diff --git a/demos/helpers.sh b/demos/helpers.sh
index f6a83a7567..cdc2ceeb5e 100644
--- a/demos/helpers.sh
+++ b/demos/helpers.sh
@@ -11,7 +11,9 @@ new_tmp_dir() {
 
 run_command() {
   echo "\$ $@"
-  eval "$@"
+  # `bash` often resets $COLUMNS, so we also
+  # allow $RUN_COMMAND_COLUMNS
+  COLUMNS=${RUN_COMMAND_COLUMNS-${COLUMNS-80}} eval "$@"
 }
 
 run_command_allow_broken_pipe() {
diff --git a/demos/run_scripts.sh b/demos/run_scripts.sh
index 9b264411cf..e41c218526 100755
--- a/demos/run_scripts.sh
+++ b/demos/run_scripts.sh
@@ -31,6 +31,15 @@ GIT_CONFIG_GLOBAL=$(mktemp --tmpdir gitconfig-XXXX)
 export GIT_CONFIG_GLOBAL
 git_config "$GIT_CONFIG_GLOBAL"
 
+# Make `jj` wrap text as opposed to `term-transcript` Currently, 80 is the only
+# value that tool supports when used as a CLI.
+# https://github.com/slowli/term-transcript/issues/59
+#
+# Note that `bash` likes to reset the value of $COLUMNS, so we need to use a
+# different variable here.
+RUN_COMMAND_COLUMNS=80
+export RUN_COMMAND_COLUMNS
+
 run_script_through_term_transcript_and_pipe_result_to_stderr() {
   script="$1"
   script_base="${script%.sh}"