diff --git a/docs/development/index.rst b/docs/development/index.rst
index 55661b1..ff8a954 100644
--- a/docs/development/index.rst
+++ b/docs/development/index.rst
@@ -46,9 +46,9 @@ venvstacks can then be executed via the ``-m`` switch:
 
 .. code-block:: console
 
-    $ .venv/bin/python -m venvstacks --help
+    $ .venv/bin/venvstacks --help
 
-     Usage: python -m venvstacks [OPTIONS] COMMAND [ARGS]...
+     Usage: venvstacks [OPTIONS] COMMAND [ARGS]...
 
      Lock, build, and publish Python virtual environment stacks.
 
diff --git a/docs/overview.rst b/docs/overview.rst
index 7440a1c..6b8211d 100644
--- a/docs/overview.rst
+++ b/docs/overview.rst
@@ -17,7 +17,14 @@ Installing
 ----------
 
 ``venvstacks`` is available from the :pypi:`Python Package Index <venvstacks>`,
-and can be installed with :pypi:`pip`:
+and can be installed with :pypi:`pipx` (or similar tools):
+
+.. code-block:: console
+
+   $ pipx install venvstacks
+
+Alternatively, it can be installed as a user level package (although this may
+make future Python version upgrades more irritating):
 
 .. code-block:: console
 
@@ -27,9 +34,9 @@ The command line help also provides additional usage information:
 
 .. code-block:: console
 
-   $ .venv/bin/python -m venvstacks --help
+   $ venvstacks --help
 
-   Usage: python -m venvstacks [OPTIONS] COMMAND [ARGS]...
+   Usage: venvstacks [OPTIONS] COMMAND [ARGS]...
 
    Lock, build, and publish Python virtual environment stacks.
 
@@ -100,7 +107,7 @@ Locking environment stacks
 
 .. code-block:: console
 
-   $ python -m venvstacks lock sklearn_demo/venvstacks.toml
+   $ venvstacks lock sklearn_demo/venvstacks.toml
 
 The ``lock`` subcommand takes the defined layer requirements from the specification,
 and uses them to perform a complete combined resolution of all of the environment stacks
@@ -116,7 +123,7 @@ Building environment stacks
 
 .. code-block:: console
 
-   $ python -m venvstacks build sklearn_demo/venvstacks.toml
+   $ venvstacks build sklearn_demo/venvstacks.toml
 
 The ``build`` subcommand performs the step of converting the layer specifications
 and their locked requirements into a working Python environment
@@ -133,7 +140,7 @@ Publishing environment layer archives
 
 .. code-block:: console
 
-   $ python -m venvstacks publish --tag-outputs --output-dir demo_artifacts sklearn_demo/venvstacks.toml
+   $ venvstacks publish --tag-outputs --output-dir demo_artifacts sklearn_demo/venvstacks.toml
 
 Once the environments have been successfully built,
 the ``publish`` command allows each layer to be converted to a separate
@@ -154,7 +161,7 @@ Locally exporting environment stacks
 
 .. code-block:: console
 
-   $ python -m venvstacks local-export --output-dir demo_export sklearn_demo/venvstacks.toml 
+   $ venvstacks local-export --output-dir demo_export sklearn_demo/venvstacks.toml 
 
 Given that even considering the use of ``venvstacks`` implies that some layer archives may be of
 significant size (a fully built `pytorch` archive weighs in at multiple gigabytes, for example),
diff --git a/pyproject.toml b/pyproject.toml
index 13be7f0..f27baa5 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -49,6 +49,9 @@ rich-cli = [
   "typer>=0.12.4",
 ]
 
+[project.scripts]
+venvstacks = "venvstacks.cli:main"
+
 [build-system]
 requires = ["pdm-backend"]
 build-backend = "pdm.backend"
diff --git a/src/venvstacks/_util.py b/src/venvstacks/_util.py
index 0f3ed15..2b70e92 100644
--- a/src/venvstacks/_util.py
+++ b/src/venvstacks/_util.py
@@ -8,7 +8,7 @@
 
 from contextlib import contextmanager
 from pathlib import Path
-from typing import Any, Generator
+from typing import Any, Generator, Mapping
 
 WINDOWS_BUILD = hasattr(os, "add_dll_directory")
 
@@ -78,15 +78,16 @@ def get_env_python(env_path: Path) -> Path:
 
 
 def run_python_command_unchecked(
-    # Narrow list/dict type specs here due to the way `subprocess.run` params are typed
+    # Narrow list type spec here due to the way `subprocess.run` params are typed
     command: list[str],
     *,
-    env: dict[str, str] | None = None,
+    env: Mapping[str, str] | None = None,
     **kwds: Any,
 ) -> subprocess.CompletedProcess[str]:
-    if env is None:
-        env = os.environ.copy()
-    env.update(_SUBPROCESS_PYTHON_CONFIG)
+    run_env = os.environ.copy()
+    if env is not None:
+        run_env.update(env)
+    run_env.update(_SUBPROCESS_PYTHON_CONFIG)
     result: subprocess.CompletedProcess[str] = subprocess.run(
         command, env=env, text=True, **kwds
     )
@@ -94,7 +95,7 @@ def run_python_command_unchecked(
 
