diff --git a/.travis.yml b/.travis.yml
index 78d6e782..8cc57696 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -25,7 +25,7 @@ jobs:
       script: make -o docs/lint lint
     - stage: test
       name: Run Makefile unit tests
-      install: docker build --build-arg GITHUB_ACCESS_TOKEN=$GITHUB_ACCESS_TOKEN -t "$IMAGE_NAME" -f Dockerfile .
+      install: docker build --quiet --build-arg GITHUB_ACCESS_TOKEN=$GITHUB_ACCESS_TOKEN -t "$IMAGE_NAME" -f Dockerfile .
       script: docker run "$IMAGE_NAME" bats/test
     - stage: deploy
       name: Deploy to GitHub Releases
diff --git a/Makefile b/Makefile
index 40814879..5cffbe6f 100644
--- a/Makefile
+++ b/Makefile
@@ -184,7 +184,13 @@ ec/install:
 	$(@D) --version
 	@ echo "[$@]: Completed successfully!"
 
-install/pip/% install/pip_pkg_with_no_cli/% pytest/install: export PIP ?= $(if $(shell pyenv which $(PYTHON) 2> /dev/null),pip,$(PYTHON) -m pip)
+install/pip/% install/pip_pkg_with_no_cli/% install/pip_requirements/% pytest/install: export PIP ?= $(if $(shell pyenv which $(PYTHON) 2> /dev/null),pip,$(PYTHON) -m pip)
+
+install/pip_requirements/%:
+	@ echo "[$@]: Installing pip requirements from $*..."
+	$(PIP) install -r $*
+	@ echo "[$@]: Completed successfully!"
+
 install/pip/%: export PKG_VERSION_CMD ?= $* --version
 install/pip/%: | $(BIN_DIR) guard/env/PYPI_PKG_NAME
 	@ echo "[$@]: Installing $*..."
@@ -195,6 +201,7 @@ install/pip/%: | $(BIN_DIR) guard/env/PYPI_PKG_NAME
 install/pip_pkg_with_no_cli/%: | guard/env/PYPI_PKG_NAME
 	@ echo "[$@]: Installing $*..."
 	$(PIP) install $(PYPI_PKG_NAME)
+	@ echo "[$@]: Completed successfully!"
 
 fixuid/install: export FIXUID_VERSION ?= tags/v$(call match_pattern_in_file,$(TARDIGRADE_CI_GITHUB_TOOLS),'boxboat/fixuid','$(SEMVER_PATTERN)')
 fixuid/install: QUERY = .name | endswith("$(OS)-$(ARCH).tar.gz")