describe the product
in a single sentence describe the essential thing that gives the product value to the user
who are you trying to reach? What are their demographics? How will they find and interact with your product? Are they developers, IT workers, educators, political organizers, scientists, academics, carpenters, hobbyists, gamers, writers, poets, rock bands, non-profit orgs, government agencies, etc?
What medium will users find/use your product? The command line? The web? Print? Native applications? Mobile or desktop? VR?