diff --git a/totem/onboard/migrations/0008_onboardmodel_referral_other_and_more.py b/totem/onboard/migrations/0008_onboardmodel_referral_other_and_more.py
new file mode 100644
index 00000000..ec35ce97
--- /dev/null
+++ b/totem/onboard/migrations/0008_onboardmodel_referral_other_and_more.py
@@ -0,0 +1,23 @@
+# Generated by Django 5.1.4 on 2025-01-08 01:23
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('onboard', '0007_alter_onboardmodel_hopes_and_more'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='onboardmodel',
+            name='referral_other',
+            field=models.CharField(blank=True, help_text='Please tell us more about how you found us', max_length=100, verbose_name='If other, please specify'),
+        ),
+        migrations.AddField(
+            model_name='onboardmodel',
+            name='referral_source',
+            field=models.CharField(blank=True, choices=[('search', 'Search Results'), ('social', 'Social Media'), ('keeper', 'A Keeper'), ('pamphlet', 'Pamphlet'), ('blog', 'Blog'), ('newsletter', 'Newsletter'), ('dream', 'A Dream')], max_length=20, verbose_name='How did you hear about us?'),
+        ),
+    ]
diff --git a/totem/onboard/migrations/0009_alter_onboardmodel_referral_source.py b/totem/onboard/migrations/0009_alter_onboardmodel_referral_source.py
new file mode 100644
index 00000000..ca580d01
--- /dev/null
+++ b/totem/onboard/migrations/0009_alter_onboardmodel_referral_source.py
@@ -0,0 +1,18 @@
+# Generated by Django 5.1.4 on 2025-01-08 01:45
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('onboard', '0008_onboardmodel_referral_other_and_more'),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name='onboardmodel',
+            name='referral_source',
+            field=models.CharField(blank=True, choices=[('default', "I'm not sure"), ('search', 'Search Results'), ('social', 'Social Media'), ('keeper', 'A Keeper'), ('pamphlet', 'Pamphlet'), ('blog', 'Blog'), ('newsletter', 'Newsletter'), ('dream', '✨A Dream✨'), ('other', 'Other')], max_length=20, verbose_name='How did you hear about us?'),
+        ),
+    ]
diff --git a/totem/onboard/models.py b/totem/onboard/models.py
index 14af134b..20a46031 100644
--- a/totem/onboard/models.py
+++ b/totem/onboard/models.py
@@ -4,6 +4,17 @@
 
 
 class OnboardModel(models.Model):
+    REFERRAL_CHOICES = [
+        ("default", "I'm not sure"),
+        ("search", "Search Results"),
+        ("social", "Social Media"),
+        ("keeper", "A Keeper"),
+        ("pamphlet", "Pamphlet"),
+        ("blog", "Blog"),
+        ("newsletter", "Newsletter"),
+        ("dream", "✨A Dream✨"),
+        ("other", "Other"),
+    ]
     user = models.OneToOneField(
         settings.AUTH_USER_MODEL,
         on_delete=models.CASCADE,
@@ -16,6 +27,18 @@ class OnboardModel(models.Model):
     suggestions = models.TextField(blank=True, null=True, validators=[MaxLengthValidator(5000)])
     hopes = models.TextField(blank=True, null=True, validators=[MaxLengthValidator(5000)])
     internal_notes = models.TextField(blank=True, null=True, validators=[MaxLengthValidator(10000)])
+    referral_source = models.CharField(
+        max_length=20,
+        choices=REFERRAL_CHOICES,
+        verbose_name="How did you hear about us?",
+        blank=True,  # Remove if you want to make it required
+    )
+    referral_other = models.CharField(
+        max_length=100,
+        blank=True,
+        verbose_name="If other, please specify",
+        help_text="Please tell us more about how you found us",
+    )
 
