diff --git a/src/cmds/generate.ts b/src/cmds/generate.ts
index 865df48..56c3903 100644
--- a/src/cmds/generate.ts
+++ b/src/cmds/generate.ts
@@ -29,9 +29,11 @@ export const builder = {
   outputFormat: {
     default: OutputFormat.HTML,
     desc: 'Report format',
+    // TODO: add also PDF when ready
     options: [OutputFormat.HTML]
   },
   view: {
+    // TODO: add also dependency based view when ready
     default: SupportedViews.ORG_LICENSES,
     desc: 'How should the data be represented. Defaults to a license based view.',
   },
@@ -47,7 +49,7 @@ export async function handler(argv: {
   try {
     const { orgPublicId, outputFormat, template, view } = argv;
     debug(
-      'Options: ' +
+      'ℹ️  Options: ' +
         JSON.stringify({ orgPublicId, outputFormat, template, view }),
     );
     getApiToken();
diff --git a/src/cmds/json.ts b/src/cmds/json.ts
index 44252df..fe64052 100644
--- a/src/cmds/json.ts
+++ b/src/cmds/json.ts
@@ -1,5 +1,10 @@
+import * as debugLib from 'debug';
+
 import { getApiToken } from '../lib/get-api-token';
 import { generateLicenseData } from '../lib/generate-org-license-report';
+import { SupportedViews } from '../lib/generate-output';
+
+const debug = debugLib('snyk-licenses:json');
 
 export const command = 'json';
 export const desc = 'Generate org licenses & dependencies data in JSON format';
@@ -8,16 +13,27 @@ export const builder = {
     required: true,
     default: undefined,
   },
+  view: {
+    // TODO: add also dependency based view when ready
+    default: SupportedViews.ORG_LICENSES,
+    desc:
+      'How should the data be represented. Defaults to a license based view.',
+  },
 };
 export const aliases = ['j'];
 
-export async function handler(argv: { orgPublicId: string }) {
+export async function handler(argv: {
+  orgPublicId: string;
+  view: SupportedViews;
+}) {
   try {
+    const { orgPublicId, view } = argv;
+    debug('ℹ️  Options: ' + JSON.stringify({ orgPublicId, view }));
     // check SNYK_TOKEN is set as the sdk uses it
     getApiToken();
     // TODO: define and pass options to help filter the response
     // based on filters available in API
-    const data = await generateLicenseData(argv.orgPublicId, {});
+    const data = await generateLicenseData(orgPublicId, {});
     console.log(JSON.stringify(data));
   } catch (e) {
     console.error(e);
diff --git a/src/lib/api/org/dependencies.ts b/src/lib/api/org/dependencies.ts
index a54ab2d..ecf4da2 100644
--- a/src/lib/api/org/dependencies.ts
+++ b/src/lib/api/org/dependencies.ts
@@ -32,7 +32,7 @@ export async function getDependenciesDataForOrg(
     );
     return dependenciesData;
   } catch (e) {
-    debug('Failed to fetch dependencies' + e);
+    debug('❌ Failed to fetch dependencies' + e);
     throw e;
   }
 }
diff --git a/src/lib/api/org/licenses.ts b/src/lib/api/org/licenses.ts
index 80a298c..9e747a7 100644
--- a/src/lib/api/org/licenses.ts
+++ b/src/lib/api/org/licenses.ts
@@ -27,7 +27,7 @@ export async function getLicenseDataForOrg(
     const licenseData = await getAllLicensesData(snykApiClient, body, sortBy, order);
     return licenseData;
   } catch (e) {
-    debug('Failed to fetch licenses' + e);
+    debug('❌ Failed to fetch licenses' + e);
     throw e;
   }
 }
diff --git a/src/lib/generate-org-license-report.ts b/src/lib/generate-org-license-report.ts
index c3a56a8..0bfe51a 100644
--- a/src/lib/generate-org-license-report.ts
+++ b/src/lib/generate-org-license-report.ts
@@ -17,20 +17,20 @@ export async function generateLicenseData(
   orgPublicId: string,
   options?,
 ): Promise<LicenseReportData> {
-  debug(`Generating license data for Org:${orgPublicId}`);
+  debug(`ℹ️  Generating license data for Org:${orgPublicId}`);
 
   try {
     const licenseData = await getLicenseDataForOrg(orgPublicId, options);
-    debug(`Got license API data for Org:${orgPublicId}`);
+    debug(`✅ Got license API data for Org:${orgPublicId}`);
     const dependenciesDataRaw = await getDependenciesDataForOrg(
       orgPublicId,
       options,
     );
-    debug(`Got dependencies API data for Org:${orgPublicId}`);
+    debug(`✅ Got dependencies API data for Org:${orgPublicId}`);
     const licenseReportData: LicenseReportData = {};
     const dependenciesData = _.groupBy(dependenciesDataRaw.results, 'id');
     // TODO: what if 0?
-    debug(`Processing ${licenseData.total} licenses`);
+    debug(`⏳ Processing ${licenseData.total} licenses`);
 
     const dependenciesAll = [];
     for (const license of licenseData.results) {
@@ -55,9 +55,11 @@ export async function generateLicenseData(
         licenseUrl: licenseData?.licenseUrl,
       };
     }
+    debug(`✅ Done processing ${licenseData.total} licenses`);
+
     return licenseReportData;
   } catch (e) {
-    debug('Failed to generate report data', e);
+    debug('❌ Failed to generate report data', e);
     throw e;
   }
 }
@@ -89,12 +91,12 @@ async function getLicenseTextAndUrl(
   try {
     return await fetchSpdxLicenseTextAndUrl(id);
   } catch (e) {
-    debug(`Failed to get license data for as SPDX, trying non-SPDX: ${id}`);
+    debug(`❌ Failed to get license data for as SPDX, trying non-SPDX: ${id}`);
   }
   try {
     return await fetchNonSpdxLicenseTextAndUrl(id);
   } catch (e) {
-    debug(`Failed to get license data as non-SPDX: ${id}`);
+    debug(`❌ Failed to get license data as non-SPDX: ${id}`);
   }
 
   return undefined;
diff --git a/src/lib/generate-output/html/index.ts b/src/lib/generate-output/html/index.ts
index 95cb8f2..05e32e8 100644
--- a/src/lib/generate-output/html/index.ts
+++ b/src/lib/generate-output/html/index.ts
@@ -1,8 +1,12 @@
 import * as Handlebars from 'handlebars';
 import * as path from 'path';
 import * as fs from 'fs';
+import * as debugLib from 'debug';
+
 import { LicenseReportData } from '../../generate-org-license-report';
 
+const debug = debugLib('snyk-licenses:generateHtmlReport');
+
 export const enum SupportedViews {
   ORG_LICENSES = 'org-licenses',
   // TODO: support later
diff --git a/test/system/json.test.ts b/test/system/json.test.ts
index 61dff7d..6664d97 100644
--- a/test/system/json.test.ts
+++ b/test/system/json.test.ts
@@ -11,9 +11,9 @@ describe('`snyk-licenses-report json <...>`', () => {
     });
   });
   it('Generated JSON data with correct --orgPublicId', async (done) => {
-    exec(`node ${main} json --orgPublicId=${ORG_ID}`, (err, stdout) => {
+    exec(`DEBUG=snyk-license* node ${main} json --orgPublicId=${ORG_ID}`, (err, stdout) => {
       expect(err).toBeNull();
-      console.log({err, stdout})
+      console.log({err, stdout, ORG_ID})
       expect(stdout.trim()).toMatch("BSD-2-Clause");
       done();
     });