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Mobile.html
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<?xml version="1.0" encoding="utf-8"?>
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" lang="en" xml:lang="en">
<head>
<title>Mobile</title>
<!-- 2014-11-14 Fri 00:09 -->
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<meta name="author" content="Jim Blomo" />
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<link rel="stylesheet" type="text/css" href="production/common.css" />
<link rel="stylesheet" type="text/css" href="production/screen.css" media="screen" />
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<link href='http://fonts.googleapis.com/css?family=Lobster+Two:700|Yanone+Kaffeesatz:700|Open+Sans' rel='stylesheet' type='text/css'>
<script type="text/javascript">
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@licstart The following is the entire license notice for the
JavaScript code in this tag.
Copyright (C) 2012-2013 Free Software Foundation, Inc.
The JavaScript code in this tag is free software: you can
redistribute it and/or modify it under the terms of the GNU
General Public License (GNU GPL) as published by the Free Software
Foundation, either version 3 of the License, or (at your option)
any later version. The code is distributed WITHOUT ANY WARRANTY;
without even the implied warranty of MERCHANTABILITY or FITNESS
FOR A PARTICULAR PURPOSE. See the GNU GPL for more details.
As additional permission under GNU GPL version 3 section 7, you
may distribute non-source (e.g., minimized or compacted) forms of
that code without the copy of the GNU GPL normally required by
section 4, provided you include this license notice and a URL
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</head>
<body>
<div id="content">
<h1 class="title">Mobile</h1>
<div id="table-of-contents">
<h2>Table of Contents</h2>
<div id="text-table-of-contents">
<ul>
<li><a href="#sec-1">1. <b>Mobile</b></a></li>
<li><a href="#sec-2">2. Internet Users</a>
<ul>
<li><a href="#sec-2-1">2.1. Notes</a></li>
</ul>
</li>
<li><a href="#sec-3">3. Mobile subscriptions</a>
<ul>
<li><a href="#sec-3-1">3.1. Mobile subscripts per capita</a>
<ul>
<li><a href="#sec-3-1-1">3.1.1. Crazy Part</a></li>
</ul>
</li>
</ul>
</li>
<li><a href="#sec-4">4. Internet changing lives</a></li>
<li><a href="#sec-5">5. Mobile Catalyst</a>
<ul>
<li><a href="#sec-5-1">5.1. Delivery</a></li>
<li><a href="#sec-5-2">5.2. Context</a>
<ul>
<li><a href="#sec-5-2-1">5.2.1. Details</a></li>
</ul>
</li>
</ul>
</li>
<li><a href="#sec-6">6. $$</a>
<ul>
<li><a href="#sec-6-1">6.1. Lag</a></li>
</ul>
</li>
<li><a href="#sec-7">7. Not just new users</a>
<ul>
<li><a href="#sec-7-1">7.1. Reasons</a></li>
</ul>
</li>
<li><a href="#sec-8">8. Mobile Yelp:slide:</a>
<ul>
<li><a href="#sec-8-1">8.1. Reasons</a></li>
</ul>
</li>
<li><a href="#sec-9">9. How to Capitalize</a>
<ul>
<li><a href="#sec-9-1">9.1. Mobile</a></li>
</ul>
</li>
<li><a href="#sec-10">10. Bold</a>
<ul>
<li><a href="#sec-10-1">10.1. Example</a></li>
</ul>
</li>
<li><a href="#sec-11">11. Mobile Software Stack</a>
<ul>
<li><a href="#sec-11-1">11.1. Review</a></li>
</ul>
</li>
<li><a href="#sec-12">12. "Native" Applications</a>
<ul>
<li><a href="#sec-12-1">12.1. Trade-offs</a></li>
<li><a href="#sec-12-2">12.2. Native Features</a></li>
</ul>
</li>
<li><a href="#sec-13">13. Web Applications</a>
<ul>
<li><a href="#sec-13-1">13.1. Most</a></li>
</ul>
</li>
<li><a href="#sec-14">14. Mobile Web is the same</a>
