;utm_campaign=2023+TW+beauty+trend+report" target="_blank">立即閱讀線上報告《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》</a></strong></p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #Beauty #Cosmetics #Skincare #Makeup #ShopperBehavior #ConsumerInsights #MarketResearch #BeautyPanel #WorldpanelbyKantar</p>
<p>#快速消費品 #美妝 #保養 #消費者行為 #市場研究 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 05 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend#凱度發佈2023台灣美妝市場報告 直擊通膨與疫情後的美麗商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，揭曉疫後漲價時代美妝市場四項消費趨勢線索與崛起新商機。</category>
        </item>
        <item>
            <title><![CDATA[迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR%200.JPG" alt="20230221 PR 0.JPG" width="600" height="347" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢</strong></span></h2>
<p>歷經2022年全球政經局勢震盪，2023年民生消費市場仍存在許多不確定因素，不僅通膨現象持續，國內疫情逐漸鬆綁也引發消費行為出現轉變。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發佈最新報告《2023年台灣FMCG市場展望》，內容涵蓋FMCG民生快速消費品市場關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR.JPG" alt="20230221 PR.JPG" width="600" height="342" referrerpolicy="no-referrer">圖、KANTAR凱度消費者指數指出2023年台灣FMCG市場十項關鍵趨勢</p>
<p>&nbsp;</p>
<p>趨勢一：即使疫情趨緩，快消市場仍維持年對年成長。</p>
<p>趨勢二：通膨延續但預估將溫和緩解，民生市場需求有望持穩。</p>
<p>趨勢三：國門解封刺激海外旅遊消費，美妝保養、保健食品與零食最熱門。</p>
<p>趨勢四：電商成長動能趨緩但網購習慣已建立，佔整體FMCG銷額二成。</p>
<p>趨勢五：實體通路人潮回流，線下消費頻率有機會止跌反彈。</p>
<p>趨勢六：揮別疫情，消費者重新關注個人外在形象，美妝保養及染髮需求緩增。</p>
<p>趨勢七：疫後回歸日常，商品便利性創造商機，即飲茶與咖啡可望復甦。</p>
<p>趨勢八：受惠農曆兔年及寶寶產品升級高價化挹注，母嬰市場前景可期。</p>
<p>趨勢九：人口高齡化，熟齡家戶消費力雙位數成長，銀髮網購崛起不容小覷。</p>
<p>趨勢十：品牌的永續行動持續重要，滿足消費者期待以影響其購買決策。</p>
<p>&nbsp;</p>
<p>KANTAR凱度消費者指數即將舉辦今年首場網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，分享後疫情時代快消電商購買行為，以及2023年FMCG市場應關注重點動向。</p>
<p>日期：2023年3月22日(三)<br>時間：上午11:00-11:30 (GMT+8)<br><a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">歡迎立刻報名《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>分享議題：<br>-&nbsp; Session 1: 疫後電商新局速解析<br>-&nbsp; Session 2: 2023快消市場關鍵10趨勢</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 19 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends#迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>歷經2022年全球政經局勢震盪，2023年FMCG市場仍存在許多不確定因素，凱度指出2023年台灣市場十項關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</category>
        </item>
        <item>
            <title><![CDATA[展望2023：FMCG快消市場的復甦與機會]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(2).JPG" alt="20230207 PR (2).JPG" width="600" height="382" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>展望2023：FMCG快消市場的復甦與機會&nbsp;</strong></span></h2>
<p>連三年的口罩政策階段性鬆綁、國境解封刺激報復性出國潮，2023年甫揭幕為台灣民生消費市場帶來復甦與機會。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前接受《動腦雜誌》訪談，分享FMCG民生快速消費品市場在2023年的重點指標，以及消費者購買行為趨勢變化。</p>
<h2><span style="font-size: medium;"><strong>邁向解封 美妝保健市場迎接機會及挑戰</strong></span><strong></strong></h2>
<p>疫情趨緩為美妝市場帶來正面利多，KANTAR凱度消費者指數長期追蹤美妝市場，歸納疫情後的美妝市場三大轉變，包括社交增加帶動彩妝回溫，簡單可攜式的保養品亦隨著外出機會增加而受到關注；而香氛產品在疫情期間受到歡迎為市場創造新需求，不僅香氛應用擴展到生活各層面，也隨著不同使用情境衍伸細緻化需求。</p>
<p>另一方面，保健食品預計將隨疫情緩解面臨成長速度趨緩，然而消費者的保健意識較疫情前提升，品牌仍有機會透過創新，以更有價值的升級產品帶動市場成長。</p>
<h2><span style="font-size: medium;"><strong>通膨時代 銜接消費者新舊需求 以產品升級因應</strong></span><strong></strong></h2>
<p>物價上漲讓消費者變得更加精打細算，凱度指出品牌若能洞察消費者需求，則可藉由產品升級讓消費者樂意買單。舉例來說，近年大受歡迎的火鍋湯底幫助消費者在家就能簡單煮出餐廳等級的火鍋，加上與知名餐廳合作聯名、讓外出聚餐與居家煮食的情境連結，迎合消費者對快樂與便利的想望，即使物價上漲亦能創造商機。</p>
<h2><span style="font-size: medium;"><strong>全通路佈局 跨線上線下購買消費額</strong><strong>15%成長</strong></span></h2>
<p>凱度數據指出，僅在實體通路購買的消費者日漸減少，而同時在實體通路和網路消費的買者與日俱增，跨線上及線下通路購買的整體消費金額更以15%速度年對年成長。</p>
<p>根據跨通路消費者在線上經常購買的品類，凱度歸納其個別優勢，包括電商必買的剛性需求、電商領先品類、潛在線上需求以及線下銷售較強品類，並指出電商佈局兩大機會點，包括提升線上銷額成長率，以及創造更高的線上購買普及率。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(1).jpg" alt="20230207 PR (1).jpg" width="600" height="322" referrerpolicy="no-referrer"></p>
<p>圖、凱度指出FMCG各品類佈局電商機會，包括提升線上銷額成長及購買普及率。</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>永續議題多元 符合品牌價值及市場共鳴為關鍵</strong></span><strong></strong></h2>
<p>產品競爭力為品牌基礎，永續理念則為品牌加分。消費者重視永續議題，也會將品牌的永續行動納入選購考量因素，然而永續涵蓋多元面向，品牌對永續議題的選擇須符合品牌調性與價值，同時是目標消費群所關注並能投入的議題，才能與市場達成共鳴且更有效地為品牌創造價值。</p>
<p><strong>&nbsp;</strong></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 06 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook#展望2023：FMCG快消市場的復甦與機會</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數接受《動腦雜誌》訪談，從疫情、通膨、通路與永續四個面向，分享FMCG民生快速消費品市場在2023年的重點指標及消費者購買行為趨勢變化。</category>
        </item>
        <item>
            <title><![CDATA[迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場]]></title>
            <description><![CDATA[<h1><span style="font-size: medium;"><strong><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic0.JPG" alt="2022 Chocolate pic0.JPG" width="600" height="370" referrerpolicy="no-referrer"></strong></span></h1>
<h1><span style="font-size: medium;"><strong>迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場</strong></span></h1>
<p>12月是屬於巧克力的季節，每逢年底各家通路及甜點品牌接連發佈巧克力大賞及期間限定巧克力商品，豐富節慶行銷手法集結人氣烘托聖誕氛圍。根據市場趨勢研究機構KANTAR凱度消費者指數，每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic1.JPG" alt="2022 Chocolate pic1.JPG" width="600" height="344" referrerpolicy="no-referrer"></p>
<p>圖一、巧克力業績具有顯著季節性，冬季則是巧克力的銷售旺季。</p>
<p>KANTAR凱度消費者指數台灣商務策略部資深研究員謝雨唐指出：「整體巧克力市場前景看好，且市場呈現「大眾化」的趨勢。不僅平價巧克力品牌如健達、歐維氏、麥提莎過去一年穩健成長，市場上也觀察到高價巧克力滲透日常消費通路，像是今年冬天巧克力精品品牌GODIVA首度進駐大潤發，搶在聖誕節慶前刺激巧克力商機。」</p>
<h2><span style="font-size: medium;"><strong>人氣衝買氣 巧克力銷額年增</strong><strong>26% 每兩人就有一人是巧克力買者</strong></span></h2>
<p>巧克力不僅是孩子們的愛好口味，隨著世界級巧克力評選比賽帶動巧克力走向工藝化和精品化，巧克力更成為廣泛消費群喜愛的甜點品項。根據凱度2022上半年回推一年數據，巧克力整體市場銷額年對年成長26%，消費者普及率達50%，意謂著過去一年每兩位消費者就有一位是巧克力買者，巧克力的甜蜜威力不言而喻。</p>
<h2><span style="font-size: medium;"><strong>疫後更熱賣 黑巧克力實現吃得到的療癒和健康</strong></span></h2>
<p>巧克力不僅滿足生活中的放鬆時刻，更存在不少利於健康的加分益處。根據凱度觀察，疫情後期消費者健康意識提升，各種外在環境因素干擾為日常生活帶來壓力，具有健康效益、高可可含量的黑巧克力同時滿足消費者對健康與快樂的需求，苦甜魅力搶佔消費者的心。</p>
<p>根據凱度2022上半年回推一年研究數據，越來越多消費者購買黑巧克力，帶動黑巧克力市場規模年增34%達2.8億新台幣。為迎合消費者對黑巧克力的喜好，品牌廠商紛紛祭出節慶活動行銷，包括日本糖果品牌明治推可可多酚快閃店傳達黑巧克力有助健康美麗的訴求；國民品牌77乳加研發創新配方升級，推出70%醇厚黑巧克力口味；零售龍頭家樂福也搶在耶誕節前推出巧克力大賞，集結超過30款濃度介於75%至100%的黑巧克力商品，滿足消費者對可可濃醇風味的喜好與講究。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic2.JPG" alt="2022 Chocolate pic2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、黑巧克力市場成長迅速，成長動能主要來自消費者數量增加。</p>
<h2><span style="font-size: medium;"><strong>節慶買氣旺 春節預計迎來下一波巧克力熱購潮</strong></span></h2>
<p>巧克力為冬天增添溫暖氣息，年末聖誕延續至農曆春節更是巧克力銷售重點檔期。根據凱度市場調查，今年聖誕節與明年春節檔期接近，近三成消費者表示將在春節前一至兩個月提前進行年節採買，另有二成消費者選擇在過年前一至兩週陸續採購。品牌廠商及通路若要備戰春節大檔，應密切掌握消費者購買習慣，制定對應行銷活動期程，才能在日益競爭的市場環境中勝出。</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #節慶行銷 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 18 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends#迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。台灣巧克力整體市場銷額年對年成長26%，前景看好。</category>
        </item>
        <item>
            <title><![CDATA[戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205.JPG" alt="20221205.JPG" width="600" height="390" referrerpolicy="no-referrer"></strong></p>
<h1><span style="font-size: large;"><strong>戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機&nbsp;</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</p>
<h2><span style="font-size: medium;"><strong>物有所值抗通膨：消費者精打細算，品牌創新提升產品價值 </strong></span><strong></strong></h2>
<p>自疫情爆發以來，台灣消費者主動減少外出採購頻率，因此出現「少趟大量」的購買行為。然而今年起隨著民生消費物價上揚，消費者更加謹慎花費，根據凱度調查數據可以觀察到消費者試圖控制每次購物的單趟總花費，顯示通膨時代產品定價的「入手價格」更形重要。</p>
<p>除了考慮價格競爭力，品牌廠商更可思考產品升級，提供消費者更高產品價值。凱度指出產品創新始終需迎合消費者對於健康、快樂、便利的想望，然而隨著市場環境變異，這三項內在需求也會隨外在條件變化衍伸新的定義。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-01.JPG" alt="20221205-01.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度數據顯示消費者試圖控制每次購物的單趟總花費，因應通膨帶來的漲價壓力。</p>
<h2><span style="font-size: medium;"><strong>疫後的全方位健康：營養、美味、便利，更要兼顧永續性</strong></span><strong></strong></h2>
<p>疫情共存已成常態，健康更成為日常生活的必要投資，根據凱度2022年第三季回推一年數據，台灣保健食品消費購買人數達844萬人，較去年同期增加14%，且每人年均消費額逐年上升達7500元。</p>
<p>全方位的健康訴求也顯示在健康的飲食選擇，包括植物奶、穀物飲、蔬果汁、機能性飲料的市場銷額在過去一年皆有所成長。品牌廠商多角度溝通產品優勢，市場出現更多強調獨特營養機能、可方便迅速補充人體所需、滿足挑剔味蕾的多元口味型態。而隨著環保意識提升，消費者不僅認為品牌廠商有必要對環境永續付出行動，也反映在日常食飲品消費的選購場景，持續注重食品安全、投身蔬素食消費行列。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-02.JPG" alt="20221205-02.JPG" width="600" height="335" referrerpolicy="no-referrer"></p>
<p>圖二、健康意識抬頭，凱度數據顯示51%消費者在過去一年曾購買保健食品。</p>
<h2><span style="font-size: medium;"><strong>電商佈局抓住潛在消費需求：便利性及獨特性有望帶動成長</strong></span><strong></strong></h2>
<p>疫情催化網購發展，凱度數據顯示台灣13%的快消食品花費是在網路消費，其中賞味期較長、保存較為便利的需煮食品及乾糧如調味品、快煮麵，在電商有較高的買者普及率及銷額成長率，而保鮮期較短的乳製品及甜點類以及日常補給的飲品和保健食品，雖在電商有高成長率、買者普及率相對仍低，有機會透過網購便利性及產品獨特性帶動線上銷額再成長。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-03.JPG" alt="20221205-03.JPG" width="600" height="336" referrerpolicy="no-referrer"></p>
<p>圖三、根據網購銷額成長率及網購普及率二項維度，凱度分析不同品類在電商的成長機會。</p>
<p>KANTAR凱度消費者指數台灣商務策略部客戶服務總監楊傑全指出：「新冠疫情催化了居家料理與便利煮食的商機，如今台灣邁向解封，人們生活逐漸回歸正常、外食餐飲復甦，需煮食品成長趨緩，但消費者對身心靈多元健康更加重視，同時期待以更輕鬆便利、更快樂享受、更友善環境的方式提升自己的健康。品牌廠商若能洞察消費者持續變化的內在需求並提出產品訴求來回應，將有利於在疫後時代獲得更多成長機會。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Inflation #eCommerce #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 #通膨 #漲價 #電商 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 04 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends#戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</category>
        </item>
        <item>
            <title><![CDATA[凱度公佈2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG.jpg" alt="22Q3 FMCG.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h1><span style="font-size: medium;"><strong>凱度公佈</strong><strong>2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第三季台灣民生消費品市場趨勢報告》，隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，第三季整體FMCG市場年對年成長4.3%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_1N.jpg" alt="22Q3 FMCG_1N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場歷年趨勢</p>
