diff --git a/k8s/helmfile/env/production/api.values.yaml.gotmpl b/k8s/helmfile/env/production/api.values.yaml.gotmpl
index 3b04ba7cd..1b914d67f 100644
--- a/k8s/helmfile/env/production/api.values.yaml.gotmpl
+++ b/k8s/helmfile/env/production/api.values.yaml.gotmpl
@@ -1,5 +1,5 @@
 image:
-  tag: 10x.9.1
+  tag: 10x.10.0
 
 replicaCount:
   web: 1