<ul>
<li><a href="#sec-14-1">14.1. Still the web</a></li>
</ul>
</li>
<li><a href="#sec-15">15. Mobile Web is different</a>
<ul>
<li><a href="#sec-15-1">15.1. Differences</a></li>
</ul>
</li>
<li><a href="#sec-16">16. Closing the Gap</a>
<ul>
<li><a href="#sec-16-1">16.1. Details</a></li>
</ul>
</li>
<li><a href="#sec-17">17. Mobile First</a>
<ul>
<li><a href="#sec-17-1">17.1. Write the app for a phone</a></li>
<li><a href="#sec-17-2">17.2. Example</a></li>
<li><a href="#sec-17-3">17.3. Notes</a></li>
<li><a href="#sec-17-4">17.4. Benefits</a>
<ul>
<li><a href="#sec-17-4-1">17.4.1. Details</a></li>
</ul>
</li>
<li><a href="#sec-17-5">17.5. Example</a></li>
<li><a href="#sec-17-6">17.6. Notes</a></li>
<li><a href="#sec-17-7">17.7. Drawbacks</a></li>
<li><a href="#sec-17-8">17.8. Details</a></li>
<li><a href="#sec-17-9">17.9. Advice</a>
<ul>
<li><a href="#sec-17-9-1">17.9.1. Pinterest</a></li>
</ul>
</li>
</ul>
</li>
</ul>
</div>
</div>
<div id="outline-container-sec-1" class="outline-2">
<h2 id="sec-1"><span class="section-number-2">1</span> <b>Mobile</b>   <span class="tag"><span class="slide">slide</span></span></h2>
</div>
<div id="outline-container-sec-2" class="outline-2">
<h2 id="sec-2"><span class="section-number-2">2</span> Internet Users   <span class="tag"><span class="slide">slide</span></span></h2>
<div class="outline-text-2" id="text-2">
<div class="figure">
<p><img src="img/internet-users.png" alt="internet-users.png" />
</p>
</div>
<ul class="org-ul">
<li>China, India, Indonesia, Turkey fastest growing countries
</li>
<li>Numbers growth driven by emerging markets
</li>
</ul>
</div>
<div id="outline-container-sec-2-1" class="outline-3">
<h3 id="sec-2-1"><span class="section-number-3">2.1</span> Notes   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-2-1">
<ul class="org-ul">
<li><a href="http://www.internetlivestats.com/internet-users/">http://www.internetlivestats.com/internet-users/</a>
</li>
<li>44 million in the first internet bubble
</li>
<li>3 billion now
</li>
<li>where is that growth coming from?
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-3" class="outline-2">
<h2 id="sec-3"><span class="section-number-2">3</span> Mobile subscriptions   <span class="tag"><span class="slide">slide</span></span></h2>
<div class="outline-text-2" id="text-3">
<iframe frameborder="0" scrolling="no" marginwidth="0" marginheight="0" src="http://www.google.com/publicdata/embed?ds=d5bncppjof8f9_&ctype=l&strail=false&bcs=d&nselm=h&met_y=it_cel_sets&scale_y=lin&ind_y=false&rdim=region&idim=region:ECA:LAC:MNA:SAS:NAC:SSA:EAP&idim=country:CHN&ifdim=region&tstart=973584000000&tend=1320652800000&hl=en_US&dl=en&ind=false&q=global+internet+users"></iframe>
<ul class="org-ul">
<li>Similar story: emerging markets driving mobile adoption
</li>
</ul>
</div>
<div id="outline-container-sec-3-1" class="outline-3">
<h3 id="sec-3-1"><span class="section-number-3">3.1</span> Mobile subscripts per capita   <span class="tag"><span class="slide">slide</span></span></h3>
<div class="outline-text-3" id="text-3-1">
<iframe frameborder="0" scrolling="no" marginwidth="0" marginheight="0" src="http://www.google.com/publicdata/embed?ds=d5bncppjof8f9_&ctype=l&strail=false&bcs=d&nselm=h&met_y=it_cel_sets_p2&scale_y=lin&ind_y=false&rdim=region&idim=country:CHN&idim=region:SAS:NAC:MEA:LCN:ECS&ifdim=region&tstart=816249600000&tend=1321171200000&hl=en_US&dl=en&ind=false&q=global+internet+users"></iframe>
<ul class="org-ul">
<li>China near the bottom!