     def __str__(self):
         return f"Onboard: {self.user}"
diff --git a/totem/onboard/templates/onboard/onboard_form.html b/totem/onboard/templates/onboard/onboard_form.html
index 52d743d4..b0cc6f85 100644
--- a/totem/onboard/templates/onboard/onboard_form.html
+++ b/totem/onboard/templates/onboard/onboard_form.html
@@ -15,9 +15,10 @@ <h1 class="h1 py-5">Welcome!</h1>
         {{ form.non_field_errors }}
         {% csrf_token %}
         <div class="pb-5">
-          <label for="{{ form.name.id_for_label }}">Name</label>
-          {{ form.name.errors }}
-          {{ form.name }}
+          <label for="{{ form.name.id_for_label }}"
+            >Name<span class="text-red-500">*</span></label
+          >
+          {{ form.name.errors }} {{ form.name }}
           <p class="pt-1 text-xs">
             Other people will see this, but you don't have to use your real
             name. Add any pronouns in parentheses if you'd like.
@@ -25,7 +26,9 @@ <h1 class="h1 py-5">Welcome!</h1>
         </div>
         <div class="pb-5">
           <div>
-            <label for="{{ form.age.id_for_label }}">Age</label>
+            <label for="{{ form.age.id_for_label }}"
+              >Age<span class="text-red-500">*</span></label
+            >
           </div>
           {{ form.age.errors }}
           <div class="w-[100px]">{{ form.age }}</div>
@@ -46,6 +49,20 @@ <h1 class="h1 py-5">Welcome!</h1>
             Your feedback here will help inform us about new topics to offer.
           </p>
         </div>
+        <div class="pb-5">
+          <div>
+            <label for="{{ form.referral_source.id_for_label }}">
+              How did you hear about us? (Optional)
+            </label>
+          </div>
+          {{ form.referral_source.errors }} {{ form.referral_source }}
+          <div id="referral-other-container" class="mt-3 hidden">
+            {{ form.referral_other.errors }} {{ form.referral_other }}
+          </div>
+          <p class="pt-1 text-xs">
+            This helps us understand how to reach more people like you.
+          </p>
+        </div>
         <div class="mt-10 text-center">
           <button class="shimmer btn btn-primary m-auto w-full" type="submit">
             Submit
@@ -54,4 +71,28 @@ <h1 class="h1 py-5">Welcome!</h1>
       </form>
     </div>
   </div>
+
+  <script>
+    function showOtherField(value) {
+      const otherField = document.getElementById("referral-other-container")
+      const otherInput = document.getElementById("id_referral_other")
+
+      if (otherField) {
+        if (value === "other") {
+          otherField.style.display = "block"
+          otherField.required = true
+          otherInput.focus()
+        } else {
+          otherField.style.display = "none"
+          otherField.required = false
+        }
+      }
+    }
+    document.addEventListener("DOMContentLoaded", function () {
+      const selectField = document.getElementById("id_referral_source")
+      if (selectField) {
+        showOtherField(selectField.value)
+      }
+    })
+  </script>
 {% endblock content %}
diff --git a/totem/onboard/views.py b/totem/onboard/views.py
index 3b61222e..c2b23ca4 100644
--- a/totem/onboard/views.py
+++ b/totem/onboard/views.py
@@ -1,7 +1,7 @@
 import datetime
 
 from django.contrib.auth.decorators import login_required
-from django.forms import CharField, Form, IntegerField, Textarea, TextInput
+from django.forms import CharField, ChoiceField, Form, IntegerField, Select, Textarea, TextInput
 from django.http import HttpRequest
 from django.shortcuts import redirect, render
 
@@ -26,6 +26,20 @@ class OnboardForm(Form):
     )
     age = IntegerField(required=True, initial=None, min_value=13, max_value=120, widget=TextInput())
     hopes = CharField(max_length=1000, required=False, widget=Textarea(attrs={"rows": 3}))
+    referral_source = ChoiceField(
+        choices=OnboardModel.REFERRAL_CHOICES,
+        required=False,
+        widget=Select(attrs={"class": "form-select", "onchange": "showOtherField(this.value)"}),
+    )
+    referral_other = CharField(
+        max_length=100,
+        required=False,
+        widget=TextInput(
+            attrs={
+                "placeholder": "Please tell us more about how you found us",
+            }
+        ),
+    )
 
     def save(self, user: User, onboard: OnboardModel):
         user.name = self.cleaned_data.pop("name")