<h2><span style="font-size: medium;"><strong>食品類成長趨緩 健康食品與乾糧類仍見雙位數成長</strong></span><strong></strong></h2>
<p>食品類(+5.0% M22Q3 VSLY)：整體食品含飲品成長速度持續趨緩，其中表現較好品類為健康食品年增28%，包括疫後日常保健所需的維生素、低頭族護眼的葉黃素以及守護腸道健康的益生菌都是成長較好品項。此外，乾糧類的休閒食品、巧克力、糖果與早餐即時穀物也有強勁成長表現。</p>
<p>另一方面，飲品含乳品銷額較去年同期減少4.1%，主因來自鮮乳衰退，而隨著疫後健康意識抬頭，蔬果汁、機能型飲料、保久乳與穀物飲維持良好成長動能。</p>
<h2><span style="font-size: medium;"><strong>用品類銷額持續回升 家庭清潔用品年增</strong><strong>11% </strong><strong>紙品年增</strong><strong>7%</strong></span></h2>
<p>用品類(+2.4% M22Q3 VSLY)：主要由家庭清潔用品與紙品帶動成長，包括衣物清香、洗碗精、衛生紙、紙巾與濕紙巾等都有所成長。個人用品則表現持平，其中口腔類產品如牙膏、牙線，以及滿足疫後居家美容護理需求的身體保養品、臉部保養品表現尚佳。</p>
<h2><span style="font-size: medium;"><strong>揮別疫情陰霾 實體通路消費人潮回流 網購成長漸緩</strong></span><strong></strong></h2>
<p>隨著近期國內疫情趨緩，實體店鋪業績有回溫跡象，其中以量販銷額成長表現較顯著(+7.7%)，主要由消費者單趟購買金額提升所帶動；超市表現持平，因成長速度不夠強勁使銷額佔比小幅下滑。另一方面，去年疫情嚴峻時網路購物成長快速，因基期較高導致今年第三季網購成長幅度走緩。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_2N.jpg" alt="22Q3 FMCG_2N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數公佈台灣FMCG快消市場主要通路銷額佔比變化</p>
<p>KANTAR凱度消費者指數指出，由於第三季疫情逐漸緩和，部分消費者回歸從前實體通路購買行為，另有部分消費者在疫情過後保留線上購物習慣而成為重度網購買者，因此在消費者行為研究數據上可觀察到「網購客流量成長趨緩，但客單價持續成長」的現象。消費人潮於線上及線下轉移之際，凱度建議品牌廠商密切關注自家消費群與潛在顧客的購買行為動態，敏捷調整行銷活動，以利資源運用效益極大化。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Channel #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 <br> #通路 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Mon, 28 Nov 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend#凱度公佈2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第三季隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，年對年成長4.3%。</category>
        </item>
        <item>
            <title><![CDATA[【2022亞洲/台灣美妝市場趨勢】通膨時代愛美商機不減 小確幸心理創造美妝成長機會]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/PR.png" alt="PR.png" width="600" height="337" referrerpolicy="no-referrer"></strong></p>
<h2><span style="font-size: medium;"><strong>通膨時代愛美商機不減 小確幸心理創造美妝成長機會</strong></span></h2>
<p>市場趨勢研究機構凱度消費者指數舉辦《2022亞洲美妝趨勢研討會》，分析通膨為美妝市場與消費者購買行為帶來的變化。當前民生消費市場受到兩股力量如翹翹板般影響著購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策，「享受奢華消費群」減少日常開銷存錢購買高價精緻商品，「追求舒適消費群」則是降低奢侈消費以滿足日常基本生活品質。</p>
<p>凱度消費者指數分析，即便亞洲普遍出現物價上漲現象，美妝消費者能根據個人需求選擇投入購買金額多寡，整體亞洲市場美妝品價格年對年漲幅約31%，不及其他快消品類如麵包、乳飲品，漲幅達50%以上。</p>
<p>凱度消費者指數長期追蹤九國14萬受訪群真實消費行為，歸納以下三大美妝市場重點趨勢。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢一：輕奢補償 經濟學口紅效應推升美妝消費力</strong></span></h2>
<p class="proposaltitle">口紅效應出自於1930年代的大蕭條時代，形容經濟不景氣時消費者減少奢侈花費，反而購買更多金額較低的商品達成心理補償作用，以致某些商品能在經濟衰退時逆勢成長。</p>
<p class="proposaltitle">凱度消費者指數表示在這一波通膨陰霾下亦可觀察到口紅效應的現象，全球知名美妝品牌包括Estee Lauder、Ulta Beauty和Coty在2022第二季的營收皆高於華爾街專家預期，顯示消費者對美麗的追求不全然受景氣拖累，美妝品牌仍具成長機會。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%201.JPG" alt="202210 beauty 1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、口紅效應帶動美妝品消費，全球美妝品牌營收高過華爾街專家預期。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢二：保養訴求更精緻有效的產品屬性</strong></span></h2>
<p class="proposaltitle">品牌漲價若非伴隨產品品質升級，可能導致消費者不買單而轉向其他競爭品牌。根據凱度消費者指數，台灣髮品市場更趨講究，肌膚等級保養(Skinification)指將肌膚保養成份運用至髮絲與頭皮護理，品牌溝通側重臉部或醫美保養等級成份添加如胺基酸、維他命E，且功效區隔更加細緻個人化。</p>
<p class="proposaltitle">此外，凱度消費者指數研究顯示台灣買者在專櫃高端品牌類別的消費金額佔比在過去兩年提升兩個百分點達51%，顯示消費者更加重視臉部保養。凱度消費者指數亦觀察專櫃高端品牌為留住既有買者紛紛推出明星商品加大版與豪華試用容量，為搶攻年輕市場則推出經典商品精巧版在LINE平台上架，以較低價格門檻拉動消費者進入高端保養的行列，在後疫情漲價時代形成新一代口紅效應。&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%202.JPG" alt="202210 beauty 2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、&nbsp; 凱度消費者指數表示專櫃高端品牌藉由「較少花費即可擁有」的犒賞心態，吸引消費者買單。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢三：創新保養便利可攜，隨時隨地都漂亮</strong></span></h2>
<p>創新是進步的重要環節，從美妝領導市場南韓可觀察不少美妝創新概念。根據凱度消費者指數，韓國美妝市場在漲價同時緊扣消費者方便性需求，推出便攜型態的保養品。臉部保養噴霧以高便利性受市場歡迎，年對年銷額成長12%，可供隨時隨地保養的棒形膏狀乳霜年對年銷額成長更高達557%。透過便利可攜的產品型態創新，不僅提高消費者使用方便性，也為品牌創造更多消費者使用時機。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%203.JPG" alt="202210 beauty 3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖三、凱度消費者指數表示保養品牌持續創新，便利可攜型態更讓消費者隨時都能享受美麗。</p>
<p>&nbsp;</p>
<p><span style="background-color: #ffff99;">最新推出<span style="background-color: #ffff99;"><a href="https://kantar.turtl.co/story/beauty-trends-asia-2022-p?utm_source=Website&amp;utm_medium=KWP&amp;utm_campaign=beauty-asia-2022&amp;utm_content=KWP-TW" target="_blank">《2022凱度亞洲美妝市場趨勢報告》</a></span>，歡迎免費線上閱覽。</span></p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#Beauty #Cosmetics #Skincare #FMCG #Inflation #ShopperBehavior #MarketTrend #Kantar #美妝 #保養 #通膨 #漲價 #品牌策略 #市場趨勢 #凱度消費者指數</p>
<p>■ About Kantar (Worldpanel Division) 關於凱度消費者指數<br> 凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。前往凱度消費者指數官網了解更多：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 16 Oct 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend#【2022亞洲/台灣美妝市場趨勢】通膨時代愛美商機不減 小確幸心理創造美妝成長機會</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦《2022亞洲美妝趨勢研討會》，研究指出通膨時代口紅效應推升美妝消費力，保養訴求更精緻有效，且便利可攜的創新保養型態受到歡迎。</category>
        </item>
        <item>
            <title><![CDATA[凱度2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%]]></title>
            <description><![CDATA[<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/PR_front%20page_20220928.jpg" alt="PR_front page_20220928.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>凱度</strong><strong>2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%&nbsp;</strong></span></h2>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年上半年台灣民生快消零售通路消費觸及排行榜》，以消費者觸及數(Consumer Reach Point, CRP)為計算標準，根據通路普及率與消費頻率，反映全台892萬家戶線上線下跨通路消費行為，真實衡量通路來客數與成長幅度。</p>
<p>根據凱度公布數據，2021下半年至2022年上半年間，全聯超市擁1.7億次消費者觸及數蟬聯冠軍寶座，其次為便利超商7-ELEVEN逾6800萬次消費者觸及數，第三為家樂福集團，包含家樂福量販、超市與線上購物共創造逾5400萬次消費者觸及數。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-1.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度-消費者指數-2022上半年台灣民生快消零售通路消費觸及排行榜</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>十大零售通路榜：線上購物向前躍進，成長幅度逾五成</strong><strong></strong></span></h2>
<p>觀察《2022年上半年台灣民生快消零售通路消費觸及排行榜》前進席次，超商二哥全家消費者觸及數較前一年小幅增加0.9%逾4300萬次，排名提升至第四；電商巨頭蝦皮成長51%逾2100萬次，排名第六；社群團購熱絡為榜單帶進新氣象，Facebook成長53%近1100萬次排行第八。</p>
<p>食品類零售通路排行榜中，蝦皮消費者觸及數相比前一年成長55%創近1200萬次，排名上升至第七。Facebook以即溶飲品、咖啡等品類成長快速，帶動Facebook首度進入食品榜單排名第十。用品排行榜方面，電商momo消費者觸及數較去年小幅提升達逾551萬次，排名提高至第八。</p>
<p>凱度消費者指數解讀《2022年上半年台灣民生快消零售通路消費觸及排行榜》，前十大排名前進通路皆網購電商，而全家超商亦是線上通路較實體通路成長較快，電商崛起之勢不容忽視。</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>零售通路成長榜：展店、電商與掌握後疫需求為三大關鍵</strong></span></h2>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》通路成長幅度，家樂福超市消費者觸及數較去年同期成長168%，為成長最快速通路第一名；全聯近期積極發展的線上購成長138%，成長速度第二；成長快速第三名則為電商東森購物，消費者觸及數成長99%。</p>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》成長快速榜單，凱度指出消費者觸及數提升大致可歸因於三要素：展店、電商、後疫情時代新需求，包括家樂福去年八月對頂好超市完成改裝，寶家去年展店13家，近年持續拓展計畫預計再增15-20家，以及日本知名連鎖唐吉軻德強勢登台後再開二號店，有助消費者觸及數快速增加。另一方面，隨著台灣快消市場網購普及率近60%、網購食品與用品銷額佔比逐年提升，不僅網購平台成長快速，同時也吸引更多實體通路跨足線上銷售。</p>
<p>由於疫情持續，成長快速通路中亦見日藥本舖上榜，反映台灣消費者無法出國轉而購買日本進口商品的消費行為趨勢，以及後疫情時代民眾更加注重身體保健，帶動生機食品商店聖德科斯成長顯著。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-2.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度-消費者指數-2022上半年成長最快速民生快消零售通路</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>凱度台灣快消零售通路排行新增配送到家</strong><strong>O2O</strong><strong>榜單 外送平台自營超市領先</strong></span></h2>
<p>台灣民生消費品外送商機龐大，凱度針對配送到家O2O公佈消費者觸及數排行，2021下半年至2022年上半年間Foodpanda自營熊貓超市獲212萬次觸及數居冠，Uber Eats全聯與Foodpanda家樂福分居第二與第三名獲觸及數112萬次與52萬次。</p>
<p>根據凱度消費者指數研究，O2O外送民生快消品普及率相對仍低，目前佔整體市場消費群不到一成，而在食品和用品皆有翻倍成長表現，O2O外送便利免出門、品項選擇多、無接觸遞送等優勢，創造52%高回購率。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「未來O2O發展需招募新客、了解消費需

github-actions · 2023-09-10T17:12:16Z

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            <title><![CDATA[FMCG market continued its moderate recovery in Q2]]></title>
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<p><strong>China's FMCG market continued its moderate recovery in the 2nd quarter of 2023, with significant differentiation amongst channels</strong></p>
<p>In the past six months, the performance of different categories varied considerably. The household cleaning category continued to maintain a good momentum, growing by 10.2% year-on-year. Beverages accelerated the pace of growth, enjoying a sales increase of 5.2% compared with the same period last year. Juice, functional drinks and ready-to-drink tea increased by more than 18%. Due to the stockpiling in the second quarter of last year, the food category fell by 3.4% in the second quarter.</p>
<p>In the past three months the East and North regions grew by 1.5% and 1.6% respectively, while the South region faced greater challenges, with a year-on-year decline of 3.8%. Key cities and provincial capital cities achieved 2.4% growth in the second quarter, while the lower tier cities, which were relatively less affected by the pandemic last year, saw slower growth in the second quarter of this year. The online channel sales increased by 5.6% year on year, while offline channels sales declined slightly in the past twelve weeks.</p>
<p><span>Overall, China's FMCG market has shown a steady recovery. Although there is still significant room for improvement in people’s consumption capacity and willingness, the macroeconomic policies aimed at expanding domestic demand and improving expectations are continuously strengthening the internal driving force for economic recovery in the second half of the year.</span></p>
<p><strong>Modern Trade:&nbsp;</strong><strong>Decline of large formats slows, while proximity channels continue to grow</strong></p>
<p>Although the sales of&nbsp;hypermarkets&nbsp;and&nbsp;large supermarkets&nbsp;in the second quarter kept decreasing, the decline slowed down significantly. Among the proximity channels,&nbsp;small supermarkets&nbsp;continued their excellent performance and maintained double-digit growth.</p>
<p><img 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...