</li>
<li>So much potential growth in the areas that are already surpassing US in raw
numbers
</li>
</ul>
</div>
<div id="outline-container-sec-3-1-1" class="outline-4">
<h4 id="sec-3-1-1"><span class="section-number-4">3.1.1</span> Crazy Part   <span class="tag"><span class="notes">notes</span></span></h4>
<div class="outline-text-4" id="text-3-1-1">
<ul class="org-ul">
<li>We're seeing overwhelming numbers, and it only tip of the iceburg
</li>
<li>1B Smartphone users
</li>
<li>5B "Feature" phone users
</li>
</ul>
</div>
</div>
</div>
</div>
<div id="outline-container-sec-4" class="outline-2">
<h2 id="sec-4"><span class="section-number-2">4</span> Internet changing lives   <span class="tag"><span class="slide">slide</span></span></h2>
<div class="outline-text-2" id="text-4">
<ul class="org-ul">
<li>Find businesses with Yelp
</li>
<li>Contact friends on Facebook
</li>
<li>Share pictures with Instagram
</li>
<li>Read with Kindle
</li>
<li>Watch with Netflix Streaming
</li>
<li>Pay with Square
</li>
<li>Inspiration with Pinterest
</li>
</ul>
</div>
</div>
<div id="outline-container-sec-5" class="outline-2">
<h2 id="sec-5"><span class="section-number-2">5</span> Mobile Catalyst   <span class="tag"><span class="slide">slide</span></span></h2>
<div class="outline-text-2" id="text-5">
<ul class="org-ul">
<li>Bridges divide between real life and digital
</li>
<li>Captures and delivers content to <i>you</i>
</li>
<li>Starting to capture context
</li>
</ul>
</div>
<div id="outline-container-sec-5-1" class="outline-3">
<h3 id="sec-5-1"><span class="section-number-3">5.1</span> Delivery   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-5-1">
<ul class="org-ul">
<li>Mobile can be where you are
</li>
<li>Often is where you are
</li>
<li>Delivered to <i>you</i>, not your house, not your work
</li>
</ul>
</div>
</div>
<div id="outline-container-sec-5-2" class="outline-3">
<h3 id="sec-5-2"><span class="section-number-3">5.2</span> Context   <span class="tag"><span class="slide">slide</span></span></h3>
<div class="outline-text-3" id="text-5-2">
<ul class="org-ul">
<li>Location
</li>
<li>Time (now)
</li>
<li>Movement
</li>
<li>Mode
</li>
</ul>
</div>
<div id="outline-container-sec-5-2-1" class="outline-4">
<h4 id="sec-5-2-1"><span class="section-number-4">5.2.1</span> Details   <span class="tag"><span class="notes">notes</span></span></h4>
<div class="outline-text-4" id="text-5-2-1">
<ul class="org-ul">
<li>Mobile can capture where you are
</li>
<li>Yelp users search for dinner at dinner time; desktop search for dinner any
time
</li>
<li>Waze traffic aggregation
</li>
<li>Checking work email, calendar, tickets?
</li>
</ul>
</div>
</div>
</div>
</div>
<div id="outline-container-sec-6" class="outline-2">
<h2 id="sec-6"><span class="section-number-2">6</span> $$   <span class="tag"><span class="slide">slide</span></span></h2>
<div class="outline-text-2" id="text-6">
<div class="figure">
<p><img src="img/directory-revenue.png" alt="directory-revenue.png" />
</p>
</div>
<ul class="org-ul">
<li>Advertising dollars still lagging
</li>
</ul>
</div>
<div id="outline-container-sec-6-1" class="outline-3">
<h3 id="sec-6-1"><span class="section-number-3">6.1</span> Lag   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-6-1">
<ul class="org-ul">
<li>$14 Billion in revenue, mostly from Yellowpages and Newspapers
</li>
<li>Where's that money going?
