diff --git a/baker/postUpdatedHook.ts b/baker/postUpdatedHook.ts
index 9d926cbe5cb..7808961c062 100644
--- a/baker/postUpdatedHook.ts
+++ b/baker/postUpdatedHook.ts
@@ -4,7 +4,7 @@ import parseArgs from "minimist"
 import { BAKE_ON_CHANGE } from "../settings/serverSettings.js"
 import { DeployQueueServer } from "./DeployQueueServer.js"
 import { exit } from "../db/cleanup.js"
-import { PostRow } from "@ourworldindata/utils"
+import { PostRow, extractFormattingOptions } from "@ourworldindata/utils"
 import * as wpdb from "../db/wpdb.js"
 import * as db from "../db/db.js"
 import {
@@ -94,6 +94,9 @@ const syncPostToGrapher = async (
     const existsInGrapher = !!matchingRows.length
 
     const wpPost = rows[0]
+
+    const formattingOptions = extractFormattingOptions(wpPost.post_content)
+
     const postRow = wpPost
         ? ({
               id: wpPost.ID,
@@ -117,6 +120,7 @@ const syncPostToGrapher = async (
                   wpPost.created_at === zeroDateString
                       ? "1970-01-01 00:00:00"
                       : wpPost.created_at,
+              formattingOptions: formattingOptions,
           } as PostRow)
         : undefined
 
@@ -130,13 +134,19 @@ const syncPostToGrapher = async (
             )
             postRow.content = contentWithBlocksInlined
 
+            const rowForDb = {
+                ...postRow,
+                // TODO: it's not nice that we have to stringify this here
+                formattingOptions: JSON.stringify(postRow.formattingOptions),
+            }
+
             if (!existsInGrapher)
-                await transaction.table(postsTable).insert(postRow)
+                await transaction.table(postsTable).insert(rowForDb)
             else if (existsInGrapher)
                 await transaction
                     .table(postsTable)
-                    .where("id", "=", postRow.id)
-                    .update(postRow)
+                    .where("id", "=", rowForDb.id)
+                    .update(rowForDb)
         }
     })
 
diff --git a/db/syncPostsToGrapher.ts b/db/syncPostsToGrapher.ts
index 2a7d8285747..bfaa700dc91 100644
--- a/db/syncPostsToGrapher.ts
+++ b/db/syncPostsToGrapher.ts
@@ -293,6 +293,7 @@ const syncPostsToGrapher = async (): Promise<void> => {
             type: post.post_type,
             status: post.post_status,
             content: dereferenceReusableBlocksFn(content),
+            featured_image: post.featured_image || "",
             published_at:
                 post.post_date_gmt === zeroDateString
                     ? null
@@ -305,12 +306,11 @@ const syncPostsToGrapher = async (): Promise<void> => {
             excerpt: post.post_excerpt,
             created_at_in_wordpress:
                 post.created_at === zeroDateString ? null : post.created_at,
-            featured_image: post.featured_image || "",
             formattingOptions: formattingOptions,
         }
     }) as PostRow[]
     const postLinks = await PostLink.find()
-    const postLinksById = groupBy(postLinks, (link) => link.sourceId)
+    const postLinksById = groupBy(postLinks, (link: PostLink) => link.sourceId)
 
     const linksToAdd: PostLink[] = []
     const linksToDelete: PostLink[] = []