| layout | title |
|---|---|
page |
1. Meme Anatomy |
A meme consists of five distinct elements grouped into two section.
The visible elements of the memes are the ones you can directly see an interact. They are your levers to craft the perfect meme.
They are:
- Copy
- Template
The invisible elements are the ones that you can not see, interact or impact. But, the absence of these elements will be felt. You control the invisible elements by adjusting the visible ones.
They are:
- Situation
- Story
- Connection
Copy "When you can neither be happy bor be rich in life" & micro copies "My Life", "Happiness" and "Money"
Template "Ohhh jodiya miss aagireengala" from Middle Class Madhavan
Concept Your life has no happiness or money
Essence Two things are missing in your life
Connection Both Kozhanthaivelu and my life are asking "Ohh, jodiya miss aagareengala?"
A meme is funny when it's got the right balance in all these elements. It's like cooking -- you need the right ingredients (elements) in the right ratio and when something is missing, you notice right away. If something is added in excess, you notice that too.
There are always exceptions.