</li>
<li>Not just mobile ad, but Internet advertising in general
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-7" class="outline-2">
<h2 id="sec-7"><span class="section-number-2">7</span> Not just new users   <span class="tag"><span class="slide">slide</span></span></h2>
<div class="outline-text-2" id="text-7">
<div class="figure">
<p><img src="img/india-mobile.png" alt="india-mobile.png" />
</p>
</div>
<ul class="org-ul">
<li>Mobile internet soon outpacing desktop
</li>
<li>Happening faster in emerging markets for a variety of reasons
</li>
</ul>
</div>
<div id="outline-container-sec-7-1" class="outline-3">
<h3 id="sec-7-1"><span class="section-number-3">7.1</span> Reasons   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-7-1">
<ul class="org-ul">
<li>phones are cheaper, easier to keep on your person
</li>
<li>essential for communicating
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-8" class="outline-2">
<h2 id="sec-8"><span class="section-number-2">8</span> Mobile Yelp:slide:</h2>
<div class="outline-text-2" id="text-8">
<div class="figure">
<p><img src="img/yelp-mobile.png" alt="yelp-mobile.png" />
</p>
</div>
<ul class="org-ul">
<li>~50% of unique monthly visitors from mobile
</li>
<li>Even higher number of searches
</li>
</ul>
</div>
<div id="outline-container-sec-8-1" class="outline-3">
<h3 id="sec-8-1"><span class="section-number-3">8.1</span> Reasons   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-8-1">
<ul class="org-ul">
<li>location and timeliness
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-9" class="outline-2">
<h2 id="sec-9"><span class="section-number-2">9</span> How to Capitalize   <span class="tag"><span class="slide">slide</span></span></h2>
<div class="outline-text-2" id="text-9">
<ul class="org-ul">
<li>"Shoot ahead of the duck"
</li>
<li>Be bold
</li>
<li>Experiment
</li>
</ul>
</div>
<div id="outline-container-sec-9-1" class="outline-3">
<h3 id="sec-9-1"><span class="section-number-3">9.1</span> Mobile   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-9-1">
<ul class="org-ul">
<li>Trend is obviously toward mobile, but not majority yet: shoot there
</li>
<li>Keep a fresh outlook, and go 100% toward what you believe
</li>
<li>Bigger companies need to "invest": be sure where a technology will end up
before the do something about it.
</li>
<li>Small companies can try things out, ditch what doesn't work (risky!)
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-10" class="outline-2">
<h2 id="sec-10"><span class="section-number-2">10</span> Bold   <span class="tag"><span class="slide">slide</span> <span class="center">center</span></span></h2>
<div class="outline-text-2" id="text-10">
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="386" id="utv2825" name="utv_n_548037"><param name="flashvars" value="loc=%2F&autoplay=false&vid=3848950" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.ustream.tv/flash/video/3848950" /><embed flashvars="loc=%2F&autoplay=false&vid=3848950" width="480" height="386" allowfullscreen="true" allowscriptaccess="always" id="utv2825" name="utv_n_548037" src="http://www.ustream.tv/flash/video/3848950" type="application/x-shockwave-flash" /></object>
</div>
<div id="outline-container-sec-10-1" class="outline-3">
<h3 id="sec-10-1"><span class="section-number-3">10.1</span> Example   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-10-1">
<ul class="org-ul">
<li>2:30 Privacy
</li>
<li>You may not agree with this statement, but you need to be doing stuff
bigger companies are uncomfortable with
</li>
<li>Web Architecture helps you here: no one has to approve your idea (you can
fail without a net or ceiling)
</li>
<li>Another example is iPod: evaluate what buttons you need, get rid of the
rest, use technology to support your idea
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-11" class="outline-2">
<h2 id="sec-11"><span class="section-number-2">11</span> Mobile Software Stack   <span class="tag"><span class="slide">slide</span></span></h2>
