diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 8dc26a5b..c328231e 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -74,12 +74,8 @@ jobs:
       - name: Detox - Build
         run: RCT_NO_LAUNCH_PACKAGER=1 yarn example build:ios
 
-        # Important to do this after build, as a build will kill any running metro server
-      - name: Run Server (with mocks)
-        run: yarn example start:e2e &
-
       - name: Detox - Test
-        run: yarn example test:ios
+        run: yarn example e2e:ios
 
   run-e2e-android:
     needs: cancel_previous
@@ -146,9 +142,6 @@ jobs:
       - name: Detox - Build
         run: RCT_NO_LAUNCH_PACKAGER=1 yarn example build:android
 
-      - name: Run Server (with mocks)
-        run: yarn example start:e2e &
-
       - name: Detox - Test
         uses: reactivecircus/android-emulator-runner@v2
         with:
@@ -159,4 +152,4 @@ jobs:
           force-avd-creation: false
           emulator-options: -no-window -gpu swiftshader_indirect -noaudio -no-boot-anim -camera-back none
           disable-animations: true
-          script: yarn example test:android
+          script: yarn example e2e:android
diff --git a/examples/AnalyticsReactNativeExample/package.json b/examples/AnalyticsReactNativeExample/package.json
index db4ea7f8..5002c719 100644
--- a/examples/AnalyticsReactNativeExample/package.json
+++ b/examples/AnalyticsReactNativeExample/package.json
@@ -5,7 +5,7 @@
   "scripts": {
     "android": "react-native run-android",
     "ios": "react-native run-ios",
-    "pods": "cd ios && pod install --repo-update",
+    "pods": "pod-install --repo-update",
     "lint": "eslint .",
     "start": "react-native start",
     "build:android": "yarn detox build --configuration android.emu.debug",
@@ -17,7 +17,9 @@
     "ios:deeplink": "xcrun simctl openurl booted segmentreactnative://hello",
     "android:emulator": "./android/device_setup.sh",
     "clean": "yarn clean:ios && rimraf node_modules",
-    "clean:ios": "rimraf ios/build ios/Pods"
+    "clean:ios": "rimraf ios/build ios/Pods",
+    "e2e:ios": "concurrently \"yarn start:e2e\" \"yarn test:ios\"",
+    "e2e:android": "concurrently \"yarn start:e2e\" \"yarn test:android\""
   },
   "dependencies": {
     "@react-native-async-storage/async-storage": "^1.0",
@@ -45,12 +47,14 @@
     "babel-jest": "^29.2.1",
     "babel-plugin-module-resolver": "^5.0.0",
     "body-parser": "^1.20.0",
+    "concurrently": "^8.2.2",
     "detox": "^20.13.5",
     "eslint": "^8.19.0",
     "express": "^4.17.1",
     "jest": "^29.7.0",
     "jest-circus": "^29.3.1",
     "metro-react-native-babel-preset": "0.76.8",
+    "pod-install": "^0.1.39",
     "prettier": "^2.4.1",
     "react-test-renderer": "18.2.0",
     "rimraf": "^3.0.2",
diff --git a/examples/AnalyticsReactNativeExample/yarn.lock b/examples/AnalyticsReactNativeExample/yarn.lock
index 17b814c5..54fb2774 100644
--- a/examples/AnalyticsReactNativeExample/yarn.lock
+++ b/examples/AnalyticsReactNativeExample/yarn.lock
@@ -1590,6 +1590,15 @@ __metadata:
   languageName: node
   linkType: hard
 
+"@babel/runtime@npm:^7.21.0":
+  version: 7.23.5
+  resolution: "@babel/runtime@npm:7.23.5"
+  dependencies:
+    regenerator-runtime: "npm:^0.14.0"
+  checksum: ca679cc91bb7e424bc2db87bb58cc3b06ade916b9adb21fbbdc43e54cdaacb3eea201ceba2a0464b11d2eb65b9fe6a6ffcf4d7521fa52994f19be96f1af14788
+  languageName: node
+  linkType: hard
+
 "@babel/template@npm:^7.0.0, @babel/template@npm:^7.22.15, @babel/template@npm:^7.3.3":
   version: 7.22.15
   resolution: "@babel/template@npm:7.22.15"
@@ -2927,12 +2936,14 @@ __metadata:
     babel-jest: "npm:^29.2.1"
     babel-plugin-module-resolver: "npm:^5.0.0"
     body-parser: "npm:^1.20.0"
+    concurrently: "npm:^8.2.2"
     detox: "npm:^20.13.5"
     eslint: "npm:^8.19.0"
     express: "npm:^4.17.1"
     jest: "npm:^29.7.0"
     jest-circus: "npm:^29.3.1"
     metro-react-native-babel-preset: "npm:0.76.8"
+    pod-install: "npm:^0.1.39"
     prettier: "npm:^2.4.1"
     react: "npm:18.2.0"
     react-native: "npm:0.72.7"
@@ -4040,6 +4051,26 @@ __metadata:
   languageName: node
   linkType: hard
 
+"concurrently@npm:^8.2.2":
+  version: 8.2.2
+  resolution: "concurrently@npm:8.2.2"
+  dependencies:
+    chalk: "npm:^4.1.2"
+    date-fns: "npm:^2.30.0"
+    lodash: "npm:^4.17.21"
+    rxjs: "npm:^7.8.1"
+    shell-quote: "npm:^1.8.1"
+    spawn-command: "npm:0.0.2"
+    supports-color: "npm:^8.1.1"
+    tree-kill: "npm:^1.2.2"
+    yargs: "npm:^17.7.2"
+  bin:
+    conc: dist/bin/concurrently.js
+    concurrently: dist/bin/concurrently.js
+  checksum: 0e9683196fe9c071d944345d21d8f34aa6c0cc50c0dd897e95619f2f1c9eb4871dca851b2569da17888235b7335b4c821ca19deed35bebcd9a131ee5d247f34c
+  languageName: node
+  linkType: hard
+
 "connect@npm:^3.6.5":
   version: 3.7.0
   resolution: "connect@npm:3.7.0"
@@ -4162,6 +4193,15 @@ __metadata:
   languageName: node
   linkType: hard
 