github-actions · 2023-09-10T17:12:17Z

http://localhost:1200/kantarworldpanel/tw/news/spotlight-on-taiwan - Success ✔️

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            <title><![CDATA[聚焦台灣 - Kantar Worldpanel]]></title>
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            <title><![CDATA[通膨帶動2022年全球FMCG銷額增4.8% 為近十年第二大漲幅]]></title>
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<p>市場趨勢研究機構KANTAR凱度消費者指數發布2023年最新報告《Global Omnichannel Report-揭曉過度膨脹的FMCG市場幻景》，分析物價上漲驅動全球FMCG消費者行為轉變，消費者藉由選擇不同通路、改買自有品牌等因應措施，回應近十多年來最嚴重的通膨危機。</p>
<h2><span style="font-size: medium;"><strong>通膨、而非需求，推升</strong><strong>2022年全球FMCG銷額</strong></span></h2>
<p>攤開近十年全球FMCG消費數據，凱度指出過去三年市場歷經兩度快速成長，相較於2020年全球FMCG市場銷額飆漲10.6%，2022年成長4.8%為第二高漲幅，惟兩次成長背後原因不同，2022年漲幅並非疫情帶動市場需求增加，而是因全球通膨現象。</p>
<p>從另一個角度觀察，2020年和2022年民生快速消費品市場皆出現「消費者單趟花費增加」，分別因疫情期間的囤貨行為、以及物價上漲所致。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Omnichannel/20230912%20PR-1.jpg" alt="20230912 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、全球民生快速消費品產業在過去三年歷經兩次大幅成長，分別在2020年因疫情及2022年通膨所帶動。</p>
<h2><span style="font-size: medium;"><strong>網路購物</strong><strong>vs平價超市 各國市場勢力此消彼漲</strong></span></h2>
<p>受到通膨壓力，在歐洲越來越消費者在「Aldi」、「Lidl」等平價超市(Discounter)選購高CP值民生商品，這一趨勢不僅帶動平價超市銷額迅速成長10.3%、擠身全球第三大FMCG通路類型，銷額佔比達9.5%，更因此削弱了歐洲市場網購成長動能。</p>
<p>值得留意的是，在平價超市不盛行的亞洲及美國，反而觀察到更多消費者透過線上通路購買FMCG，在台灣也可觀察到此趨勢，去年網購普及率提升了5個百分點至77%。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Omnichannel/20230912%20PR-2.jpg" alt="20230912 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究指出，相較於其他市場，亞洲消費者更依賴網購通路，FMCG線上銷額佔比達19.2%。</p>
<h2><span style="font-size: medium;"><strong>通膨風暴襲捲全球 修正船帆方向突破困境</strong></span></h2>
<p>根據凱度《Global Omnichannel Report 2023》，從歷史上我們再次得到證明，人們的適應力在通膨期間使消費者化身探險家，在各通路間尋找更便宜的商品、更小的包裝、或購買通路自有品牌產品。一些產品或品類甚至可能被捨棄。消費者調整他們的航向，迎接通膨風暴帶來的挑戰。在這種情勢下，品牌和零售商勢必得配合消費者動向，針對不同市場地域差異的充分認知，以及對消費者偏好的敏銳洞察，將是這場風暴中至關重要的指南針。</p>
<p>聚焦台灣市場，KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「台灣消費者在通膨率不斷提升之下追求物有所值，縮減FMCG購買量，但選擇更高價、更具附加價值的商品。品牌廠商若能確實掌握消費者需求、提供對應的產品升級價值，便有機會在通膨危機中突圍，成功贏得消費者青睞。」</p>
<p>歡迎點擊網頁右側連結，下載完整報告《Global Omnichannel Report 2023》。</p>
<p>更多快消市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#FMCG #Inflation #Omnichannel #Ecommerce #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #消費通路 #網購通路 #市場趨勢 #快消市場 #消費者研究 #消費者指數 #凱度</p>]]></description>
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<p><strong style="font-size: medium;">跳脫傳統 中秋咖啡、茶送禮趨勢指南</strong></p>
<p>中秋節即將來臨，香氣四溢的咖啡和茶送給重視的對象，成為表達心意與感謝的美好方式。市場趨勢研究機構KANTAR凱度消費者指數最新數據顯示，台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG民生快消品真實購買行為，揭曉台灣人對「咖啡」、「茶」的送禮偏好與消費趨勢。</p>
<h2><span style="font-size: medium;"><strong>咖啡送禮最受歡迎：濾掛</strong><strong>/浸泡式咖啡</strong></span></h2>
<p>根據凱度2023年最新數據，在選擇咖啡送禮時，相較於咖啡豆及即溶咖啡，更多消費者會選擇攜帶方便、即沖即飲且包裝獨立保鮮較佳的「濾掛/浸泡式咖啡」，這類型咖啡消費者每百人就有近三成因贈禮而獲得，也是咖啡贈禮最熱門的選擇。</p>
<p>在品牌選擇方面，根據凱度品牌足跡研究方法，最受台灣消費者歡迎的品牌前三名分別為全球咖啡領導品牌「NESCAFÉ」消費者觸及數386萬次、台灣本土咖啡大廠「西雅圖」305萬次，以及日本咖啡知名品牌「UCC」223萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-1.jpg" alt="20230829 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、根據凱度研究，「濾掛/浸泡式咖啡」是台灣人最喜歡的咖啡送禮類型。</p>
<h2><span style="font-size: medium;"><strong>花草</strong><strong>/水果茶包年輕族群喜愛 贈禮銷額成長150%</strong></span></h2>
<p>研究指出，在選擇包裝茶贈禮時，有越來越多消費者選擇西式茶，其中以幫助心情放鬆、調理體質的「花草/水果茶包」成長最迅速，過去兩年銷額成長逾150%，且特別受到34歲以下年輕消費群喜愛，在整體年齡層的銷額佔比成長5個百分點。</p>
<p>凱度品牌足跡研究最受歡迎的「花草/水果茶包」品牌前二名分別為西洋花草茶領導品牌「曼寧花草茶」消費者觸及數20萬次，以及英國知名茶葉品牌「立頓」消費者觸及數13萬次。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/202308/20230829%20PR%20-2.jpg" alt="20230829 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究指出「花草/水果茶包」市場銷額成長近翻倍，在贈禮市場成長更達151%。</p>
<h2><span style="font-size: medium;"><strong>咖啡和茶高價精緻化 送禮情境需求增</strong></span></h2>
<p>隨著消費者生活更趨講究，民眾在選購咖啡及茶的時候，也出現高價精緻化的趨勢，包括咖啡市場中的「即溶咖啡」、「濾掛咖啡」在過去兩年平均價格(台幣/公斤)分別上漲4%及3%，西式茶的平均價格更顯著上漲9%。在送禮的情況下，每公斤的咖啡價格更高於平時花費39%，茶包價格則高出平時花費45%。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「從消費行為數據已顯示台灣消費者對於咖啡和茶的需求逐漸精緻化，而在送禮情境中咖啡和茶的均價提升，顯現對於節日贈禮選擇更加用心。這股消費趨勢在疫情後更反映了現代人對於質感生活型態的嚮往、對人際情感聯繫的重視。品牌的消費體驗從包裝設計、產品故事、訴說有品質且獨特有意義的品項，與永續投入，都將更能帶動消費共鳴。」</p>
<p>更多快消市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#FMCG #Food #Beverages #Coffee #Tea #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br>#中秋送禮 #市場趨勢 #快消市場 #消費者研究 #消費者指數 #凱度</p>]]></description>
            <pubDate>Thu, 10 Aug 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Taiwan-Coffee-Tea-Gifting-Trends#跳脫傳統 中秋咖啡、茶送禮趨勢指南</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Taiwan-Coffee-Tea-Gifting-Trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>台灣包裝咖啡贈禮市場銷額達每年5億7000萬、沖泡茶贈禮銷額達3億4000萬，根據台灣消費者FMCG真實購買行為，揭曉台灣人對咖啡、茶的送禮偏好與消費趨勢。</category>
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            <title><![CDATA[Brand Footprint Asia 2023 亞洲品牌足跡報告]]></title>
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<p>Welcome to the Brand Footprint Asia 2023 report, a comprehensive study measuring the success of brands through a metric called Consumer Reach Points (CRPs). Based on Kantar Worldpanel's research across 11 Asian markets, this report provides insights and analysis on key trends and highlights. Our exploration encompasses consumer reactions to post-Covid reopening and inflationary challenges, as well as the factors contributing to the success of top FMCG brands in the region.</p>
<p>Join us as we delve into the preferences and behaviours of Asian consumers, revealing the winning brands known as the "Most Chosen Brands."</p>
<p>In this report, you will learn about:</p>
<p><strong>1.&nbsp;&nbsp;</strong><strong>Asian Consumers' Response to Post-Covid Reopening and Inflation</strong></p>
<p>As the world grappled with the aftermath of the pandemic, Asian consumers showcased their resilience and adaptability. We meticulously examine how consumers in the region responded to the evolving landscape, particularly in the context of post-pandemic reopening and inflationary pressures. Gain valuable insights into shifting consumer behaviours and expectations during these uncertain times.</p>
<p><strong>2.&nbsp; </strong><strong>Global vs. Local vs. Super vs. Small Brands: A Comparative Analysis</strong></p>
<p>The battle for consumer attention and loyalty rages on, pitting global giants against local champions and everything in between. Our engaging comparative analysis reveals which types of brands are thriving in the ever-competitive Asian market. Discover the factors that propel brands to success, whether they are international powerhouses, homegrown gems, super brands, or nimble small-scale enterprises.</p>
<p><strong>3.&nbsp;&nbsp;</strong><strong>Most Chosen FMCG Brands in Asia and Local Winners in 11 Markets</strong></p>
<p>Which FMCG brands hold the key to Asian consumers' hearts and wallets? In this section, we present a comprehensive list of the most chosen FMCG brands across the region. Additionally, we spotlight the local champions in each of the 11 markets. Explore the reasons behind their popularity and understand how they have built lasting connections with consumers.</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/16/MicrosoftTeams-image%20(245).jpg" alt="MicrosoftTeams-image (245).jpg" width="545" height="242" referrerpolicy="no-referrer"></p>
<p><strong>4.&nbsp;&nbsp;</strong><strong>Unlocking Success Factors of Industry Leaders: Sunsilk, Lay's, Sprite, and More</strong></p>
<p>Certain brands seem to possess the superpower when it comes to captivating consumers. We take a dive into the success stories of iconic brands like Sunsilk, Lay's, Sprite, and others, uncovering the strategies and unique aspects that have propelled them to the top. Gain valuable insights into their marketing approaches, product innovation, and customer engagement strategies that set them apart from the competition.</p>
<p>The Asian consumer landscape is ever-evolving, influenced by many factors. From the response to global events like Covid to the emergence of local heroes in various markets, understanding these trends and insights is crucial for brands seeking to impact the region.</p>
<p>As you delve into the detailed analysis provided in&nbsp;<a href="https://kantar.turtl.co/story/brand-footprint-asia-2023-e/page/1">this report</a>, may you uncover valuable opportunities to connect with Asian consumers and build brands that resonate deeply with their preferences and aspirations.</p>]]></description>
            <pubDate>Thu, 27 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint#Brand Footprint Asia 2023 亞洲品牌足跡報告</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Asia-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>Uncover</category>