<div class="outline-text-2" id="text-11">
<div class="figure">
<p><img src="img/mobile-stack.png" alt="mobile-stack.png" />
</p>
</div>
</div>
<div id="outline-container-sec-11-1" class="outline-3">
<h3 id="sec-11-1"><span class="section-number-3">11.1</span> Review   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-11-1">
<ul class="org-ul">
<li>OS sites on top of hardware
</li>
<li>Libraries are used by any higher level for common functionality
</li>
<li>Services similar to libraries, but they "run" on their own, can contact
external services
</li>
<li>UI Widgets are things like buttons, drop downs
</li>
<li>Apps written to use libraries and services
</li>
<li>Browsers special apps that essentially can download and run other (web)
apps
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-12" class="outline-2">
<h2 id="sec-12"><span class="section-number-2">12</span> "Native" Applications   <span class="tag"><span class="slide">slide</span> <span class="two_col">two_col</span></span></h2>
<div class="outline-text-2" id="text-12">
<ul class="org-ul">
<li>Written directly with libraries and services
</li>
<li>Platform specific language: Java, Objective-C
</li>
<li>Fewer constrains, but less compatibility
</li>
<li>Obtained through controlled marketplaces
</li>
</ul>
<div class="figure">
<p><img src="img/path.png" alt="path.png" />
</p>
</div>
</div>
<div id="outline-container-sec-12-1" class="outline-3">
<h3 id="sec-12-1"><span class="section-number-3">12.1</span> Trade-offs   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-12-1">
<ul class="org-ul">
<li>Directly control UI, make use of phone's specific services
</li>
<li>OTOH, must directly control UI, make use of the specific services for each
phone you want to support
</li>
<li>Marketplace for downloads
</li>
</ul>
</div>
</div>
<div id="outline-container-sec-12-2" class="outline-3">
<h3 id="sec-12-2"><span class="section-number-3">12.2</span> Native Features   <span class="tag"><span class="slide">slide</span></span></h3>
<div class="outline-text-3" id="text-12-2">
<ul class="org-ul">
<li>Rotation
</li>
<li>Compass
</li>
<li>Gyroscope
</li>
<li>Services (contacts)
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-13" class="outline-2">
<h2 id="sec-13"><span class="section-number-2">13</span> Web Applications   <span class="tag"><span class="slide">slide</span> <span class="two_col">two_col</span></span></h2>
<div class="outline-text-2" id="text-13">
<div class="figure">
<p><img src="img/yelp-mobile.png" alt="yelp-mobile.png" />
</p>
</div>
<ul class="org-ul">
<li>Written for the browser
</li>
<li>Platform agnostic, no barriers to access
</li>
<li>Leverages existing technology stacks, but creates opaque dependencies
</li>
<li>Often slower
</li>
</ul>
</div>
<div id="outline-container-sec-13-1" class="outline-3">
<h3 id="sec-13-1"><span class="section-number-3">13.1</span> Most   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-13-1">
<ul class="org-ul">
<li>Still have to test across devices
</li>
<li>Constraints are changing, technology like "canvas" allows arbitrary
drawings
</li>
<li>Performance trade-off: must rely on browser's ability to render
efficiently, can't update it for your app.
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-14" class="outline-2">
<h2 id="sec-14"><span class="section-number-2">14</span> Mobile Web is the same   <span class="tag"><span class="slide">slide</span></span></h2>
<div class="outline-text-2" id="text-14">
<ul class="org-ul">
<li>Web Browsers
</li>
<li>HTTP
</li>
<li>HTML
</li>
<li>Javascript
</li>
</ul>
</div>
<div id="outline-container-sec-14-1" class="outline-3">
<h3 id="sec-14-1"><span class="section-number-3">14.1</span> Still the web   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-14-1">
<ul class="org-ul">
<li>The mobile web is still the web
</li>
<li>Uses all the same technologies, in the same ways
</li>
<li>Mobile browser still a browser, with DOM, JS, etc.
