diff --git a/src/homepageExperience/ClickThroughAnnouncementHandler.tsx b/src/homepageExperience/ClickThroughAnnouncementHandler.tsx
index 95b252f248..550d41e3ac 100644
--- a/src/homepageExperience/ClickThroughAnnouncementHandler.tsx
+++ b/src/homepageExperience/ClickThroughAnnouncementHandler.tsx
@@ -1,11 +1,8 @@
 // Libraries
 import {FC, useEffect} from 'react'
-import {useSelector, useDispatch} from 'react-redux'
+import {useDispatch} from 'react-redux'
 import {useLocalStorageState} from 'use-local-storage-state'
 
-// Selectors
-import {selectCurrentIdentity} from 'src/identity/selectors'
-
 // Utils
 import {showOverlay, dismissOverlay} from 'src/overlays/actions/overlays'
 import {isFlagEnabled} from 'src/shared/utils/featureFlag'
@@ -13,7 +10,6 @@ import {event} from 'src/cloud/utils/reporting'
 
 export enum AnnouncementID {
   MqttEol = 'mqttEolClickThroughAnnouncement',
-  PriceIncrease = 'pricingClickThroughAnnouncement',
 }
 
 enum AnnouncementState {
@@ -23,7 +19,6 @@ enum AnnouncementState {
 
 export const ClickThroughAnnouncementHandler: FC = () => {
   const dispatch = useDispatch()
-  const {account} = useSelector(selectCurrentIdentity)
 
   const [announcementState, setAnnouncementState] = useLocalStorageState(
     'clickThroughAnnouncement',
@@ -69,23 +64,12 @@ export const ClickThroughAnnouncementHandler: FC = () => {
     // MQTT Audience: Cloud users with MQTT feature flag enabled
     const isMqttAudience = isFlagEnabled('subscriptionsUI')
 
-    // PAYG Pricing Increase Audience: Pay As You Go & Direct Signups
-    const isPaygAccount = account.type === 'pay_as_you_go'
-    const isDirectSignup = account.billingProvider === 'zuora'
-    const isPriceIncreaseAudience = isPaygAccount && isDirectSignup
-
     // Sequentially display announcements in order of priority
     if (
       isMqttAudience &&
       announcementState[AnnouncementID.MqttEol] !== AnnouncementState.Dismissed
     ) {
       handleDisplayAnnouncement(AnnouncementID.MqttEol)
-    } else if (
-      isPriceIncreaseAudience &&
-      announcementState[AnnouncementID.PriceIncrease] !==
-        AnnouncementState.Dismissed
-    ) {
-      handleDisplayAnnouncement(AnnouncementID.PriceIncrease)
     }
   }, [announcementState])
 
diff --git a/src/me/components/ClickThroughAnnouncementOverlay.tsx b/src/me/components/ClickThroughAnnouncementOverlay.tsx
index e564a28791..a0d80e5d0a 100644
--- a/src/me/components/ClickThroughAnnouncementOverlay.tsx
+++ b/src/me/components/ClickThroughAnnouncementOverlay.tsx
@@ -4,7 +4,6 @@ import {useSelector} from 'react-redux'
 
 // Components
 import {Overlay} from '@influxdata/clockface'
-import {PaygPriceIncreaseAnnouncement} from 'src/me/components/announcements/PaygPriceIncreaseAnnouncement'
 import {MqttEolAnnouncement} from 'src/me/components/announcements/MqttEolAnnouncement'
 
 // Utils
@@ -31,10 +30,6 @@ export const ClickThroughAnnouncementOverlay: FC<
     event(`${announcementID}.details.clicked`)
   }
 