 
 def run_python_command(
-    # Narrow list/dict type specs here due to the way `subprocess.run` params are typed
+    # Narrow list type spec here due to the way `subprocess.run` params are typed
     command: list[str],
     **kwds: Any,
 ) -> subprocess.CompletedProcess[str]:
diff --git a/src/venvstacks/cli.py b/src/venvstacks/cli.py
index 5499621..7f21c79 100644
--- a/src/venvstacks/cli.py
+++ b/src/venvstacks/cli.py
@@ -1,6 +1,7 @@
 """Command line interface implementation"""
 
 import os.path
+import sys
 
 from typing import Annotated
 
@@ -8,6 +9,26 @@
 
 from .stacks import StackSpec, BuildEnvironment, _format_json, IndexConfig
 
+# Inspired by the Python 3.13+ `argparse` feature,
+# but reports `python -m venvstacks` whenever `__main__`
+# refers to something other than the entry point script,
+# rather than trying to infer anything from the main
+# module's `__spec__` attributes.
+_THIS_PACKAGE = __spec__.parent
+
+
+def _get_usage_name() -> str:
+    exec_name = os.path.basename(sys.argv[0]).removesuffix(".exe")
+    if exec_name == _THIS_PACKAGE:
+        # Entry point wrapper, suggest direct execution
+        return exec_name
+    # Could be `python -m`, could be the test suite,
+    # could be something else calling `venvstacks.cli.main`,
+    # but treat it as `python -m venvstacks` regardless
+    py_name = os.path.basename(sys.executable).removesuffix(".exe")
+    return f"{py_name} -m {_THIS_PACKAGE}"
+
+
 _cli = typer.Typer(
     add_completion=False,
     pretty_exceptions_show_locals=False,
@@ -15,7 +36,7 @@
 )
 
 
-@_cli.callback(name="python -m venvstacks")
+@_cli.callback(name=_get_usage_name())
 def handle_app_options() -> None:
     """Lock, build, and publish Python virtual environment stacks."""
     # TODO: Handle app logging config via main command level options
diff --git a/tests/README.md b/tests/README.md
index 1bdf172..8a6224d 100644
--- a/tests/README.md
+++ b/tests/README.md
@@ -69,7 +69,7 @@ Updating metadata and examining built artifacts
 To generate a full local sample project build to help debug failures:
 
     $ cd /path/to/repo/
-    $ pdm run python -m venvstacks build --publish \
+    $ pdm run venvstacks build --publish \
         tests/sample_project/venvstacks.toml ~/path/to/output/folder
 
 This assumes `pdm sync --dev` has been used to set up a local development venv.
diff --git a/tests/test_cli_invocation.py b/tests/test_cli_invocation.py
index c17ff02..df5a9b9 100644
--- a/tests/test_cli_invocation.py
+++ b/tests/test_cli_invocation.py
@@ -1,5 +1,8 @@
 """Test cases for CLI invocation"""
 
+import subprocess
+import sys
+
 from contextlib import contextmanager
 from dataclasses import dataclass, field
 from pathlib import Path
@@ -17,6 +20,7 @@
 
 from venvstacks import cli
 from venvstacks.stacks import BuildEnvironment, EnvironmentLock, IndexConfig
+from venvstacks._util import run_python_command_unchecked
 
 
 def report_traceback(exc: BaseException | None) -> str:
@@ -128,6 +132,8 @@ def mocked_runner() -> Generator[MockedRunner, None, None]:
 class TestTopLevelCommand:
     def test_implicit_help(self, mocked_runner: MockedRunner) -> None:
         result = mocked_runner.invoke([])
+        # Usage message should suggest indirect execution
+        assert "Usage: python -m venvstacks [" in result.stdout
         # Top-level callback docstring is used as the overall CLI help text
         cli_help = cli.handle_app_options.__doc__
         assert cli_help is not None
@@ -142,8 +148,29 @@ def test_implicit_help(self, mocked_runner: MockedRunner) -> None:
         assert result.exception is None, report_traceback(result.exception)
         assert result.exit_code == 0
 
+    # See https://github.com/lmstudio-ai/venvstacks/issues/42
+    @pytest.mark.xfail(
+        sys.platform == "win32", reason="UnicodeDecodeError parsing output"
+    )
+    def test_entry_point_help(self) -> None:
+        if sys.prefix == sys.base_prefix:
+            pytest.skip("Entry point test requires test execution in venv")
+        expected_entry_point = Path(sys.executable).parent / "venvstacks"
+        command = [str(expected_entry_point), "--help"]
+        result = run_python_command_unchecked(
+            command, stdout=subprocess.PIPE, stderr=subprocess.PIPE
+        )
+        # Usage message should suggest direct execution
+        assert "Usage: venvstacks [" in result.stdout
+        # Top-level callback docstring is used as the overall CLI help text
+        cli_help = cli.handle_app_options.__doc__
+        assert cli_help is not None
+        assert cli_help.strip() in result.stdout
+        # Check operation result last to ensure test results are as informative as possible
+        assert result.returncode == 0
+
 
-EXPECTED_USAGE_PREFIX = "Usage: python -m venvstacks"
+EXPECTED_USAGE_PREFIX = "Usage: python -m venvstacks "
 EXPECTED_SUBCOMMANDS = ["lock", "build", "local-export", "publish"]
 NO_SPEC_PATH: list[str] = []
 NEEDS_SPEC_PATH = sorted(set(EXPECTED_SUBCOMMANDS) - set(NO_SPEC_PATH))