                <category>the</category>
                <category>most</category>
                <category>chosen</category>
                <category>brand</category>
                <category>Asia</category>
                <category>and</category>
                <category>shoppers&#39;</category>
                <category>reaction</category>
                <category>post-Covid</category>
                <category>reopening</category>
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            <title><![CDATA[2023最受歡迎FMCG排行榜：樂事、妮維雅創新驅動品牌足跡成長]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/0718%20PR%20cover.jpg" alt="0718 PR cover.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>全球最大消費者受訪群市場趨勢研究機構KANTAR凱度消費者指數日前發佈《2023全球品牌足跡報告》，根據全球五大洲53個國家的真實消費者購買決策，衡量37,000個快消品牌表現。凱度指出民生快消品牌成長可總結為四大動能來源，分別是「更多通路」、「更多品類」、「創新」與「更多使用時機」。</p>
<p>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Levers%20for%20Growth.jpg" alt="Levers for Growth.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、凱度發佈《2023全球品牌足跡報告》，分析民生快消品牌四大成長機會。</p>
<h2><span style="font-size: medium;"><strong>樂事：創新體驗、科技應用擄獲</strong><strong>Z世代 幽默創意紅到全球</strong></span></h2>
<p>洋芋片龍頭品牌「Lay’s樂事」持續展現強大創新能量，推出各式新口味吸引嘗鮮並舉辦實體活動創造話題，2022年創造2000萬次消費者觸及數，為2023台灣品牌足跡榜食品類第三名。</p>
<p>「在『體驗行銷』方面，樂事可說是業界投資最多、且少數長期持續經營的品牌。」台灣百事食品股份有限公司行銷總監劉曉雯分享，「從過去幾年引人矚目的『樂事夾娃娃機』，到近期熱門的『樂事美味釣魚機』、『樂事開運相機』，樂事將洋芋片的美味轉化為真實五感體驗，讓消費者親身體驗、感受樂事。」</p>
<p>樂事團隊甚至發揮品牌幽默精神推出懶人神器「樂事洗手指機」，讓消費者在吃洋芋片的同時也能自在滑手機，這個由台灣團隊原創的點子透過網路被分享到全球十多個國家，甚至登上美國新聞媒體。</p>
<h2><span style="font-size: medium;"><strong>妮維雅：德國百年科學護膚持續創新 關懷肌膚和環保議題</strong></span><strong></strong></h2>
<p>個人用品領導品牌「Nivea妮維雅」力求成為消費者心中的護膚專家，觀察市場持續演變的需求、不斷精進研發，2022年創造300萬次消費者觸及數，為2023台灣品牌足跡榜個人用品類十大首選品牌。</p>
<p>「妮維雅致力於推動”Care Beyond Skin”的品牌核心價值，並將 “We Care”精神深刻導入至環境、社會與消費者」德國拜爾斯道夫集團台灣妮維雅股份有限公司台灣香港總經理葉金萍受訪時表示，面對全球物價上漲衝擊，妮維雅致力提供消費者價格更合理且更高品質的產品，而觀察到近年消費者對地球永續的關注提升，妮維雅也將永續精神加入每一項產品設計，不僅首創第一支氣候中和的止汗乳膏、推出全系列海洋友善防曬產品，更積極推動產品包裝減量，讓消費者在使用產品之餘，也對地球環保盡一份力。</p>
<h2><span style="font-size: medium;"><strong>消費者忠誠下滑 四大動能幫助品牌鞏固買者群</strong></span><strong></strong></h2>
<p>由於疫情造成世界各地的通膨現象，凱度指出2022年全球FMCG消費者的品牌忠誠度較前一年下滑，在眾多品牌之間更謹慎地選擇。即使如此，FMCG品牌仍可透過「更多通路」、「更多品類」、「創新」、「更多使用時機」四項動能鞏固並擴大消費群，例如「Lay’s樂事」以創新溝通引發消費者話題，「Nivea妮維雅」提倡環保成分提供消費者更多使用時機，因而得以在競爭更趨激烈的市場中勝出。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report">《2023凱度台灣品牌足跡報告》</a>，瀏覽完整訪談內容。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #品牌策略 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 17 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory#2023最受歡迎FMCG排行榜：樂事、妮維雅創新驅動品牌足跡成長</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-BrandStory</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度邀請FMCG領導品牌「Lay’s樂事」及「Nivea妮維雅」透過訪談分享如何利用獨特的品牌策略與目標消費群強化溝通。</category>
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            <title><![CDATA[2023最受歡迎民生快消品牌排行 揭開健康及零食想望]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20pr.jpg" alt="20230711 pr.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023凱度台灣品牌足跡報告》，根據2022年消費數據衡量全台890萬家戶14億次年度真實消費者觸及數，反映台灣920個民生快消品牌表現，揭曉台灣最受歡迎以及成長最快速的FMCG品牌。</p>
<p>凱度指出疫情過後食品仍為帶動整體民生快速消費品市場成長的主要動力，而疫情以來人們的健康意識不斷提升、改寫品類消費選擇，同時指出消費者更專注享受當下，零食點心品牌成長快速。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-1.jpg" alt="20230711 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度發佈《2023凱度台灣品牌足跡報告》，分析民生快消市場趨勢。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>健康意識與零食風潮 吹進疫後市場拓商機</strong></span></h2>
<p>綜觀《2023凱度台灣品牌足跡排行榜》最受歡迎十大快消品牌，上榜品牌皆為食品品牌，從成長表現來看，成長較顯著為洋芋片領導品牌「樂事」，消費者觸及數年增13%，以及國民零食品牌「77」年增19%，顯示近年疫情籠罩下，主要以食品驅動台灣FMCG快消市場消費人次成長。將快消市場細分五大品類：食品、乳品、飲品、家庭用品及個人用品，則觀察到疫情過後健康意識升級仍持續發揮影響力，天然均衡、純植飲品、居家清潔及個人衛生護理等創造更多商機。</p>
<p>根據成長快速排行榜，上榜品牌之消費者觸及數平均年增20%以上，更有超過一半品牌為零食品牌，顯示疫情以來消費者更享受當下、樂於營造愉快的嘴饞時刻。</p>
<h2><span style="font-size: medium;"><strong>2023台灣快消製造商排行榜 統一及金百利蟬連榜首</strong></span></h2>
<p>凱度根據消費者觸及數研究方法，進一步衡量台灣最受歡迎食品及用品製造商。根據研究，國內食品龍頭「統一」穩坐食品類製造商冠軍，2022年消費者觸及數高達1億4150萬次，消費者普及率達95%，第二名為「義美」，消費者觸及數7970萬次，第三名為「光泉」，消費者觸及數6810萬次。</p>
<p>用品類製造商排行榜方面，家庭用紙及個人護理用品領導者「金百利克拉克」蟬聯榜首，2022年創造消費者觸及數達2140萬次，消費者普及率67%，第二名為「花王」，消費者觸及數1820萬次，第三名為「嬌聯」，消費者觸及數1630萬次。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230711%20PR-2.jpg" alt="20230711 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度揭曉2022年台灣最受歡迎十大食品及用品製造商。</p>
<p>歡迎閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023%20TW%20BFP%20report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，了解更多。</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#BrandFootprint #BrandRanking #ManufacturerRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #製造商排名 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 10 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends#2023最受歡迎民生快消品牌排行 揭開健康及零食想望</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint-local-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>根據《2023台灣品牌足跡排行榜》，凱度歸納疫情過後FMCG市場三項重點趨勢，並發布品牌足跡製造商排行，揭曉最受歡迎FMCG食品及用品製造商。</category>
        </item>
        <item>
            <title><![CDATA[2023台灣民生快消品牌排行 14億次國民消費揭曉品牌足跡贏家]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/Version%202_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" alt="Version 2_1610637_BrandFootprintMainImage_Taiwan_041323.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數每一年度發布《2023凱度台灣品牌足跡報告》，運用凱度獨創研究方法消費者觸及數(Consumer Reach Point, CRP)，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</p>
<p>《2023凱度台灣品牌足跡排行榜》衡量2022年全台920個快消品牌、涵蓋跨通路近14億次消費決策，榜單揭曉共58個品牌，包括FMCG市場前二十大品牌、品類十大品牌、成長最快速二十大品牌，以及首次進入百大的黑馬品牌。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Brand%20Footprint/2023/20230712%20infographic.JPG" alt="20230712 infographic.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度獨創研究方法消費者觸及數，衡量全台FMCG品牌表現</p>
<h2><span style="font-size: medium;"><strong>搶先看 台灣最受歡迎</strong><strong>FMCG品牌TOP 10 (依消費者觸及數排行)</strong></span></h2>
<p>1. 義美 (8900萬次)<br> 2. 光泉 (5600萬次)<br> 3. 福樂 (4300萬次)<br> 4. 統一 (3700萬次)<br> 5. 瑞穗鮮乳 (2700萬次)<br> 6. 林鳳營 (2200萬次)<br> 7. 桂格 (2100萬次)<br> 8. 樂事 (2000萬次)<br> 9. 桂冠 (1800萬次)<br> 10. 純喫茶 (1700萬次)</p>
<h2><span style="font-size: medium;"><strong>蟬聯九連霸 全台九成家戶都是義美的顧客</strong></span></h2>
<p>台灣人最熟悉的在地品牌「義美」連續九年蟬聯冠軍，創造消費者觸及數8900萬次，全台890萬家戶中有90%的家庭、相當800餘萬家戶在過去一年曾購買義美產品，且年度平均購買頻次達11次；第二名「光泉」達消費者觸及數5600萬次，過去一年全台75%家庭購買；第三名「福樂」達4300萬次、年對年成長2%，全台65%家庭購買。</p>
<p>聚焦五大品類排行榜，食品類依然由「義美」消費者觸及數3700萬次拔得頭籌，乳品類由「光泉」5300萬次獲得冠軍，飲品類則為「純喫茶」1700萬次排行榜首。家用品類由「舒潔」以700萬次奪冠，個人用品類則為「蘇菲」以1200萬次取得第一。</p>
<h2><span style="font-size: medium;"><strong>成長快速黑馬品牌竄出 反映消費者對零食點心熱愛</strong></span><strong></strong></h2>
<p>《2023凱度台灣品牌足跡排行榜》成長最快速品牌由本土零食大廠「華元食品」拿下，過去一年消費者觸及數成長59%達400萬次，是首次進入百大的黑馬品牌；成長快速第二名為進口零食品牌「樂天」，消費者觸及數成長44%達800萬次；成長快速第三名則為在地小農鮮乳品牌「六甲田莊」，消費者觸及數成長33%達500萬次。</p>
<p>歡迎繼續閱讀<a href="https://kantar.turtl.co/story/taiwan-brand-footprint-2023/page/1?utm_source=Website&amp;utm_medium=News&amp;utm_campaign=2023+TW+BFP+report" target="_blank">《2023凱度台灣品牌足跡報告》</a>，觀看完整榜單。&nbsp;</p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>#BrandFootprint #BrandRanking #FMCG #ShopperBehavior #ConsumerInsights&nbsp;#WorldpanelbyKantar<br> #品牌足跡 #品牌排行 #品牌成長 #市場趨勢 #快消市場 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 03 Jul 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint#2023台灣民生快消品牌排行  14億次國民消費揭曉品牌足跡贏家</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-TW-BrandFootprint</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發布《2023凱度台灣品牌足跡報告》，運用獨創研究方法消費者觸及數，從真實消費頻次衡量FMCG快消市場最受歡迎以及成長最快速品牌。</category>
        </item>
        <item>
            <title><![CDATA[2023年第一季FMCG民生消費市場年增2.5% 包裝食品、個人用品小幅成長]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-1.JPG" alt="FMCG Q1 report-1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2023年第一季台灣民生消費品市場趨勢報告》，由於2022年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-2.JPG" alt="FMCG Q1 report-2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢</p>
<h2><span style="font-size: medium;"><strong>食品趨緩年增</strong><strong>3% </strong><strong>以保健食品為成長動能來源</strong></span><strong></strong></h2>
<p>食品類(+3.0% M2023Q1 VSLY)：整體食品含飲品表現尚可，其中健康食飲品呈雙位數成長，其次乾糧類有相對較好的成長表現。此外，凱度研究指出可供即食或簡易加熱即可食用的冷凍調理食品、冷凍菜餚成長約一成，顯示在疫情趨緩餐飲業復甦之際，消費者對於此類商品仍保有需求。</p>
<h2><span style="font-size: medium;"><strong>用品市場持平 個人清潔用品小幅成長</strong><strong>3%</strong></span></h2>
<p>用品類(+1.1% M2023Q1 VSLY)：整體用品市場表現持平，個人用品表現較佳，包括化妝品、髮品、身體保養品都有不錯成長。另一方面，家庭清潔用品有較好成長表現，包括洗衣膠囊、衣物及空氣清香、家用清潔品、靜電拖把、殺蟲劑等居家用品貢獻成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2023Q1/FMCG%20Q1%20report-3.JPG" alt="FMCG Q1 report-3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2023年第一季FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<h2><span style="font-size: medium;"><strong>網購成長動能減弱 食品類線上成長更迅速</strong></span><strong></strong></h2>
