diff --git a/packages/manager/package.json b/packages/manager/package.json
index 602ec89762..b3d8cebe26 100644
--- a/packages/manager/package.json
+++ b/packages/manager/package.json
@@ -97,6 +97,7 @@
 		"unified": "^10.1.2"
 	},
 	"devDependencies": {
+		"@amplitude/experiment-js-client": "1.9.8",
 		"@prismicio/mock": "0.2.0",
 		"@size-limit/preset-small-lib": "8.2.4",
 		"@types/cookie": "0.5.1",
diff --git a/packages/manager/src/constants/API_TOKENS.ts b/packages/manager/src/constants/API_TOKENS.ts
index dba2aecdf2..afb91e3e22 100644
--- a/packages/manager/src/constants/API_TOKENS.ts
+++ b/packages/manager/src/constants/API_TOKENS.ts
@@ -2,17 +2,24 @@ import { APPLICATION_MODE } from "./APPLICATION_MODE";
 
 type APITokens = {
 	SegmentKey: string;
+	AmplitudeKey: string;
 };
 
 export const API_TOKENS: APITokens = (() => {
 	switch (process.env.SM_ENV) {
 		case APPLICATION_MODE.Development:
 		case APPLICATION_MODE.Staging:
-			return { SegmentKey: "Ng5oKJHCGpSWplZ9ymB7Pu7rm0sTDeiG" };
+			return {
+				SegmentKey: "Ng5oKJHCGpSWplZ9ymB7Pu7rm0sTDeiG",
+				AmplitudeKey: "client-rqVU4xTNaz7F51nBfKRUa0K3qnODiqzh",
+			};
 		case undefined:
 		case "":
 		case APPLICATION_MODE.Production:
-			return { SegmentKey: "cGjidifKefYb6EPaGaqpt8rQXkv5TD6P" };
+			return {
+				SegmentKey: "cGjidifKefYb6EPaGaqpt8rQXkv5TD6P",
+				AmplitudeKey: "client-JuQQWUPimfKWId3WWU6p8xSkTiFqd1qV",
+			};
 		default:
 			throw new Error(`Unknown application mode "${process.env.SM_ENV}".`);
 	}
diff --git a/packages/manager/src/managers/telemetry/TelemetryManager.ts b/packages/manager/src/managers/telemetry/TelemetryManager.ts
index 3cce085cfc..9d874b32e4 100644
--- a/packages/manager/src/managers/telemetry/TelemetryManager.ts
+++ b/packages/manager/src/managers/telemetry/TelemetryManager.ts
@@ -1,5 +1,5 @@
+import { Experiment, ExperimentClient } from "@amplitude/experiment-js-client";
 import { randomUUID } from "node:crypto";
-
 import { Analytics, GroupParams, TrackParams } from "@segment/analytics-node";
 
 import { readPrismicrc } from "../../lib/prismicrc";
@@ -58,6 +58,7 @@ export class TelemetryManager extends BaseManager {
 	private _anonymousID: string | undefined = undefined;
 	private _userID: string | undefined = undefined;
 	private _context: TelemetryManagerContext | undefined = undefined;
+	private _experiment: ExperimentClient | undefined = undefined;
 
 	async initTelemetry(args: TelemetryManagerInitTelemetryArgs): Promise<void> {
 		const isTelemetryEnabled = await this.checkIsTelemetryEnabled();
@@ -82,6 +83,11 @@ export class TelemetryManager extends BaseManager {
 			return analytics;
 		};
 
+		if (isTelemetryEnabled) {
+			// Start Amplitude Experiment
+			this.startExperiment();
+		}
+
 		this._anonymousID = randomUUID();
 		this._context = { app: { name: args.appName, version: args.appVersion } };
 	}
@@ -268,4 +274,34 @@ export class TelemetryManager extends BaseManager {
 
