diff --git a/docs/labels.md b/docs/labels.md
index d1a43821b3..6eb2694cd1 100644
--- a/docs/labels.md
+++ b/docs/labels.md
@@ -109,6 +109,7 @@ larger set of contributors to apply/remove them.
 | <a id="do-not-merge/release-note-label-needed" href="#do-not-merge/release-note-label-needed">`do-not-merge/release-note-label-needed`</a> | Indicates that a PR should not merge because it's missing one of the release note labels. <br><br> This was previously `needs/release-note`, | prow |  [release-note](https://prow.ci.kubevirt.io/command-help#release-note) |
 | <a id="do-not-merge/work-in-progress" href="#do-not-merge/work-in-progress">`do-not-merge/work-in-progress`</a> | Indicates that a PR should not merge because it is a work in progress.| prow |  [wip](https://prow.ci.kubevirt.io/command-help#wip) |
 | <a id="lgtm" href="#lgtm">`lgtm`</a> | Indicates that a PR is ready to be merged.| reviewers or members |  [lgtm](https://prow.ci.kubevirt.io/command-help#lgtm) |
+| <a id="needs-approver-review" href="#needs-approver-review">`needs-approver-review`</a> | Indicates that a PR requires a review from an approver.| prow |  [label](https://prow.ci.kubevirt.io/command-help#label) |
 | <a id="needs-ok-to-test" href="#needs-ok-to-test">`needs-ok-to-test`</a> | Indicates a PR that requires an org member to verify it is safe to test.| prow |  [trigger](https://prow.ci.kubevirt.io/command-help#trigger) |
 | <a id="needs-rebase" href="#needs-rebase">`needs-rebase`</a> | Indicates a PR cannot be merged because it has merge conflicts with HEAD.| prow |  [needs-rebase](https://prow.ci.kubevirt.io/command-help#needs-rebase) |
 | <a id="ok-to-test" href="#ok-to-test">`ok-to-test`</a> | Indicates a non-member PR verified by an org member that is safe to test.| prow |  [trigger](https://prow.ci.kubevirt.io/command-help#trigger) |
diff --git a/github/ci/prow-deploy/files/jobs/kubevirt/project-infra/project-infra-periodics.yaml b/github/ci/prow-deploy/files/jobs/kubevirt/project-infra/project-infra-periodics.yaml
index 9fd5492ef4..a5d34845c8 100644
--- a/github/ci/prow-deploy/files/jobs/kubevirt/project-infra/project-infra-periodics.yaml
+++ b/github/ci/prow-deploy/files/jobs/kubevirt/project-infra/project-infra-periodics.yaml
@@ -163,6 +163,41 @@ periodics:
       - --template
       - --ceiling=10
       - --confirm
+- name: periodic-project-infra-needs-approver-review
+  interval: 1h
+  annotations:
+    testgrid-create-test-group: "false"
+  labels:
+    preset-github-credentials: "true"
+  decorate: true
+  cluster: kubevirt-prow-control-plane
+  spec:
+    containers:
+    - image: gcr.io/k8s-staging-test-infra/commenter:v20240801-a5d9345e59
+      command:
+      - /ko-app/commenter
+      args:
+      - |-
+        --query=org:kubevirt
+          is:open
+          is:pr
+          label:lgtm
+          -label:approved
+          -label:do-not-merge/work-in-progress
+          -label:needs/approver-review
+          is:public
+      - --updated=168h
+      - --token=/etc/github/oauth
+      - |-
+        --comment=Pull requests that are marked with `lgtm` should receive a review
+        from an approver within 1 week.
+
+        After that period the bot marks them with the label `needs-approver-review`.
+
+        /label needs-approver-review
+      - --template
+      - --ceiling=10
+      - --confirm
 - name: periodic-project-infra-autoowners
   interval: 24h
   annotations:
diff --git a/github/ci/prow-deploy/kustom/base/configs/current/labels/labels.yaml b/github/ci/prow-deploy/kustom/base/configs/current/labels/labels.yaml
index 059824c7bc..49859456da 100644
--- a/github/ci/prow-deploy/kustom/base/configs/current/labels/labels.yaml
+++ b/github/ci/prow-deploy/kustom/base/configs/current/labels/labels.yaml
@@ -319,6 +319,12 @@ default:
       target: prs
       prowPlugin: lgtm
       addedBy: reviewers or members
+    - color: b60205
+      description: Indicates that a PR requires a review from an approver.
+      name: needs-approver-review
+      target: prs
+      prowPlugin: label
+      addedBy: prow
     - color: 0ffa16
       description: Indicates a PR has been approved by an approver from all required OWNERS files.
       name: approved
diff --git a/github/ci/prow-deploy/kustom/base/configs/current/plugins/plugins.yaml b/github/ci/prow-deploy/kustom/base/configs/current/plugins/plugins.yaml
index ee998e372c..d1db477319 100644
--- a/github/ci/prow-deploy/kustom/base/configs/current/plugins/plugins.yaml
+++ b/github/ci/prow-deploy/kustom/base/configs/current/plugins/plugins.yaml
@@ -741,6 +741,9 @@ override:
 label:
   restricted_labels:
     'kubevirt':
+    - allowed_users:
+      - kubevirt-bot
+      label: needs-approver-review
     - allowed_teams:
       - kubevirtorg-label
       label: good-first-issue