diff --git a/Makefile b/Makefile
index f8566e5ae4..b23c43e346 100644
--- a/Makefile
+++ b/Makefile
@@ -39,6 +39,7 @@ E2E_CHECK_LEAKS ?=
 
 REPO_INFO ?= $(shell git config --get remote.origin.url)
 COMMIT_SHA ?= git-$(shell git rev-parse --short HEAD)
+BUILD_ID ?= "UNSET"
 
 PKG = k8s.io/ingress-nginx
 
@@ -66,6 +67,7 @@ image: clean-image ## Build image for a particular arch.
 		--build-arg VERSION="$(TAG)" \
 		--build-arg TARGETARCH="$(ARCH)" \
 		--build-arg COMMIT_SHA="$(COMMIT_SHA)" \
+		--build-arg BUILD_ID="$(BUILD_ID)" \
 		-t $(REGISTRY)/controller:$(TAG) rootfs
 
 .PHONY: clean-image
@@ -215,4 +217,5 @@ release: ensure-buildx clean
 		--build-arg BASE_IMAGE="$(BASE_IMAGE)" \
 		--build-arg VERSION="$(TAG)" \
 		--build-arg COMMIT_SHA="$(COMMIT_SHA)" \
+		--build-arg BUILD_ID="$(BUILD_ID)" \
 		-t $(REGISTRY)/controller:$(TAG) rootfs
diff --git a/rootfs/Dockerfile b/rootfs/Dockerfile
index 2d523d6180..49abbdac2b 100644
--- a/rootfs/Dockerfile
+++ b/rootfs/Dockerfile
@@ -19,6 +19,7 @@ FROM ${BASE_IMAGE}
 ARG TARGETARCH
 ARG VERSION
 ARG COMMIT_SHA
+ARG BUILD_ID=UNSET
 
 LABEL org.opencontainers.image.title="NGINX Ingress Controller for Kubernetes"
 LABEL org.opencontainers.image.documentation="https://kubernetes.github.io/ingress-nginx/"
@@ -28,6 +29,8 @@ LABEL org.opencontainers.image.licenses="Apache-2.0"
 LABEL org.opencontainers.image.version="${VERSION}"
 LABEL org.opencontainers.image.revision="${COMMIT_SHA}"
 
+LABEL build_id="${BUILD_ID}"
+
 WORKDIR  /etc/nginx
 
 RUN apk update \