New layout for Top Contributors to All Candidates In This Election table

[evanwolf]

Based on input from the user studies...

• Label the table: Top 20 Contributors to All Candidates In This Election
  • Unclear what the cutoff was
• Add an explanation beneath table title: "Some contributors gave to one campaign, others to more than one. This list shows the people, companies, and organizations that gave the most money overall in this election. "
• One column instead of two.
  • User was confused about what the second column was
• Additional margin below each row (perhaps 0.5em) (or another strategy to help visually distinguish a row; perhaps alternating background colors or horizontal rules between them)
  • Wrap-around text made it confusing where a row started and ended
• Make it an ordered-list
  • It's a top-20 list, so show the relative rank in the list
• Contributor name is clickable while rest of row isn't.
  • so it's clearer what to click
• Add data to each row so it follows a format of {contributor gave $1234.56 to recipient1, recipient2, ...}
  • answers more questions without leaving the context
  • rows are nearly self-exlanatory; could be cut-and-pasted or shared on their own
• Add sparkline to each row to indicate timing of this contributors transactions over the last 18 months
  • timing is everything
• For cumulative contributions of 1.0% or more of all the money raised in this election so far, show (nn.n%) next to the dollar amount.
  • e.g. "Unity PAC to Elect Guillen and Campbell Washington for City Council 2014, sponsored by Alameda Labor Council, AFL-CIO $188,175 ( 7.2%)"
  • To help understand the disproportionate impact of those contributors
• Highlight contributors who were also candidates
  • To help people notice self-funding