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-15" class="outline-2">
<h2 id="sec-15"><span class="section-number-2">15</span> Mobile Web is different   <span class="tag"><span class="slide">slide</span></span></h2>
<div class="outline-text-2" id="text-15">
<ul class="org-ul">
<li>Browsers developed in world of standards
</li>
<li>Context available
</li>
<li>Interfaces different
</li>
</ul>
</div>
<div id="outline-container-sec-15-1" class="outline-3">
<h3 id="sec-15-1"><span class="section-number-3">15.1</span> Differences   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-15-1">
<ul class="org-ul">
<li>Much less variance between CSS, javascript support
</li>
<li>Means you can push HTML5 to its limits
</li>
<li>Geolocation
</li>
<li>Screen size, multitouch, finger "presses"
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-16" class="outline-2">
<h2 id="sec-16"><span class="section-number-2">16</span> Closing the Gap   <span class="tag"><span class="slide">slide</span> <span class="two_col">two_col</span></span></h2>
<div class="outline-text-2" id="text-16">
<ul class="org-ul">
<li>Native apps in HTML5
</li>
<li>PhoneGap
</li>
</ul>
<div class="figure">
<p><img src="img/phonegap.png" alt="phonegap.png" />
</p>
</div>
</div>
<div id="outline-container-sec-16-1" class="outline-3">
<h3 id="sec-16-1"><span class="section-number-3">16.1</span> Details   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-16-1">
<ul class="org-ul">
<li>Write HTML5, Javascript, framework will render it for you
</li>
<li>Use javascript to call platform specific abilities
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-17" class="outline-2">
<h2 id="sec-17"><span class="section-number-2">17</span> Mobile First   <span class="tag"><span class="slide">slide</span></span></h2>
<div class="outline-text-2" id="text-17">
<ul class="org-ul">
<li>Philosophy: develop your product for mobile
</li>
<li>Take advantage of mobile features
</li>
<li>Contrast: desktop experience, pare down for mobile
</li>
</ul>
</div>
<div id="outline-container-sec-17-1" class="outline-3">
<h3 id="sec-17-1"><span class="section-number-3">17.1</span> Write the app for a phone   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-17-1">
<ul class="org-ul">
<li>If you're a new project/company, mobile is your edge
</li>
<li>So focus on your edge, build mobile first
</li>
<li>Alternative is to make your desktop app, then simplify it for mobile
</li>
</ul>
</div>
</div>
<div id="outline-container-sec-17-2" class="outline-3">
<h3 id="sec-17-2"><span class="section-number-3">17.2</span> Example   <span class="tag"><span class="slide">slide</span></span></h3>
<div class="outline-text-3" id="text-17-2">
<div class="figure">
<p><img src="img/yelp-desktop.png" alt="yelp-desktop.png" />
</p>
</div>
</div>
</div>
<div id="outline-container-sec-17-3" class="outline-3">
<h3 id="sec-17-3"><span class="section-number-3">17.3</span> Notes   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-17-3">
<ul class="org-ul">
<li>Just because you <b>can</b> display the desktop version doesn't mean you should
</li>
<li>Even if you reflow the content, the usage case of mobile may be so
</li>
</ul>
<p>
different you don't want to share HTML
</p>
</div>
</div>
<div id="outline-container-sec-17-4" class="outline-3">
<h3 id="sec-17-4"><span class="section-number-3">17.4</span> Benefits   <span class="tag"><span class="slide">slide</span></span></h3>
<div class="outline-text-3" id="text-17-4">
<ul class="org-ul">
<li>Focus
</li>
<li>Simplicity
</li>
<li>Beauty
</li>
</ul>
</div>
<div id="outline-container-sec-17-4-1" class="outline-4">
<h4 id="sec-17-4-1"><span class="section-number-4">17.4.1</span> Details   <span class="tag"><span class="notes">notes</span></span></h4>
<div class="outline-text-4" id="text-17-4-1">
<ul class="org-ul">
<li>For a desktop app, easy to start copying other desktop apps:
<ul class="org-ul">
<li>login screen
</li>
<li>cross promotion
</li>
<li>wizards
</li>
</ul>
</li>
<li>Instead mobile forces you to focus on the most essential elements… and
that's all that will fit on the screen!