<p>FMCG快消品電商銷額雖保持雙位數成長但增速已放緩，其中食品類成長較顯著，包括健康食品線上銷額成長43%、甜點成長49%表現亮眼。用品類線上銷額成長速度相對較緩，然而網購快消用品佔整體通路重要性已逾25%。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 19 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend#2023年第一季FMCG民生消費市場年增2.5% 包裝食品、個人用品小幅成長</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>由於去年第一季官方振興政策挹注及防疫管制放寬導致市場銷額基期較高，2023年第一季FMCG民生消費市場成長速度相對較緩，年對年銷額成長2.5%。</category>
        </item>
        <item>
            <title><![CDATA[保健食品2023第一季銷售降溫 下半年佈局電商拓商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/Health%2020230606.JPG" alt="Health 20230606.JPG" width="600" height="339" referrerpolicy="no-referrer"></p>
<p>2023年起各地陸續解除防疫管控，隨著人們回歸生活常軌，消費者對保健品的需求也逐漸放緩。根據市場趨勢研究機構KANTAR凱度消費者指數，台灣保健食品市場2023年第一季回推一年銷額較去年成長21%，對比2022年第四季回推一年銷額成長46%存在落差，但仍較疫情爆發前佳。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-1.jpg" alt="20230606 Health Care-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、2023年第一季台灣保健食品成長放緩，但仍較2020年本土疫情爆發前佳。&nbsp;</p>
<p>凱度研究指出，2023年第一季台灣保健食品前五大功能別銷額下滑，疫情期間消費者在意的「一般營養補充」和「腸胃道保健」成長動能流失，「養顏美容」及「眼睛保健」功能產品需求也放緩，僅「消除疲勞、補充體力」產品表現大致持平。&nbsp;</p>
<h2><strong><span style="font-size: medium;">網路購物持續吸客 選對平台是關鍵</span></strong></h2>
<p>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商，以及跨實體和線上經營的通路電商三種型態表現最佳，包括消費者普及率及人均購買金額都有所提升。</p>
<p>下半年迎來電商重要檔期，台灣快消電商通路六大型態B2C、C2C電商、通路電商、品牌電商、社群團購及O2O配送到家等分別帶動不同功能別的保健食品成長，因此根據目標客群佈局對的電商平台對品牌成長十分關鍵。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230606%20Health%20Care-2.jpg" alt="20230606 Health Care-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、各種電商型態成長快速的功能產品不同，精準佈局為品牌勝出關鍵。</p>
<h2><strong><span style="font-size: medium;">解封開放的後疫情時代 下半年保健市場機會在線上</span></strong></h2>
<p>一場新冠疫情掀起保健食品市場浪潮，推升供給和需求兩方面迅速增加，為市場增添更多可能性。KANTAR凱度消費者指數資深經理廖俊琮指出：「迎接解封象徵著後疫情時代正式到來，消費者的購買行為也將產生變化。凱度預估保健食品市場下半年成長將放緩，但網購通路銷額仍有成長空間。數據顯示消費者的網購習慣在後疫情時代被留下，保健品牌應針對六大電商型態有策略地規劃、找到對的消費群並精準溝通，才能在加速變化的市場中獲得長期勝利。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Mon, 05 Jun 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends#保健食品2023第一季銷售降溫 下半年佈局電商拓商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023Q1-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>在保健食品的主要通路中，網購成長最快速，2023年第一季回推一年線上銷額年增37%，其中以社群團購、C2C電商以及通路電商三種型態表現最佳。</category>
        </item>
        <item>
            <title><![CDATA[保健食品疫後亮眼年增46% 品牌創新引領產業邁向新局]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/107429764.jpg" alt="107429764.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<p>母親節檔期將至，保健食品再度成為送禮關注焦點。KANTAR凱度消費者指數研究指出，2022年台灣保健食品市場表現出色，不僅各種功能產品銷額正成長，各主要通路類型業績也提升，整體市場較前一年顯著成長46%。</p>
<h2><span style="font-size: medium;"><strong>疫情加持 各種健康訴求都受惠 腸胃道保健重要性擠進第二</strong></span><strong></strong></h2>
<p>疫情以來民眾的保健意識快速提升，加上生活型態改變導致3C使用時間更長，包括「一般營養補充」、「眼睛保健」功能別銷額都有超過50%的成長。此外，「腸胃道保健」市佔快速前進三個名次來到第二名，疫情期間消費者重視提升免疫力直接反映在保健市場業績表現。</p>
<p>另一方面，凱度觀察台灣保健食品正打開利基市場，包括「提升專注力」、「睡眠輔助」等產品訴求逐漸以新的產品系列及食用型態進入市場爭奪商機。<strong>&nbsp; &nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>保健食品線上業績年增</strong><strong>76% </strong><strong>有感溝通強化連結帶動高客單</strong></span><strong></strong></h2>
<p>根據凱度數據，2022年保健食品最主要通路為網購，而網購也在所有通路中成長最快速，成長幅度達76%，不僅網購保健食品的消費者增加，每人平均消費也從前一年3800元提升至近5000元，成長近三成。</p>
<p>KANTAR凱度消費者指數分析，隨著電商種類趨於多元，保健品牌更能跨平台傳遞產品價值，行銷手法也跳脫過去倚重產品成分的溝通資訊，例如在主流電商平台主打商品訴求並以淺白語言幫助消費者科普學習，或利用社群網紅人氣帶動線上團購、加強推廣消費者使用情境。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Health/20230509%20Health%20Care.jpg" alt="20230509 Health Care.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、保健食品線上銷額成長快速，每人平均消費金額在過去一年成長29%。</p>
<h2><span style="font-size: medium;"><strong>保健食品市場均價提升</strong><strong>8% <strong>高附加價值為買單關鍵</strong></strong></span></h2>
<p>受惠於品牌廠商不斷創新，凱度研究指出2022年台灣保健食品市場均價較過去一年增加8%。KANTAR凱度消費者指數資深經理廖俊琮指出：「台灣保健食品市場正朝著高價化的方向演進，從成份升級、多重功效提升產品競爭力，並與消費者教育溝通以理解個人所需建立品牌軟實力，都有助於消費者了解自身需求和產品附加價值，進而提高願付價格。當疫情紅利消退，保健品牌廠商更應精準找到市場中的潛在買者並針對其個人細緻化需求有效溝通，才能在日益競爭的市場中脫穎而出。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #HealthCare #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 07 May 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends#保健食品疫後亮眼年增46% 品牌創新引領產業邁向新局</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-health-supplement-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>台灣保健食品市場表現出色，2022年整體市場銷額較前一年成長46%，並朝著高價化升級方向演進，在強化與消費者溝通的同時，幫助消費者了解產品高附加價值。</category>
        </item>
        <item>
            <title><![CDATA[2022年FMCG網購銷額年增15% 社群及網購界線模糊搶攻商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425PRbanner.JPG" alt="20230425PRbanner.JPG" width="600" height="350" referrerpolicy="no-referrer"></p>
<p>根據市場趨勢研究機構KANTAR凱度消費者指數《2022年第四季台灣民生消費品市場趨勢報告》， 2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR.jpg" alt="20230425 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數分析台灣快消市場主要通路銷額佔比，網購通路重要性排名第三，僅次於量販及超市。<strong></strong></p>
<h2><span style="font-size: medium;"><strong>疫情過後網購成習慣 蝦皮及臉書成長顯著</strong></span><strong></strong></h2>
<p>儘管國內疫情趨緩、消費者逐漸回歸正常生活，FMCG線上消費仍坐擁優異成長動能。根據凱度研究數據，2022年第四季網路客流量較去年同期成長逾10%，客單價也有約5%漲幅，帶動整體FMCG網購銷售額15%成長。</p>
<p>凱度數據顯示，眾多網購平台中以蝦皮購物及Facebook社群團購成長更為強勁，包括健康食品、臉部保養品、茶類都是線上銷售成長快速的品類。</p>
<h2><span style="font-size: medium;"><strong>社群與網購界線模糊 洞察潛在需求創造高回購</strong></span><strong></strong></h2>
<p>社群媒體在全球網路使用平台的重要性不言而喻，KANTAR凱度消費者指數觀察，近年社群媒體與網路購物的界線逐漸模糊，「社群互動」、「娛樂休閒」成為創造網購流量關鍵，例如蝦皮直播複製社群體驗讓商家開直播，消費者可以追蹤喜愛的店家觀看直播完成下單；Facebook則以社群為基礎發展社團、粉絲專頁、直播與Market Place等多元銷售管道，結合網紅行銷吸引消費者買單。<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230425%20PR-2.jpg" alt="20230425 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數Expert Solution精準掌握消費者的全購物旅程三大階段，發掘成長機會。</p>
<p>KANTAR凱度消費者指數商務策略部Expert Solution副總監潘星宇指出：「當電商環境加速變化、社群及網購界線更加模糊，品牌或通路廠商更須有效掌握消費者『到店前』、『在店中』、『離店後』購買歷程各環節的認知與行為。結合長期追蹤的消費者購買紀錄與客製化問卷，例如買者為何進到不同線上平台、他們選購品類的考量、在各平台的購買品類、花費及頻率，以及後續是否回購或願意推薦親友等，便能洞察每一個消費環節的潛在商機，強化跨通路策略佈局以滿足持續變化的消費需求。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #eCommerce #ShopperBehavior #ConsumerInsights #CustomerJourney #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 24 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape#2022年FMCG網購銷額年增15% 社群及網購界線模糊搶攻商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-channel-landscape</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022全年整體FMCG市場銷額年對年成長4.6%，其中線上通路維持雙位數成長動能，在整體通路佔比佔據第三重要地位。</category>
        </item>
        <item>
            <title><![CDATA[2022全年FMCG民生消費市場年增4.6% 個人用品止跌反彈]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR.jpg" alt="20230411 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第四季台灣民生消費品市場趨勢報告》，受惠國內防疫管制放寬刺激消費回溫，加上2023農曆新年較早，年節採買提早浮現，第四季民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</p>
<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230411%20PR%20-1.jpg" alt="20230411 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場趨勢<strong></strong></p>
<h2><span style="font-size: medium;"><strong>食品類表現尚佳 健康食品疫後看旺年增</strong><strong>37%</strong></span></h2>
<p>食品類(+5.5% M2022Q4 VSLY)：整體食品含飲品小幅成長，其中包裝食品受健康食飲品持續帶動，年增10%；乳飲品則因乳製品和即飲茶表現疲弱，衰退5%。</p>
<p>凱度指出，由於國內人口結構高齡化，加上新冠疫情爆發促進保健意識抬頭，健康食品市場銷額持續成長，2022年第四季銷額成長率達37%，前景暢旺。</p>
<h2><span style="font-size: medium;"><strong>用品類市場持穩 個人用品止跌回升成長</strong><strong>4%</strong></span></h2>
<p>用品類(+2.1% M2022Q4 VSLY)：整體用品市場表現持平，個人用品則止跌反彈。根據凱度分析，隨防疫逐步解封、社交場合增加，消費者更加重視外在形象，臉部保養和身體保養因此成為個人用品成長動能來源。</p>
<p>另一方面，家庭用品小幅下滑約2%，包括家庭清潔用品、紙品銷售較去年略顯疲乏。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q4/20230411%20PR%20-002.jpg" alt="20230411 PR -002.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度分析2022年FMCG各品類銷額成長趨勢，包裝食品及個人用品表現較佳。</p>
<p>KANTAR凱度消費者指數指出，疫情期間居家時間變長，FMCG食品需求提升，推動整體民生快消市場成長；如今隨國內逐漸擺脫疫情陰霾，食品市場成長動能略減但仍維持正成長，個人用品亦隨防疫鬆綁可望帶動其需求。整體而言，2023年FMCG市場仍正向可期。隨著母親節與端午檔期陸續將至，品牌廠商須掌握目標消費群的購買習性，在「顧客旅程」跨線上線下的每個品牌接觸點有效溝通，創造良好顧客體驗，便有機會藉由節慶檔期獲得成長。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 09 Apr 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend#2022全年FMCG民生消費市場年增4.6% 個人用品止跌反彈</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q4-FMCG-Market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第四季受惠國內防疫管制放寬刺激消費回溫，民生消費市場微幅成長，2022全年整體FMCG市場銷額年對年成長4.6%。</category>
        </item>
        <item>
            <title><![CDATA[疫後階段性解封 2023 FMCG消費趨勢嗅商機]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR.png" alt="20230328 PR.png" width="600" height="393" referrerpolicy="no-referrer"></p>
<p>2023年台灣社會歷經疫情階段性解封，民生消費市場新需求及消費者購買行為轉變持續成為FMCG品牌廠商關注焦點。市場趨勢研究機構KANTAR凱度消費者指數日前舉辦網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，內容涵蓋疫情後的快消電商發展，以及2023年FMCG市場關鍵趨勢。</p>
<h2><span style="font-size: medium;"><strong>【宏觀趨勢】通膨延續、國門解封刺激海外旅遊消費</strong></span><strong></strong></h2>
<p>國內通膨持續有感，然而市場預測2023年第一季通膨將有所緩解，在漲價相對溫和的情況下，預估民生市場需求有望持穩。</p>
