diff --git a/features/news_api_item.feature b/features/news_api_item.feature
index 78709c75..32b0adbb 100644
--- a/features/news_api_item.feature
+++ b/features/news_api_item.feature
@@ -234,6 +234,35 @@ Feature: News API Item
         }
         ]
         """
+    When we get "/news/item/111?format=NINJSFormatter&no_embeds=true&no_media=1"
+    Then we get existing resource
+    """
+    {
+      "guid": "111",
+      "headline": "headline 1",
+      "body_html": "<p>Once upon a time there was </p><p> who could swim</p><p></p>"
+    }
+    """
+    When we get "/news/item/111?format=NINJSFormatter2&no_embeds=true"
+    Then we get existing resource
+    """
+    {
+      "guid": "111",
+      "headline": "headline 1",
+      "body_html": "<p>Once upon a time there was </p><p> who could swim</p><p><!-- EMBED START Image {id: \"editor_19\"} --><figure><img src=\"somthing\" alt=\"alt text\" id=\"editor_19\">Some caption</figure><!-- EMBED END Image {id: \"editor_19\"} --></p>",
+      "associations": {"editor_19": {"renditions": {"original": {}}}}
+    }
+    """
+    When we get "/news/item/111?format=NINJSFormatter2&no_media=true"
+    Then we get existing resource
+    """
+    {
+      "guid": "111",
+      "headline": "headline 1",
+      "body_html": "<p>Once upon a time there was </p><div class=\"embed-block\">a fish</div><p> who could swim</p><p></p>",
+      "associations": {}
+    }
+    """
     When we get "/news/item/111?format=NINJSFormatter3"
     Then we get existing resource
     """
diff --git a/newsroom/utils.py b/newsroom/utils.py
index a842b25e..a8e430a9 100644
--- a/newsroom/utils.py
+++ b/newsroom/utils.py
@@ -463,30 +463,33 @@ def update_embeds_in_body(item, update_image=None, update_audio=None, update_vid
         item['body_html'] = to_string(root_elem, method="html")
 
 
-def remove_all_embeds(item):
+def remove_all_embeds(item, remove_by_class=True, remove_media_embeds=True):
     """
     Remove the all embeds from the body of the article, including any divs with the embed_block attribute
     :param item:
+    :param remove_by_class: If true removes any divs that have the embed-block class, should remove such things as
+    embedded tweets
+    :param remove_media_embeds: Remove any figure tags if the passed value is true
     :return:
     """
-
     if not item.get("body_html", ""):
         return
 
-    # clean all the embedded figures from the html
-    blacklist = ["figure"]
     root_elem = lxml_html.fromstring(item.get("body_html", ""))
 
-    cleaner = clean.Cleaner(
-        add_nofollow=False,
-        kill_tags=blacklist
-    )
-    cleaned_xhtml = cleaner.clean_html(root_elem)
+    if remove_by_class:
+        # all embedded tweets etc should be in a div with the class embeded-block, these are removed
+        embeds = root_elem.xpath('//div[@class=\'embed-block\']')
+        for embed in embeds:
+            embed.getparent().remove(embed)
 
-    # all embedded tweets etc should be in a div with the class embeded-block, these are removed
-    embeds = cleaned_xhtml.xpath('//div[@class=\'embed-block\']')
-    for embed in embeds:
-        cleaned_xhtml.remove(embed)
+    if not remove_media_embeds:
+        item["body_html"] = to_string(root_elem, encoding="unicode", method='html')
+        return
+
+    # clean all the embedded figures from the html, it will remove the comments as well
+    cleaner = clean.Cleaner(add_nofollow=False, kill_tags=["figure"])
+    cleaned_xhtml = cleaner.clean_html(root_elem)
 
     # remove the associations relating to the embeds
     kill_keys = [key for key in item.get("associations", {}) if key.startswith("editor_")]
diff --git a/newsroom/wire/formatters/ninjs.py b/newsroom/wire/formatters/ninjs.py
index 24514e33..6d723e42 100644
--- a/newsroom/wire/formatters/ninjs.py
+++ b/newsroom/wire/formatters/ninjs.py
@@ -1,6 +1,8 @@
+import flask
 import json
 from .base import BaseFormatter
 from superdesk.utils import json_serialize_datetime_objectId
+from newsroom.utils import remove_all_embeds
 
 
 class NINJSFormatter(BaseFormatter):
@@ -20,7 +22,21 @@ def format_item(self, item, item_type='items'):
 
         return json.dumps(ninjs, default=json_serialize_datetime_objectId)
 
+    @staticmethod
+    def test_for_true(value):
+        """
+        Test if the value indicates false
+        :param value:
+        :return:
+        """
+        return value.lower() == 'true' or value == '1'
+
     def _transform_to_ninjs(self, item):
+        no_embeds = flask.request.args.get('no_embeds', default=False, type=self.test_for_true)
+        no_media = flask.request.args.get('no_media', default=False, type=self.test_for_true)
+        if no_media or no_embeds:
+            remove_all_embeds(item, remove_media_embeds=no_media, remove_by_class=no_embeds)
+
         ninjs = {
             'guid': item.get('_id'),
             'version': str(item.get('version', 1)),