-  const handleContactUsClick = () => {
-    event(`${announcementID}.contactUs.clicked`)
-  }
-
   const handleAcknowledgeClick = () => {
     event(`${announcementID}.acknowledge.clicked`)
     onClose()
@@ -42,14 +37,6 @@ export const ClickThroughAnnouncementOverlay: FC<
 
   const announcementContents = (): JSX.Element => {
     switch (announcementID) {
-      case AnnouncementID.PriceIncrease:
-        return (
-          <PaygPriceIncreaseAnnouncement
-            handleAcknowledgeClick={handleAcknowledgeClick}
-            handleContactUsClick={handleContactUsClick}
-            handleDetailsClick={handleDetailsClick}
-          />
-        )
       case AnnouncementID.MqttEol:
         return (
           <MqttEolAnnouncement
diff --git a/src/me/components/announcements/PaygPriceIncreaseAnnouncement.tsx b/src/me/components/announcements/PaygPriceIncreaseAnnouncement.tsx
deleted file mode 100644
index 78ad95b76b..0000000000
--- a/src/me/components/announcements/PaygPriceIncreaseAnnouncement.tsx
+++ /dev/null
@@ -1,85 +0,0 @@
-// Libraries
-import React, {FC} from 'react'
-import {useSelector} from 'react-redux'
-
-// Components
-import {Overlay, Button, ComponentColor} from '@influxdata/clockface'
-import {SafeBlankLink} from 'src/utils/SafeBlankLink'
-
-// Selectors
-import {selectCurrentOrg, selectUser} from 'src/identity/selectors'
-
-interface PaygPriceIncreaseAnnouncementProps {
-  handleDetailsClick: () => void
-  handleContactUsClick: () => void
-  handleAcknowledgeClick: () => void
-}
-
-export const PaygPriceIncreaseAnnouncement: FC<
-  PaygPriceIncreaseAnnouncementProps
-> = ({handleDetailsClick, handleContactUsClick, handleAcknowledgeClick}) => {
-  const org = useSelector(selectCurrentOrg)
-  const user = useSelector(selectUser)
-
-  const encodedSubject = encodeURI('PAYG Pricing Increase')
-  const encodedBody = encodeURI(`User ID: ${user.email}
-Org ID: ${org.id}
-
-Please describe your inquiry here.`)
-
-  return (
-    <>
-      <Overlay.Header title="Notice: Your Plan Pricing is Changing" />
-      <Overlay.Body>
-        <p>
-          Starting on <strong>December 1, 2023</strong> there will be an
-          increase in to your usage-based pricing.
-        </p>
-        <p>
-          Your monthly charges will continue to be based on your actual
-          consumption of the four billable usage vectors: Data In, Query Count,
-          Storage and Data Out. This is unchanged. However, unit pricing for two
-          of these vectors will be increased beginning{' '}
-          <strong>December 1, 2023</strong>:
-        </p>
-        <ul>
-          <li>Data In will increase from $0.002 to $0.0025 per MB ingested</li>
-          <li>
-            Query Count will increase from $0.01 to $0.012 per 100 executed
-          </li>
-        </ul>
-        <p>
-          This increase to your total monthly charges will depend on the
-          specific distribution of your workload across the billable vectors.
-          Most customers will experience an increase between 14% - 24%.
-        </p>
-        <p>
-          Please feel free to{' '}
-          <SafeBlankLink
-            href={`mailto:payg-price-change@influxdata.com?
-                &subject=${encodedSubject}
-                &body=${encodedBody}`}
-            onClick={handleContactUsClick}
-          >
-            contact us
-          </SafeBlankLink>{' '}
-          with questions or refer to our website for{' '}
-          <SafeBlankLink
-            href="https://www.influxdata.com/influxdb-pricing"
-            onClick={handleDetailsClick}
-          >
-            additional information
-          </SafeBlankLink>
-          .
-        </p>
-      </Overlay.Body>
-      <Overlay.Footer>
-        <Button
-          text="Acknowledge"
-          color={ComponentColor.Primary}
-          onClick={handleAcknowledgeClick}
-        />
-      </Overlay.Footer>
-    </>
-  )
-}