AARRR: Acquisition, Activation, Retention, Referral, Revenue
- Acquisition You acquire the user. For a SaaS product, this usually means a sign up.
- Activation The user uses your product, indicating a good first visit.
- Retention The user continues to use your product, indicating they like your product.
- Referral The user likes your product so much he refers other new users.
- Revenue The user pays you.
Filter out localhost: http://chipsandtv.com/articles/localhost-google-analytics
Admin -> Profiles -> Filters
- Custom filter
- Name: Exclude localhost
- Exclude
- Field: Hostname
- Pattern: localhost
Campaign Source: * (referrer: google, citysearch, newsletter4) Campaign Medium: * (marketing medium: cpc, banner, email) Campaign Term: (identify the paid keywords) Campaign Content: (use to differentiate ads) Campaign Name*: (product, promo code, or slogan)
?utm_content=bigimage&utm_campaign=WeldNewsletterFeb2014&utm_source=weld.io&utm_medium=email ?utm_content=FastestTool&utm_campaign=FacebookSE20-45&utm_source=facebook.com&utm_medium=cpc ?utm_content=TwitterCard1&utm_campaign=Twitter1&utm_source=twitter.com&utm_medium=cpc
https://www.fundedbyme.com/en/campaign/2988/invest-in-fundedbyme/?utm_source=TomSoderlund&utm_medium=social&utm_campaign=TomSoderlund&utm_content=The Inception of crowdfunding
Youtube links - specific time:
http://www.youtube.com/watch?v=d5ZNKwAp9ww&t=0m45s
- $distinct_id: unique user ID
- $first_name, $last_name, $name
- $avatar
- $phone
- $transactions
- $created
- $city
- $region
- $country_code
- $timezone
- $unsubscribed
- $bucket and bucket