diff --git a/mParticle-Google-Analytics-Firebase-GA4/MPKitFirebaseGA4Analytics.m b/mParticle-Google-Analytics-Firebase-GA4/MPKitFirebaseGA4Analytics.m
index 53eba2a..ac9b053 100755
--- a/mParticle-Google-Analytics-Firebase-GA4/MPKitFirebaseGA4Analytics.m
+++ b/mParticle-Google-Analytics-Firebase-GA4/MPKitFirebaseGA4Analytics.m
@@ -11,7 +11,7 @@
     #endif
 #endif
 
-__weak static NSString* (^customNameStandardization)(NSString* name) = nil;
+static NSString* (^customNameStandardization)(NSString* name) = nil;
 
 @interface MPKitFirebaseGA4Analytics () <MPKitProtocol> {
     BOOL forwardRequestsServerSide;