diff --git a/src/commands/deploy/deploy.ts b/src/commands/deploy/deploy.ts
index a4299b5ce07..1a5ab4f012e 100644
--- a/src/commands/deploy/deploy.ts
+++ b/src/commands/deploy/deploy.ts
@@ -345,6 +345,55 @@ const deployProgressCb = function () {
   }
 }
 
+const uploadDeployBlobs = async ({
+  cachedConfig,
+  deployId,
+  options,
+  silent,
+  siteId,
+}: {
+  cachedConfig: any
+  deployId: string
+  options: OptionValues
+  silent: boolean
+  siteId: string
+}) => {
+  const statusCb = silent ? () => {} : deployProgressCb()
+
+  statusCb({
+    type: 'blobs-uploading',
+    msg: 'Uploading blobs to deploy store...\n',
+    phase: 'start',
+  })
+
+  const [token] = await getToken(false)
+
+  const { success } = await runCoreSteps(['blobs_upload'], {
+    ...options,
+    quiet: silent,
+    cachedConfig,
+    deployId,
+    siteId,
+    token,
+  })
+
+  if (!success) {
+    statusCb({
+      type: 'blobs-uploading',
+      msg: 'Deploy aborted due to error while uploading blobs to deploy store',
+      phase: 'error',
+    })
+
+    error('Error while uploading blobs to deploy store')
+  }
+
+  statusCb({
+    type: 'blobs-uploading',
+    msg: 'Finished uploading blobs to deploy store',
+    phase: 'stop',
+  })
+}
+
 const runDeploy = async ({
   // @ts-expect-error TS(7031) FIXME: Binding element 'alias' implicitly has an 'any' ty... Remove this comment to see the full error message
   alias,
@@ -364,6 +413,8 @@ const runDeploy = async ({
   functionsConfig,
   // @ts-expect-error TS(7031) FIXME: Binding element 'functionsFolder' implicitly has a... Remove this comment to see the full error message
   functionsFolder,
+  // @ts-expect-error TS(7031) FIXME: Binding element 'options' implicitly has an 'a... Remove this comment to see the full error message
+  options,
   // @ts-expect-error TS(7031) FIXME: Binding element 'packagePath' implicitly has an 'a... Remove this comment to see the full error message
   packagePath,
   // @ts-expect-error TS(7031) FIXME: Binding element 'silent' implicitly has an 'any' t... Remove this comment to see the full error message
@@ -421,6 +472,7 @@ const runDeploy = async ({
     })
 
     config.headers = headers
+    uploadDeployBlobs({ deployId, siteId, silent, options, cachedConfig: command.netlify.cachedConfig })
 
     results = await deploySite(api, siteId, deployFolder, {
       config,
@@ -690,6 +742,7 @@ const prepAndRunDeploy = async ({
     functionsConfig,
     // pass undefined functionsFolder if doesn't exist
     functionsFolder: functionsFolderStat && functionsFolder,
+    options,
     packagePath: command.workspacePackage,
     silent: options.json || options.silent,
     site,
diff --git a/tests/integration/commands/deploy/deploy.test.js b/tests/integration/commands/deploy/deploy.test.js
index 3861592aef4..a092e147fa2 100644
--- a/tests/integration/commands/deploy/deploy.test.js
+++ b/tests/integration/commands/deploy/deploy.test.js
@@ -2,6 +2,7 @@ import path from 'path'
 import process from 'process'
 import { fileURLToPath } from 'url'
 
+import execa from 'execa'
 import fetch from 'node-fetch'
 import { afterAll, beforeAll, describe, test } from 'vitest'
 
@@ -817,4 +818,59 @@ describe.skipIf(process.env.NETLIFY_TEST_DISABLE_LIVE === 'true').concurrent('co
       t.expect(response).toEqual('Bundled at deployment')
     })
   })
+
+  test('should upload blobs when saved into .netlify directory', async (t) => {
+    await withSiteBuilder('site-with-blobs', async (builder) => {
+      await builder
+        .withNetlifyToml({
+          config: {
+            build: { publish: 'dist', functions: 'functions' },
+          },
+        })
+        .withContentFile({
+          path: 'dist/.netlify/blobs/deploy/hello',
+          content: 'hello from the blob',
+        })
+        .withPackageJson({
+          packageJson: {
+            dependencies: {
+              '@netlify/blobs': '^6.3.0',
+              '@netlify/functions': '^2.4.0',
+            },
+          },
+        })
+        .withContentFile({
+          path: 'functions/read-blob.ts',
+          content: `
+  import { getDeployStore } from "@netlify/blobs"
+  import { Config, Context } from "@netlify/functions"
+  
+  export default async (req: Request, context: Context) => {
+    const store = getDeployStore()
+    const blob = await store.get('hello')
+  
+    return new Response(blob)
+  }
+  
+  export const config: Config = {
+    path: "/read-blob"
+  }       
+          `,
+        })
+        .buildAsync()
+
+      await execa.command('npm install', { cwd: builder.directory })
+      const { deploy_url: deployUrl } = await callCli(
+        ['deploy', '--json'],
+        {
+          cwd: builder.directory,
+          env: { NETLIFY_SITE_ID: context.siteId },
+        },
+        true,
+      )
+
+      const response = await fetch(`${deployUrl}/read-blob`).then((res) => res.text())
+      t.expect(response).toEqual('hello from the blob')
+    })
+  })
 })