diff --git a/lib/extract.js b/lib/extract.js
index dd8fdca..f4b80d0 100644
--- a/lib/extract.js
+++ b/lib/extract.js
@@ -343,7 +343,15 @@ var Extractor = (function () {
                     if (possibleAttributes.indexOf(attr) > -1) {
                         var attrValue = extracted[attr];
                         str = node.html(); // this shouldn't be necessary, but it is
-                        self.addString(reference(n.startIndex), str || getAttr(attr) || '', attrValue.plural, attrValue.extractedComment, attrValue.context);
+
+                        // slight hack for <div translate="translate">text</div>
+                        var gotAttr = getAttr(attr);
+                        var isTranslate = attr === 'translate' && gotAttr === 'translate';
+                        if (isTranslate) {
+                            gotAttr = null;
+                        }
+
+                        self.addString(reference(n.startIndex), gotAttr || str || '', attrValue.plural, attrValue.extractedComment, attrValue.context);
                     } else if (matches = self.noDelimRegex.exec(getAttr(attr))) {
                         str = matches[2].replace(/\\\'/g, '\'');
                         self.addString(reference(n.startIndex), str);