<p>另一方面，隨著防疫措施逐漸鬆綁，國門開放將刺激更多境外旅遊消費，包括美妝品、保健食品、休閒零食等有機會迎來新一波海外採購潮。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>通路趨勢</strong><strong>】</strong><strong>網購習慣已建立，跨電商佈局及吸引回購成關鍵</strong></span><strong></strong></h2>
<p>疫情以來，消費者已在線上建立起穩定的購買習慣，凱度數據顯示台灣民生快速消費品的消費金額中，約有二成是在線上成單。</p>
<p>此外，凱度指出台灣家戶網購快消品普及率已逾七成，但與其他國家相比購買頻率仍較低，品牌廠商仍有機會透過提升消費者對於網購的依賴性與重購率，實現線上銷售成長。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-1.jpg" alt="20230328 PR-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度指出「深化消費者網購習慣」為線上銷售成長關鍵。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>品類趨勢</strong><strong>】</strong><strong>疫後回歸常態，消費者更注重外在形象與生活便利</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數長期追蹤FMCG市場消費，研究顯示2022年下半年以來，與個人外在相關的品類包括美妝保養、居家染髮已出現消費回溫；然而彩妝品要返回疫情前的銷額水平仍需時日。</p>
<p>此外，隨著民眾生活回歸外出常態，凱度預測方便享用的即飲茶、即飲咖啡也有望從疫情陰霾中復甦。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230328%20PR-2.jpg" alt="20230328 PR-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、凱度研究顯示FMCG臉部保養、彩妝、居家染髮消費回溫。</p>
<h2><span style="font-size: medium;"><strong>【</strong><strong>人口趨勢</strong><strong>】</strong><strong>兔年及產品高價化挹注母嬰市場、熟齡家戶消費力雙位數成長</strong></span></h2>
<p>揮別疫情及農曆虎年，預計今年新生兒數將有望提升。即使台灣出生率位居全球末座，凱度指出母嬰市場仍有機會透過商品創新高價化創造更大商機。</p>
<p>另一方面，隨著台灣人口結構高齡化，熟齡消費群的購買行為比以往更重要。凱度數據指出，熟齡家庭的家戶購買金額在去年第三季成長16%，對市場貢獻不容忽視。品牌除了應掌握熟齡消費群的品牌偏好、購物籃組合、購買習性，當銀髮族群逐漸轉向電商消費，更需密切掌握其線上購買行為。</p>
<p>&nbsp;</p>
<p>歡迎回顧 <a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">KANTAR凱度網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 26 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast#疫後階段性解封 2023 FMCG消費趨勢嗅商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-Taiwan-FMCG-Forecast</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦網路研討會，分享疫後快消電商發展，並從宏觀經濟、通路及品類、人口結構等面向總結2023年FMCG市場關鍵趨勢。</category>
        </item>
        <item>
            <title><![CDATA[母嬰市場喜迎「黃金雙年」 三大趨勢不可不知]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/640993478.jpg" alt="640993478.jpg" width="600" height="400" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>母嬰市場喜迎「黃金雙年」三大趨勢不可不知<br></strong></span><strong style="font-size: medium;">The Golden Biennium: Catch these three trends to win a huge gain</strong></h2>
<p>少子化是全球趨勢，台灣新生兒人數2022年創新低，全年少於14萬人，較前一年減少近一成。</p>
<p>2023年開端為母嬰市場帶來利多，隨著疫情逐步解封，加上過往兔年與龍年出生率通常有所回升，台灣新生兒數有望見到曙光。根據國發會出生人口中推估值，2023年和2024年新生兒人數成長率分別達5%與9%，堪稱母嬰市場「黃金雙年」，各家品牌莫不摩拳擦掌把握這股商機。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-1.jpg" alt="20230314 PR -1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、台灣歷年新生兒人數變化。2023與2024年為國家發展委員會預估值，資料擷取時間為2023年2月3日。</p>
<p>KANTAR凱度消費者指數追蹤台灣市場趨勢逾20年，指出農曆兔龍「黃金雙年」是品牌廠商投資重點，並根據研究數據歸納母嬰市場三大趨勢，幫助廠商思考品牌策略方向。</p>
<h2><span style="font-size: medium;"><strong>趨勢一：健康優先 水解配方和孩童營養保健需求增</strong></span><strong></strong></h2>
<p>每個家長最關心孩子的健康，過去幾年來，配方奶粉不僅提供基本營養，愈來愈多訴求打好體質、提升保護力的水解配方奶粉受到家長們青睞，且孩子使用水解奶粉的期間延長，以往主要給12個月以下新生寶寶使用、一歲轉回一般配方奶粉，現在有更多家長在孩子滿一歲進入三號階段仍持續購買水解配方，可見爸媽們更願意投資「培養孩子好體質」。</p>
<p>此外，孩童保健營養品也蘊含商機。KANTAR凱度消費者指數分析0-48個月嬰幼兒保健食品購買數據，發現即使台灣出生率逐年下降，嬰幼兒保健食品市場仍有近三成成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢二：褲型尿布便利加分 忙碌家長不心累</strong></span><strong></strong></h2>
<p>根據凱度嬰兒指數尿布市場數據，具有便利優勢的褲型紙尿褲正挑戰傳統黏貼型紙尿褲市場。褲型紙尿褲穿脫便利，以往是在小孩稍大外出時家長才會購買的商品；然而在各大品牌積極推動下，愈來愈多家長喜歡褲型紙尿褲在日常育嬰的便利性，造就褲型尿布在少子化趨勢下逆勢成長。</p>
<h2><span style="font-size: medium;"><strong>趨勢三：不在乎貴 更在乎好 母嬰商品均價年增</strong><strong>6%</strong></span></h2>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Baby/20230314%20PR%20-2.jpg" alt="20230314 PR -2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、嬰幼兒奶粉與嬰兒紙尿褲平均價格年對年成長率（註：嬰幼兒奶粉數值根據1300位0-36個月寶寶樣本推估，嬰兒紙尿褲數值根據1600位0-48個月寶寶樣本推估。）</p>
<p>相較於社會對物價飛漲的不滿，母嬰市場怨聲較小。各品牌極力研發更呵護孩子、更方便爸媽的產品，即使定價更高家長們仍願意買單，帶動市場市值成長。凱度指出高價化趨勢在接下來「黃金雙年」將持續扮演關鍵角色。</p>
<p>根據凱度數據，嬰兒紙尿褲市場最近一年平均單價上升約6%，其中一大動力來自各大品牌高價系列產品不斷精進，滿足家長「優養」盼望。另一方面，配方奶粉近年平均單價也提升近6%，主要貢獻來自各家廠商推陳出新，研發貼近母乳、特殊營養、及珍稀乳牛品種等創新商品，成功推升奶粉價格。</p>
<h2><span style="font-size: medium;"><strong>十年一遇母嬰大商機 掌握消費趨勢成關鍵 嬰兒指數升級給力</strong></span><strong></strong></h2>
<p>KANTAR凱度消費者指數客戶服務總監林維懌分析：「接下來2023至2024『黃金雙年』之所以關鍵，是因為天時地利人和全方面條件到齊。不僅出生率有望觸底反彈，家長為了優養小孩與追求便利，奶粉尿布使用量不減反增，同時也願意接受更高價的創新產品。人、量、價三方面都有正向預期，市場前景頗為樂觀。」</p>
<p>KANTAR凱度消費者嬰兒指數2023年全面升級，樣本數從1300位擴充到1600位，樣本戶的幼童年齡亦延伸至0-48個月，追蹤尿布與奶粉使用期間更趨完整；增加孕期行為調查，有助於品牌廠商更加全面掌握家長購買行為。</p>
<p>&nbsp;</p>
<p>更多寶寶市場資訊請洽：KANTAR凱度業務服務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#Baby #Mom #BabyDiaper #LowBirthRate #BabyPanel #BabyJourney #MarketTrend #ConsumerBehavior #Shopper #FMCG #Kantar</p>
<p>#寶寶 #媽媽 #母嬰 #新生兒 #尿布 #奶粉 #出生率 #嬰兒指數 #凱度</p>]]></description>
            <pubDate>Mon, 13 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends#母嬰市場喜迎「黃金雙年」 三大趨勢不可不知</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-baby-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2023年的開端為母嬰市場帶來利多，凱度指出農曆兔、龍「黃金雙年」是十年一遇的母嬰品牌投資重點，從孩子優養、家長追求便利與商品創新等面向歸納市場三大趨勢。</category>
        </item>
        <item>
            <title><![CDATA[凱度發佈2023台灣美妝市場報告 直擊通膨與疫情後的美麗商機]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR-banner.png" alt="20230306 PR-banner.png" width="600" height="389" referrerpolicy="no-referrer"></p>
<p>2019年新冠疫情爆發以來，全球美妝市場面臨前所未有的巨變及挑戰。隨著世界從封鎖防控邁向與疫情共存、從焦慮混亂轉為復原舒緩，病毒逐漸與人們的生活相互適應結合，影響台灣美妝消費市場發展動向。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數長期追蹤台灣美妝市場，根據消費者真實購買行為發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，指出四項市場趨勢線索：</p>
<p>(一) 居家保養及便利性 Home beauty with convenience</p>
<p>(二) 療癒護理與功效性 Indulgence and efficacy</p>
<p>(三) 環境友善及永續性 Nature protection</p>
<p>(四) 網購當道與體驗性 Trial booster</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/20230306%20PR.jpg" alt="20230306 PR.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖、KANTAR凱度消費者指數提出台灣美妝市場四項趨勢線索，協助品牌廠商掌握市場動態。</p>
<p>當前台灣美妝市場受到兩股力量拉鋸影響消費者的購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策。</p>
<p>《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》揭曉台灣疫後漲價時代，美妝市場消費趨勢與需求轉變，隨著台灣邊境解封及口罩政策逐步鬆綁，美妝市場的下一步發展值得拭目以待。</p>
<p><strong><a href="https://kantar.turtl.co/story/taiwan-beauty-trend-2023-uncover-beauty-trend-in-the-inflation-and-pandemic-era-e/?utm_source=Website&amp;utm_medium=news&amp;utm_campaign=2023+TW+beauty+trend+report" target="_blank">立即閱讀線上報告《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》</a></strong></p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #Beauty #Cosmetics #Skincare #Makeup #ShopperBehavior #ConsumerInsights #MarketResearch #BeautyPanel #WorldpanelbyKantar</p>
<p>#快速消費品 #美妝 #保養 #消費者行為 #市場研究 #消費者指數 #凱度</p>]]></description>
            <pubDate>Sun, 05 Mar 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend#凱度發佈2023台灣美妝市場報告 直擊通膨與疫情後的美麗商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-beauty-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度發佈《2023台灣美妝市場報告｜直擊通膨與疫情後的美麗商機》，揭曉疫後漲價時代美妝市場四項消費趨勢線索與崛起新商機。</category>
        </item>
        <item>
            <title><![CDATA[迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR%200.JPG" alt="20230221 PR 0.JPG" width="600" height="347" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢</strong></span></h2>
<p>歷經2022年全球政經局勢震盪，2023年民生消費市場仍存在許多不確定因素，不僅通膨現象持續，國內疫情逐漸鬆綁也引發消費行為出現轉變。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發佈最新報告《2023年台灣FMCG市場展望》，內容涵蓋FMCG民生快速消費品市場關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230221%20PR.JPG" alt="20230221 PR.JPG" width="600" height="342" referrerpolicy="no-referrer">圖、KANTAR凱度消費者指數指出2023年台灣FMCG市場十項關鍵趨勢</p>
<p>&nbsp;</p>
<p>趨勢一：即使疫情趨緩，快消市場仍維持年對年成長。</p>
<p>趨勢二：通膨延續但預估將溫和緩解，民生市場需求有望持穩。</p>
<p>趨勢三：國門解封刺激海外旅遊消費，美妝保養、保健食品與零食最熱門。</p>
<p>趨勢四：電商成長動能趨緩但網購習慣已建立，佔整體FMCG銷額二成。</p>
<p>趨勢五：實體通路人潮回流，線下消費頻率有機會止跌反彈。</p>
<p>趨勢六：揮別疫情，消費者重新關注個人外在形象，美妝保養及染髮需求緩增。</p>
<p>趨勢七：疫後回歸日常，商品便利性創造商機，即飲茶與咖啡可望復甦。</p>
<p>趨勢八：受惠農曆兔年及寶寶產品升級高價化挹注，母嬰市場前景可期。</p>
<p>趨勢九：人口高齡化，熟齡家戶消費力雙位數成長，銀髮網購崛起不容小覷。</p>
<p>趨勢十：品牌的永續行動持續重要，滿足消費者期待以影響其購買決策。</p>
<p>&nbsp;</p>
<p>KANTAR凱度消費者指數即將舉辦今年首場網路研討會《2023台灣快消：電商新局與十大趨勢嗅商機》，分享後疫情時代快消電商購買行為，以及2023年FMCG市場應關注重點動向。</p>
<p>日期：2023年3月22日(三)<br>時間：上午11:00-11:30 (GMT+8)<br><a href="https://kantar-webinars.zoom.us/webinar/register/2016768946595/WN_1qPfeEkdSQSLop0YgZ3hHA" target="_blank">歡迎立刻報名《2023台灣快消：電商新局與十大趨勢嗅商機》</a></p>
<p>分享議題：<br>-&nbsp; Session 1: 疫後電商新局速解析<br>-&nbsp; Session 2: 2023快消市場關鍵10趨勢</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 19 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends#迎接2023兔年 掌握十大FMCG民生消費市場關鍵趨勢</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-10-key-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>歷經2022年全球政經局勢震盪，2023年FMCG市場仍存在許多不確定因素，凱度指出2023年台灣市場十項關鍵趨勢，幫助品牌廠商釐清外在環境變化採取對應策略。</category>
        </item>
        <item>
            <title><![CDATA[展望2023：FMCG快消市場的復甦與機會]]></title>
