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fledgeForGpt: clarify contextual bids and IG signals comparison #10648

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onetag-dev opened this issue Oct 26, 2023 · 1 comment
Closed

fledgeForGpt: clarify contextual bids and IG signals comparison #10648

onetag-dev opened this issue Oct 26, 2023 · 1 comment

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@onetag-dev
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Question

Description

In the context of the fledgeForGpt module, it's not yet clear how the top-level seller (in this case, GPT) compares contextual bids with those derived from IG signals. In cases of FLEDGE eligibility, adapters can return a tuple consisting of contextual bids and FLEDGE Auction Configs inside the interpretResponse function. As described in various issues, we should expect that the top-level runner can choose the winning bid between the 'classic' contextual auction and the FLEDGE one.

Is this assumption correct? If so, how is the comparison performed? Does GPT compare the bid value of the contextual winner with that of the FLEDGE auction? It would be great to have some documentation references, thank you.

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@patmmccann
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Wrong forum; please ask the gam team

@patmmccann patmmccann closed this as not planned Won't fix, can't repro, duplicate, stale Oct 26, 2023
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