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2014-10-bath-open-data-what-why-matters.html
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---
layout: odi
title: What is Open Data and Why Does it Matter?
description: Bath Digital Festival, 28 October 2014
author: Dr Tom Heath
twitter: tommyh
---
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<section>
<p><img height="320;" src="brand/odi_dynamic_logo.png" alt="ODI" style="border:none; box-shadow:none; margin-top: 0.6em"></p>
<h2 style="margin-bottom: 0.4em">What is Open Data<br/>and Why Does it Matter?</h2>
<h3>Tom Heath · Open Data Institute</h3>
<h4 style="">
<a href="mailto:[email protected]">[email protected]</a>
<a href="https://twitter.com/tommyh">@tommyh</a>
</h4>
<h4>Bath Digital Festival, 28 October 2014</h4>
</section>
<section class="left odi-polygons">
<h2>The Open Data Institute</h2>
<!-- <p> </p><p> </p><p> </p> -->
<h3 class="fragment">founded in 2012 by Tim Berners-Lee and Nigel Shadbolt</h3>
<h3 class="fragment">non-profit, non-partisan company, limited by guarantee</h3>
<h3 class="fragment">helping others to be successful with open data</h3>
</section>
<section>
<p><img height="320;" src="brand/odi_dynamic_logo.png" alt="ODI" style="border:none; box-shadow:none; margin-top: 1.2em"></p>
<h2 style="margin: 0.8em 0 0.8em 0">Why Does Open Data Matter?</h2>
<h2>(And What Is It?)</h2>
</section>
<section class="left odi-polygons">
<h2>Take yourself back to 1996</h2>
<figure style="text-align: center; width:100%;">
<img src="2014-10-bath-open-data-what-why-matters/martiancrocodile_5603647529_c8bb08ff2e_b.jpg" style="height: 500px;"/><br/>
<p>
<span style="font-size:0.6em;">photo credit: <a href="https://www.flickr.com/photos/martiancrocodile/5603647529" title="photo credit martiancrocodile on flickr">https://www.flickr.com/photos/martiancrocodile/5603647529</a> (CC-BY-NC-SA 2.0)</span>
</p>
</figure>
</section>
<section class="left odi-polygons">
<h2>Take yourself back to 1996</h2>
<h3 class="fragment">"WTF is an interweb net site?"</h3>
<h3 class="fragment">we built web sites, and people "just surfed on in"</h3>
</section>
<section class="left odi-polygons">
<h2>Move forward 18 years</h2>
<h3 class="fragment">no one questions the importance of the web</h3>
<h3 class="fragment">but web site -> web presence</h3>
<h3 class="fragment">multi-channel, pervasive</h3>
</section>
<section class="left odi-polygons">
<h2>The Result?</h2>
<h3 class="fragment">your web site is <strong>not a destination</strong></h3>
<h3 class="fragment">you're in the long tail</h3>
<h3 class="fragment">deal with it</h3>
</section>
<section class="left odi-polygons">
<h2>Where next for your Web presence?</h2>
<h3 class="fragment">accept the limitations of your site as a channel</h3>
<h3 class="fragment">...and the dominance of the major channels</h3>
<h3 class="fragment">analogy: are you an advertiser or a billboard operator?</h3>
</section>
<section class="left odi-polygons">
<h2>Where next for your Web presence?</h2>
<h3>conclusion:</h3>
<h3>put the same resource you put into your web site<br/>into making your content and data accessible to other channels</h3>
</section>
<section class="left odi-polygons">
<h2>So What is Open Data?</h2>
<h3 class="fragment">the best mechanism for<br/>maximising the impact<br/>of your (business through) data</h3>
</section>
<section class="left odi-polygons">
<h2>So What is Open Data?</h2>
<h3 class="fragment">data that's free to reuse,<br/>for any purpose,<br/>at no cost</h3>
</section>
<section class="left odi-polygons">
<h2>So What is Open Data?</h2>
<h3 class="fragment">product catalogues and specifications</h3>
<h3 class="fragment">shop/restaurant opening times</h3>
<h3 class="fragment">bus stop locations</h3>
<h3 class="fragment">bathing water and air quality readings</h3>
<h3 class="fragment">...etc etc etc</h3>
</section>
<section class="left odi-polygons">
<h2>Open Data?</h2>
<h3 class="fragment">must be explicitly and openly licenced</h3>
<h3 class="fragment">the licence may introduce some restrictions on usage</h3>
<h3 class="fragment">(attribution, sharealike)</h3>
</section>
<section class="left odi-polygons">
<h2>Typically Not Personal Data</h2>
<p style="text-align:center;"><img class="stretch" src="2014-02-luton-open-data-101/venn-diagram-open-big-personal.png" style="border:none; box-shadow:none;"/></p>
<h5 style="text-align:center;">image credit: <a href="http://theodi.org/team/ulrich-atz" title="Ulrich Atz">ulrich atz</a></h5>
</section>
<section class="left odi-polygons">
<h2>How are people using open data?</h2>
<h3 class="fragment">to reduce waste/improve efficiency</h3>
<h3 class="fragment">to provide better services</h3>
<h3 class="fragment">to build new markets</h3>
<h3 class="fragment">to support transparency</h3>
</section>
<section class="left odi-polygons">
<h2>Can I Join the Party?</h2>
<h3 class="fragment">yes!</h3>
<h3 class="fragment">is selling data your core business?</h3>
<h3 class="fragment">the answer is still yes!</h3>
<h3 class="fragment"><a href="http://theodi.org/" title="Open Data Institute">http://theodi.org/</a></h3>
</section>
<section>
<h2>Questions?</h2><br>
<img height="320;" src="brand/odi_dynamic_logo.png" alt="ODI" style="border:none; box-shadow:none;">
<hr>
<p style="text-align:center">Tom Heath · Open Data Institute</p>
<p style="text-align:center; font-size: smaller">
<a href="mailto:[email protected]">[email protected]</a> ·
<a href="https://twitter.com/tommyh">@tommyh</a>
</p>
</section>
<!-- <section>
<h2>Acknowledgements</h2>
<p style="text-align:center"><strong>DaPaaS</strong> and <strong>OpenDataMonitor</strong> projects</p>
<p style="text-align:center">funded by EC FP7 grants 610988 & 611988</p>
<img height="320;" src="brand/odi_dynamic_logo.png" alt="ODI" style="border:none; box-shadow:none;">
<hr>
<p style="text-align:center">Tom Heath · Open Data Institute</p>
<p style="text-align:center; font-size: smaller">
<a href="mailto:[email protected]">[email protected]</a> ·
<a href="https://twitter.com/tommyh">@tommyh</a>
</p>
</section> -->
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