diff --git a/packages/build/src/error/types.ts b/packages/build/src/error/types.ts
index d4cbb31ab3..299db94f51 100644
--- a/packages/build/src/error/types.ts
+++ b/packages/build/src/error/types.ts
@@ -1,3 +1,5 @@
+import { Attributes } from '@opentelemetry/api'
+
 // We override errorProps and title through getTitle and getErrorProps
 export type BuildError = Omit<BasicErrorInfo, 'errorProps'> & {
   title: string
@@ -75,15 +77,29 @@ export type BuildCommandLocation = {
   buildCommandOrigin: string
 }
 
+export const isBuildCommandLocation = function (location?: ErrorLocation): location is BuildCommandLocation {
+  const buildLocation = location as BuildCommandLocation
+  return typeof buildLocation?.buildCommand === 'string' && typeof buildLocation?.buildCommandOrigin === 'string'
+}
+
 export type FunctionsBundlingLocation = {
   functionName: string
   functionType: string
 }
 
+export const isFunctionsBundlingLocation = function (location?: ErrorLocation): location is FunctionsBundlingLocation {
+  const bundlingLocation = location as FunctionsBundlingLocation
+  return typeof bundlingLocation?.functionName === 'string' && typeof bundlingLocation?.functionType === 'string'
+}
+
 export type CoreStepLocation = {
   coreStepName: string
 }
 
+export const isCoreStepLocation = function (location?: ErrorLocation): location is CoreStepLocation {
+  return typeof (location as CoreStepLocation)?.coreStepName === 'string'
+}
+
 export type PluginLocation = {
   event: string
   packageName: string
@@ -92,11 +108,24 @@ export type PluginLocation = {
   input?: string
 }
 
+export const isPluginLocation = function (location?: ErrorLocation): location is PluginLocation {
+  const pluginLocation = location as PluginLocation
+  return (
+    typeof pluginLocation?.event === 'string' &&
+    typeof pluginLocation?.packageName === 'string' &&
+    typeof pluginLocation?.loadedFrom === 'string'
+  )
+}
+
 export type APILocation = {
   endpoint: string
   parameters?: any
 }
 
+export const isAPILocation = function (location?: ErrorLocation): location is APILocation {
+  return typeof (location as APILocation)?.endpoint === 'string'
+}
+
 export type ErrorLocation =
   | BuildCommandLocation
   | FunctionsBundlingLocation
@@ -104,6 +133,60 @@ export type ErrorLocation =
   | PluginLocation
   | APILocation
 
+const buildErrorAttributePrefix = 'build.error'
+
+const errorLocationToTracingAttributes = function (location: ErrorLocation): Attributes {
+  const locationAttributePrefix = `${buildErrorAttributePrefix}.location`
+  if (isBuildCommandLocation(location)) {
+    return {
+      [`${locationAttributePrefix}.command`]: location.buildCommand,
+      [`${locationAttributePrefix}.command_origin`]: location.buildCommandOrigin,
+    }
+  }
+  if (isPluginLocation(location)) {
+    return {
+      [`${locationAttributePrefix}.plugin.event`]: location.event,
+      [`${locationAttributePrefix}.plugin.package_name`]: location.packageName,
+      [`${locationAttributePrefix}.plugin.loaded_from`]: location.loadedFrom,
+      [`${locationAttributePrefix}.plugin.origin`]: location.origin,
+    }
+  }
+  if (isFunctionsBundlingLocation(location)) {
+    return {
+      [`${locationAttributePrefix}.function.type`]: location.functionType,
+      [`${locationAttributePrefix}.function.name`]: location.functionName,
+    }
+  }
+
+  if (isCoreStepLocation(location)) {
+    return {
+      [`${locationAttributePrefix}.core_step.name`]: location.coreStepName,
+    }
+  }
+
+  if (isAPILocation(location)) {
+    return {
+      [`${locationAttributePrefix}.api.endpoint`]: location.endpoint,
+    }
+  }
+  return {}
+}
+
+/**
+ * Given a BuildError, extract the relevant trace attributes to add to the on-going Span
+ */
+export const buildErrorToTracingAttributes = function (error: BuildError | BasicErrorInfo): Attributes {
+  const attributes = {}
+  // Check we're not adding undefined values
+  if (error?.severity) attributes[`${buildErrorAttributePrefix}.severity`] = error.severity
+  if (error?.type) attributes[`${buildErrorAttributePrefix}.type`] = error.type
+  if (error?.locationType) attributes[`${buildErrorAttributePrefix}.location.type`] = error.locationType
+  return {
+    ...attributes,
+    ...errorLocationToTracingAttributes(error.errorInfo?.location),
+  }
+}
+
 /**
  * Retrieve error-type specific information
  */
diff --git a/packages/build/src/tracing/main.ts b/packages/build/src/tracing/main.ts
index 4b47aff6e6..8a039ed4c7 100644
--- a/packages/build/src/tracing/main.ts
+++ b/packages/build/src/tracing/main.ts
@@ -8,6 +8,7 @@ import { NodeSDK } from '@opentelemetry/sdk-node'
 import type { TracingOptions } from '../core/types.js'
 import { isBuildError } from '../error/info.js'
 import { parseErrorInfo } from '../error/parse/parse.js'
+import { buildErrorToTracingAttributes } from '../error/types.js'
 import { ROOT_PACKAGE_JSON } from '../utils/json.js'
 
