diff --git a/totem/onboard/views.py b/totem/onboard/views.py
index a6109ffc..c07a9263 100644
--- a/totem/onboard/views.py
+++ b/totem/onboard/views.py
@@ -5,6 +5,7 @@
 from django.http import HttpRequest
 from django.shortcuts import redirect, render
 
+from totem.users import analytics
 from totem.users.models import User
 from totem.utils.slack import notify_slack
 from totem.utils.utils import full_url
@@ -36,6 +37,7 @@ def save(self, user: User, onboard: OnboardModel):
                 setattr(onboard, key, value)
         onboard.onboarded = True
         onboard.save()
+        analytics.user_onboarded(user)
         _notify_slack(user.name, full_url(user.get_admin_url()))
 
 
diff --git a/totem/users/analytics.py b/totem/users/analytics.py
index cc87b122..4d14c21e 100644
--- a/totem/users/analytics.py
+++ b/totem/users/analytics.py
@@ -1,24 +1,40 @@
+from typing import TYPE_CHECKING
+
 from django.conf import settings
 from posthog import Posthog
 
+if TYPE_CHECKING:
+    from totem.users.models import User
+
 _posthog = None
 
 
-def _get_posthog():
+def _get_posthog() -> Posthog | None:
+    if settings.DEBUG:
+        return
+    if not settings.POSTHOG_API_KEY:
+        return
     global _posthog
     _posthog = Posthog(project_api_key=settings.POSTHOG_API_KEY, host="https://app.posthog.com")
     return _posthog
 
 
-def identify_user(user):
-    if settings.DEBUG:
-        return
-    if not settings.POSTHOG_API_KEY:
-        return
-    _get_posthog().identify(
-        user.analytics_id(),
-        {
-            "environment": settings.ENVIRONMENT_NAME.lower(),
-            "staff": user.is_staff,
-        },
-    )
+def identify_user(user: "User"):
+    if p := _get_posthog():
+        p.identify(
+            user.analytics_id(),
+            {
+                "environment": settings.ENVIRONMENT_NAME.lower(),
+                "staff": user.is_staff,
+            },
+        )
+
+
+def user_signed_up(user: "User"):
+    if p := _get_posthog():
+        p.capture(user.analytics_id(), "user_signed_up")
+
+
+def user_onboarded(user: "User"):
+    if p := _get_posthog():
+        p.capture(user.analytics_id(), "user_onboarded")
diff --git a/totem/users/views.py b/totem/users/views.py
index 67416971..533ce2a5 100644
--- a/totem/users/views.py
+++ b/totem/users/views.py
@@ -13,6 +13,7 @@
 from totem.circles.filters import upcoming_events_user_can_attend
 from totem.email import emails
 
+from . import analytics
 from .forms import LoginForm
 from .models import User
 
@@ -66,7 +67,7 @@ def _message(self, email: str):
     def get(self, request: HttpRequest, *args, **kwargs):
         response = super().get(request, *args, **kwargs)
         # Make sure htmx redirects to the login page with a full refresh
-        response.headers["HX-Redirect"] = request.get_full_path()
+        response.headers["HX-Redirect"] = request.get_full_path()  # type: ignore
         return response
 
     def form_valid(self, form):
@@ -99,6 +100,7 @@ def login(email: str, request, after_login_url: str | None = None, mobile: bool
         django_login(request, user, backend="django.contrib.auth.backends.ModelBackend")
         # TODO make new welcome email. This one expires after 30min and doesn't make sense for a new user.
         # emails.send_new_login_email(user.email, url)
+        analytics.user_signed_up(user)
     else:
         emails.send_returning_login_email(user.email, url)