</li>
<li>Makes you show how to use it: there's no hover effects for you mouse, just
your fat fingers
</li>
<li>Many products are differentiated based on their user experience. Mobile
has a tendency to draw that beauty out, or make it painfully obvious when
it is not
</li>
</ul>
</div>
</div>
</div>
<div id="outline-container-sec-17-5" class="outline-3">
<h3 id="sec-17-5"><span class="section-number-3">17.5</span> Example   <span class="tag"><span class="slide">slide</span></span></h3>
<div class="outline-text-3" id="text-17-5">
<div class="figure">
<p><img src="img/yelp-m.png" alt="yelp-m.png" />
</p>
</div>
</div>
</div>
<div id="outline-container-sec-17-6" class="outline-3">
<h3 id="sec-17-6"><span class="section-number-3">17.6</span> Notes   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-17-6">
<ul class="org-ul">
<li>Focus on searching <b>now</b> and <b>near</b>
</li>
<li>remove elements you're less likely to do, such as write a review or read
</li>
</ul>
<p>
random reviews
</p>
</div>
</div>
<div id="outline-container-sec-17-7" class="outline-3">
<h3 id="sec-17-7"><span class="section-number-3">17.7</span> Drawbacks   <span class="tag"><span class="slide">slide</span></span></h3>
<div class="outline-text-3" id="text-17-7">
<ul class="org-ul">
<li>Need <i>some</i> story around desktop
</li>
<li>New platform to learn
</li>
<li>Limits experience
</li>
</ul>
</div>
</div>
<div id="outline-container-sec-17-8" class="outline-3">
<h3 id="sec-17-8"><span class="section-number-3">17.8</span> Details   <span class="tag"><span class="notes">notes</span></span></h3>
<div class="outline-text-3" id="text-17-8">
<ul class="org-ul">
<li>Now you have to test all desktop browsers, too?
</li>
<li>Not many folks experienced with mobile development
</li>
<li>Are you editing photos? Writing code? Maybe you just can't do that on a
small screen (though I'd still try designing for a tablet)
</li>
</ul>
</div>
</div>
<div id="outline-container-sec-17-9" class="outline-3">
<h3 id="sec-17-9"><span class="section-number-3">17.9</span> Advice   <span class="tag"><span class="slide">slide</span></span></h3>
<div class="outline-text-3" id="text-17-9">
<ul class="org-ul">
<li>Make it so easy to use, people start using it by accident
</li>
</ul>
<div class="figure">
<p><img src="img/pinterest.png" alt="pinterest.png" />
</p>
</div>
</div>
<div id="outline-container-sec-17-9-1" class="outline-4">
<h4 id="sec-17-9-1"><span class="section-number-4">17.9.1</span> Pinterest   <span class="tag"><span class="notes">notes</span></span></h4>
<div class="outline-text-4" id="text-17-9-1">
<ul class="org-ul">
<li>Land on the home page, just start scrolling
</li>
<li>You're using the product! (discovering content)
</li>
<li>Next step is easy, click one button (repin)
</li>
<li>Twitter another good example
</li>
</ul>
<script type="text/javascript" src="production/org-html-slideshow.js"></script>
</div>
</div>
</div>
</div>
</div>
<div id="postamble" class="status">
<p class="author">Author: Jim Blomo</p>
<p class="date">Created: 2014-11-14 Fri 00:09</p>
<p class="creator"><a href="http://www.gnu.org/software/emacs/">Emacs</a> 23.4.1 (<a href="http://orgmode.org">Org</a> mode 8.2.4)</p>
<p class="validation"><a href="http://validator.w3.org/check?uri=referer">Validate</a></p>
</div>
</body>
</html>