Rebranding the web application and landing page

[johannesmoormann]

Part 1: Define the problem

What problem are you trying to solve?

The rebranding will require changes in the web application and landing page.

Not clear yet whether this issue is big enough to be discussed inside the roadmap process but here for visibility.

What is your hypothesis?

n/a

What value does this bring to our customer and/or our mission? What is the goal?

Rebranding should translate as soon as possible into the interfaces for multiple reasons.

How do we measure it?

n/a

Links:

// Include useful research, such as user tests, competitive analysis, metrics, or surveys.

Part 2: Shaping the problem

// Once the problem statement has passed the Great Filter, work with the team on the problem statement and elaborate on the following points to create more certainty around the problem and possible solutions. Make sure to identify dependencies and invite the necessary stakeholders early into the shaping process.

Problem Owner

// Who is responsible for leading the shaping process of this problem statement. Owner should be assigned directly after the Great Filter meeting. PM will assist.

Non Goal(s)

// Controlling the scope of solving the problem.

Solution

// At the end of the process, if possible, leave only the solution here that you want to be considered during the prioritization vote. Move all other solutions or ideas to Alternative solutions.

Solution 1

// Provided structure is here for guidance and can be altered.

Overview

Rough Scoping & Timeline

// At a high level, what's included in V1 vs. later versions? How big of a project is this? What's the roll out / testing plan?

Risk(s), Key Trade Offs & Decisions

// For example, were there any alternatives considered? What are the value, usability, feasability and business risks and how could we address them?

Concept Mocks

Alternative solutions & ideas

Open Questions

[DmitryBespalov]

@johannesmoormann the rebranding will touch mobile, too. Even though the epic would be different, we have the same problem. Should I create a separate problem statement?

• Color changes
• Illustrations changes

And, since we'll be touching most of the screens anyway, we could also touch up interface appearance and update it to iOS 15 (and make it ready for upcoming iOS 16).