Meta Trend |
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Title |
Immersive Geo: AR, VR, Mixed Reality |
Description |
Virtual reality (VR) refers to computer technologies that use software to generate realistic images, sounds and other sensations that replicate a real environment. Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. |
What is new or emerging? |
After an initial flourish of AR Applications by Layar, Metaio and Wikitude - including interoperability based on open standards [1, 2] - the AR market cooled until recent product announcements by large vendors: Pokemon Go in Summer 2016; Apple demoed new take on AR at WWDC 2017; Microsoft Hololens. |
Why might it matter? |
Increased understanding of the world around us, such as accurate location of utilities networks. |
Horizon |
AfterNext: Eyewear that is acceptable to mass market remains elusive. Commercial applications, e.g., construction and maintenance industries, may lead deployments. |
Disruptive: Predictions have been made that AR/VR will be as disruptive as cellular feature phones and that AR will be the 8th Mass Media |
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Peak of Inflated Expectations |
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Previous Augmented Reality standards and operational products (TRL9) need to be re-hosted and extended in new device web technologies. TRL3 |
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Discussion Issue |
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References |
1. OGC Augmented Reality Markup Language 2.0 (ARML 2.0) 2. Interoperable Mass Market AR first demonstrated 3. Keynote at AWE 2013: Augmented Reality is the 8th Mass Medium by Tomi Ahonen |
Examples |
URL to technology implementation examples |
Geospatial Tech Category |
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OGC Working Groups |
Augmented Reality (AR) Pilot under development |