diff --git a/src/v0/destinations/google_adwords_offline_conversions/transform.js b/src/v0/destinations/google_adwords_offline_conversions/transform.js
index e232a5f7d1..5ae92c57e9 100644
--- a/src/v0/destinations/google_adwords_offline_conversions/transform.js
+++ b/src/v0/destinations/google_adwords_offline_conversions/transform.js
@@ -10,7 +10,6 @@ const {
   defaultBatchRequestConfig,
   getSuccessRespEvents,
   combineBatchRequestsWithSameJobIds,
-  getIntegrationsObj,
 } = require('../../util');
 const {
   CALL_CONVERSION,
@@ -23,18 +22,11 @@ const {
   getStoreConversionPayload,
   requestBuilder,
   getClickConversionPayloadAndEndpoint,
+  getConsentsDataFromIntegrationObj,
 } = require('./utils');
 const { finaliseConsent } = require('../../util/googleUtils');
 const helper = require('./helper');
 
-const getConsentsDataFromIntegrationObj = (message, conversionType) => {
-  const integrationObj =
-    conversionType === 'store'
-      ? {}
-      : getIntegrationsObj(message, 'GOOGLE_ADWORDS_OFFLINE_CONVERSIONS') || {};
-  return integrationObj?.consents || {};
-};
-
 /**
  * get conversions depending on the type set from dashboard
  * i.e click conversions or call conversions
@@ -52,7 +44,7 @@ const getConversions = (message, metadata, { Config }, event, conversionType) =>
   const { properties, timestamp, originalTimestamp } = message;
 
   const filteredCustomerId = removeHyphens(customerId);
-  const eventLevelConsentsData = getConsentFromIntegrationObj(message, conversionType);
+  const eventLevelConsentsData = getConsentsDataFromIntegrationObj(message, conversionType);
 
   if (conversionType === 'click') {
     // click conversion
@@ -60,16 +52,21 @@ const getConversions = (message, metadata, { Config }, event, conversionType) =>
       message,
       Config,
       filteredCustomerId,
-      userSentConsentValues,
+      eventLevelConsentsData,
     );
     payload = convertedPayload.payload;
     endpoint = convertedPayload.endpoint;
   } else if (conversionType === 'store') {
-    payload = getStoreConversionPayload(message, Config, filteredCustomerId, userSentConsentValues);
+    payload = getStoreConversionPayload(
+      message,
+      Config,
+      filteredCustomerId,
+      eventLevelConsentsData,
+    );
     endpoint = STORE_CONVERSION_CONFIG.replace(':customerId', filteredCustomerId);
   } else {
     // call conversions
-    const consentObject = finaliseConsent(userSentConsentValues, Config, consentFields);
+    const consentObject = finaliseConsent(eventLevelConsentsData, Config, consentFields);
     payload = constructPayload(message, trackCallConversionsMapping);
     endpoint = CALL_CONVERSION.replace(':customerId', filteredCustomerId);
     payload.conversions[0].consent = consentObject;
diff --git a/src/v0/destinations/google_adwords_offline_conversions/utils.js b/src/v0/destinations/google_adwords_offline_conversions/utils.js
index 5a3b67cec0..b5a59fefa6 100644
--- a/src/v0/destinations/google_adwords_offline_conversions/utils.js
+++ b/src/v0/destinations/google_adwords_offline_conversions/utils.js
@@ -17,6 +17,7 @@ const {
   isDefinedAndNotNull,
   getAuthErrCategoryFromStCode,
   getAccessToken,
+  getIntegrationsObj,
 } = require('../../util');
 const {
   SEARCH_STREAM,
@@ -376,6 +377,14 @@ const getClickConversionPayloadAndEndpoint = (
   return { payload, endpoint };
 };
 
+const getConsentsDataFromIntegrationObj = (message, conversionType) => {
+  const integrationObj =
+    conversionType === 'store'
+      ? {}
+      : getIntegrationsObj(message, 'GOOGLE_ADWORDS_OFFLINE_CONVERSIONS') || {};
+  return integrationObj?.consents || {};
+};
+
 module.exports = {
   validateDestinationConfig,
   generateItemListFromProducts,
@@ -386,4 +395,5 @@ module.exports = {
   buildAndGetAddress,
   getClickConversionPayloadAndEndpoint,
   getExisitingUserIdentifier,
+  getConsentsDataFromIntegrationObj,
 };
diff --git a/src/v0/destinations/google_adwords_offline_conversions/utils.test.js b/src/v0/destinations/google_adwords_offline_conversions/utils.test.js
index b2c15883d6..f9e545e7f3 100644
--- a/src/v0/destinations/google_adwords_offline_conversions/utils.test.js
+++ b/src/v0/destinations/google_adwords_offline_conversions/utils.test.js
@@ -2,6 +2,7 @@ const {
   getClickConversionPayloadAndEndpoint,
   buildAndGetAddress,
   getExisitingUserIdentifier,
+  getConsentsDataFromIntegrationObj,
 } = require('./utils');
 
 const getTestMessage = () => {
@@ -285,3 +286,46 @@ describe('getClickConversionPayloadAndEndpoint util tests', () => {
     );
   });
 });
+
+describe('getConsentsDataFromIntegrationObj', () => {
+  it('should return an empty object when conversionType is "store"', () => {
+    const message = {};
+    const conversionType = 'store';
+    const result = getConsentsDataFromIntegrationObj(message, conversionType);
+    expect(result).toEqual({});
+  });
+
+  it('should return an empty object when conversionType is not "store" and getIntegrationsObj returns undefined', () => {
+    const message = {};
+    const conversionType = 'click';
+    const result = getConsentsDataFromIntegrationObj(message, conversionType);
+    expect(result).toEqual({});
+  });
+
+  it('should return an empty object when conversionType is not "store" and getIntegrationsObj returns null', () => {
+    const message = {};
+    const conversionType = 'call';
+    const getIntegrationsObj = jest.fn(() => null);
+    const result = getConsentsDataFromIntegrationObj(message, conversionType);
+    expect(result).toEqual({});
+  });
+
+  it('should return the consent object when conversion type is call', () => {
+    const message = {
+      integrations: {
+        GOOGLE_ADWORDS_OFFLINE_CONVERSIONS: {
+          consents: {
+            adUserData: 'GRANTED',
+            adPersonalization: 'DENIED',
+          },
+        },
+      },
+    };
+    const conversionType = 'call';
+    const result = getConsentsDataFromIntegrationObj(message, conversionType);
+    expect(result).toEqual({
+      adPersonalization: 'DENIED',
+      adUserData: 'GRANTED',
+    });
+  });
+});
diff --git a/src/v0/util/googleUtils/index.test.js b/src/v0/util/googleUtils/index.test.js
index d9d03a9805..a0d75851b1 100644
--- a/src/v0/util/googleUtils/index.test.js
+++ b/src/v0/util/googleUtils/index.test.js
@@ -1,7 +1,5 @@
 const { populateConsentFromConfig, finaliseConsent } = require('./index');
 
-const destinationAllowedConsentKeys = ['adUserData', 'adPersonalization'];
-
 describe('unit test for populateConsentFromConfig', () => {
   it('should return an UNSPECIFIED object when no properties are provided', () => {
     const result = populateConsentFromConfig({});