            <description><![CDATA[<p><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(2).JPG" alt="20230207 PR (2).JPG" width="600" height="382" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: large;"><strong>展望2023：FMCG快消市場的復甦與機會&nbsp;</strong></span></h2>
<p>連三年的口罩政策階段性鬆綁、國境解封刺激報復性出國潮，2023年甫揭幕為台灣民生消費市場帶來復甦與機會。</p>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前接受《動腦雜誌》訪談，分享FMCG民生快速消費品市場在2023年的重點指標，以及消費者購買行為趨勢變化。</p>
<h2><span style="font-size: medium;"><strong>邁向解封 美妝保健市場迎接機會及挑戰</strong></span><strong></strong></h2>
<p>疫情趨緩為美妝市場帶來正面利多，KANTAR凱度消費者指數長期追蹤美妝市場，歸納疫情後的美妝市場三大轉變，包括社交增加帶動彩妝回溫，簡單可攜式的保養品亦隨著外出機會增加而受到關注；而香氛產品在疫情期間受到歡迎為市場創造新需求，不僅香氛應用擴展到生活各層面，也隨著不同使用情境衍伸細緻化需求。</p>
<p>另一方面，保健食品預計將隨疫情緩解面臨成長速度趨緩，然而消費者的保健意識較疫情前提升，品牌仍有機會透過創新，以更有價值的升級產品帶動市場成長。</p>
<h2><span style="font-size: medium;"><strong>通膨時代 銜接消費者新舊需求 以產品升級因應</strong></span><strong></strong></h2>
<p>物價上漲讓消費者變得更加精打細算，凱度指出品牌若能洞察消費者需求，則可藉由產品升級讓消費者樂意買單。舉例來說，近年大受歡迎的火鍋湯底幫助消費者在家就能簡單煮出餐廳等級的火鍋，加上與知名餐廳合作聯名、讓外出聚餐與居家煮食的情境連結，迎合消費者對快樂與便利的想望，即使物價上漲亦能創造商機。</p>
<h2><span style="font-size: medium;"><strong>全通路佈局 跨線上線下購買消費額</strong><strong>15%成長</strong></span></h2>
<p>凱度數據指出，僅在實體通路購買的消費者日漸減少，而同時在實體通路和網路消費的買者與日俱增，跨線上及線下通路購買的整體消費金額更以15%速度年對年成長。</p>
<p>根據跨通路消費者在線上經常購買的品類，凱度歸納其個別優勢，包括電商必買的剛性需求、電商領先品類、潛在線上需求以及線下銷售較強品類，並指出電商佈局兩大機會點，包括提升線上銷額成長率，以及創造更高的線上購買普及率。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/20230207%20PR%20(1).jpg" alt="20230207 PR (1).jpg" width="600" height="322" referrerpolicy="no-referrer"></p>
<p>圖、凱度指出FMCG各品類佈局電商機會，包括提升線上銷額成長及購買普及率。</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>永續議題多元 符合品牌價值及市場共鳴為關鍵</strong></span><strong></strong></h2>
<p>產品競爭力為品牌基礎，永續理念則為品牌加分。消費者重視永續議題，也會將品牌的永續行動納入選購考量因素，然而永續涵蓋多元面向，品牌對永續議題的選擇須符合品牌調性與價值，同時是目標消費群所關注並能投入的議題，才能與市場達成共鳴且更有效地為品牌創造價值。</p>
<p><strong>&nbsp;</strong></p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #消費者行為 #市場趨勢 #消費者指數 #凱度</p>]]></description>
            <pubDate>Mon, 06 Feb 2023 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook#展望2023：FMCG快消市場的復甦與機會</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2023-FMCG-Outlook</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數接受《動腦雜誌》訪談，從疫情、通膨、通路與永續四個面向，分享FMCG民生快速消費品市場在2023年的重點指標及消費者購買行為趨勢變化。</category>
        </item>
        <item>
            <title><![CDATA[迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場]]></title>
            <description><![CDATA[<h1><span style="font-size: medium;"><strong><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic0.JPG" alt="2022 Chocolate pic0.JPG" width="600" height="370" referrerpolicy="no-referrer"></strong></span></h1>
<h1><span style="font-size: medium;"><strong>迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場</strong></span></h1>
<p>12月是屬於巧克力的季節，每逢年底各家通路及甜點品牌接連發佈巧克力大賞及期間限定巧克力商品，豐富節慶行銷手法集結人氣烘托聖誕氛圍。根據市場趨勢研究機構KANTAR凱度消費者指數，每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic1.JPG" alt="2022 Chocolate pic1.JPG" width="600" height="344" referrerpolicy="no-referrer"></p>
<p>圖一、巧克力業績具有顯著季節性，冬季則是巧克力的銷售旺季。</p>
<p>KANTAR凱度消費者指數台灣商務策略部資深研究員謝雨唐指出：「整體巧克力市場前景看好，且市場呈現「大眾化」的趨勢。不僅平價巧克力品牌如健達、歐維氏、麥提莎過去一年穩健成長，市場上也觀察到高價巧克力滲透日常消費通路，像是今年冬天巧克力精品品牌GODIVA首度進駐大潤發，搶在聖誕節慶前刺激巧克力商機。」</p>
<h2><span style="font-size: medium;"><strong>人氣衝買氣 巧克力銷額年增</strong><strong>26% 每兩人就有一人是巧克力買者</strong></span></h2>
<p>巧克力不僅是孩子們的愛好口味，隨著世界級巧克力評選比賽帶動巧克力走向工藝化和精品化，巧克力更成為廣泛消費群喜愛的甜點品項。根據凱度2022上半年回推一年數據，巧克力整體市場銷額年對年成長26%，消費者普及率達50%，意謂著過去一年每兩位消費者就有一位是巧克力買者，巧克力的甜蜜威力不言而喻。</p>
<h2><span style="font-size: medium;"><strong>疫後更熱賣 黑巧克力實現吃得到的療癒和健康</strong></span></h2>
<p>巧克力不僅滿足生活中的放鬆時刻，更存在不少利於健康的加分益處。根據凱度觀察，疫情後期消費者健康意識提升，各種外在環境因素干擾為日常生活帶來壓力，具有健康效益、高可可含量的黑巧克力同時滿足消費者對健康與快樂的需求，苦甜魅力搶佔消費者的心。</p>
<p>根據凱度2022上半年回推一年研究數據，越來越多消費者購買黑巧克力，帶動黑巧克力市場規模年增34%達2.8億新台幣。為迎合消費者對黑巧克力的喜好，品牌廠商紛紛祭出節慶活動行銷，包括日本糖果品牌明治推可可多酚快閃店傳達黑巧克力有助健康美麗的訴求；國民品牌77乳加研發創新配方升級，推出70%醇厚黑巧克力口味；零售龍頭家樂福也搶在耶誕節前推出巧克力大賞，集結超過30款濃度介於75%至100%的黑巧克力商品，滿足消費者對可可濃醇風味的喜好與講究。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/2022%20Chocolate/2022%20Chocolate%20pic2.JPG" alt="2022 Chocolate pic2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、黑巧克力市場成長迅速，成長動能主要來自消費者數量增加。</p>
<h2><span style="font-size: medium;"><strong>節慶買氣旺 春節預計迎來下一波巧克力熱購潮</strong></span></h2>
<p>巧克力為冬天增添溫暖氣息，年末聖誕延續至農曆春節更是巧克力銷售重點檔期。根據凱度市場調查，今年聖誕節與明年春節檔期接近，近三成消費者表示將在春節前一至兩個月提前進行年節採買，另有二成消費者選擇在過年前一至兩週陸續採購。品牌廠商及通路若要備戰春節大檔，應密切掌握消費者購買習慣，制定對應行銷活動期程，才能在日益競爭的市場環境中勝出。</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #MarketResearch #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #節慶行銷 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 18 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends#迎接聖誕 巧克力消費趨勢觀察 苦甜魅力席捲市場</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Chocolate-market-trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>每年12月至隔年2月為巧克力銷售高峰期，其中12月銷額佔全年度業績逾10%，為巧克力冬季旺季打響前哨戰。台灣巧克力整體市場銷額年對年成長26%，前景看好。</category>
        </item>
        <item>
            <title><![CDATA[戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205.JPG" alt="20221205.JPG" width="600" height="390" referrerpolicy="no-referrer"></strong></p>
<h1><span style="font-size: large;"><strong>戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機&nbsp;</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</p>
<h2><span style="font-size: medium;"><strong>物有所值抗通膨：消費者精打細算，品牌創新提升產品價值 </strong></span><strong></strong></h2>
<p>自疫情爆發以來，台灣消費者主動減少外出採購頻率，因此出現「少趟大量」的購買行為。然而今年起隨著民生消費物價上揚，消費者更加謹慎花費，根據凱度調查數據可以觀察到消費者試圖控制每次購物的單趟總花費，顯示通膨時代產品定價的「入手價格」更形重要。</p>
<p>除了考慮價格競爭力，品牌廠商更可思考產品升級，提供消費者更高產品價值。凱度指出產品創新始終需迎合消費者對於健康、快樂、便利的想望，然而隨著市場環境變異，這三項內在需求也會隨外在條件變化衍伸新的定義。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-01.JPG" alt="20221205-01.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、凱度數據顯示消費者試圖控制每次購物的單趟總花費，因應通膨帶來的漲價壓力。</p>
<h2><span style="font-size: medium;"><strong>疫後的全方位健康：營養、美味、便利，更要兼顧永續性</strong></span><strong></strong></h2>
<p>疫情共存已成常態，健康更成為日常生活的必要投資，根據凱度2022年第三季回推一年數據，台灣保健食品消費購買人數達844萬人，較去年同期增加14%，且每人年均消費額逐年上升達7500元。</p>
<p>全方位的健康訴求也顯示在健康的飲食選擇，包括植物奶、穀物飲、蔬果汁、機能性飲料的市場銷額在過去一年皆有所成長。品牌廠商多角度溝通產品優勢，市場出現更多強調獨特營養機能、可方便迅速補充人體所需、滿足挑剔味蕾的多元口味型態。而隨著環保意識提升，消費者不僅認為品牌廠商有必要對環境永續付出行動，也反映在日常食飲品消費的選購場景，持續注重食品安全、投身蔬素食消費行列。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-02.JPG" alt="20221205-02.JPG" width="600" height="335" referrerpolicy="no-referrer"></p>
<p>圖二、健康意識抬頭，凱度數據顯示51%消費者在過去一年曾購買保健食品。</p>
<h2><span style="font-size: medium;"><strong>電商佈局抓住潛在消費需求：便利性及獨特性有望帶動成長</strong></span><strong></strong></h2>
<p>疫情催化網購發展，凱度數據顯示台灣13%的快消食品花費是在網路消費，其中賞味期較長、保存較為便利的需煮食品及乾糧如調味品、快煮麵，在電商有較高的買者普及率及銷額成長率，而保鮮期較短的乳製品及甜點類以及日常補給的飲品和保健食品，雖在電商有高成長率、買者普及率相對仍低，有機會透過網購便利性及產品獨特性帶動線上銷額再成長。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/External%20speech/20221205-03.JPG" alt="20221205-03.JPG" width="600" height="336" referrerpolicy="no-referrer"></p>
<p>圖三、根據網購銷額成長率及網購普及率二項維度，凱度分析不同品類在電商的成長機會。</p>
<p>KANTAR凱度消費者指數台灣商務策略部客戶服務總監楊傑全指出：「新冠疫情催化了居家料理與便利煮食的商機，如今台灣邁向解封，人們生活逐漸回歸正常、外食餐飲復甦，需煮食品成長趨緩，但消費者對身心靈多元健康更加重視，同時期待以更輕鬆便利、更快樂享受、更友善環境的方式提升自己的健康。品牌廠商若能洞察消費者持續變化的內在需求並提出產品訴求來回應，將有利於在疫後時代獲得更多成長機會。」</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>&nbsp;</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Inflation #eCommerce #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 #通膨 #漲價 #電商 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Sun, 04 Dec 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends#戰爭、通膨、疫情 全能飲食對抗日常壓力 解密台灣快消食品需求與商機</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-FMCG-FoodandBeverage-Trends</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度消費者指數日前出席由美國中西部與東北部食品出口協會所舉辦「2022美國食品進口論壇」，分享在疫後復甦及通膨壓力雙因素影響之下，台灣飲食市場所蘊含的消費者需求與商機。</category>
        </item>
        <item>
            <title><![CDATA[凱度公佈2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%]]></title>
            <description><![CDATA[<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG.jpg" alt="22Q3 FMCG.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h1><span style="font-size: medium;"><strong>凱度公佈</strong><strong>2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%</strong></span></h1>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年第三季台灣民生消費品市場趨勢報告》，隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，第三季整體FMCG市場年對年成長4.3%。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_1N.jpg" alt="22Q3 FMCG_1N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度消費者指數公佈台灣整體民生消費品市場歷年趨勢</p>
<h2><span style="font-size: medium;"><strong>食品類成長趨緩 健康食品與乾糧類仍見雙位數成長</strong></span><strong></strong></h2>
<p>食品類(+5.0% M22Q3 VSLY)：整體食品含飲品成長速度持續趨緩，其中表現較好品類為健康食品年增28%，包括疫後日常保健所需的維生素、低頭族護眼的葉黃素以及守護腸道健康的益生菌都是成長較好品項。此外，乾糧類的休閒食品、巧克力、糖果與早餐即時穀物也有強勁成長表現。</p>
<p>另一方面，飲品含乳品銷額較去年同期減少4.1%，主因來自鮮乳衰退，而隨著疫後健康意識抬頭，蔬果汁、機能型飲料、保久乳與穀物飲維持良好成長動能。</p>
<h2><span style="font-size: medium;"><strong>用品類銷額持續回升 家庭清潔用品年增</strong><strong>11% </strong><strong>紙品年增</strong><strong>7%</strong></span></h2>
