diff --git a/Makefile b/Makefile
index babd94f..4881867 100644
--- a/Makefile
+++ b/Makefile
@@ -2,7 +2,7 @@ SHELL=/bin/bash
 REG=quay.io
 ORG=integreatly
 IMAGE=tutorial-web-app-operator
-TAG=0.0.12
+TAG=0.0.13
 KUBE_CMD=oc apply -f
 DEPLOY_DIR=deploy
 OUT_STATIC_DIR=tmp/_output
diff --git a/deploy/operator.yaml b/deploy/operator.yaml
index 5794d8c..a5607c7 100644
--- a/deploy/operator.yaml
+++ b/deploy/operator.yaml
@@ -15,7 +15,7 @@ spec:
       serviceAccountName: tutorial-web-app-operator
       containers:
         - name: tutorial-web-app-operator
-          image: quay.io/integreatly/tutorial-web-app-operator:master
+          image: quay.io/integreatly/tutorial-web-app-operator:v0.0.13
           ports:
           - containerPort: 60000
             name: metrics
diff --git a/version/version.go b/version/version.go
index ecc174e..605509d 100644
--- a/version/version.go
+++ b/version/version.go
@@ -1,5 +1,5 @@
 package version
 
 var (
-	Version = "0.0.12"
+	Version = "0.0.13"
 )