 let sdk: NodeSDK | undefined
@@ -94,9 +95,9 @@ export const addErrorToActiveSpan = function (error: Error) {
   const span = trace.getActiveSpan()
   if (!span) return
   if (isBuildError(error)) {
-    const { severity, type } = parseErrorInfo(error)
-    if (severity == 'none') return
-    span.setAttributes({ severity, type })
+    const buildError = parseErrorInfo(error)
+    if (buildError.severity == 'none') return
+    span.setAttributes(buildErrorToTracingAttributes(buildError))
   }
 
   span.recordException(error)
diff --git a/packages/build/tests/error/tests.js b/packages/build/tests/error/tests.js
index 576bb26e20..50d5723aa4 100644
--- a/packages/build/tests/error/tests.js
+++ b/packages/build/tests/error/tests.js
@@ -1,6 +1,8 @@
 import { Fixture, normalizeOutput } from '@netlify/testing'
 import test from 'ava'
 
+import { buildErrorToTracingAttributes } from '../../lib/error/types.js'
+
 test('exception', async (t) => {
   const output = await new Fixture('./fixtures/exception').runWithBuild()
   t.snapshot(normalizeOutput(output))
@@ -110,3 +112,105 @@ test('Redact API token on errors', async (t) => {
     .runWithBuild()
   t.snapshot(normalizeOutput(output))
 })
+
+const testMatrixAttributeTracing = [
+  {
+    description: 'build command error',
+    input: {
+      errorInfo: { location: { buildCommand: 'test-build', buildCommandOrigin: 'test-origin' } },
+      severity: 'error',
+      type: 'build-cmd',
+      locationType: 'build-cmd-location-type',
+    },
+    expects: {
+      'build.error.severity': 'error',
+      'build.error.type': 'build-cmd',
+      'build.error.location.type': 'build-cmd-location-type',
+      'build.error.location.command': 'test-build',
+      'build.error.location.command_origin': 'test-origin',
+    },
+  },
+  {
+    description: 'plugin error',
+    input: {
+      errorInfo: {
+        location: {
+          event: 'test-event',
+          packageName: 'test-package',
+          loadedFrom: 'test-loaded-from',
+          origin: 'test-origin',
+        },
+      },
+      severity: 'error',
+      type: 'plugin-error',
+      locationType: 'plugin-error-location-type',
+    },
+    expects: {
+      'build.error.severity': 'error',
+      'build.error.type': 'plugin-error',
+      'build.error.location.type': 'plugin-error-location-type',
+      'build.error.location.plugin.event': 'test-event',
+      'build.error.location.plugin.package_name': 'test-package',
+      'build.error.location.plugin.loaded_from': 'test-loaded-from',
+      'build.error.location.plugin.origin': 'test-origin',
+    },
+  },
+  {
+    description: 'functions bundling error',
+    input: {
+      errorInfo: { location: { functionType: 'function-type', functionName: 'function-name' } },
+      severity: 'error',
+      type: 'func-bundle',
+      locationType: 'func-bundle-location-type',
+    },
+    expects: {
+      'build.error.severity': 'error',
+      'build.error.type': 'func-bundle',
+      'build.error.location.type': 'func-bundle-location-type',
+      'build.error.location.function.type': 'function-type',
+      'build.error.location.function.name': 'function-name',
+    },
+  },
+  {
+    description: 'core step error',
+    input: {
+      errorInfo: { location: { coreStepName: 'some-name' } },
+      severity: 'error',
+      type: 'core-step',
+      locationType: 'core-step-location-type',
+    },
+    expects: {
+      'build.error.severity': 'error',
+      'build.error.type': 'core-step',
+      'build.error.location.type': 'core-step-location-type',
+      'build.error.location.core_step.name': 'some-name',
+    },
+  },
+  {
+    description: 'api error',
+    input: {
+      errorInfo: { location: { endpoint: 'some-endpoint' } },
+      severity: 'error',
+      type: 'api',
+      locationType: 'api-location-type',
+    },
+    expects: {
+      'build.error.severity': 'error',
+      'build.error.type': 'api',
+      'build.error.location.type': 'api-location-type',
+      'build.error.location.api.endpoint': 'some-endpoint',
+    },
+  },
+  {
+    description: 'nothing is added',
+    input: {},
+    expects: {},
+  },
+]
+
+testMatrixAttributeTracing.forEach(({ description, input, expects }) => {
+  test(`Tracing attributes - ${description}`, async (t) => {
+    const attributes = buildErrorToTracingAttributes(input)
+    t.deepEqual(attributes, expects)
+  })
+})
diff --git a/packages/build/tests/tracing/tests.js b/packages/build/tests/tracing/tests.js
index 3655805897..a4c157bd0d 100644
--- a/packages/build/tests/tracing/tests.js
+++ b/packages/build/tests/tracing/tests.js
@@ -207,7 +207,11 @@ test('addErrorToActiveSpan - when error severity info', async (t) => {
 
     t.is(span.status.code, SpanStatusCode.ERROR)
     // Severities are infered from the Error Type
-    t.deepEqual(span.attributes, { severity: 'info', type: 'failPlugin' })
+    t.deepEqual(span.attributes, {
+      'build.error.location.type': 'buildFail',
+      'build.error.severity': 'info',
+      'build.error.type': 'failPlugin',
+    })
 
     const firstEvent = span.events[0]
     t.deepEqual(firstEvent.name, 'exception')