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2023 夏季书荐 - West Wong
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<h1>2023 夏季书荐</h1>
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<span class="date">2023/03/27</span>
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<p>@王瑞青</p>
<p><img src="media/16798868597216/2023%E5%A4%8F%E5%AD%A3%E4%B9%A6%E8%8D%90.png" alt="2023夏季书荐" /></p>
<p>如下：</p>
<p><img src="media/16798868597216/%E5%A5%94%E8%B7%91%E5%90%A7%E7%A8%8B%E5%BA%8F%E5%91%98.png" alt="奔跑吧程序员" /></p>
<p>本书以软件工程师出身的创业者的角度，全面介绍了创业公司该如何打造产品、实现技术和建立团队，既是为创业者打造的一份实用入门指南，又适合所有程序员系统认识 IT 行业。书中内容分为三部分 —— 技术、产品和团队，详细描绘创业的原始景象，具体内容包括：创业点子、产品设计、数据与营销、技术栈的选择、整洁的代码、软件交付、创业文化、招兵买马，等等</p>
<hr />
<p><img src="media/16798868597216/%E8%90%A5%E9%94%80%E7%AE%A1%E7%90%86.png" alt="营销管理" /></p>
<p>营销管理是世界领先的营销学权威之一，西北大学凯洛格管理学院国际市场营销杰出教授（荣誉教授）菲利普·科特勒的最新作品版本。营销管理已畅销全球 55 年，被翻译为 20 多种语言，被誉为 “营销圣经”。本书分为七个部分，分别从营销管理的基本原理、了解市场、制定一个成功的营销战略、设计价值、传播价值、渠道价值、管理增长等七个方面展开阐述</p>
<hr />
<p><img src="media/16798868597216/%E5%A4%A7%E5%B8%88%E7%9A%84%E7%9B%9B%E5%AE%B4.png" alt="大师的盛宴" /></p>
<p>本书共收录 27 篇上世纪最为优秀的 28 位科幻大师的短篇小说。从科幻的黄金时代，到锐意革新的新浪潮时代，再到天才辈出的多媒体时代，每个阶段的顶尖人物的作品均囊括其中，阵容可谓豪华无匹！科幻小说史上那些最为璀璨的巨星，诸如阿西莫夫、阿瑟·克拉克、海因莱因、雷·布拉德伯里、乔治·马丁、威廉·吉布森、勒古恩、希尔弗伯格、弗雷德里克·波尔等均赫然在列</p>
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