diff --git a/baker/BuildkiteTrigger.ts b/baker/BuildkiteTrigger.ts
index 24be01cdb9e..db43ceb666f 100644
--- a/baker/BuildkiteTrigger.ts
+++ b/baker/BuildkiteTrigger.ts
@@ -1,8 +1,11 @@
-import { BUILDKITE_API_ACCESS_TOKEN } from "../settings/serverSettings.js"
+import {
+    BUILDKITE_API_ACCESS_TOKEN,
+    BUILDKITE_DEPLOY_CONTENT_PIPELINE_SLUG,
+} from "../settings/serverSettings.js"
 
 export class BuildkiteTrigger {
     private organizationSlug = "our-world-in-data"
-    private pipelineSlug = "grapher-cloudflare-pages-deploy-queue"
+    private pipelineSlug = BUILDKITE_DEPLOY_CONTENT_PIPELINE_SLUG
 
     async triggerBuild(
         message: string,
diff --git a/settings/serverSettings.ts b/settings/serverSettings.ts
index 4a1f590e180..0faebe5b70b 100644
--- a/settings/serverSettings.ts
+++ b/settings/serverSettings.ts
@@ -173,5 +173,8 @@ export const DATA_API_URL: string = clientSettings.DATA_API_URL
 
 export const BUILDKITE_API_ACCESS_TOKEN: string =
     serverSettings.BUILDKITE_API_ACCESS_TOKEN ?? ""
+export const BUILDKITE_DEPLOY_CONTENT_PIPELINE_SLUG: string =
+    serverSettings.BUILDKITE_DEPLOY_CONTENT_PIPELINE_SLUG ||
+    "grapher-deploy-content-master"
 
 export const OPENAI_API_KEY: string = serverSettings.OPENAI_API_KEY ?? ""