 		return readPrismicrc(root).telemetry !== false;
 	}
+
+	async startExperiment(): Promise<void> {
+		const repositoryName = await this.project.getRepositoryName();
+
+		this._experiment = Experiment.initialize(API_TOKENS.AmplitudeKey, {
+			pollOnStart: false,
+		});
+
+		await this._experiment
+			.start({
+				user_properties: {
+					Repository: repositoryName,
+				},
+			})
+			.catch((error) => {
+				console.error("Error starting experiment", error);
+			});
+	}
+
+	async getExperimentValue(variantName: string): Promise<string | undefined> {
+		if (this._experiment) {
+			await this._experiment.fetch(undefined, {
+				flagKeys: [variantName],
+			});
+
+			return this._experiment.variant(variantName).value;
+		}
+
+		return undefined;
+	}
 }
diff --git a/packages/slice-machine/src/features/customTypes/customTypesTable/CustomTypesTable.tsx b/packages/slice-machine/src/features/customTypes/customTypesTable/CustomTypesTable.tsx
index 9f37f43c7d..1164f41579 100644
--- a/packages/slice-machine/src/features/customTypes/customTypesTable/CustomTypesTable.tsx
+++ b/packages/slice-machine/src/features/customTypes/customTypesTable/CustomTypesTable.tsx
@@ -1,5 +1,5 @@
 import { type FC } from "react";
-import { Icon, Button, Image, tokens } from "@prismicio/editor-ui";
+import { Icon, Button, Image, tokens, Box, Text } from "@prismicio/editor-ui";
 import { useRouter } from "next/router";
 
 import {
@@ -30,6 +30,7 @@ import {
   BlankSlateContent,
 } from "@src/components/BlankSlate";
 import { EditDropdown } from "../EditDropdown";
+import { useExperimentValue } from "@src/hooks/useExperimentValue";
 
 type CustomTypesTableProps = {
   format: CustomTypeFormat;
@@ -50,6 +51,7 @@ export const CustomTypesTable: FC<CustomTypesTableProps> = ({
   );
   const customTypesConfig = CUSTOM_TYPES_CONFIG[format];
   const customTypesMessages = CUSTOM_TYPES_MESSAGES[format];
+  const testXavierExperiment = useExperimentValue("test-xavier");
 
   useCustomTypesAutoRevalidation(customTypes, format, updateCustomTypes);
 
@@ -81,6 +83,36 @@ export const CustomTypesTable: FC<CustomTypesTableProps> = ({
 
   return (
     <>
+      <Box
+        padding={16}
+        borderRadius={6}
+        border={{ bottom: true, left: true, right: true, top: true }}
+        justifyContent="center"
+        alignItems="center"
+        width={400}
+        gap={24}
+        backgroundColor="grey1"
+      >
+        {testXavierExperiment === "on" ? (
+          <>
+            <Icon name="check" size="large" color="green11" />
+            <Text>
+              This experiment is only displayed because repository name contain
+              "xru" on it!
+            </Text>
+          </>
+        ) : (
+          <>
+            <Icon name="close" size="large" color="tomato11" />
+            <Text>
+              Not part of the experiment because repository name don't contain
+              "xru" on it!
+            </Text>
+          </>
+        )}
+      </Box>
+      <Box padding={{ top: 16 }} />
+
       <Table>
         <TableHead>
           <TableRow>
diff --git a/packages/slice-machine/src/hooks/useExperimentValue.ts b/packages/slice-machine/src/hooks/useExperimentValue.ts
new file mode 100644
index 0000000000..f52885bc9f
--- /dev/null
+++ b/packages/slice-machine/src/hooks/useExperimentValue.ts
@@ -0,0 +1,16 @@
+import { useRequest } from "@prismicio/editor-support/Suspense";
+
+import { managerClient } from "@src/managerClient";
+
+async function getExperimentValue(variantName: string) {
+  try {
+    return await managerClient.telemetry.getExperimentValue(variantName);
+  } catch (e) {
+    console.error("Error while trying to get experiment value", e);
+    return undefined;
+  }
+}
+
+export function useExperimentValue(variantName: string): string | undefined {
+  return useRequest(getExperimentValue, [variantName]);
+}
diff --git a/yarn.lock b/yarn.lock
index f3e07bf6c9..e87f7bf92e 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -19,6 +19,42 @@ __metadata:
   languageName: node
   linkType: hard
 
