diff --git a/subsys/bluetooth/host/gatt.c b/subsys/bluetooth/host/gatt.c
index 33d8bc8b60bbf1b..73ecee44f5e935c 100644
--- a/subsys/bluetooth/host/gatt.c
+++ b/subsys/bluetooth/host/gatt.c
@@ -5523,7 +5523,11 @@ int bt_gatt_subscribe(struct bt_conn *conn,
 	 */
 	sys_slist_prepend(&sub->list, &params->node);
 
-	return 0;
+	/*
+	 * Report already if subscription exist so that application does not wait
+	 * for the subscribe callback
+	 */
+	return has_subscription ? -EALREADY : 0;
 }
 
 int bt_gatt_resubscribe(uint8_t id, const bt_addr_le_t *peer,