+"date-fns@npm:^2.30.0":
+  version: 2.30.0
+  resolution: "date-fns@npm:2.30.0"
+  dependencies:
+    "@babel/runtime": "npm:^7.21.0"
+  checksum: e4b521fbf22bc8c3db332bbfb7b094fd3e7627de0259a9d17c7551e2d2702608a7307a449206065916538e384f37b181565447ce2637ae09828427aed9cb5581
+  languageName: node
+  linkType: hard
+
 "dayjs@npm:^1.8.15":
   version: 1.11.10
   resolution: "dayjs@npm:1.11.10"
@@ -8406,6 +8446,15 @@ __metadata:
   languageName: node
   linkType: hard
 
+"pod-install@npm:^0.1.39":
+  version: 0.1.39
+  resolution: "pod-install@npm:0.1.39"
+  bin:
+    pod-install: build/index.js
+  checksum: fc5d88a13b6bd58cb9c6336ae0d068f5b7c54d8449f649dd080672583caf701f48bce49a878705ef166b879aaa0068f0a1782061f4cb85c67fff7008dd4ae5fd
+  languageName: node
+  linkType: hard
+
 "prelude-ls@npm:^1.2.1":
   version: 1.2.1
   resolution: "prelude-ls@npm:1.2.1"
@@ -9121,6 +9170,15 @@ __metadata:
   languageName: node
   linkType: hard
 
+"rxjs@npm:^7.8.1":
+  version: 7.8.1
+  resolution: "rxjs@npm:7.8.1"
+  dependencies:
+    tslib: "npm:^2.1.0"
+  checksum: 3c49c1ecd66170b175c9cacf5cef67f8914dcbc7cd0162855538d365c83fea631167cacb644b3ce533b2ea0e9a4d0b12175186985f89d75abe73dbd8f7f06f68
+  languageName: node
+  linkType: hard
+
 "safe-array-concat@npm:^1.0.1":
   version: 1.0.1
   resolution: "safe-array-concat@npm:1.0.1"
@@ -9339,7 +9397,7 @@ __metadata:
   languageName: node
   linkType: hard
 
-"shell-quote@npm:^1.6.1, shell-quote@npm:^1.7.2, shell-quote@npm:^1.7.3":
+"shell-quote@npm:^1.6.1, shell-quote@npm:^1.7.2, shell-quote@npm:^1.7.3, shell-quote@npm:^1.8.1":
   version: 1.8.1
   resolution: "shell-quote@npm:1.8.1"
   checksum: 8cec6fd827bad74d0a49347057d40dfea1e01f12a6123bf82c4649f3ef152fc2bc6d6176e6376bffcd205d9d0ccb4f1f9acae889384d20baff92186f01ea455a
@@ -9474,6 +9532,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"spawn-command@npm:0.0.2":
+  version: 0.0.2
+  resolution: "spawn-command@npm:0.0.2"
+  checksum: b22f2d71239e6e628a400831861ba747750bbb40c0a53323754cf7b84330b73d81e40ff1f9055e6d1971818679510208a9302e13d9ff3b32feb67e74d7a1b3ef
+  languageName: node
+  linkType: hard
+
 "split-on-first@npm:^1.0.0":
   version: 1.1.0
   resolution: "split-on-first@npm:1.1.0"
@@ -9746,7 +9811,7 @@ __metadata:
   languageName: node
   linkType: hard
 
-"supports-color@npm:^8.0.0":
+"supports-color@npm:^8.0.0, supports-color@npm:^8.1.1":
   version: 8.1.1
   resolution: "supports-color@npm:8.1.1"
   dependencies:
@@ -9906,6 +9971,15 @@ __metadata:
   languageName: node
   linkType: hard
 
+"tree-kill@npm:^1.2.2":
+  version: 1.2.2
+  resolution: "tree-kill@npm:1.2.2"
+  bin:
+    tree-kill: cli.js
+  checksum: 7b1b7c7f17608a8f8d20a162e7957ac1ef6cd1636db1aba92f4e072dc31818c2ff0efac1e3d91064ede67ed5dc57c565420531a8134090a12ac10cf792ab14d2
+  languageName: node
+  linkType: hard
+
 "truncate-utf8-bytes@npm:^1.0.0":
   version: 1.0.2
   resolution: "truncate-utf8-bytes@npm:1.0.2"
@@ -9955,7 +10029,7 @@ __metadata:
   languageName: node
   linkType: hard
 
-"tslib@npm:^2.0.1":
+"tslib@npm:^2.0.1, tslib@npm:^2.1.0":
   version: 2.6.2
   resolution: "tslib@npm:2.6.2"
   checksum: e03a8a4271152c8b26604ed45535954c0a45296e32445b4b87f8a5abdb2421f40b59b4ca437c4346af0f28179780d604094eb64546bee2019d903d01c6c19bdb
@@ -10613,7 +10687,7 @@ __metadata:
   languageName: node
   linkType: hard
 
-"yargs@npm:^17.0.0, yargs@npm:^17.3.1, yargs@npm:^17.6.2":
+"yargs@npm:^17.0.0, yargs@npm:^17.3.1, yargs@npm:^17.6.2, yargs@npm:^17.7.2":
   version: 17.7.2
   resolution: "yargs@npm:17.7.2"
   dependencies: