diff --git a/src/storyMap/components/StoryMapsCard.js b/src/storyMap/components/StoryMapsCard.js
index e5290bd8aa..9e2f0a72ee 100644
--- a/src/storyMap/components/StoryMapsCard.js
+++ b/src/storyMap/components/StoryMapsCard.js
@@ -232,7 +232,7 @@ const StoryMapsCard = ({ title, storyMaps, showCreate = true }) => {
     () =>
       showCreate && {
         label: t('storyMap.home_create'),
-        to: 'tools/story-maps/new',
+        to: 'tools/story-maps/new?utm_source=home_page',
       },
     [t, showCreate]
   );
diff --git a/src/storyMap/components/StoryMapsHomeCardDefault.js b/src/storyMap/components/StoryMapsHomeCardDefault.js
index f647296e48..da53207a90 100644
--- a/src/storyMap/components/StoryMapsHomeCardDefault.js
+++ b/src/storyMap/components/StoryMapsHomeCardDefault.js
@@ -31,7 +31,7 @@ const StoryMapsHomeCardDefault = () => {
       titleId="story-maps-default-title"
       action={{
         label: t('storyMap.home_create'),
-        to: 'tools/story-maps/new',
+        to: 'tools/story-maps/new?utm_source=home_page',
       }}
       image={{
         src: storyMapImage,
diff --git a/src/storyMap/components/StoryMapsToolHome.js b/src/storyMap/components/StoryMapsToolHome.js
index 8a9e6b099a..7a3a5d1ce8 100644
--- a/src/storyMap/components/StoryMapsToolHome.js
+++ b/src/storyMap/components/StoryMapsToolHome.js
@@ -105,7 +105,7 @@ const StoryMapsToolsHome = () => {
               <Button
                 variant="contained"
                 component={Link}
-                to="/tools/story-maps/new"
+                to="/tools/story-maps/new?utm_source=story_maps_tools_page"
                 sx={{ mt: 2, mb: 3 }}
               >
                 {t('storyMap.tool_home_create_button')}