+"@amplitude/analytics-connector@npm:^1.5.0":
+  version: 1.5.0
+  resolution: "@amplitude/analytics-connector@npm:1.5.0"
+  checksum: 157115b642e8b254a88184fe3294150321fdd482388f262bdc08f9ab0c68b01b5f10d2e35a924edb8a8380f0944f8b1363133c2a3f42b59e33da319bfe21c8fa
+  languageName: node
+  linkType: hard
+
+"@amplitude/experiment-core@npm:^0.7.1":
+  version: 0.7.1
+  resolution: "@amplitude/experiment-core@npm:0.7.1"
+  dependencies:
+    js-base64: ^3.7.5
+  checksum: a4a7f1a2db8e94e35c2ff3af2f58686d8aebfcd748a70e41b0751f7b569dc95a9b9670b5185d432b130351f8725696d8c1fcac6e08451e2fdb9e62bc5590c5a7
+  languageName: node
+  linkType: hard
+
+"@amplitude/experiment-js-client@npm:1.9.8":
+  version: 1.9.8
+  resolution: "@amplitude/experiment-js-client@npm:1.9.8"
+  dependencies:
+    "@amplitude/analytics-connector": ^1.5.0
+    "@amplitude/experiment-core": ^0.7.1
+    "@amplitude/ua-parser-js": ^0.7.31
+    base64-js: 1.5.1
+    unfetch: 4.1.0
+  checksum: 0b76062c1d5fa36f2edcbcf8ffccf4adf919291e02b064e190698b4ee56258fe91af6f4c7a8e7bd5bcbfd29d82e4c65e713d84a9e80b580a3d731f7ed61df457
+  languageName: node
+  linkType: hard
+
+"@amplitude/ua-parser-js@npm:^0.7.31":
+  version: 0.7.33
+  resolution: "@amplitude/ua-parser-js@npm:0.7.33"
+  checksum: b08ce4cd4e96fed9eebffadb4060d24751cea80caf4265e6b829b7cfdb6561431386015674b3ac330a8987b990e2ca70725d4298eb1438beccb85264848b0b34
+  languageName: node
+  linkType: hard
+
 "@ampproject/remapping@npm:^2.2.0, @ampproject/remapping@npm:^2.2.1":
   version: 2.2.1
   resolution: "@ampproject/remapping@npm:2.2.1"
@@ -8433,6 +8469,7 @@ __metadata:
   version: 0.0.0-use.local
   resolution: "@slicemachine/manager@workspace:packages/manager"
   dependencies:
+    "@amplitude/experiment-js-client": 1.9.8
     "@antfu/ni": ^0.20.0
     "@prismicio/custom-types-client": ^1.2.0
     "@prismicio/mock": 0.2.0
@@ -13356,7 +13393,7 @@ __metadata:
   languageName: node
   linkType: hard
 
-"base64-js@npm:^1.0.2, base64-js@npm:^1.3.1":
+"base64-js@npm:1.5.1, base64-js@npm:^1.0.2, base64-js@npm:^1.3.1":
   version: 1.5.1
   resolution: "base64-js@npm:1.5.1"
   checksum: 669632eb3745404c2f822a18fc3a0122d2f9a7a13f7fb8b5823ee19d1d2ff9ee5b52c53367176ea4ad093c332fd5ab4bd0ebae5a8e27917a4105a4cfc86b1005
@@ -21657,6 +21694,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"js-base64@npm:^3.7.5":
+  version: 3.7.5
+  resolution: "js-base64@npm:3.7.5"
+  checksum: 67a78c8b1c47b73f1c6fba1957e9fe6fd9dc78ac93ac46cc2e43472dcb9cf150d126fb0e593192e88e0497354fa634d17d255add7cc6ee3c7b4d29870faa8e18
+  languageName: node
+  linkType: hard
+
 "js-levenshtein@npm:^1.1.6":
   version: 1.1.6
   resolution: "js-levenshtein@npm:1.1.6"
@@ -32888,6 +32932,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"unfetch@npm:4.1.0":
+  version: 4.1.0
+  resolution: "unfetch@npm:4.1.0"
+  checksum: 8a0fee1e0f6ad8b3a2966fa199d07716affc3682d8e1c2c0cc138e5e5d2a2e0627d8c3321a4529a79e8a58332955bf80ac6c018f1dcc6de652026a7c3257d726
+  languageName: node
+  linkType: hard
+
 "unfetch@npm:^4.2.0":
   version: 4.2.0
   resolution: "unfetch@npm:4.2.0"