diff --git a/.changeset/brown-foxes-hide.md b/.changeset/brown-foxes-hide.md
new file mode 100644
index 00000000..7312848b
--- /dev/null
+++ b/.changeset/brown-foxes-hide.md
@@ -0,0 +1,9 @@
+---
+"@ima/plugin-analytic-google": patch
+---
+
+Correct GTM params
+
+- **What?** Push correct data format to Google Tag Manager `dataLayer`.
+- **Why?** Otherwise the GA4 events are not hit. GTM needs the params in the `Arguments` array-like object - not object, not array.
+- **How?** Nothing.
diff --git a/packages/plugin-analytic-google/src/GoogleAnalytics4.ts b/packages/plugin-analytic-google/src/GoogleAnalytics4.ts
index d880a737..a9678c90 100644
--- a/packages/plugin-analytic-google/src/GoogleAnalytics4.ts
+++ b/packages/plugin-analytic-google/src/GoogleAnalytics4.ts
@@ -171,8 +171,9 @@ export class GoogleAnalytics4 extends AbstractAnalytic {
   _createGlobalDefinition(window: globalThis.Window) {
     window.dataLayer = window.dataLayer || [];
 
-    this._ga4Script = function (...rest: unknown[]) {
-      window.dataLayer.push(...rest);
+    this._ga4Script = function () {
+      // We are passing a set of arguments to the gtag function of GTM. This MUST be an `arguments` object, not an array.
+      window.dataLayer.push(arguments); // eslint-disable-line prefer-rest-params
     };
 
     this._configuration();