From fe4edec9c11e24b1e4adc2713b12acafc2c5887b Mon Sep 17 00:00:00 2001 From: Andrea Volpini Date: Wed, 16 Oct 2024 23:01:15 +0200 Subject: [PATCH] Update keyword-cannibalization.md --- .../workflows/keyword-cannibalization.md | 44 +------------------ 1 file changed, 1 insertion(+), 43 deletions(-) diff --git a/docs/agent-wordlift/workflows/keyword-cannibalization.md b/docs/agent-wordlift/workflows/keyword-cannibalization.md index 8ab6579..7ca7277 100644 --- a/docs/agent-wordlift/workflows/keyword-cannibalization.md +++ b/docs/agent-wordlift/workflows/keyword-cannibalization.md @@ -60,49 +60,7 @@ The agent's analysis will help you: ## Developing Strategies to Differentiate Content -Based on the analysis, you can implement the following strategies: - -### 1. **Content Focus Adjustment** - -- **URL1:** Emphasize underutilized schema markups specifically beneficial for publishers, providing in-depth examples and implementation guides. -- **URL2:** Focus on how structured data enhances personal branding, including case studies and tips for individuals building their online presence. - -### 2. **Keyword Optimization** - -- Assign distinct primary keywords to each page: - - **URL1 Primary Keyword:** "Schema markup for publishers" - - **URL2 Primary Keyword:** "Structured data for personal branding" -- Use unique secondary keywords that support the main topic of each page. - -### 3. **Enhance Unique Value Propositions** - -- **URL1:** Highlight lesser-known schema markups that publishers often overlook. -- **URL2:** Showcase how structured data can improve search visibility for personal brands. - -### 4. **Update Metadata and On-Page Elements** - -- Revise meta titles, descriptions, headings, and alt texts to reflect the new focus and keywords for each page. - -### 5. **Internal Linking Strategies** - -- Link between the two pages where relevant, using anchor texts that reflect their unique focuses, to guide users to additional information without causing confusion. - -## Example of Implementing Changes - -### Updating **URL1** - Underutilized Schema Markups for Publishers - -- **Content Additions:** - - Include detailed sections on specific schema types like `Speakable`, `VideoObject`, and `Dataset` relevant to publishers. -- **Meta Description:** - - "Discover underutilized schema markups that can boost your publishing platform's visibility and SEO performance." - -### Updating **URL2** - Structured Data for Personal Branding - -- **Content Additions:** - - Add insights on how individuals can use `Person` schema and social profile links to enhance their personal brand. -- **Meta Description:** - - "Learn how structured data can elevate your personal brand's online presence and improve search engine visibility." - +Based on the analysis, you can implement the right strategy to prevent keyword cannibalization and consolidate or differentiate content. By following this workflow, you can effectively identify and resolve keyword cannibalization issues. Differentiating your content not only improves SEO performance but also enhances user experience by providing clear, distinct information on each page.