<p>用品類(+2.4% M22Q3 VSLY)：主要由家庭清潔用品與紙品帶動成長，包括衣物清香、洗碗精、衛生紙、紙巾與濕紙巾等都有所成長。個人用品則表現持平，其中口腔類產品如牙膏、牙線，以及滿足疫後居家美容護理需求的身體保養品、臉部保養品表現尚佳。</p>
<h2><span style="font-size: medium;"><strong>揮別疫情陰霾 實體通路消費人潮回流 網購成長漸緩</strong></span><strong></strong></h2>
<p>隨著近期國內疫情趨緩，實體店鋪業績有回溫跡象，其中以量販銷額成長表現較顯著(+7.7%)，主要由消費者單趟購買金額提升所帶動；超市表現持平，因成長速度不夠強勁使銷額佔比小幅下滑。另一方面，去年疫情嚴峻時網路購物成長快速，因基期較高導致今年第三季網購成長幅度走緩。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/FMCG/2022Q3/22Q3%20FMCG_2N.jpg" alt="22Q3 FMCG_2N.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度消費者指數公佈台灣FMCG快消市場主要通路銷額佔比變化</p>
<p>KANTAR凱度消費者指數指出，由於第三季疫情逐漸緩和，部分消費者回歸從前實體通路購買行為，另有部分消費者在疫情過後保留線上購物習慣而成為重度網購買者，因此在消費者行為研究數據上可觀察到「網購客流量成長趨緩，但客單價持續成長」的現象。消費人潮於線上及線下轉移之際，凱度建議品牌廠商密切關注自家消費群與潛在顧客的購買行為動態，敏捷調整行銷活動，以利資源運用效益極大化。</p>
<p>&nbsp;</p>
<p>更多FMCG快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu <a href="mailto:[email protected]">[email protected]</a> 02-2570-0556#365。</p>
<p>#FMCG #ShopperBehavior #ConsumerInsights #MarketTrend #NewNormal #Channel #WorldpanelbyKantar #快速消費品 #消費者洞察 #市場趨勢 #新常態 <br> #通路 #消費者指數 #凱度</p>
<p>&nbsp;</p>
<p><strong>■ About Kantar (Worldpanel Division) </strong><strong>關於凱度消費者指數</strong><strong></strong></p>
<p>凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，凱度長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。</p>
<p>更多資訊，請上凱度台灣官網：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>]]></description>
            <pubDate>Mon, 28 Nov 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend#凱度公佈2022Q3 FMCG民生消費市場隨疫情降溫走緩 年增4.3%</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022Q3-FMCG-market-trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>2022年第三季隨著政府防疫措施鬆綁，民眾與疫情走向共存，外出聚餐頻率增加壓縮在家用餐時機，整體民生消費品市場成長幅度放緩，年對年成長4.3%。</category>
        </item>
        <item>
            <title><![CDATA[【2022亞洲/台灣美妝市場趨勢】通膨時代愛美商機不減 小確幸心理創造美妝成長機會]]></title>
            <description><![CDATA[<p><strong><br><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/PR.png" alt="PR.png" width="600" height="337" referrerpolicy="no-referrer"></strong></p>
<h2><span style="font-size: medium;"><strong>通膨時代愛美商機不減 小確幸心理創造美妝成長機會</strong></span></h2>
<p>市場趨勢研究機構凱度消費者指數舉辦《2022亞洲美妝趨勢研討會》，分析通膨為美妝市場與消費者購買行為帶來的變化。當前民生消費市場受到兩股力量如翹翹板般影響著購買決策，其一為通膨帶來的經濟壓力，另一則是逐漸擺脫疫情陰霾而日漸高漲的消費情緒，在兩者相互作用下，消費者根據個人需求做出最適化決策，「享受奢華消費群」減少日常開銷存錢購買高價精緻商品，「追求舒適消費群」則是降低奢侈消費以滿足日常基本生活品質。</p>
<p>凱度消費者指數分析，即便亞洲普遍出現物價上漲現象，美妝消費者能根據個人需求選擇投入購買金額多寡，整體亞洲市場美妝品價格年對年漲幅約31%，不及其他快消品類如麵包、乳飲品，漲幅達50%以上。</p>
<p>凱度消費者指數長期追蹤九國14萬受訪群真實消費行為，歸納以下三大美妝市場重點趨勢。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢一：輕奢補償 經濟學口紅效應推升美妝消費力</strong></span></h2>
<p class="proposaltitle">口紅效應出自於1930年代的大蕭條時代，形容經濟不景氣時消費者減少奢侈花費，反而購買更多金額較低的商品達成心理補償作用，以致某些商品能在經濟衰退時逆勢成長。</p>
<p class="proposaltitle">凱度消費者指數表示在這一波通膨陰霾下亦可觀察到口紅效應的現象，全球知名美妝品牌包括Estee Lauder、Ulta Beauty和Coty在2022第二季的營收皆高於華爾街專家預期，顯示消費者對美麗的追求不全然受景氣拖累，美妝品牌仍具成長機會。</p>
<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%201.JPG" alt="202210 beauty 1.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一、口紅效應帶動美妝品消費，全球美妝品牌營收高過華爾街專家預期。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢二：保養訴求更精緻有效的產品屬性</strong></span></h2>
<p class="proposaltitle">品牌漲價若非伴隨產品品質升級，可能導致消費者不買單而轉向其他競爭品牌。根據凱度消費者指數，台灣髮品市場更趨講究，肌膚等級保養(Skinification)指將肌膚保養成份運用至髮絲與頭皮護理，品牌溝通側重臉部或醫美保養等級成份添加如胺基酸、維他命E，且功效區隔更加細緻個人化。</p>
<p class="proposaltitle">此外，凱度消費者指數研究顯示台灣買者在專櫃高端品牌類別的消費金額佔比在過去兩年提升兩個百分點達51%，顯示消費者更加重視臉部保養。凱度消費者指數亦觀察專櫃高端品牌為留住既有買者紛紛推出明星商品加大版與豪華試用容量，為搶攻年輕市場則推出經典商品精巧版在LINE平台上架，以較低價格門檻拉動消費者進入高端保養的行列，在後疫情漲價時代形成新一代口紅效應。&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%202.JPG" alt="202210 beauty 2.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二、&nbsp; 凱度消費者指數表示專櫃高端品牌藉由「較少花費即可擁有」的犒賞心態，吸引消費者買單。</p>
<h2 class="proposaltitle"><span style="font-size: medium;"><strong>美妝市場趨勢三：創新保養便利可攜，隨時隨地都漂亮</strong></span></h2>
<p>創新是進步的重要環節，從美妝領導市場南韓可觀察不少美妝創新概念。根據凱度消費者指數，韓國美妝市場在漲價同時緊扣消費者方便性需求，推出便攜型態的保養品。臉部保養噴霧以高便利性受市場歡迎，年對年銷額成長12%，可供隨時隨地保養的棒形膏狀乳霜年對年銷額成長更高達557%。透過便利可攜的產品型態創新，不僅提高消費者使用方便性，也為品牌創造更多消費者使用時機。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Beauty/Regional/202210%20beauty%203.JPG" alt="202210 beauty 3.JPG" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖三、凱度消費者指數表示保養品牌持續創新，便利可攜型態更讓消費者隨時都能享受美麗。</p>
<p>&nbsp;</p>
<p><span style="background-color: #ffff99;">最新推出<span style="background-color: #ffff99;"><a href="https://kantar.turtl.co/story/beauty-trends-asia-2022-p?utm_source=Website&amp;utm_medium=KWP&amp;utm_campaign=beauty-asia-2022&amp;utm_content=KWP-TW" target="_blank">《2022凱度亞洲美妝市場趨勢報告》</a></span>，歡迎免費線上閱覽。</span></p>
<p>&nbsp;</p>
<p>更多快消零售市場資訊請洽：KANTAR凱度消費者指數 業務總監Peggy Liu [email protected] 02-2570-0556#365。</p>
<p>&nbsp;#Beauty #Cosmetics #Skincare #FMCG #Inflation #ShopperBehavior #MarketTrend #Kantar #美妝 #保養 #通膨 #漲價 #品牌策略 #市場趨勢 #凱度消費者指數</p>
<p>■ About Kantar (Worldpanel Division) 關於凱度消費者指數<br> 凱度消費者指數是全球最大的採用消費者受訪群進行市場研究的機構，長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。提供包括零售通路商，家庭消費品，食飲/保健品，美妝保養，個人護理，嬰幼兒消費品在內等一百多項消費品，透過消費者行為洞察分析而提供品牌端/通路端策略規劃建議。前往凱度消費者指數官網了解更多：<a href="http://www.kantarworldpanel.com/tw">www.kantarworldpanel.com/tw</a></p>
<p>&nbsp;</p>]]></description>
            <pubDate>Sun, 16 Oct 2022 16:00:00 GMT</pubDate>
            <guid isPermaLink="false">https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend#【2022亞洲/台灣美妝市場趨勢】通膨時代愛美商機不減 小確幸心理創造美妝成長機會</guid>
            <link>https://www.kantarworldpanel.com/tw/news/2022-Asia-Beauty-Trend</link>
                <category>Kantar</category>
                <category>worldpanel</category>
                <category>凱度舉辦《2022亞洲美妝趨勢研討會》，研究指出通膨時代口紅效應推升美妝消費力，保養訴求更精緻有效，且便利可攜的創新保養型態受到歡迎。</category>
        </item>
        <item>
            <title><![CDATA[凱度2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%]]></title>
            <description><![CDATA[<p>&nbsp;<img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/PR_front%20page_20220928.jpg" alt="PR_front page_20220928.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<h2><span style="font-size: medium;"><strong>凱度</strong><strong>2022最新民生零售通路排行 電商來勢洶洶消費觸及成長50%&nbsp;</strong></span></h2>
<p>市場趨勢研究機構KANTAR凱度消費者指數日前發布《2022年上半年台灣民生快消零售通路消費觸及排行榜》，以消費者觸及數(Consumer Reach Point, CRP)為計算標準，根據通路普及率與消費頻率，反映全台892萬家戶線上線下跨通路消費行為，真實衡量通路來客數與成長幅度。</p>
<p>根據凱度公布數據，2021下半年至2022年上半年間，全聯超市擁1.7億次消費者觸及數蟬聯冠軍寶座，其次為便利超商7-ELEVEN逾6800萬次消費者觸及數，第三為家樂福集團，包含家樂福量販、超市與線上購物共創造逾5400萬次消費者觸及數。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-1.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-1.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖一：KANTAR凱度-消費者指數-2022上半年台灣民生快消零售通路消費觸及排行榜</p>
<p><strong>&nbsp;</strong></p>
<h2><span style="font-size: medium;"><strong>十大零售通路榜：線上購物向前躍進，成長幅度逾五成</strong><strong></strong></span></h2>
<p>觀察《2022年上半年台灣民生快消零售通路消費觸及排行榜》前進席次，超商二哥全家消費者觸及數較前一年小幅增加0.9%逾4300萬次，排名提升至第四；電商巨頭蝦皮成長51%逾2100萬次，排名第六；社群團購熱絡為榜單帶進新氣象，Facebook成長53%近1100萬次排行第八。</p>
<p>食品類零售通路排行榜中，蝦皮消費者觸及數相比前一年成長55%創近1200萬次，排名上升至第七。Facebook以即溶飲品、咖啡等品類成長快速，帶動Facebook首度進入食品榜單排名第十。用品排行榜方面，電商momo消費者觸及數較去年小幅提升達逾551萬次，排名提高至第八。</p>
<p>凱度消費者指數解讀《2022年上半年台灣民生快消零售通路消費觸及排行榜》，前十大排名前進通路皆網購電商，而全家超商亦是線上通路較實體通路成長較快，電商崛起之勢不容忽視。</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>零售通路成長榜：展店、電商與掌握後疫需求為三大關鍵</strong></span></h2>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》通路成長幅度，家樂福超市消費者觸及數較去年同期成長168%，為成長最快速通路第一名；全聯近期積極發展的線上購成長138%，成長速度第二；成長快速第三名則為電商東森購物，消費者觸及數成長99%。</p>
<p>根據《2022年上半年台灣民生快消零售通路消費觸及排行榜》成長快速榜單，凱度指出消費者觸及數提升大致可歸因於三要素：展店、電商、後疫情時代新需求，包括家樂福去年八月對頂好超市完成改裝，寶家去年展店13家，近年持續拓展計畫預計再增15-20家，以及日本知名連鎖唐吉軻德強勢登台後再開二號店，有助消費者觸及數快速增加。另一方面，隨著台灣快消市場網購普及率近60%、網購食品與用品銷額佔比逐年提升，不僅網購平台成長快速，同時也吸引更多實體通路跨足線上銷售。</p>
<p>由於疫情持續，成長快速通路中亦見日藥本舖上榜，反映台灣消費者無法出國轉而購買日本進口商品的消費行為趨勢，以及後疫情時代民眾更加注重身體保健，帶動生機食品商店聖德科斯成長顯著。</p>
<p><img src="https://www.kantarworldpanel.com/assets/emb_images/11/Retailer%20CRP/202209/KANTAR_2022Q2%20Retailer%20CRP%20ranking-2.jpg" alt="KANTAR_2022Q2 Retailer CRP ranking-2.jpg" width="600" height="337" referrerpolicy="no-referrer"></p>
<p>圖二：KANTAR凱度-消費者指數-2022上半年成長最快速民生快消零售通路</p>
<p>&nbsp;</p>
<h2><span style="font-size: medium;"><strong>凱度台灣快消零售通路排行新增配送到家</strong><strong>O2O</strong><strong>榜單 外送平台自營超市領先</strong></span></h2>
<p>台灣民生消費品外送商機龐大，凱度針對配送到家O2O公佈消費者觸及數排行，2021下半年至2022年上半年間Foodpanda自營熊貓超市獲212萬次觸及數居冠，Uber Eats全聯與Foodpanda家樂福分居第二與第三名獲觸及數112萬次與52萬次。</p>
<p>根據凱度消費者指數研究，O2O外送民生快消品普及率相對仍低，目前佔整體市場消費群不到一成，而在食品和用品皆有翻倍成長表現，O2O外送便利免出門、品項選擇多、無接觸遞送等優勢，創造52%高回購率。</p>
<p>KANTAR凱度消費者指數新事業開發與行銷總監劉姵君指出：「未來O2O發展需招募新客、了解消費需

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Involved Issue / 该 PR 相关 Issue

Example for the Proposed Route(s) / 路由地址示例

New RSS Route Checklist / 新 RSS 路由检查表

Note / 说明

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