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We know that emailing sponsors can be difficult. Below is a guide to help craft your initial email. |
| What should you include? | Why? | Example |
|---|---|---|
Details about the event: size, location, dates |
These essential details will be some of the first things a potential sponsor is looking for | LoonHacks will be taking place on April 8-10th at Example University. We expect over 500 hackers this year! |
| Overview of what a hackathon is | Remember that your audience might not be familiar with what a hackathon is! It’s important to give some context in case they’re not familiar. | A hackathon is a weekend-long invention marathon where High School and College students from the New York City area will spend the weekend building awesome projects |
| Something Personal | Remember that your audience might not be familiar with what a hackathon is! It’s important to give some context in case they’re not familiar. | I see that you’ve been working with blockchain integration! We are really excited about a blockchain track we’re incorporating into our hackathon! |
| What makes your event unique | Some sponsors will be receiving a ton of requests to sponsor hackathons. Briefly tell them why your event is special! | As the largest female-centric event in the east, we strive to provide a space to encourage female and non-binary hackers that they belong in the tech community. |
| Request to chat | Being able to hop on a phone call to pitch your event will help your potential sponsor get a better idea of how they can work with your event. | I’d love to chat about how LoonHacks and CompanyName can work together! Do you have any availability next week? How is Tuesday @ 3 pm. |
| An eye-catching subject line | People get a ton of emails. | “LoonHacks and CompanyName Partnership” Meet the best students in X town this Feb |